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Archive for the ‘E-Commerce’ Category

7 Ways to Make Extra Income Even With a Full-Time Job

Friday, December 2nd, 2016

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Is your dwindling bank account impacting your health? The American Psychological Association (APA) released a survey showing that money stress impacts Americans’ health nationwide. And, as it turns out, the wealthy are also stressed about money — not just those in lower-income households.

You can eliminate some of that financial stress by earning extra income, even if you have a full-time job. Steve Chou of MyWifeQuitHerJob famously started two six-figure businesses while continuing to work at his day job.

Whether you’re looking for cash to launch your startup or make new investments with, or dig out from mounting debt, a few hundred to a few thousand dollars a month can change your life. Here’s how to get started.

1. Start a service business.

Launching a service business can be done without a large network, an online presence or much overhead. The easiest way to start is by telling people in your existing network what you’re offering and asking them to spread the word.

Noah Kagan from AppSumo nailed this concept. He decided to see if he could earn $1,000 in 24 hours, starting from scratch. He ended up founding a successful beef jerky subscription business that he gave to one of his students to run.

You can steal his concept, with a business like dinner catering, freelance writing or online marketing. Start by crafting a killer outreach email to get yourself up and running in just a few days.

2. Invest in real estate.

Becoming a landlord isn’t always practical for those who are employed full-time and already strapped for cash. But you can look at buying a condo or small property in another country as a vacation getaway instead. The price tag is typically cheaper, even when you hire a local property management group to manage renters while you’re away.

Commercial real estate can also be a lucrative way to invest and earn passive income, even without a large down payment. Get started with a site like Realty Mogul, and invest in commercial real estate for as little as $5,000. You’ll get vetted deals and access to high-end listings you wouldn’t otherwise find.

3. Launch an online resource.

Share your expertise by launching an online ebook or course to help others while you earn passive income. My own ebook, 100 Days of Growth, ended up generating more income than my day job. It was a ton of up-front work, but once it was ready to go, it took minimal effort to maintain and to keep up with sales.

If writing ebooks isn’t your strong suit, launch a video course or bootcamp instead. I didn’t stop at books — I also launched a content marketing bootcamp through ContentMarketer.io to help my clients master content-marketing abilities in 10 weeks.

4. Leverage the power of Amazon.

It’s always an admirable goal to launch your own online store and build a customer base, but you’re also talking about wearing many different hats. You need to research products, find a manufacturer, market your site and figure out how to fulfill orders. Don’t forget about customer service and refund requests.

Instead, you could sell a product and develop a presence directly on Amazon without the need to take on so many roles. Some sellers even have their products shipped directly to Amazon’s fulfillment center and never touch the product itself.

5. Join the sharing economy.

It’s not hard to nail down a few hundred to thousands of dollars a month by leveraging the sharing economy. But it’s not just about renting out your spare bedroom or basement on Airbnb. Rent out your car on Turo and bike to work or carpool instead. Rent out your camera equipment lying around your house on Cameralends, your snowboard or bike on Spinlister or your sailboat on Sailo.

And if you are going to rent on Airbnb, consider helping your revenue skyrocket by renting out your entire house instead, and using the opportunity to visit family or go on vacation.

6. Host an event.

You can make money hosting events without aiming for thousands of sign-ups, vendors and high-profile guest speakers. Instead, form a free MeetUp group on a topic you’re knowledgeable about, like growth hacking, and run free events.

After you secure a loyal following, charge for an event with a reputable guest speaker. Rent out a small, upscale conference room at a nearby hotel, and grow your new MeetUp by hosting exclusive, sought-after events that charge a premium for fantastic content.

7. Get paid to do what you’re already doing

Take inventory of what you’re doing in your free time. People who love skydiving (like me!) can get certified to teach and do jumps on the weekend. You get to do what you love while earning extra money at the same time. Ask your local bar if you can help run its trivia night, or bartend a few nights a week while hanging out and getting to talk to interesting people.

Even if you’re not interested in doing much but relaxing and surfing online, you can earn money by testing websites and recording your opinion with a site like UserTesting.

So, get out there. Use your imagination to start a flow of extra income today.

Article Provided By: Entrepreneur

monsters_03If you would like Mojoe.net to discuss your website’s analytics, custom logo designs, website, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

How to Start a Business Online

Friday, November 4th, 2016

business

There is a proven sequence of steps you can follow to guarantee your success when you’re starting a small business online. I’ve seen thousands of people start and grow successful businesses by doing the following:

  1. Find a need and fill it.
  2. Write copy that sells.
  3. Design and build an easy-to-use website.
  4. Use search engines to drive traffic to your site.
  5. Establish an expert reputation for yourself.
  6. Follow up with your customers and subscribers with e-mail.
  7. Increase your income through back-end sales and upselling.

