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Archive for the ‘Content Management Systems’ Category

Drupal Web Design

Friday, June 26th, 2015

drupal_0What is Drupal you ask?

Drupal is the #1 platform for web content management among global enterprises, governments, higher education institutions, and non-governmental organizations. Flexible and highly scalable, Drupal publishes a single web site and shares content in multiple languages across many devices. Technology and business leaders transform content management into powerful digital solutions with Drupal, which is backed by one of the world’s most innovative open source communities.

Businesses worldwide power digital innovation with Drupal as their platform. In fact Drupal is used by over 1,000,000 organizations including The White House, Pfizer, Harvard University, The Economist, Tesla Motors, the Government of Australia, and Time Inc.

The Technology

Professionals web designers need reliability, security, and the flexibility to create the features they want without extra or useless features they just don’t need. What they need is a platform with a strong architecture, integrating with third-party applications. Drupal provides all this and more, conforming to their technical and business requirements, not the other way around.

The Mission

National Technical Honor Society is one of our Drupal CMS sites that we have not only setup and maintained the Drupal installation but we have customized the entire back-end of the site to manage NTHS’s association membership system. They wanted a provider who could not only develop a standard CMS but who could also customize their web application to meet their growing needs.

The Goal

Our goal was to create a site that was not only functional from a user perspective but also functional from an Advisor and Admin perspective as well. The site had to be flexible and have the ability to grow with the needs of NTHS.

The Work and Why We’re Proud of It

We’re proud of this site because we were able to develop a site that was customized to particular functions that were required by NTHS to be able to speed up its production while servicing their members and advisors. We developed one very special function that allows NTHS to click one button from the back-end and print all of their order. Does not sound like a lot but when you calculate the number of pieces of paper that they ship out it is quite massive.

 

If you would like Mojoe.net to discuss developing your drupal e-commerce website, branding, social media marketing, website, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

If you like this article you may be interested in this:

drupal-logo-boutros-abichedid

  • Top 10 Reasons You have to Consider Drupal for Your E-commerce Store Website

 

Top 10 Reasons You have to Consider Drupal for Your Ecommerce Store Website

Wednesday, June 24th, 2015

Digital agencies are able to provide a wide range of services to clients, all thanks to advanced CMSs available these days. At a time, they may be engaged in developing a b2b website for a business to share data with multiple vendors, or may be developing an e-commerce website for an online retail business. A lot of businesses prefer to have their Content Management System strategy built around Drupal due to various reasons.

drupal - logo-boutros-abichedid

 

Following are the 10 reasons for the popularity and preference of Drupal among digital agencies and businesses.

1. Now Drupal is Easy to Learn

Older versions of Drupal were considered fairly complex, especially for new users, as compared to other systems. But thanks to better online help service, dedicated IRC channels, and growing number of online forums, it has now become easier to learn how to have complete command over Drupal effectively. Apart from these, a lot of eBooks and instructional manual are available aimed at teaching developers of different expertise levels and familiarity with Drupal.

2. Drupal’s Growing Community

Drupal’s community of developers and users is constantly growing at a steady pace. Here are some recent statistics:

 

  • There are over 35,000 developer accounts and over 1,119,000 user accounts of Drupal.
  • The attendance semiannual Drupal conferences which are held at different locations in America and Europe has grown from 500 to 3,700 experts, from 2008 to up till now, showing the increasing support of developers all around the world.
  • Over 30 national communities from around the globe are offering a language-specific support to Drupal.
  • There has been a substantial increase seen in the active Drupal discussion groups, forums and mailing lists along with several IRC channels on the Freenode network.

 

3. Security Better than Any Other Platform

Security is, without a doubt, a highlighting point of Drupal. It is Drupal’s biggest differentiator from other platforms, as it provides enterprise level security and website scale. This is the reason why most high profile government websites are built using Drupal; for example, Whitehouse.gov.

4. Advanced URL Control

Drupal has a unique feature of providing precise control over URL structure, unlike any other platform. It provides the benefit of giving a custom URL to each item of content. URL structures can also be automated for each type of content with Pathauto Module. As compared to other CMSs, content pages in Drupal have ‘cleaner’ URLs.

5. Continuous Improvement

Drupal is an open source CMS and it is continuously being improved by the large community of developers who are currently using it for development. Technology updates and new features are introduced from time to time with greater refinements and lesser requirement for bug fixes. Constant iteration of Drupal ensures that it never gets antiquated.

6. Taxonomy

Drupal has a strong and robust taxonomy system that enables the users to organize and tag content. Each of Drupal’s set of categories can be restricted to specific content types, while it also offers the option of hierarchical categories, with multiple parent categories. The advanced taxonomy features of Drupal, which are combined with Views and CCK, enables the user to target all the potential long tail keywords easily that are researched using Wordtracker.

7. Third Party Integration

Drupal has now thousands of modules available, which makes it easier and quicker to integrate with third-party analytics services such as Piwik, Google Analytics, and social media networks like Facebook, Twitter, Pinterest, etc.

