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Archive for the ‘Design’ Category

Better Emails

Friday, February 20th, 2015

How to Easily Write Better Emails [Infographic]

Better Emails

Learning to write Better Emails makes for good etiquette. Email has become the primary way most of us communicate in the business world — so much so that it often replaces face-to-face interactions. Just think about how many people you’ve emailed, but never actually met.

This is especially common for marketers today. For example, as a blogger who manages contributors, sets up interviews, and coordinates across teams, I send a lot of emails to people who’ve never met me. To them, my emails are their first (and second, and third) impressions of me. How I address them, the way I word a request, and even my email address affects that impression.

The same is true for marketing emails. Whether recipients are long-time customers or brand new blog subscribers, each and every email you send makes an impression and shapes the way they’ll think of you and interact with you in the future.

So, given the chance to learn how to write better emails, wouldn’t you take it? Check out the infographic below from WhoIsHostingThis.com for ways to craft compelling emails so you can build better relationships with your customers and prospects.

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write-better-emails-infographic

If you would like Mojoe.net to discuss developing your logo, web site, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

Article Provided By HubSpot Blogs

4 Clever Color Palettes to Try in Your Designs

Tuesday, January 27th, 2015

Looking for inspiration to make your design stand out? Using colors effectively can be a great way to achieve beautiful, eye catching designs. Here are 4 Clever Color Palettes

Thanks to the endless combinations of hues available on the color wheel, designers have access to a world of unusual and exciting color combinations. Don’t be afraid to experiment, the genius of color is its ability to evoke feelings and emotion – which is one of the key ingredients of creativity!

Choosing colors that work well together before you start designing is a great way to achieve visual harmony. Here are four beautiful color combinations to get you started.

01. Modern California

4 Clever Color Palettes - Modern California

The combination of two warm and two cooler colors will create a calm balance to your design. Crisp apple green is a great color to use if your concept is eluding to freshness or cleanliness.

Using a rich, darker color for your base (4D4D4D) is a nice way to form contrast to fellow, lighter layers.

02. Pastel Parfait

4 Clever Color Palettes - Pastel Parfait

The pastel color group brings with it the visual illusion of femininity, and can often appear a little washed out – apply a stronger tone if you find your message getting lost in the dust.

These powdery tones evoke feelings of ‘happiness’ and ‘lightness’, perfect to use when alluding to the warmer and sunnier seasons.

03. Desert Earth

4 Clever Color Palettes - Desert Earth

The Autumnal effect! Earthy tones are the visual answer to raw materials such as sand, wood, leaves and trees.

Use a creamy, eggshell color as a background to contrast against the bolder hues in your design.

These colors are slightly muted, and therefore an understated and sophisticated collection.

04. Peachy Green

4 Clever Color Palettes - Peachy Green

The combination of two classically ‘feminine’ colors with two more ‘masculine’ ones, is an even fusion, and can be applied to symbolize this balance.

Coral represents warmth, while the green – traditionally symbolizes ‘envy’ and ‘nature’, while in design it relaxes the eye and creates visual calmness.

We hope this post encourages you combine beautiful tonal hues. We look forward to seeing unique and inventive color palettes of your own!

 

If you would like Mojoe.net to discuss developing your logo, web site, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net

Article Provided by Design School

The psychology of Web design

Friday, January 23rd, 2015

The psychology of Web design: How colors, typefaces and spacing affect your mood

Psychology of Web Design Color Splash

A great website design is so much more than just delivering content and making it look good. When visitors come to your site, they produce a set of feelings about your website and your organization. The type of feelings they produce – positive or negative – are entirely in your hands and should not be overlooked when designing content.

Over the years, there has been a body of knowledge produced to help designers create effective visuals that play into the psychology of their viewers. In order to achieve this, one must understand how different design elements and how we use them affect the mood, attitude and experience the visitor will have while browsing our website.

Below are four major areas of website design and development that have the biggest impacts on the psychology of website visitors. These are the tools you’ll need to create a visually-engaging site that encourages visitors to return.