Anyone, from newbie to seasoned online entrepreneur, can benefit from this process in learning how to start a business online.

Step 1: Business – Find a need and fill it

Most people who are just starting out make the mistake of looking for a product first, and a market second.

To boost your chances of success, start with a market. The trick is to find a group of people who are searching for a solution to a problem, but not finding many results. The internet makes this kind of market research easy:

  • Visit online forums to see what questions people ask and what problems they’re trying to solve.
  • Do keyword research to find keywords that a lot of people are searching, but for which not many sites are competing.
  • Check out your potential competitors by visiting their sites and taking note of what they’re doing to fill the demand. Then you can use what you’ve learned and create a product for a market that already exists–and do it better than the competition.

Step 2: Write copy that sells

There’s a proven sales copy formula that takes visitors through the selling process from the moment they arrive to the moment they make a purchase:

  1. Arouse interest with a compelling headline.
  2. Describe the problem your product solves.
  3. Establish your credibility as a solver of this problem.
  4. Add testimonials from people who have used your product.
  5. Talk about the product and how it benefits the user.
  6. Make an offer.
  7. Make a strong guarantee.
  8. Create urgency.
  9. Ask for the sale.

Throughout your copy, you need to focus on how your product or service is uniquely able solve people’s problems or make their lives better. Think like a customer and ask “What’s in it for me?”

Step 3: Design and build your website

Once you’ve got your market and product, and you’ve nailed down your selling process, now you’re ready for your small-business web design. Remember to keep it simple. You have fewer than five seconds to grab someone’s attention–otherwise they’re gone, never to be seen again. Some important tips to keep in mind:

  • Choose one or two plain fonts on a white background.
  • Make your navigation clear and simple, and the same on every page.
  • Only use graphics, audio or video if they enhance your message.
  • Include an opt-in offer so you can collect e-mail addresses.
  • Make it easy to buy–no more than two clicks between potential customer and checkout.
  • Your website is your online storefront, so make it customer-friendly.

Step 4: Use search engines to drive targeted buyers to your site

Pay-per-click advertising is the easiest way to get traffic to a brand-new site. It has two advantages over waiting for the traffic to come to you organically. First, PPC ads show up on the search pages immediately, and second, PPC ads allow you to test different keywords, as well as headlines, prices and selling approaches. Not only do you get immediate traffic, but you can also use PPC ads to discover your best, highest-converting keywords. Then you can distribute the keywords throughout your site in your copy and code, which will help your rankings in the organic search results.

Step 5: Establish an expert reputation for yourself

People use the internet to find information. Provide that information for free to other sites, and you’ll see more traffic and better search engine rankings. The secret is to always include a link to your site with each tidbit of information.

  • Give away free, expert content. Create articles, videos or any other content that people will find useful. Distribute that content through online article directories or social media sites.
  • Include “send to a friend” links on valuable content on your website.
  • Become an active expert in industry forums and social networking sites where your target market hangs out.

You’ll reach new readers. But even better, every site that posts your content will link back to yours. Search engines love links from relevant sites and will reward you in the rankings.

Step 6: Use the power of e-mail marketing to turn visitors into buyers.

When you build an opt-in list, you’re creating one of the most valuable assets of your online business. Your customers and subscribers have given you permission to send them e-mail. That means:

  • You’re giving them something they’ve asked for.
  • You’re developing lifetime relationships with them.
  • The response is 100 percent measurable.
  • E-mail marketing is cheaper and more effective than print, TV or radio because it’s highly targeted.

Anyone who visits your site and opts into your list is a very hot lead. And there’s no better tool than e-mail for following up with those leads.

Step 7: Increase your income through back-end sales and upselling

One of the most important internet marketing strategies is to develop every customer’s lifetime value. At least 36 percent of people who have purchased from you once will buy from you again if you follow up with them. Closing that first sale is by far the most difficult part–not to mention the most expensive. So use back-end selling and upselling to get them to buy again:

  • Offer products that complement their original purchase.
  • Send out electronic loyalty coupons they can redeem on their next visit.
  • Offer related products on your “Thank You” page after they purchase.

Reward your customers for their loyalty and they’ll become even more loyal.

The internet changes so fast that one year online equals about five years in the real world. But the principles of how to start and grow a successful online business haven’t changed at all. If you’re just starting a small business online, stick to this sequence. If you’ve been online awhile, do a quick review and see if there’s a step you’re neglecting, or never got around to doing in the first place. You can’t go wrong with the basics.

Article Provided By: Entrepreneur

monsters_03If you would like Mojoe.net to discuss your website’s analytics, custom logo designs, website, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

What is Ecommerce?

Friday, October 21st, 2016

Electronic commerce or ecommerce is a term for any type of business, or commercial transaction, that involves the transfer of information across the Internet. It covers a range of different types of businesses, from consumer based retail sites, through auction or music sites, to business exchanges trading goods and services between corporations. It is currently one of the most important aspects of the Internet to emerge.