8. Greater Accessibility

With Drupal’s latest 7.0 version (8 currently in testing phase), web accessibility has been enhanced significantly by the Drupal community. These improvements ensure better experience for both administrator and visitor sides of Drupal. Some highlighting improvements include:

 

  • Drag and drop functionality.
  • Option for adding labels for input forms by default.
  • Improved color intensity and contrast.
  • Consistent methods for fixing CSS display for exposing and hiding text under focus.
  • Adding skip navigation to Core themes.

 

9. Multi-lingual Support

Drupal currently supports 110 different languages with right to left integration for languages such as Arabic, Hebrew and Persian. Developers and users from all over the world are able to use Drupal, as its multi-language support feature strikes down all the linguistic barriers.

10. Documentation

Excellent documentation comprising of guidelines and instructions which includes official handbooks, numerous tutorials, videos, podcasts, blogs, massive API Reference and the Pro Drupal Development book

Article Provided By: Cometchat

If you would like Mojoe.net to discuss developing your drupal e-commerce website, branding, social media marketing, website, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

If you like this article you may be interested in this:

How Does Google Rank Your Website?

How Does Google Rank Your Website?

 

 

 

 

 

 

Social Media Strategies

Wednesday, February 25th, 2015

 

Social Media Strategies

Pamela Lund is a well-known PPC marketing specialist, and an upcoming speaker at the SEJ Summit in Santa Monica on February 24thThe conference ticket cost for attendees is being covered by our partner, Searchmetrics, which delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.

Want to attend? We still have a few spots open – so if you are in the LA area and want to learn from Pamela (and other speakers like Neil Patel, Stephan Spencer, Morgan Brown, and more), sign up for an invite now. If you aren’t in the LA area, check out where else the SEJ Summit will be this year, including Chicago, NYC, San Francisco, London, and Dallas.

 

We are excited to welcome Pamela next week. and can’t wait to hear what she has to say. But for now, here is some insight from Pamela on PPC and paid social media:

1. Out of all the platforms you run PPC campaigns for clients (AdWords, FB, LinkedIn, Bing, etc), which do you find to have the largest ROI?

As with all things SEM, the answer is it depends.

For e-commerce, the best performing channels in my experience are AdWords and Bing search, including Shopping/Product Listing Ads campaigns. Buyer intent is higher when people are specifically searching your keywords and you can qualify them with the ad message. Shopping ads work particularly well for sellers who have the best prices in their market or unique products that stand out from the competition when users see product images. You can be successful with AdWords and Bing search based ads with almost any budget (within reason).

AdWords and Bing search based ads also work well for lead generation if you have a landing page optimized for converting this type of traffic. Frequently people are in research mode when searching, so you need to give them just enough information to convince them to contact you or offer them something in exchange, such as a relevant white paper, in exchange for submitting their contact information.

Display/banner advertising can work well for almost any business if proper targeting is employed in combination with good banners and a strong landing page. You may want to expect lower performance from display advertising in exchange for the branding you receive. View through conversions can indicate if display advertising is offering any lift in conversions.

Facebook ads and Twitter ads can be successful for e-commerce if you have a product or service that is inexpensive and interesting enough to be an impulse buy and you’re targeting the right audience. In many cases though, I use social network advertising for branding, for giveaways and contests, and for cheap traffic generation so we can tag users with remarketing pixels so we can reach them with ads when they are in a buying mindset. I also usually encourage clients to run a likes/followers ad campaign so we can increase the number of quality fans both for page engagement and branding as well as to improve the data available for building lookalike audiences for ad targeting.

LinkedIn Ads work well for B2B products and services, but usually when used as lead gen with the actual sale happening through an email drip or personal contact. The LinkedIn Ads platform offers fantastic targeting options if you know the job title of your decision maker or if you are trying to reach people who work in certain industries. Unfortunately, the minimum CPC is $2 so if you do not convert well or have a high CPA threshold, the leads may be too expensive. Volume is also a limiting factor for LinkedIn Ads.

For app installs, Twitter and Facebook ads perform well. If the app is free, the conversion rates can be phenomenal. You need to have some form of app analytics implemented to track the quality of the installs to optimize your targeting for the long-term, but if sheer volume of installs/user signups is the goal, such as with start-ups raising funding, social ads are a good approach.

2. What types of companies should focus more on paid social campaigns via paid search?

Companies trying to boost app installs, grow fan engagement, build remarketing audience size, or building buzz for an upcoming offering will most likely have better results from social advertising than from paid search. Anything with a social component will also work well if you are targeting users in the network you want them to use to share your content. For instance, if you are running a contest that people get an extra entry to if they share your content, they will be more likely to share it if it is as easy as possible. So, targeting people within Facebook with a request to share a Facebook post will be more successful than targeting people with an AdWords ad that links to your website with a request to share the page on a social network.