Content

For websites, content drives the design you see on screen. Visitors come to a website to access information they need. Design helps them find the information they need quickly and with ease.

In the early days of the Web, it was common to see pages and pages slammed with content, often pages with 10,000 words or more (as a comparison, this article is about 1,600 words). With pages loaded down with content, it made it extremely difficult to find content, let alone read through to get the information needed. This often invoked stress, anxiety and overall unpleasant feelings for visitors.

With today’s Web, content should be edited and organized so that there is a happy medium between providing adequate and needed information while not overwhelming visitors. When content is in that happy place, visitors are able to find the information quickly and they feel good afterwards.

Hiding content, presenting too much content or otherwise mudding up your website makes visitors irritable, leading to possible loss in potential business.

In addition, the type of content you present sets a tone for you and your organization. If your content doesn’t present the right information in a logical place, is hard to follow or tends to beat around the bush on important information, then visitors will feel this way about you.

work desk computer laptop 730x483 The psychology of Web design: How colors, typefaces and spacing affect your mood

Keep your content clean, organized, easy to read, concise, and professional to help aid in the psychology of your visitors and produce positive vibes.

To help you craft the best content for your website, this article at Tuts+ goes into further detail on the psychology of great content for your website.

Space

The way a Web page is organized can dramatically affect how a visitor feels while they are there. Organizing content should be a priority in any website design, but this organization should take into consideration the space it takes up on the site.

If you’re not familiar, “white space” is the areas of a design in which no content or visual element demanding our attention is present. White space plays an important role in any type of design work, especially Web design, because it visually gives a resting place for the visitor. These resting places are often found in margins and the space around things.

whitespace design web 730x327 The psychology of Web design: How colors, typefaces and spacing affect your mood

The concept of minimalism – that is, using the least amount of visual content needed to convey your point or idea – is currently very popular across the Web

Said differently, if a visitor comes to your website and every inch of real estate on the screen is taken up by words, graphics, blinking things, etc., it starts to feel chaotic and makes them uneasy. If no white space is present, there is nothing for them to move their eyes to take a visual break.

If you take the time to edit and organize your content in a way that is respectful of the space you have to present the information, you give a feeling of professionalism, organization and overall good vibes to visitors. You want your visitors to feel like you have your stuff together and that you are easy to work with.

Keeping things simple with a well organized website using adequate white space tells visitors you know what’s important and you don’t want to waste their time.

Learn more about white space and keeping things simple in this Smashing Magazine article.

Color

chalk colors 730x414 The psychology of Web design: How colors, typefaces and spacing affect your mood

When designing a website, often the colors are dictated by the organization’s new or existing visual identity (or brand). But how these colors are used affects how the visitor feels when they visit your site.

Most visual identities have neutral colors (i.e the tints, shades, and hues of whites, grays, and blacks) that are used along with their main colors. In most modern designs, these neutral colors often take dominance in terms of how much real estate they take up.

For instance, if an organization’s main colors are blue and yellow, with neutrals being white and black, it is likely that they may choose a white background to display their content on, instead of a blue or yellow background.

These neutrals act much like white space does: it provides an opportunity for rest. Using the example above, if all you see on that organization’s website was blue and yellow, it would be an overwhelming site to focus your attention on (think yellow text on a blue background).

The types of colors you use also play into the psychology of your Web design. Cooler colors (blues, greens, purples) often provide an inviting, professional and relaxed feeling. In contrast, it can be used to give a very cold and unfriendly feeling as well. Warmer colors (yellows, oranges, reds) are soothing, warm, and give a sense of creativity but can also give off negative feelings such as anger and stress.

example color design 730x321 The psychology of Web design: How colors, typefaces and spacing affect your mood

In addition, neutrals such as white often give a positive feeling of openness, but could also feel bland and dull. Grays are often considered slick, modern, and clean, but can be very cold and uninviting. Blacks are often associated with being professional and clean cut, but is also very overpowering and can be rather generic.