Ecommerce allows consumers to electronically exchange goods and services with no barriers of time or distance. Electronic commerce has expanded rapidly over the past few years and is predicted to continue at this rate, or even accelerate. In the near future the boundaries between “conventional” and “electronic” commerce will become increasingly blurred as more and more businesses move sections of their operations onto the Internet.

ecommerce

The basic components of an ecommerce system

Whether you’re buying in a store or buying online, everything you do is geared around a transaction: the basic exchange of money for goods or services. In a real-world store, you simply take your new jeans to the checkout, hand over some cash, and leave the store with your purchase in a bag—that’s a transaction. It works in a similar way if you’re buying online, but there’s one important difference: you never actually get to handle (or even see) the goods until they arrive at your home sometime later.

If this makes buying online slightly problematic for the purchaser, it also introduces two extra problems for the retailer (or e-tailer, as online retailers are sometimes known). Apart from having some means of processing transactions online, it means they also need a way of checking that the goods you’ve ordered are actually in stock, and a means of dispatching and delivering the goods to your address.

In short, then, ecommerce is about combining three different systems: a Web server that can manage an online storefront and process transactions (making appropriate links to bank computers to check out people’s credit card details), adatabase system that can keep a check of the items the store has in stock (constantly updating as people make orders and ideally making new orders with suppliers when stocks run low), and a dispatch system linked to a warehouse where the goods can be instantly located and sent to the buyer as quickly as possible.

Only the first of these three systems is strictly necessary for ecommerce. Many people successfully run small-scale online stores without either complicated databases or dispatch systems: they simply have a website to publicize their business and take orders and then they manage the stock control and dispatch in more traditional ways. Small traders who sell items on the auction website eBay often work in this way, for example. Their “databases” are in their head; their “dispatch system” is simply a walk to the local post office.

Article Provided By: ExplainThatStuff and Network Solutions

monsters_03If you would like Mojoe.net to discuss your website’s analytics, custom logo designs, website, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

Carolina Vapor Mill just got Launched with Mojoe

Monday, May 9th, 2016

Carolina Vapor Mill

Mojoe.net is proud to announce the launch of the Carolina Vapor Mill’s new web site.

We would like to say congratulations to carolinavapormill.com on the launch of their newly designed and developed e-commerce web site. We are so very pleased that Bruce and Lane “Turtle” at Carolina Vapor Mill chose Mojoe.net to design, develop and assist with their new online store.

Carolina Vapor Mills is a premium retailer of quality electronic cigarette products based in Spartanburg, SC. With convenient locations in Anderson, Greenville, Powdersville – South Carolina and Charlotte, NC. Their vapor cigarette products are fine alternatives to “analog” smoking, and they allow you to enjoy a great range of flavor profiles not normally possible through regular cigarettes. They are intensely passionate about vaping, and want to share with you the fun of using e-cigarettes.

Carolina Vapor Mill

 

The New Website

The site has been fully developed using responsive design techniques. The entire site is customized and developed for content management by Carolina Vapor Mill using the latest technology for making the site a completely responsive Drupal web site. This site content and copy was created by the devoted staff at Carolina Vapor Mill.

The design and development of the Carolina Vapor Mill web site was created using custom CSS along with the installation of our recommended list of modules. These modules are essential to creating a fully functioning web site that is optimized for enhance performance for visitor interaction, e-commerce, data collection, analysis and search engine registration.

Mojoe iconIf you would like Mojoe.net to discuss your websites analytics, custom logo designs, website, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

Half of U.S. Small Businesses Don’t Have a Website

Friday, April 29th, 2016

Business Websites

Does Your Business Need A Website

It’s hard to imagine the world without the Internet.

For some of us, that is: It may be 2016, but 46 percent of  U.S. small businesses still don’t have a website for their company, according to a report released by business-to-business research firm Clutch.

Of the more than 350 small businesses surveyed — the majority of which have less than 10 employees and less than $1 million in annual revenue — cost was listed as the second-most popular reason for not having an online presence. Lack of technical know-how and the need for upkeep were other popular reasons, while 12 percent said that they use social media in place of a static site.

Website

Image Credit: Clutch

 

The most popular justification for not having a website, however?

Nearly a third of surveyed respondents said that they didn’t have one because it wasn’t relevant to their business or their industry. That could be a problem. As Max Elman, the founder of Razorfrog Web Design, said in a statement released with the report:

“No matter what type of business you run, if you have customers, it’s necessary to have some sort of information online, at least a page describing who you are and offering contact information. It’s essential to have this information indexed and shown to those looking for you.”

Website

Image Credit: Clutch

The founder of a company that builds websites, Elman is perhaps not the most objective source. But he has a point: More than 80 percent of Americans say they do online research before making a purchase.