Companies that have a longer buying cycle or those that get repeat purchases from their users tend to see a significant boost in conversions if they incorporate social network advertising in their overall strategy because they keep the brand in the user’s consciousness. Even if the conversions don’t come from clicks on the social ads, the consistent reminders bring users back for future purchases. Just like television advertising doesn’t cause people to immediately get in the car and drive to the store to buy a product, it influences their buying decision next time they are shopping.

Any business that has a strong social presence can also be successful advertising on social networks. Without a strong social presence (active Facebook page or Twitter stream), the advertising may not be as effective as people tend to look for multiple cues before buying.

3. When I do PPC campaigns for clients, writing “perfect” ad copy can get tedious. Can you give us a few strategies for writing ad copy?

Good PPC managers are a wonderfully crazy bunch. We have to have a bit of a split personality in order to be successful at and enjoy our jobs. That being said, optimizing ad copy can be tedious, especially if you’ve been working on an account for a while and think you’ve tested everything that can be tested. However, there are always new things to try. Some of my favorite tips are:

  • When writing ads for a new client, read their website to get comfortable with any language specific to their business, ask the client to describe their product to you in their own words, read their competitors’ ads and websites, and read forums or product reviews to see how consumers refer to the product. Use phrases that the consumers use, even if your client doesn’t use them. You’re not trying to get your client to click the ad, you’re trying to attract buyers.
  • When writing new ads, don’t try to change every piece of the ad. You only need to change one line, and sometimes only one word, to have a significant impact on performance. If you change too many variables at once, you won’t know what caused the change in CTR or conversion rate and you’ll use up all your good ideas in one ad. Instead, try a new headline or change the context (use an exclamation instead of a question).
  • Don’t try to be too clever with text ads. You have a split second to get people to pay attention and decide to click. Never underestimate the value of just telling people what to do, such as “Buy Now To Save 20%.”
  • The formula of “ask a question and solve the problem” works well in most industries. If you ask the right question to the right audience and have the right solution, you will get a good CTR and conversion rate. If someone is searching for a roofer you might show them an ad that says “Need A New Roof? Mention This Ad For $250 Off.” Needing a new roof is their problem and giving them $250 off a new one is your solution.

4. What made you decide to specialize on PPC instead of trying to focus on multiple areas of marketing?

I love SEM because I get to do something different every day, even if I’m working on the same accounts for extended periods of time. There are so many facets to internet advertising from keyword research to writing ad copy to data analysis to audience identification that it never gets boring. I also love the instant gratification you get with advertising. I can put up a campaign and have data within minutes. Not that I ever obsessively refresh the Google Analytics real-time reports right after launching new campaigns. Nope, I never do that.

And if I’m being honest, I have absolutely no website design ability nor do I have the patience to chase search engine algorithms by doing SEO. My skills just fit perfectly with advertising management.

5. I’m always trying to create a dialogue about women in search marketing since we are usually the minority. What are three tactics you can give to new women search professionals trying to make a name for themselves in the search industry?

This is the hardest question in this interview by far because my first instinct is to say “Don’t think of yourself as a woman in the search industry.” I’ll quote my friend Rae Hoffman who has written on this issue and has somehow done a much better job of conveying how I feel about it than I can:

“Be yourselves, never see being a woman as a disadvantage, an advantage or above all, an excuse.”

That being said, here are a few tips for anyone of any gender in any industry, mostly geared towards freelancers:

  • Network with people who do something other than what you do. You’re more likely to get referrals from people who aren’t your competition than people who are. Yes, I refer work to other SEM agencies and those agencies refer to me but the majority of my referrals come from SEOs, web designers, and happy clients. It’s important to know people who do the same thing you do so you can ask them questions when you have a problem, but if you’re trying to grow your profile, network with other people, too. Yes, that includes people who aren’t even in the search industry.
  • Be trustworthy and be a resource for others. If you develop a reputation for being honest and trustworthy, people will be more likely to recommend you for jobs and will be more interested in what you have to say, leading to more speaking engagements, blogging opportunities, or other exposure.
  • Don’t trash your competition to get ahead. This is a small industry and whatever you say will get back to whomever you say it about. Just don’t be that person. You’re better than that. If you aren’t, become better than that.
  • Charge what you’re worth and stand behind your prices. If you aren’t confident about your rates, your clients won’t be either. If a client doesn’t think you’re worth what you’re charging, rather than reducing your rates to keep them, let them go so you will have time to work on a project that pays you what you’re worth. Now, if none of your clients think you’re worth what you’re charging, you may need to look at the value you’re providing.
  • Don’t work with clients you don’t like or for businesses you morally disagree with.You will perform much better for clients you enjoy working for and will do a much better job of selling products you believe in.

