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Archive for the ‘Design’ Category

The Squeeze Page – How To Collect Emails Effectively

Friday, August 26th, 2016

squeeze page

The best way of collecting email addresses from prospective customers is with an online squeeze page. A squeeze page is a webpage created specifically to encourage people who visit that page to enter their email into the box on the page. In return for submitting their email, they are usually provided with something of value such as a free report, access to an online video or a free subscription to a newsletter.

The procedure for collecting email addresses, also known as list building, is very important to the success of any online business simply because every email address is access to a prospective customer. Once you have an email address you can keep in contact with the potential customer until they unsubscribe from your list

The Most Effective Way For Collecting Email Addresses.

The design of your squeeze page is important because if it does not encourage an appropriate amount of people to provide their email addresses, all the hard work taken to get people to initially go to the squeeze pages will be wasted.

For the most part, you would use paid sources such as solo ads, banner advertisements or pay per click advertising to push traffic to a squeeze page. This is traffic that you control for the goal of list building. The main objective is to get visitor email addresses so that you can make contact with them via email marketing.

In some cases, a squeeze pages is also called a landing page. But landing page can be anywhere that the customer goes onto your website. A squeeze page can be used as a landing page and that is what smart online marketers do.

How to Collect Emails.

A squeeze page should provide specific information that a visitor was looking for. Your squeeze page design must have a clear focus on the customer directed onto that page. Therefore, it must be relevant to the contents that you placed on your ad that encouraged them to visit the page in the first place.

The squeeze page has to include an opt-in box where your visitor can enter their email address. That is the sole objective of the squeeze page. It is this action that drives your list building process so that you can have further contact with the people who visit the page.

Effective Squeeze Page Design.

The text on your squeeze page should not have a lot of sales copy. You want one or two headlines that draw attention and capture interest. You want to talk about how you or your product can make their lives better, using a shortlist of the top bullet points that will convince them to share their name and email address.

Keep everything “above the fold.” This means that the visitor does not have to scroll the page to see all of the copy. Make the opt-in box visible. Bear in mind that this is not the place to try to convince them to purchase something. That will be done by the sales letter that you direct them to once they’re confirmed as a subscriber to your list and by your follow up email marketing.

Always ensure that you test the opt-in boxes to see if they are working correctly on your squeeze page.

Also, create more than one squeeze page design to test which one works best. If you have a great deal of website traffic but people are not opting-in, then you need to update your squeeze page design. Start by testing different elements from the headline to the bullet points about the offer and even down to the colour of the squeeze page itself.

Article Provided By: Internet Marketer Inc.

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25 Must-Have Free Fonts for Entrepreneurs and Designers

Friday, June 17th, 2016

Fonts Every Designer Needs

As an entrepreneur, I hear a lot of things said about good design: Good design is simple. Or it’s all about white space. Others say good design is understated or that it’s hard to describe.

As a designer, though, I can tell you that while all these things are important, the main difference between well-designed pieces and poorly designed ones is something else entirely: having really good fonts.

Don’t believe me? Take a look at what Squarespace’s website would look like using Impact instead of its fancy, premium font.






See the difference? Even with all the right spacing, simplicity and craft of the page design, the wrong font can leave the entire site looking amateurish.

Choosing the right fonts for a project is crucial. But when a premium font costs $60 to $200, it can be hard to justify the purchase. So what can you do?

Great fonts (like most excellent things on the Internet) are generally handcrafted by independent designers. Making a font takes an incredible amount of effort, which is usually reflected in the price tag. On rare occasions, though, kind and generous designers will give out a few fonts for free, as a way of advertising the rest of their collection. If you like any of the fonts below, please consider supporting their creators.

I’ve compiled the following list of 25 must-have free fonts for entrepreneurs, designers and anyone else looking to impress. Enjoy!



Langdon is a friendly, easy-to-read font that works well in headlines and combines nicely with cursive typefaces.




With strong characters and some creative shaping, fonts like Vincent are perfect for businesses seeking that serious yet approachable feeling.



Sharp angles and a selection of three weights make Rex a font that works brilliantly in logos and paragraph headings.



Infinity is a thin font with a friendly yet sophisticated feel. Understated fonts like these work brilliantly for startups in industries that involve consumer interaction, such as health and wellness companies.