How you use colors to help convey the positive feelings discussed above depends on the tint (lightness), hue (type) and shade (darkness) of the color as well as how much of the color you opt to use. If you want your site to be inviting, open and creative, a combination of blues and greens, with touches of yellow or orange, on a white or light gray background will help convey these positive feelings to your visitors.

For more information on how exact colors play into the psychology of web design,Vandelay Design has a great article outlining each primary and secondary color and its effects on viewers.

Typography

type we can make 730x484 The psychology of Web design: How colors, typefaces and spacing affect your mood

Finally, typography can convey tons of emotions and feelings for visitors to your website. There are thousands of typefaces out there, and thanks to advancing Web technology such as CSS3, these typefaces have found their way onto websites as well.

No more picking a typeface out of the 15 or so Web-safe fonts. This has opened the door to thousands of new typefaces that can be used. And with great choice comes great responsibility.

Typefaces are designed to be used in specific situations and for certain uses. Serif fonts (those with little serifs, or feet, on the letters like Times New Roman) are often associated with professionalism, scholarly, and seriousness, while san-serif fonts (like Helvetica) are a bit more modern feeling, clean and more informal.

nytimes font front page The psychology of Web design: How colors, typefaces and spacing affect your mood

For example, most news websites (i.e. The New York Times) use serif fonts to help convey the feeling of tradition, importance and knowledge. They want you to feel like they are an authority, that what you are reading is important and that they know what they are talking about.

Sans-serif fonts are used more and more to convey a feeling of modern, clean, sophistication and upscale. Those in the technology industry often use san-serif fonts much more than serif fonts because they want visitors to feel like they are up-to-date and futuristic.

For more on what kind of fonts to use for your website design, Super Dev Resources has two great infographics to help you navigate your typography.

The way type is presented on the page is also important. Leading (space between the lines) and kerning (space between the letters) should be evaluated as well. Large leading with lots of white space between lines makes the copy feel airier and easier to read; little leading gives a crowded feeling and is hard to read more than one paragraph at a time.

kerning The psychology of Web design: How colors, typefaces and spacing affect your moodvia Fonts.com

Space between paragraphs, margins between blocks of text and other elements on the page, and font size (and its relation to leading) are also factors to consider. Tight paragraphs are uninviting and hard to read, copy that is too close to elements such as pictures make the page feel crowded, and too large or too small font size will either make the visitor feel like you are screaming at them or whispering.

Need ideas on the types of fonts available for your Web design? Check out offerings by Abobe’s TypeKit or Google Fonts

Conclusion

It is often the designers’ job to understand the psychology of their design choices when producing a design, but understand the basics in some key areas of design will help you understand and even further help produce great content and manage your website design more effectively.

While these areas focus mainly on website design, a lot of the psychology of design can be used in other areas of design as well, such as logo and print design.

If you would like Mojoe.net to discuss developing your logo, web site, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net

Article Provided by The Next Web

WordPress Web Site – Cox Photo

Tuesday, December 3rd, 2013

WordPress Web Site - Cox Photography
Mojoe.net has launched a new WordPress web site for Patrick Cox Photography. Mojoe.net is very honored to launch www.coxphotography.net. Not only did we consult with Patrick on the development of his site in WordPress but this site is  a fully responsive WordPress web site but with an added twist.

The images on the home page fill the screen up no matter what the device: desktop, tablet or mobile phone. The site and the images are optimized for improved performance on mobile devices like tablets and phones. Patrick wanted a site that would not only be easy to update by using WordPress as his Content Management System but wanted a site that would show the beauty, technique and creativity that he puts into each and every shot.

We customize the site to display full screen images on any page of the site but we also customized the WordPress login screen especially for Patrick Cox Photography. This site has been developed with its own unique navigation for the home page and draws upon a plugin that has been customized to deliver the experience that Patrick Cox Photography wanted to achieve when visitors come to his web site.

Cox Photography is the premier photographer in Greenville, South Carolina and has been published in major magazine and publications.