If you would like Mojoe.net to discuss developing your logo, web site, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

Article Provided By Search Engine Journal

WordPress Web Site – Cox Photo

Tuesday, December 3rd, 2013

WordPress Web Site - Cox Photography
Mojoe.net has launched a new WordPress web site for Patrick Cox Photography. Mojoe.net is very honored to launch www.coxphotography.net. Not only did we consult with Patrick on the development of his site in WordPress but this site is  a fully responsive WordPress web site but with an added twist.

The images on the home page fill the screen up no matter what the device: desktop, tablet or mobile phone. The site and the images are optimized for improved performance on mobile devices like tablets and phones. Patrick wanted a site that would not only be easy to update by using WordPress as his Content Management System but wanted a site that would show the beauty, technique and creativity that he puts into each and every shot.

We customize the site to display full screen images on any page of the site but we also customized the WordPress login screen especially for Patrick Cox Photography. This site has been developed with its own unique navigation for the home page and draws upon a plugin that has been customized to deliver the experience that Patrick Cox Photography wanted to achieve when visitors come to his web site.

Cox Photography is the premier photographer in Greenville, South Carolina and has been published in major magazine and publications.

Services Provided:

If you would like Mojoe.net to discuss developing your web site, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net

WordPress Web Site – Autumn Financial Group

Friday, September 27th, 2013

Launched two site in one day…..Not only did we launch Capstone Insurance but we have also gotten Autumn Financial Group launched as well. Autumn Financial Group wanted a new customer designed WordPress web site for the up coming Home and Garden show which is being held at the TD Convention Center in Greenville.

Autumn Financial Group choose Mojoe.net to develop its new site not only because we could provide a custom responsive WordPress site under their time constraints but we would also deliver falling leaves on all devices without using Adobe Flash. Autumn Financial’s overall theme and name was extremely important and they wanted to capture the same Flash animation they had on their old site, so it would convey the since of Autumn.

We accomplish this by first designing and laying the site out in Adobe Photohop, then we wrote custom CSS so the site would convey the look and feel of Autumn. Then we added custom javascript so the site would have falling leaves.We choose WordPress at the Content Management System because we wanted a system that the client could easily maintain and update without knowing complicated HTML.  You can check out the design below.

We are Professional Mortgage Planners dedicated to helping clients achieve both their personal and financial goals and dreams over the long term.  Our number one goal is to provide financial advice that empowers our clients to make the most informed decisions regarding real estate, credit, and debt in order to secure their financial future. We help them make choices that are in agreement with their personal life plan and create peace of mind for their family.

WordPress Web Site by Mojoe.net

You can visit www.autumnfinancialgroup.com

If you would like Mojoe.net to discuss developing your web site, web applicaiton or need custom programming, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net

Responsive Web Site Creation for InnoVision Awards

Friday, April 26th, 2013

We recently finished developing and launching the newly revised responsive web site for InnoVision. We not only created a totally responsive web site that scales to fit different devices but the site is a complete content management system. We developed content management system in WordPress, so that the InnoVision board could easily edit and maintain the site without having to call upon use for changes and updates.

While creating the new design, function and responsive InnoVision web site; we also developed our own code so that current blog post are streamed on the home page of the site and link directly to the relative blog post.

Martha Winebarger with Engage Solutions and Kathy Ham were invaluable with the creation of the InnoVision web site. Martha’s dedication to content and Kathy Ham’s eye for detail as made the site a real success. If you would like to visit the site simply visit www.innovisionawards.org

Responsive Web Site Creation for InnoVision Awards

Whats your Function Junction | Web Design Greenville, SC

Wednesday, January 11th, 2012

So is it okay to have a web site that may look great but does not work?

Well, my answer as a designer and developer would actually surprise most people. YES, it is okay to have a great design with no function, but for your client it is probably a big fat NO. Your web site should not only look amazing and be original; it should also function correctly and perform call to action to get your clients their desired results. There are great deal of developers out in the web community that are not designers and vice-a-versa.

We recently, had a client decide to use another web development company and the design of the site is nice. Unfortunately for our client the web development company was not experienced with shopping carts, so even though they have a nice looking site. The clients customers can no longer order online and the site basically no longer works. So what should you do if you experience this issue.

Ask questions, Ask questions, Ask questions, and educate yourself for the benefit of your company and its web site. Now, I am sure you are wondering what questions to ask? Well, here is a small list of questions that should help inform you if the company that you are about to work with is capable of performing not only the design but also the functions to your web site.

Questions to Ask:

Question: How long have you been developing web site?
Answer: If the answer with 1 year or we are just starting out, this can be a potential red flag if you are looking for a web site to do specific actions that may be complicated.

Question: Who is your developer/programmer?
Answer: We outsource our development to India, or  we know a guy. RUN, the reason is very simple. The person you are talking to most likely has no knowledge of the programming for a website and if this person is your point of contact then transferring your idea to them and then to someone else and so on. Well, you get the idea, your function will get lost in translation both literally and figuratively.

Question: What programming language do you use?
Answer: The answer should be immediate and they should be able to show you examples. If not then this is another red flag.