Modern, bold fonts like Adam are easy to read and work well for website headings and navigation bars.



Nougatine is a unique, retro-inspired font that combines strong capital letters with some creative cut-out shapes.



If you’ve ever looked for retro fonts, you know that good ones are few and far between.Silverfake is the exception. Legibile but with an authentic retro feel, it combines nicely with modern, bolder fonts, such as Adam, above.

Code Pro


Code Pro is a designer’s dream. It comes in lots of of weights (thin or heavy) and a variety of styles. The versatile font fits into just about any design, whether for the website of a tech startup or a restaurant menu.




Want to know a designer’s secret? When aiming to create something that feels sophisticated, look for the thinnest font possible. Few are thinner than Raleway.

Raleway is a popular font that comes in a myriad of sizes, ranging from hairline thin to bold black, making it a mighty useful font for a variety of company branding functions.



Montserrat is the ultimate modern font: It pairs brilliantly with stick-thin fonts like Raleway and looks beautiful when laid over a high-resolution background image.


Droid Serif


Droid is the ideal font for long blocks of text: It’s easy to read and has just the right mixture of soft and hard serifs to give it a unique personality all of its own.



Looking for a classic font that’s like Georgia or Garamond? Domine is the perfect alternative. It’s bolder than the typical paragraph font, making it suitable for big, eye-catching headlines.




Illustration © Weathersbee Type

Franchise is a friendly, bold display font that looks great on the web, particularly in infographics.




If you’re running a tech startup, you may have a hard time finding solid fonts to suit your purposes. Most tech fonts have a way of feeling too harsh for today’s projects. Dosis breaks the mold. With softer, rounded corners, it is a great alternative to traditional tech fonts. And it works well in nontech projects, too.



Abel is a nice mix between a tech font and a modern display face. Although only one weight of font is available, Abel can be a good choice for headlines and paragraph text.


Odin Rounded


Odin Rounded is a Norse design-inspired retro font that works surprisingly well in tech-oriented projects.



Lintel Free Font

Lintel‘s thin, strong features make it well-suited for high-end tech and fashion startups.




Try Hagin in your next retro-themed project. It can create bold headlines and its unique serifs set it apart from most classic fonts.




Weston simultaneously evokes a 1930s movie poster and a Wild West “most wanted” alert. Mix it with a cursive font or a thin, modern typeface.


Roboto Slab


Roboto Slab is the font with a million uses, for both headlines and paragraphs. Heck, it even looks good in off-line publications.




Aleo is one of the most versatile free fonts I’ve ever encountered. It comes in six styles, all available in italics, so designers will have an easy time finding the right match for just about any project.




If you want your startup to be taken seriously, try Lora. It has a classic vibe and is incredibly legible even in very small sizes.




Lato works hard for startups in pursuit of that friendly yet sophisticated aura. It  pairs nicely with just about any serif font, such as Aleo and Lora.


Calendas Plus


Calendas is reminiscent of classic fonts like Garamond and Georgia but possesses a bit of a unique personality of its own.


Farrerons Serif Light


Farrerons Serif Light is an interesting typeface. For blocks of texts, it works as a reliable, legible font. In headings, it gives off a more creative vibe. Consider giving it a try in your next off-line print project.

Looking for more free, premium fonts? Check out Google’s well-curated list of free fonts available via its Google Fonts project.

Article Provided By: Entrepreneur

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John Maeda on What Really Matters in the World of Design

Thursday, March 24th, 2016


Design – Business and Technology

LAST YEAR AT South by Southwest, John Maeda, a design partner at Kleiner Perkins Caulfield & Byers, presented his inaugural Design in Tech report. In a slideshow modeled after Mary Meeker’s Internet Trends reports, he showed that design has indeed become integral to the business of technology. Figures like 27 (the number of designer-founded companies acquired by giants like Google and Facebook), and $13 billion (last year’s valuation for Airbnb, a company founded by designers), helped make Maeda’s case.

Maeda presented his second Design in Tech report Monday, again at SXSW. In his wide-lens look at the industry, Maeda doubled down on his original thesis: That big businesses want, need, and will pay for design. He supported his argument with data on mergers and acquisitions: This year, he counted 42 design firms that have been acquired since 2004. Roughly half of those transactions happened in the last year, and Accenture, Deloitte, and IBM—not companies you’d traditionally associate with design—were the main purchasers. “I’ve been arguing for a while that the Fortune 500 companies, they’re interested in design but don’t know how to get it,” Maeda tells WIRED. “The easiest way is through a consulting service. McKinsey, Accenture, or whatever. Consulting firms, in order to build capacity for this demand, have been doing so by acquiring design companies, because they can’t grow them in house.”