Services Provided:

If you would like Mojoe.net to discuss developing your web site, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net

Mobile App Development vs. Responsive Web Applications

Wednesday, October 9th, 2013

Introduction/Overview into mobile app development vs. responsive web applications presented at the Clemson MBAe Studio Lunch

Notes and Talking Points

So one of the major points and differences between a mobile app and a responsive web application/web site is the responsive web site/ applications draw its content from a single source of information, rather than requiring the site owner to design multiple versions for different browsers and its specifications.

Responsive web applications/web sites is a real game-changer for the web development community and for new and emerging businesses. (In the past you had to design an web site or web application for multiple browsers; such as, IE6, IE7, IE8, Safari, Firefox, Opera, Chrome and the list of browsers go on an on.)

Responsive Web Site/Web Application
This option can be reached directly through a mobile device’s web browser and is therefore accessible by all smartphones and tablets that have an internet connection. What are the pros and cons of a responsive designed web site?

PROS:

  • A single mobile site can work on any mobile platform
  • It can be far less expensive to develop than an app
  • Responsive site can be found and acccessed via search engines, web sites and blogs
  • No need to have someone to distribute your content like an app requires Google Play or iTunes
  • There are not updates the users has to do
  • You can managed your content from your existing content
  • Easily update-able

CONS:

  • Requires a complete mobile strategy and plan before implementing, not so much a con as it is time intensive
  • You cannot access all of the smartphone native functions; such as, accelerometer, camera, gyroscope and so on
  • Can’t use the success of a built distribution network Google Play or iTunes

Mobile Apps
 An App is a software application that must be written in the native language of a particular platform; predominant platforms are Apple(iPhone), Google(Android) and Microsoft(Windows)…..But Wait, now there are other applications that will complete that native code and will produce in multiple platforms. One is call Titanium Appcelerator and the other is called PhoneGap. What are the pros and cons of  mobile app development?

PROS:

  • Using native code sometimes results better interaction on the device
  • There are now third party app development platforms (Titanium Appcelerator and PhoneGap)
  • Can create additional sources of revenue, selling app
  • Can create an ad revenue source on a free app
  • Enhance distribution through app stores

CONS:

  • More expensive to develop
  • More expensive to maintain
  • If developing in native code; you have to develop for each platform seperately
  • Requires approval of app store to distribute app
  • Requires user to update when bugs, and issues are found
  • Useless on desktops and notebook, unless designed specifically to be a plugin for browser
  • App stores can charge large fees for publishing, certifying and updating
  • App stores take a percentage of every sale

Conclusion
Make a plan first before deciding weather to develop a responsive web site/web application or a mobile app. Make sure to determine your audience and see if there is even a need for a mobile app vs. responsive web site/application.

If you would like Mojoe.net to discuss developing your web site, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net

WordPress Web Site – Autumn Financial Group

Friday, September 27th, 2013

Launched two site in one day…..Not only did we launch Capstone Insurance but we have also gotten Autumn Financial Group launched as well. Autumn Financial Group wanted a new customer designed WordPress web site for the up coming Home and Garden show which is being held at the TD Convention Center in Greenville.

Autumn Financial Group choose Mojoe.net to develop its new site not only because we could provide a custom responsive WordPress site under their time constraints but we would also deliver falling leaves on all devices without using Adobe Flash. Autumn Financial’s overall theme and name was extremely important and they wanted to capture the same Flash animation they had on their old site, so it would convey the since of Autumn.

We accomplish this by first designing and laying the site out in Adobe Photohop, then we wrote custom CSS so the site would convey the look and feel of Autumn. Then we added custom javascript so the site would have falling leaves.We choose WordPress at the Content Management System because we wanted a system that the client could easily maintain and update without knowing complicated HTML.  You can check out the design below.