Question: Do you comment all of your code?
Answer: If they say no, or unfamiliar with what comment your code means then you need to find the nearest exit and leave the building. Commenting code is a practice that all developers should do when coding a web site. It is basically cliff notes to each section of code on the web site. The reason this is important is because the comments will assist another web developer if the site has to be moved or another web developer has to take over the project.

Question: We would like a self contained web site that we manage ourselves (CMS), can you develop something like that?
Answer: Once again the answer should be yes. But they should start out by evaluating your project and seeing if you would be better served with having an out of the box solution; such as, WordPress, Drupal, Joomla, or DNN. The reason being that if they develop something that only they understand then you are stuck with them and can never move your site. Having a foundation in one of frameworks mentioned before will make your site easier to move and most of these frameworks have a large selection of plugins to quickly add function to your web site. Now, there are some cases where custom programming is warranted and is very necessary, but remember if the programmer comments there code and also the web company agrees the coding belongs to you then there is no problem. Custom programming can be very beneficial in the development of your web site. This answer actually leads us into our next question

Question: Do you write code from scratch?
Answer: The answer should be yes. If it is no or they are unsure then you have an issue. Having a web company that can actually write code from scratch especially for a complicated and very involved web site is extremely important and can be critical to the operation of your web site. Your site need to have the ability to grow and expand over time…as I have said before, ” A web site is a ever evolving and growing means of communication.”

Remember, interview your potential web development company, spend time with them, ask questions, make a plan, and be sure to ask for examples.

I will be writing some more in-depth blog post that will deal with Planning, Development, Design and Maintenance so please be sure to check back often and feel free to contact me at 864-859-9848 or you can email me at dwerne@mojoe.net

Thank you,

Deveren Werne  – Developer, Designer – Lover of the Web.

Web Design Greenville

 

Step by Step Checklist you should be using when developing a web site.

Monday, December 26th, 2011

Developing Web Site – Make sure that you have  the following: A Plan, Development, Design, and Maintenance of a web site.

I’ve blogged a lot about web site development and I want to make sure I stress a few important items, a web site is a constant ever changing and growing marketing tool for your business, before beginning a web site or web development please consult with an expert, and most of all PLAN your web site. To help you make your plan, here is a simplified checklist for the planning, development, design and maintenance of a website ($ indicates potential additional fees that may be incurred).

PLAN YOUR WEB SITE

  • Make a plan for your site.
  • Consult with several companies and make the right decision for you and your budget.
  • Plan a budget for the development of your web site as well as the maintaining of your web site
  • Decide on if you need a Content Management System (CMS) and if so which one should you use. Drupal, DotNetNuke, Joomla, or WordPress
  • Set a Launch Date – Before you officially launch your site and during the plan phase set a date to launch your site, be sure to make note of that date with the developer but be mindful if you ask for additional pages, functions, or any changes this can and will extend your launch date please decide what is most important to you and your business. Getting the site launched  with the initial content or adding additional content and changes and delaying the launch of your site. This is the most common problem when developing a site. Also remember you can always continue to add to a site very quickly if you have a CMS.
  • VERY IMPORTANT – Once you have chosen a CMS make sure the developer you choose can not only develop in it but support it after the launch of the site. Also make sure that the code is not proprietary and you are allowed to move your site to another company once the contract is completed. This is a common issue with a lot of web developer they either do not tell you that your site has been developed in a proprietary system or that only they can maintain it because no one else in the area supports the CMS they used.