But this year’s Design in Tech report is more than a redux. Not to give away the ending, but Maeda closes on a slide highlighting the “Three Kinds of Design” currently at play. There’s design (“classical design”), business (“design thinking”), and technology (“computational design”). The last two have to do with creating products with empathy for the customer, and keeping pace with current paradigms in technology, respectively. They also tend to have more reach. Where classic design might impact a million active users, design thinking and computational design stand to affect hundreds of millions. What’s more, classic design projects tend to be finite; whether it’s a building or a page layout, once they’re built, they’re done. In business or technology design, the product is always evolving. “The three categories above are co-dependent,” Maeda notes on the slide. But it’s the last two categories—the ones linked to business and technology—that are growing most rapidly.

On the business side of things, design thinking has become an invaluable tool for companies looking to empathize with (and capitalize on) underserved markets. Take Bevel, former Foursquare executive Tristan Walker’s haircare and shaving line designed specifically for men with coarse and curly hair. Or Progyny, a digital platform for fertility health and information about IVF treatment and egg-freezing options. These companies aren’t as well-known as, say, Snapchat, but they’re deploying well-designed systems that cater to underserved markets. These companies, Maeda says, are ones that have established trust and spurred “social transformation.”

Speaking of Snapchat, Maeda singles it out when spotlighting the reach and rapid evolution of computational design. Snapchat clearly recognizes its core appeal, and offers it to users quickly and seamlessly; rather than ask you to swipe or push a button to access your phone’s camera, it opens by dropping you right into the app’s hallmark function. At the same time, the company is nimble and relentless in its pursuit of novel features (consider the success of speed overlays, geofilters, and selfie lenses). These invisible, ever-evolving experiences are what make Snapchat work.

When big companies ask for design, these are the kinds of results they’re likely hoping for. Maeda points out that, while corporate interest in design is certainly a good thing, there’s a supply and demand problem. When consulting companies set out to boost their design chops, they’re not necessarily looking for classically trained graphic artists, architects, or industrial designers. More often than not, they’re looking for people who can work on more esoteric tasks, such as designing culture, or designing systems—areas of study that have yet to be incorporated into business school curriculums. But “there’s a gap between what tech needs and what the programs are creating,” Maeda says. “Business schools can’t move as fast, so students are making design clubs in their schools.” Last year’s report celebrated the proliferation of student-led design clubs at MBA programs like Harvard, Wharton, and Stanford; it seemed like a harbinger of more sophisticated design education. This year, it reads like evidence that business schools are falling behind.

Maeda doesn’t provide any solutions to the supply and demand problem, but his report is still a useful tool for looking at the state of the design industry, whole-cloth. There are plenty of other nuggets worth perusing—Maeda spends time applauding Google, for becoming an examplar of computational design philosophy, and lists design thinking books for aspiring autodidacts—but the changing role of the designer is the report’s the main takeaway. The creative minds who break the mold of what we’ve long considered to be a designer—the architect, the suit-maker, the graphic designer—are poised to shape big businesses the most.

Article Provided By: Wired

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50 Beautiful Color Palettes for Your Next Web Project

Wednesday, October 14th, 2015

Color Palettes

Choosing the right color scheme is essential to your website’s success. Your layout and other design choices — including font — should be developed in concert with your color scheme, which can ensure readability, cohesiveness, and beauty in the final product. Unfortunately, making that choice or creating a color palette from scratch can be quite the challenge. That’s why for today’s post I’ve put together a collection of 50 beautiful color palettes that are ready to use for your next web project. If you like these, check out another 24 palettes I’ve recently rounded up.

Getting the Most Out of This Post

Before diving into the color palettes I’ve collected, I want to mention a few tools that can help you get the most out of this post. Colorzilla for Chrome/Firefox and ColorPick Eyedropper for Chrome are free tools that will help you capture the data (such as hex codes) that you will need to start experimenting with these palettes.

Editor’s Note: Want to make your own palettes even better? Check out our post on Using Color Theory to Create Better Color Palettes.