We are Professional Mortgage Planners dedicated to helping clients achieve both their personal and financial goals and dreams over the long term.  Our number one goal is to provide financial advice that empowers our clients to make the most informed decisions regarding real estate, credit, and debt in order to secure their financial future. We help them make choices that are in agreement with their personal life plan and create peace of mind for their family.

WordPress Web Site by Mojoe.net

You can visit www.autumnfinancialgroup.com

If you would like Mojoe.net to discuss developing your web site, web applicaiton or need custom programming, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net

WordPress Web Site – Capstone Insurance

Friday, September 27th, 2013

Mojoe.net is proud to announce the launch of Capstone Insurance WordPress web site. Capstone Insurance Company located in Greenville, South Carolina and provides insurance services. We provided not only a custom designed WordPress web site but we also made sure that the site was fully responsive so that all devices would be able to access the site.

Capstone Insurance web site was designed in Adobe Photoshop, custom photography was provided along with photos from www.istockphoto.com. We developed the site to highlight the personal services that Capstone Insurance provides to its customers. We used large navigation buttons so a visitor would be able to access relative and useful information very quickly. We choose WordPress at the Content Management System because we wanted a system that the client could easily maintain and update without knowing complicated HTML.

Capstone Insurance Services, LLC is a full service property and casualty insurance agency located in Greenville, South Carolina. Since 1995 Capstone has helped corporate and individual customers deal with the pure risk faced in their daily operations and activities.

WordPress Web Site by Mojoe.net

You can visit www.capstoneinsurance.com

If you would like Mojoe.net to discuss developing your web site, web applicaiton or need custom programming, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net

Responsive WordPress Site

Thursday, June 27th, 2013

What is a responsive WordPress site? Responsive designed web sites are becoming all the rage. Its basically a site that scales to fit the device that is viewing the web site. You dont have to have multiple version of your site. You have one version of your site. Having a responsive WordPress site means not only will your site adjust accordingly to the device that is viewing the site but you can also update the site via the dashboard and it will update all versions. Why you ask?

The reason is simple. A Responsive WordPress site is controlled by the Cascading Style Sheet or CSS for short. This one page of code controls the look, feel, colors, fonts, and how the site looks on multiple devices. And now everyone is developing responsive web sites. Some are content management systems and some are not. At Mojoe.net we have been developing all of our responsive sites in either WordPress or Drupal. We make sure to custom code all of our sites, so you are not getting a template. You are getting a one-of-a-kind site that is responsive. Not sure exactly what we mean by Responsive then check out this article we wrote.

Here are some Responsive WordPress web sites that we have recently developed some our still in production and others have already been launched:

If you would like to learn more about Responsive WordPress Web Design please feel free to comment on this post or you can email me at dwerne@mojoe.net or call 864-859-9848.

Also if you would like further reading on the subject of Responsive Web Design you can visit the links below:

Smashing Magazine
A List Apart

WordPress Web Site – Iced for You

Friday, January 11th, 2013

Iced for You a new WordPress web site that we developed. What is Iced for You? Well, it provides customers high quality gourmet cupcake products made with love and the best ingredients, with customization options only limited by the imagination.

The Mission
Design a WordPress CMS site for Iced for You. Make the site a custom one-of-a-kind WordPress CMS design that complemented the logo, colors, and captured the creations of Iced for You. Make sure that the site could be maintained by the owner and proprietor Courtney Tessler.

The Goal
Our goal was to develop a web site that was not only easily maintainable by the owner and staff. Another goal of Mojoe.net‘s was to make sure that the design of the site represented the gourmet cake creations so the visiting customers would leave the site wanting a delicious tasting cupcake.  This being a WordPress web site we not only had to set this site up but configure it as well.

The Work and Why We’re Proud of It
We are extremely proud of this web site and hungry after looking at it. We wanted a site that really showed off the cupcakes and with the photography that we provided and our design. We believe that we have accomplished the main goal of our customer to make her one-of-a-kind creations stand out on the site. The site has been being maintained by Courtney and she rarely if ever calls upon us to help her with the site.

If you would like more information on WordPress check out our CMS section.

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