DEVELOPMENT

  • Gather information relative to your site before meeting with web companies. The gathering of information; such as, Pictures, Text, Keywords, Video, Social Links, Phone Numbers, and Address can give you a big head start in the development of your web site.
  • Website Name (Domain Name) – Make sure to choose a name that complements your company, service or product that you are introducing on the web. Tying in your primary keyword into your domain name can be extremely helpful.
  • Competition Researched – Make sure you see what your compettion’s web site looks like, do some research check out their sites. See what you like and don’t like, make a list of things you do and the things you don’t like.
  • Visit other web sites and pick out sites that you like and have function and features you like
  • Make a list of keywords 1 to 25 about your business, Ex: (Web Design Greenville SC, is considered one keyword or phrase)
  • Use Google Keyword Tool to create check your keywords and see how popular they are.
  • Website Title Chosen( Use your number 1 keyword / Key phrase in your title)
  • Website Host Research, if your developer does not have a hosting solution for you. Check around the area for other companies that do not only develop but host the site as well. Having one point of contact is critical. Especially when your site goes down and your web developer has no reason why, then you are calling someone else whom may answer the phone or may not answer the phone.
  • Website Host Chosen and Registered $
  • Website Name Chosen – Make sure once you have chosen a name that when producing collateral pieces like business card, letterhead, envelopes, brochures, invoices, receipt, billboards, mailers, flyers, or any printed piece for your business that your www. is plastered all over the place.
  • Website Name Purchase $ Typically we use Godaddy to register all of our names and we charge exactly what Godaddy charges us.
  • Website Structure and Organization Established – Here is a great resource for structure of a web site – Web Style Structure
  • Link Exchange Researched – Check with your vendors, suppliers or anyone that you do business with and ask about putting a link to your web site on their web site and vice-a-verse.
  • Link Exchange Page Set Up – Make sure if you are going to be exchanging quite a few links that you setup a page to handle your policy and make it easy for other sites to grab your logo and a link to your site. The more in-bound and out-bound links you have the better your site is received as an information hub than just a site selling a product or service.
  • Articles/Resources Provided/Researched – Search the internet, publications, in-house material, collateral pieces and other media for articles / content that you can add o your web site which in turn will add value to your site as a resource of information and will assist with improving your search engine registration.
  • Articles/Resources Chosen – Link to other related articles that are relative to your service or product. Make sure to give credit to the person or company that wrote the article or content that you are linking too.
  • Advertising Inclusion Implemented – Decide wether or not you would like to include advertising on your site, and if so then choose rates and rate sheet that a potential customer can easily download.
  • Search Engine Submission Prepared – Set a goal for your search engine submission. This does not happen over night and it takes several elements to make this successful. Make sure there is a plan from your web developer or SEO specialist and that they plan to analyze the results after a certain period.
  • Search Engine Submission Implemented $ – Even with having a plan and a goal set, this process is not a one time process. It is a constant under-taking. You will always need to be mindful of your web site placement in the search engines because your competition is always trying to get ahead of you and will try the same tactics that you have done.
  • Review Search Engine Submission Results (1-4 months after public release) – Set a date and time to review your search engine placement with your web developer or SEO specialist after about 4 months, so you can find out your placement as well as improve your placement if the goal that was set was not reached.
  • Setup Social Accounts like Facebook, Twitter, Linked In, Blog, and make sure to have someone whom can update them on a regular basis. THIS IS VERY IMPORTANT, this must be done on a regular basis it can be the difference between getting a sales or perspective customer. The more you update your site, blog and social accounts the better your chances of bringing someone to your site. “It is like putting hundreds and hundreds of fishing hooks in the water, the more you put in the greater your chances are a landing a big fish.”
  • Add Google Analytic s or Re-Invigorate – At Mojoe we use both of these tools Google is free and re-invigorate it $10.00 dollars a month. We do this so we can have cross comparison of analytical data for your web site.