Remember that Photoshop will display certain colors far more vibrantly than they will look on the web when you use hex codes. For example, a greyed, soft pink looked super saturated until I chose “Save for Web” to preview it (this article has some thoughts on how to remedy that).

That’s all. Without further ado, here is our palette collection. Enjoy!

Pick Your Color Palette


Giant Goldfish






Fitz Fitzpatrick









Chrome Sports


color palettes

Papua New Guinea



Barni Design





color palettes

Our Little Projects


color palettes

State of the Owner





color palettes



color palettes

Vintage Romantic



Nicholas Jackson Design


color palettes

1920 Leyendecker


color palettes




Silmo Paris


color palettes

Dark Sunset


color palettes

The Color of Traffic






Sa Barca de Formentera





color palettes




Enterprise Foundation






Mohiuddin Parekh









Windows of New York



Lorenzo Verzini



Raspberry Theme



Paw Studio



Visually Columbia






Secret Key


















Adam Hartwig



Alexandra Kuban Web Design






Scott McCarthy



Made Together



Aesthetic Invention








color palettes

El Designo


Article Provided By: Digital Telepathy

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Color Theory for Websites and Design

Monday, July 27th, 2015


Put simply, Color Theory is the interaction of colors in a design through complementation, contrast and vibrancy.

The first part of the answer is easy to understand. But if you don’t have a degree in design it may be hard for you to understand or put to use the last 3 terms which define basic color theory. (complementation, contrast and vibrancy)

Complementation refers to the way we see colors in terms of their relationships with other colors. When colors occupy opposite ends of the color spectrum, they lead people to consider a design visually appealing by establishing a happy medium the eye can reside in. Rather than straining to accommodate for a particular area of the color spectrum, the eye is provided a balance. There are two common uses of complementation: the Triadic and Compound color scheme that we will be discussing later. Complementation can take you to new heights of design sophistication when you can begin to master the intricacies of color combinations.

Contrast reduces eyestrain and focuses user attention by clearly dividing elements on a page. The most apparent example of contrast is an effective selection of background and text color, as shown below:

Color Theory for Web Designers
Color Theory for Web Designers
Color Theory for Web Designers
Color Theory for Web Designers

If you’re ever in doubt, the best practice is usually to choose a very light color for the background, and a very dark color for the text itself. This is one area where color theory is crucial to the usability of a web design; In most projects, large text areas aren’t a place to try to be really creative – so keep it simple and legible.

Along with establishing readable text, contrast can also draw the viewer’s attention towards specific elements of a page. Think about highlighting a textbook: when you want to draw your attention to a specific portion of the page, you make the surrounding area look different than the rest of the text. The same principle applies to Web Design: Using a variety of contrasting colors can help focus the viewer’s attention on specific page elements.

If your website has a dark background, focus on the main content with a lighter color.

Color Theory for Web Designers
Color Theory for Web Designers

This principle also applies to Analogous colors (which we will discuss later):

Color Theory for Web Designers

Not to sound silly, but vibrancy dictates the emotion of your design. Brighter colors lead the user to feel more energetic as a result of your design, which is particularly effective when you are trying to advertise a product or invoke an emotional response. Darker shades relax the user, allowing their mind to focus on other things. A great example of this is a comparison between CNN and Ars Technica:

Color Theory for Web Designers
CNN’s website features a stark red banner across the top, which leads to heightened emotions from users as they are stimulated by the vibrancy of the design (and the contrast between red, white, and black- the primary color scheme of the website).102.


Color Theory for Web Designers
Ars Technica utilizes a darker color scheme for its background and header to relax the user and focus their attention towards their content. By doing so, their technical and detailed writing is considered the forefront of the site. And more importantly, the user is allowed to transfer the mental energy traditionally reserved for responding to vibrant colors to understanding the article’s contents.

Article Provided By: tuts+

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SEO – Search Engine Optimization

Monday, May 4th, 2015
SEO - Search Engine Optimization - How Does Google Rank Your Website?

How Does Google Rank Your Website?

What is SEO?

A simple definition of SEO – search engine optimization in 2015 is that it is a technical and creative process to improve the visibility of a website in search engines, with the aim of driving more potential customers to it.

