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Google May Someday Rank Web Pages On Facts, Not Links April 16th, 2015

Close your eyes and imagine a world where web pages are ranked not only on popularity — i.e., the links that point to them — but also by the accuracy of information they contain. That world may not be too far off.

8 Ways to Get More People to Read Your Content April 9th, 2015

There are few easier ways to make your content more readable. Even complex content can be made much more reader-friendly with the simple introduction of lots of white space. Feature one idea per paragraph, and keep them short — three or four sentences at most.

The 3 Essential Elements of Quality Content April 2nd, 2015

I’ll have someone ask me why the content on their site has rapidly dropped in the search engines, or isn’t getting any real engagement with readers, or isn’t converting to opt-ins. I look at the site and realize there’s no nice way to say it: Their content sucks.

SEO: Google to Make ‘Mobile-friendly’ a Ranking Signal March 25th, 2015

Google announced algorithm updates that will have a “significant impact” on mobile search results worldwide for mobile searchers.

Invest In a Great Website March 7th, 2015

Look, I get it. You’re a startup. You have a limited budget. You’re an entrepreneur willing to do things yourself. And that’s all very admirable. But if you’re launching an ecommerce business and you’re unwilling to invest in your website, then you’re better off having never launched your business.

6 Common Misconceptions March 5th, 2015

Remember your last web development project? You went over budget, blew past deadlines and became frustrated with just about everyone involved at some point.
The bad news? It was rough. The really bad news? It was probably your team’s fault.

Social Media Strategies February 25th, 2015

What types of companies should focus more on paid social campaigns via paid search?

Better Emails February 20th, 2015

Email has become the primary way most of us communicate in the business world — so much so that it often replaces face-to-face interactions. Just think about how many people you’ve emailed, but never actually met.

WordPress Security February 16th, 2015

Can you do wordpress web sites? I hear that question almost every time I visit a client or potential client. The answer is of course yes; we have been doing wordpress web sites now for over 5 year.

Data-Driven or Problem-Driven February 3rd, 2015

Being data-driven (or at least data-informed as we say in Lean Analytics), is entirely dependent on whether you (read: startup founders) agree on the problem that you’re solving. If you can’t agree, data is meaningless.

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