DESIGN

  • Artwork Compiled – Laying out the colors, fonts, and spacing you like, so that your designer or branding specialist can speed your design time up greatly as well as provide you a more effective brand that you are looking for in your business or service.
  • Color Scheme Research / Presented – Check out these links for Color: KulerColor Scheme Designer or Color Schemer
  • Typography Research / Presented – There are some really helpful web sites available that will make it very easy to choose which fonts to use for your web site. Your Type can send a message an convey meaning just like a picture or logo. So choosing the right font style, color and spacing can be very effective in -conjunction with the rest of your site to present the correct message. Here are some useful resources for researching fonts: Google Fonts, Smashing Magazine, Inspiration Bit, and 1st Web
  • Pictures Research / Presented – “A picture is worth a thousand words” this statement as has more meaning on the web than any where else on the planet. Having a picture that is of quality and meaning can impart so much information about your business that it leaves the words behind. Be mindful of your photography make sure it sends the right message to your viewers when presented on your site. If you use stock photography and photography from a local photographer make sure they compliment each other. The worst thing that can happen is having two different styles of photography on a web site. It sends the wrong message to your viewers but this is a common practice because high-end quality photography cost money. So make a decision wether to use all stock photography for your web site or use all photography you have shot with your digital camera. Pick one quality stand-point for your photography and stay with it, if you are going to mix them then be sure to hire a professional photographer. Here are some helpful stock sites and professional photographers. PABPhoto.com, Patrick Cox, iStock Photo, and Big Stock Photo
  • Creation of a Mood Board – The creation of a mood board for your site and the over all theme of your company is not only a resource to be utilized with the development of your site but with all the collateral pieces that are created for your business. By doing this you will keep a constant brand so your company or service is always recognizable, and this is paramount to the success of your business. Note: “Not every company can design brands as well as develop web sites correctly be careful when choosing a one size fits all company. They are usually great at one aspect but are lacking in other areas.” If you would like more information on the creation of Mood Board, Check out this article at Web Designer Depot.
  • Logo Designed or Prepared as Digital Art – The designing of your logo should incorporate your overall theme for your company. The logo should be made available in several formats for you; such as, black and white and color. Your logo should be able to be scaled from a favicon to a billboard. Which means your logo should be done as an EPS file or what is also know as a vector file so it will scale easily and without having to be re-created.
  • Layout Design Research and Presented – When laying out and designing your site be mindful of how your customers will be viewing your site. Will they be viewing your site via there desktop, laptop, mobile phone, iPad, iPhone, or even their TV. If so you need to make sure that your site is an adaptive web site or a fully responsive web site($ A fully responsive site can cost a great deal of extra money). Web sites that are presented on other devices looks and acts differently make sure your web developer discusses the pros and cons of developing a site for only one device and if they are using Flash on any of the site. How limited your site will become to certain parts of your viewing audience. When we develop a design we present it in all formats that we will be developing for, so if we are doing an adaptive site we will present you with a Desktop version of your site, Laptop version of your site, Tablet version of your site, and a mobile version of your web site.
  • Color Scheme Chosen – Once you and your developer have choose the color scheme make sure he supplies you with a CYMK version which is a printer version of your colors so when you print collateral pieces all of your colors will match. It is best to pick out your printer color first for your collateral pieces and work from that to create the web colors you will need for your web site.
  • Layout/Design Chosen – Once you and your developer have made a decision on the layout and design make sure that once the site is completed and the contract finished get the creation files, font files, color scheme, and any and all other related files. The reason is because this is your web site you want to make sure you have a full and complete version of your site in-case you ever have to take these files to someone else. Also you will see how well organized your developer and his/her team his which will give you some insight to the development of your project.
  • HTML and CSS Coding Design – This part of the process is the structure and the layout of your site. HTML which stands for Hyper Text Markup Language and CSS which stands for Cascading Style Sheets control the look and feel of your site in the browser. Make sure that your code is commented by your developer this can be essential when having multiple developers work on your site. The comments basically are a road map to the construction of your web site and will make it easy for another developer or team to come in and assist or take-over for another company or developer.
  • What is the Function – The function of your site is how your site interacts with potential customers and viewers. This is usually accomplished by javascript, Jquery, or flash. Now there are pros and cons to each make sure they’re explained to you and your understand the benefits and draw backs. So if you want a rotating banner of pictures at the top of your site discuss with your developer how that will be  achieved and will it be visible for all of your audience. Also if you are going to have a form on the site will it be functional for everyone and whom will the form go to?
  • Content and Articles Added – If you are going to be adding additional content or articles to your site on a regular basis make sure they are displayed noteabley on your site so viewers can get to the information as fast as possible.
  • Review Web Standards – So once your site is completed review the web standards that are available. Is your site up to the standards of the target audience you are trying to reach? You can have your developer check and make sure by going to W3C
  • Validate Code – Has all of your HTML and CSS been validated and are there any errors and if so are the errors acceptable based on functions you are using? You can check those out at the following links: Markup Validation or CSS Validation
  • Check Website with Other Browsers – Test your web site in all browsers; such as, FireFox, Internet Explorer, Safari, Chrome, Opera, and Avant. Also be mindful of the version of each browser. Each browser has different versions and your site depending upon the HTML and CSS will render differently in each browser unless your developer has taken that into consideration. So be sure to ask will my site work in all browser and version of those browser. NOTE: IF you ask for your site to work in all of these and all there version you most likely will get charged additional monies for providing this service. For Example: Internet Explorer has the following version on the web IE9, IE8, IE7,and IE6 the last two are barely even used any more but some people still have them as there browser of choice. You can go to Browser Stats and see current statistics for which browser people are using for their browser you can also see other stats on this site.
  • Check Website with different OS (Operating Systems) – Checking your site in different browsers is very important but be sure to check your site on both Mac and PC for each of the browsers above, or make sure that your developer offers this service when developing your site.
  • Check Website with Various Screen Resolutions – During the layout phase of the construction of you’re site your developer should be discussing the dimension of the site is designing and if he  is designing an adaptive site then this will not matter because he will have taken in the most common resolutions into consideration and this will not be a factor to check. You can see the most common screen resolutions for computer by visiting: Browser Display Statistics
  • Edit and Review Website Presentation – Having one final review and presentation from your developer / development company can b e vital to how your site is recieved when the site is launched, check, check, check and check again for spelling, grammar, punctuation, and how your site is presented to the viewer. Have a meeting to discuss the aspects you are completely satisfied with and be sure to let them know which ones you are not satisfied with, most developer will try and work it out. Remember the site is not only for your business but a representation of the developers work and ability. He wants to be just as proud of the site as you do and will strive to do everything possible to make this happen.
  • Test Website (typically 2-4 weeks) – Test, Test, Test, and test some more. Have your friends, family, and long time customers test your site before doing the official launch of your site. This will make your site error proof as much as possible. Because your friends and family will give the unbiased opinion and this will assist you and the developer with in-valuable feedback. For small web site this is not as big a priority as larger site, database driven sites or e-commerce sites.
  • Test Links – Check your links on all pages. Especially if your site is a large site when links to articles, blog, resources, or shopping cart. If you have a site map on your site(and you should) then check all of the links on there as well.