An Introduction

This is a beginner’s guide to effective white hat seo. I deliberately steer clear of techniques that might be ‘grey hat’, as what is grey today is often ‘black hat’ tomorrow, as far as Google is concerned.

No one page guide can explore this complex topic in full. What you’ll read here is how I approach the basics – and these are the basics – as far as I remember them. At least – these are answers to questions I had when I was starting out in this field. And things have changed since I started this company in 2006.

The ‘Rules’

Google insists webmasters adhere to their ‘rules’ and aims to reward sites with high quality content and remarkable ‘white hat’ web marketing techniques with high rankings. Conversely it also needs to penalise web sites that manage to rank in Google by breaking these rules.

These rules are not laws, only guidelines, for ranking in Google; laid down by Google. You should note that some methods of ranking in Google are, in fact, actually illegal. Hacking, for instance, is illegal.

You can choose to follow and abide by these rules, bend them or ignore them – all with different levels of success (and levels of retribution, from Google’s web spam team). White hats do it by the ‘rules’; black hats ignore the ‘rules’.

What you read in this article is perfectly within the laws and within the guidelines and will help you increase the traffic to your website through organic, or natural search engine results pages (SERPS).

While there are a lot of definitions of SEO (spelled Search engine optimisation in the UK, Australia and New Zealand, or search engine optimization in the United States and Canada) organic SEO in 2015 is mostly about getting free traffic from Google, the most popular search engine in the world (and the only game in town in the UK):

SEO - Search Engine Optimization - Top Search Engines in the UK

The guide you are reading is for the more technical minded.


The art of web seo is understanding how people search for things, and understanding what type of results Google wants to (or will) display to it’s users. It’s about putting a lot of things together to look for opportunity.

A good optimiser has an understanding of how search engines like Google generate their natural SERPS to satisfy users’ NAVIGATIONALINFORMATIONALand TRANSACTIONAL keyword queries.

A good search engine marketer has a good understanding of the short term and long term risks involved in optimising rankings in search engines, and an understanding of the type of content and sites Google (especially) WANTS to return in it’s natural SERPS.

The aim of any campaign is increased visibility in search engines.

There are rules to be followed or ignored, risks to be taken, gains to be made, and battles to be won or lost.

A Mountain View spokesman once called the search engine ‘kingmakers‘, and that’s no lie.

Ranking high in Google is VERY VALUABLE – it’s effectively ‘free advertising’ on the best advertising space in the world.

Traffic from Google natural listings is STILL the most valuable organic traffic to a website in the world, and it can make or break an online business.

The state of play STILL is that you can generate your own highly targeted leads, for FREE, just by improving your website and optimising your content to be as relevant as possible for a customer looking for your company, product or service.

As you can imagine, there’s a LOT of competition now for that free traffic – even from Google (!) in some niches.

The Process

The process can successfully practiced in a bedroom or a workplace, but it has traditionally involved mastering many skills as they arose including diverse marketing technologies including but not limited to:

  • website design
  • accessibility
  • usability
  • user experience
  • website development
  • php, html, css etc
  • server management
  • domain management
  • copywriting
  • spreadsheets
  • back link analysis
  • keyword research
  • social media promotion
  • software development
  • analytics and data analysis
  • information architecture
  • looking at Google for hours on end

It takes a lot, in 2015, to rank on merit a page in Google in competitive niches, and the stick Google is hitting every webmaster with (at the moment, and for the foreseeable future) is the ‘QUALITY USER EXPERIENCE‘ stick.

If you expect to rank in Google in 2015, you’d better have a quality offering, not based entirely on manipulation, or old school tactics.

Is a visit to your site a good user experience? If not – beware MANUAL QUALITY RATERS and BEWARE the GOOGLE PANDA algorithm which is looking for signs of poor user experience and low quality content.

Google raising the ‘quality bar’ ensures a higher level of quality in online marketing in general (above the very low quality we’ve seen over the last years).

Success online involves HEAVY INVESTMENT in on page content, website architecture, usability, conversion to optimisation balance, and promotion.

If you don’t take that route, you’ll find yourself chased down by Google’s algorithms at some point in the coming year.

This ‘what is seo’ guide is not about churn and burn type of Google seo (called webspam to Google).

Article Provided By HOBO

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7 Reasons Why List Posts Will Always Work

Thursday, April 23rd, 2015

77 Reasons Why List Posts Will Always Work

It’s a blogosphere favorite for good reason — “list” content works, in large part due to the attention-grabbing power of the headline.

What may be news to some bloggers is that the effectiveness of this type of headline and content is as old as the advertising hills. So you shouldn’t worry about it dying out anytime soon.

Any headline that lists a number of reasons, secrets, types, or ways will work because, once again, it makes a very specific promise of what’s in store for the reader. A nice quantifiable return on attention invested goes a long way toward prompting action, and as long as you deliver with quality content, you’ll have a satisfied reader.

Plus, these type of posts and articles are perfect for building your authority and demonstrating a mastery of your area of expertise. If you’re business blogging, that’s key.

With that in mind, let’s take a quick look at 7 classic “list” headlines that you can remix on your blog when you’re looking to boost readership (and maybe even get a little link love).

1. Do You Recognize the 7 Early Warning Signs of High Blood Pressure?

Use this type of headline to demonstrate the expertise that only comes from really knowing your business or niche. People love to get a “heads up” on potential problems.

2. 10 Ways to Beat the High Cost of Living

A classic that can only flop if you fail to deliver. Concentrate on writing content that sparkles, and people will acknowledge that you not only know what you’re talking about, but you also communicate it well.

3. Five Familiar Skin Troubles

Commiserate with your readers by setting forth problems you know they are having, and they just might determine that you are the right solution.

4. Six Types of Investor — Which Group Are You In?

Let the readers self-identify themselves by providing categories into which they will likely fall into. You know about the power of using the word “you” when addressing readers, but people love it even more when they can focus on themselves.

5. How to Give Your Children Extra Iron — These 3 Delicious Ways

A “how to” headline mixed in with a list — it’s almost not fair. Note that the word “these” plus the number of items, followed by “(adjective) ways,” is an extremely specific and powerful use of 4 simple words.

6. Free Book Tells You 12 Secrets of Better Lawn Care

Use this style of headline and content structure with a free report or tutorial that you are promoting, and you should get wider circulation.

7. 76 Reasons Why It Would Have Paid You to Answer Our Ad a Few Months Ago

An especially bold headline that worked wonders for a popular news magazine. The number of reasons given is so large it’s almost absurd, and that’s good from a value standpoint with free content. Plus, by referring back to previous ads, the piece points out the peril of not paying attention earlier.

Gutsy, but effective.

Article Provided By CopyBlogger

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The 3 Essential Elements of Quality Content

Thursday, April 2nd, 2015


Quality Content

Quality Content - Another Piece Of The PuzzleIt can actually get a little awkward.

I’ll have someone ask me why the content on their site has rapidly dropped in the search engines, or isn’t getting any real engagement with readers, or isn’t converting to opt-ins.

I look at the site and realize there’s no nice way to say it:

Their content sucks.

Painful, I know. The site owner genuinely thinks they’re creating “quality content” because they’re having original material written.

But the content has no life, no personality, no usefulness to the reader, no entertainment value, and a terrible headline.

That’s not “quality content.”

Your best defense against “Crappy Content Syndrome” is to read Copyblogger, because every week we give you ideas about how to make your content better.

But here’s the distillation of our most important advice on the topic:

1. It has to be useful

Content marketing needs to solve some kind of reader problem. That’s why it’s often so useful to start with the words “How To” and then give some thought to how you can finish that headline in an interesting way.

By the way, part of making your content useful is making it friendly for your readers’ eyes. Pamela Wilson wrote a great quick tutorial about that: 8 Incredibly Simple Ways to Get More People to Read Your Content.

2. It has to be interesting

Good content has personality. It has style. It has … dare I say it … authority.

It might be funny, opinionated, charming, snarky, or enthusiastic. But it isn’t dry or bland.

If your reader just wants facts, she’ll go to Wikipedia. When she wants a more interesting, opinionated, flavorful view on facts, that’s when you can step in.

This is very tricky to pull off if you don’t consider yourself a writer. You don’t have to make your 5th-grade English teacher happy, but you do have to be able to express yourself in an interesting way.

If you’re trying to sound “professional” or to create content that looks like a big company created it … stop now. You’re going in the wrong direction. Your content should look, feel, and sound personal … like a friendly, smart figure who’s got your prospect’s problems all figured out.