WEB SITE MAINTENANCE $ (This can cost additional money, please check when developing your site)

  • Frequently Update – Updating your social feeds is one thing but not updating your actual web site can hurt your search listing. Be sure to set a schedule for both your  social feeds and your web site. If you do not want to be responsible for this, then hire the development company to take care of it and plan a schedule with them.
  • Check for Errors – Always check for errors, you or the development company you contract with should check for errors on a regular basis.
  • Add Link Exchanges – Having a link exchange policy in place on your site can be very helpful for driving traffic to your site and increasing your over all page rank.
  • Check for Bad Links – If you link to other web sites for articles, resources, or other forms of information be sure to check those links on a schedule as well because over time links will get broken and if no one fixes them on your site then your site looks like it is not begin managed properly and this will send the wrong message to your audience.
  • Keyword Review and Update – After about 4 to 6 months review your keywords that you have used in your text and in your meta-tags. Check and see if these are working for you and your web site if they are not, then speak with your SEO specialist or your developer. You can also analyze you’re  site at Web Site Grader
  • Check Link Popularity – If you are being linked to or are linking to other companies check their page rank to see how popular their site may be. The higher the page rank the potential for more some of that traffic to visit your web site. You can check your page rank at Google Page Rank
  • Review New Technology – Be on the look out for new and developing technology. Make sure that the developer that you engage is aware of these technologies and how they can better assist you in the development and design of your web site. There are currently emerging technologies like HTML5 and CSS 3 which make the web experience even better and less dependent on images and other older web technologies.
  • Review Web Standards – If you add additional content to your site or make changes to your site make sure your site is still meeting the web standards.
  • Check Site Statistics – Be mindful of your marketing strategies and how its affects the statistics on your site. Having your statistics sent to you weekly will help you keep an eye on how your site is progressing and if your marketing campaign as made an impact on your site visitors.
  • Add New Content – I can not say this enough, please add more content to your site on a regular basis a stagnate web site will not preform give you the desired results for new business. ” A web site is a constantly ever-changing and evolving form of communication fro your business.
  • Check Links – Keep checking your links every time your site is updated.
  • Validate Code – Make Sure to keep validating your code on a regular basis, make sure it is added to the routine or schedule.
  • Re-Submit Site to Search Engines – If you hire a company to do your Search Engine Registration and Optimization for your web site then ask them what is there schedule of submission. How often will they submit your site to the search engines and for how long. Will they generate you a report of the submission which will show you whom they are submitting to and if your submission was received or not.
  • Check Web Page Descriptions – Make sure that your web page descriptions are unique and correlate to the page that they’re on and that the description is not generic.
  • Check Web Page Titles – Your page title should also correlate to the page that the viewer is on and should be unique to that page. Do not use your companies name in the front of the title. Use a unique identifier for that page then add your company name into the title as well.
  • Review Meta Tag Standards and Update – If you are not at the top of the search engines for a particular keyword or key phrase then see what is missing from your site. You may also need to create new content that re-use that keyword or key phrase more frequently.
  • Review Top Searches from Search Engines (potential new content ideas) – Check your search terms and see what is being pulled up by your keywords and key phrases see if you are listed and if not see what your competition is doing so you can better your site and its performance in the search engine.

Just like maintenance, search engine registration and optimization is an ongoing ever-expanding and changing service and will require additional money and time. Search Engine Optimization and Registration is a whole another separate service just like branding, logo creation and developing a web site. So when having a company provide SEO Services be sure of the cost and the amount of time involved with the project.

I will be writing some more in-depth blog post that will deal with Planning, Development, Design and Maintenance so please be sure to check back often and feel free to contact me at 864-859-9848 or you can email me at dwerne@mojoe.net

Thank you,

Deveren Werne  – Developer, Designer – Lover of the Web.

Launch of New Site for Trees Greenville

Monday, April 18th, 2011
Trees Greenville New Site Design

Trees Greenville New Site Design

Here is a project that we are about to launch for Trees of Greenville. They wanted a easy way to update and maintian their site so we designed them a custom WordPress web site. Take a look TreesGreenville

New Web Designs for Customers | Web Design Greenville SC

Friday, March 4th, 2011

Here are some new designs that we have been working on for our clients:

Teludyne Tech – you can check out their current web site at www.teludynetech.com

New Web Design for Teludyne Tech

New Web Design for Teludyne Tech by Mojoe.net

Our Lady of  the Rosary Catholic Church web site design by Mojoe.net – you can check out their current web site at www.olrgreenville.net

Web Design for OLR Catholic Church by Mojoe.net

Web Design for OLR Catholic Church by Mojoe.net

Trees Greenville- you can check out their current web site at www.treesgreenville.org

 

New Web Site Design for Trees Greenville by Mojoe.net

New Web Site Design for Trees Greenville by Mojoe.net

 Here is an initial design for PHS (Preferred Health Services); you can check out the final design at www.preferredhealthservices.org

Initial web design for Preferred Health Services by Mojoe.net

Initial web design for Preferred Health Services by Mojoe.net

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