3. It has to have the “cookie factor”

When you’re emailing, blogging, and creating white papers, videos or other content that are both useful and valuable, you’re building what I call Cookie Content.

That’s content that inherently rewards the reader for consuming or sharing it. It actually acts as a small “reward” for clicking. Every time the reader clicks on your link, opens your email, or shares your content, good things happen — useful, interesting, and user-friendly information gets shared.

Put yourself into your reader’s shoes and ask yourself if the content you’re creating is truly rewarding for that reader.

Does it get him closer to his goals? Does it entertain her, or at least keep her interest? Are the site design and user interface pleasing? Is the content formatted to be easy to read, and across multiple devices?

Good content will build an audience faster than anything else

You’ve probably noticed that there’s a sea of not-too-good content out there.

Thin, uninteresting, not-very-useful junk that just fills up space.

By making a commitment to create content that’s both useful and interesting, you rise above the sea of internet trash. Even though creating good content isn’t always easy, it probably is the most straightforward way to differentiate your business and show your value.

Article Provided By CopyBlogger

If you would like Mojoe.net to discuss developing your logo, web site, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

Invest In a Great Website

Saturday, March 7th, 2015

 Invest In a Great Website - Contact

Stop Being Such a Tight Wad. Invest In a Great Website.

You just worked your ass off for the last 12 months.

Creating your product. Having samples made. Ordering 1 million of them because that’s the factory’s minimum.

You had someone in Indonesia create a slick logo for you. You set up your UPS account. You’ve rolled up your sleeves and you’re ready to get started on your ecommerce website.

Maybe you know a guy who’s nephew builds websites from his dorm. Or you read some article on how to build your own website in three easy steps. So now all you have to do is get the website built and you’re good to go, right?


Over the years, I have met too many entrepreneurs trying to build their own websites and too many entrepreneurs whining about the price to build a great website. And it bugs me.

Building a beautifully designed, fully capable website is no longer a luxury if you’re looking to launch or grow any ecommerce business in 2015. It’s a necessity.

Look, I get it. You’re a startup. You have a limited budget. You’re an entrepreneur willing to do things yourself. And that’s all very admirable. But if you’re launching an ecommerce business and you’re unwilling to invest in your website, then you’re better off having never launched your business.

Here’s why. 

You have a single presence. Make it count.

Instead of a website, let’s assume instead you’re opening a new brick-and-mortar clothing store. Since you’re a startup, your shop would likely be small. Your budget for build-out wouldn’t be much. But at a minimum, you still have to pay for paint, flooring, lights, shelves, displays, mannequins, a POS system, an inventory system and quite a few fixtures. Even with just a short one-year lease for retail space, no matter where you open it, you’d still be looking at $100,000 to cover just your physical presence. Probably more.

And even after dropping $100,000, you’d still pale in comparison to the Macy’s down the road from you. Or the Ann Taylor. Or the Men’s Wearhouse. They’d kill you in presentation, assortment and skilled labor. You’d never survive.

But…if you’re building an ecommerce website, customers view you differently. They view you only in the narrow world of online space. They won’t be thinking about what the Macy’s store in their neighborhood looks like. They’ll compare macys.com with your website.

And guess what? Now you have a much better chance in this competition.

While the cost of a good web developer varies, a beautifully designed, fully capable website should cost between $7,000 and $20,000 at most. Now compare that with the $100,000 you’d spend for your brick-and-mortar store — and you’d still lose that battle in every way. So why wouldn’t you spend a few bucks and build a kick-ass website? A website, by the way, that would last far more than a year. 

So what does it mean to have a beautifully designed, fully capable website?

The best place to start when designing your website (both aesthetically and as a utility) is to roam the web seeking out your competitors. What do their sites look like? What do you like most about their design? What do you like least about their design?

Now start looking at sites outside of your competition. Look for anything from a design perspective that appears fresh or unique. I’m building a website now to sell my own line of men’s bedding. Our gallery of thumbnails and product pages were inspired by a website I found dedicated to real estate crowdfunding. A totally different industry, and yet, the design scheme fit perfectly for what I wanted to do.

So after you have the design figured out, then make sure your product photos are professionally taken. Every piece of research I’ve ever read confirms that the nicer your product photography, the higher the conversion rate. And of course, the lower the return rate of your products. Poor photography also intangibly affects your brand. Do yourself a favor and hire a professional photographer.

Now it is time to revisit your competitors and test their navigability. Pretend you’re the consumer. Do the categories make sense? Are there any special features that you love? Is there something you hate? Do you wish it had a certain feature to bridge the gap between shopping in-person vs. shopping online?

A great example is something I had built on The Tie Bar when we launched back in 2004. I always had the hardest time shopping for ties in person without seeing how those ties would look with a particular shirt or suit. And no website out there addressed the problem.

So at The Tie Bar, we built a feature on the site that allowed customers to place our ties against the backgrounds of the most common colored (and patterned) shirts and suits. Back in 2004, it was a novel concept and it got us many compliments and mentions in the press. And all I did was discover a pain point in shopping online for ties and attempted to fix it.

So when building your website, make sure to include the features you love and exclude the features you don’t. And if you can come up with a creative add-on to your site, all the better. 


The last point I’ll make is one covered in a million other places, so I will not belabor the point. Just make sure your site is mobile-friendly.

I will not bore you with the stats (which are everywhere) but suffice it to say that if your website does not translate well into an easy and appealing mobile experience, you’re wasting your time investing in your new beautifully-designed, fully capable website I just talked you into.

If you would like Mojoe.net to discuss developing your logo, web site, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

Article Provided By Entrepreneur

6 Common Misconceptions

Thursday, March 5th, 2015


6 Common Misconceptions - Silhouette

6 Common Misconceptions CEOs Have About Web Development

Remember your last web development project? You went over budget, blew past deadlines and became frustrated with just about everyone involved at some point.

The bad news? It was rough.

The really bad news? It was probably your team’s fault.

Most CEOs have serious misconceptions about web development. This is a problem because businesses are more reliant than ever on their online presence. CEOs in companies of all sizes struggle with this. Here are six myths that most CEOs struggle with:

1. Website development is easy.

Clients commonly request a “simple” 20-page website with a log-in setup, online payment, a blog and other widgets.

Websites such as Facebook and Craigslist may appear simple, but the necessary development work is time-consuming and complicated. The strange thing is that the simpler the design, often the more expensive the site is. Some requests that seem small could involve complicated development work and require days of programming.

2. Everyone should be involved.

Rather than packing all the staff into a conference room to rattle off ideas involve only the people who’ll be doing the work.

Compile your content strategy, brand assets, business objectives and user flows. Don’t spend time mulling deep technical planning, database architecture, layouts, designs or widgets.

3. Websites are a commodity.

With the advent of templates, sites like 99designs and offshore development, many businesspeople harbor the misperception that web design is a cheap commodity.

Taking advantage of already created templates might work for some companies, but for those serious about their brand and online presence, such alternatives won’t suffice long-term.

Consider your website an investment and dedicate appropriate resources toward it. Find a team of designers who understands your business, ask the right questions and have happy customers. A good team will help you manage your goals along with your budget and find optimal solutions. It may seem expensive, but the return on investment will be worth it.

4. Once a site is built, it’s done.

Web development isn’t a once-and-done activity. Once your site is launched, it will need to be maintained. Many midmarket companies have round-the-clock teams monitoring their sites to ensure they remain without glitches.

Even if your website doesn’t handle a high volume of traffic, you still need someone keeping an eye on functionality. You’ll also need security updates and fresh content for SEO purposes.

5. Anyone can create a great user experience.

You can’t build the website yourself. Focus on leading your business and improving your products. Your intern, cousin or IT guy can’t build it either. A lot more that goes into a site than basic knowledge of web design, especially when building payment systems and ensuring integration with the company’s internal systems.

There are free website-building tools that can be great for bootstrapped startup or running a small business site. But they aren’t robust enough for the needs of most established businesses.

For your website, you may need a team to design mostly from scratch, which requires a specific skill set. Let the web design firm hired do what it does best, but make sure its staffers are asking the right questions about the target audiences before they start.

6. It’s your website, so you dictate the design.

It’s natural to want to micromanage your company’s website. Unfortunately, unless you’re a web designer, this isn’t the job for you. You need to trust your web designer if you want site visitors to become paying customers.

Web designers will understand your vision, but you need to let them design. They’re knowledgeable about structure and what helps visitors convert into customers.

If you would like Mojoe.net to discuss developing your logo, web site, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

Article Provided By Entrepreneur

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