For the 64 percent of small businesses that do have a website, many could use a technological upgrade: Nearly a quarter of these businesses said their websites weren’t compatible with mobile platforms. Of the online improvements business owners planned to make, search-engine and social engagement topped the list with 40 percent each, followed closely by improvements in content and design.

Website

Image Credit: Clutch

 

Website

Image Credit: Clutch

 

The report concludes, as expected, that all small businesses in every industry can benefit from a website, be it a single page or more elaborate setup.

In other words, if your business doesn’t have a website, it’s probably time to change that. And if your business already has a website, particularly one that works on mobile, you’re further ahead of the game than you likely thought.

Article Provided By: Entrepreneur

Mojoe iconIf you would like Mojoe.net to discuss your websites analytics, custom logo designs, website, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

50 Features for Small-Business Websites (Infographic)

Friday, April 22nd, 2016

Small-Business Websites

Websites are a necessity for businesses of all sizes today — though, surprisingly almost half of small-business es don’t have websites. Still, there are so many design options to choose from and so many websites that it can be tough to know how to stand out.

Beyond layout and color scheme, there are a lot of features that are paramount to successful small-business websites. Some are obvious — such as an easy-to-remember domain name, a logo and contact information — and others are more subtle, like an online chat button or specific pattern for the content on the site’s inner pages. Thankfully, website design and marketing firm 99MediaLab offers pointers for an effective page from top to bottom, inside and out.

Check out the infographic below to learn the best features to have, as well as SEO tips and the technical aspects to consider. See if your site measures up.

Small-Business Websites

Article Provided By: Entrepreneur

Mojoe iconIf you would like Mojoe.net to discuss your websites analytics, custom logo designs, website, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

3 Simple Ways Ecommerce Startups Can Gain More Customers

Friday, February 5th, 2016

Ecommerce

Ecommerce

We all know that marketing takes time and dedication, especially for ecommerce sites. Site visits don’t appear overnight, and social-media followers don’t come out of nowhere. But with careful planning and routines, you can build a strong brand and steadily increase your customer base.

I’ve read tips, tricks and everything I could get my hands on about gaining online followers but ultimately learned the most from digging into each platform to get familiar with what works best.

Here are the hidden marketing hacks that have helped take my startup,Unfettered Socks, from zero to hero in the digital space:

1. Automatic emails

For ecommerce startups to be successful, founders need to make sure to keep their brand top of mind for current and potential customers. It’s important to find a way to both re-engage existing customers to make additional purchases, and to re-capture lost consumers to make an initial purchase.

For customer retention emails, we use an automated marketing platform called Springbot, which lets me set up triggered emails based on specific formulas. For example, I have an email set up to be sent to any new consumer after four months to encourage her to make another purchase. We also have an email sent to recent purchasers asking them to leave a testimonial, which helps increase content on our site and improve SEO. For customers who have abandoned their cart, I use Shopify’s native tool to send a cart recovery email. It’s important not to miss out on any opportunities to convert a consumer.

2. Consider boosting Facebook followership

There are mixed reviews about the effectiveness of Facebook advertising. If you truly commit time to using Power Editor, it’s a powerful platform, but if you don’t have the knowledge and skills to do so, it’s a less valuable investment.

For us, there’s a hidden reason why we spend money on Facebook ads. Whenever someone likes a boosted post or a Facebook Ad, you can actually click on the list that says “John Smith and X other people liked your post” and individually invite each of them to like your page. In my experience with our Unfettered Socks page it has about a 10 to 20 percent success rate, and it builds credibility for your brand’s page as well as increases the consumers in your direct social audience.

3. Optimize PR

I discovered BuzzSumo, an app that has already saved me hours of work. BuzzSumo is a highly robust search engine allowing you to find the publications and authors that most commonly discuss a certain topic. For instance, I would search “socks” or “performance dress socks” to see who might be interested in covering my business. It allows me to very quickly create a database of potential contacts and resources for my launch efforts.

Coincidentally, that same company has a tool called SumoMe, which we use to optimize conversions on our website. It has a variety of apps that let users A/B test and implement add-ons among other features. It’s another great hack that has helped boost our digital followership in the early stages.

Marketing efforts will always take time, especially early on as you figure out what tools and platforms work best for your brand, but these marketing hacks are a great way to accomplish a lot right from the start.

Article Provided By: Entrepreneur

If you would like Mojoe.net to discuss your websites analytics, custom logo designs, website, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

Drupal Web Design

Friday, June 26th, 2015

drupal_0What is Drupal you ask?

Drupal is the #1 platform for web content management among global enterprises, governments, higher education institutions, and non-governmental organizations. Flexible and highly scalable, Drupal publishes a single web site and shares content in multiple languages across many devices. Technology and business leaders transform content management into powerful digital solutions with Drupal, which is backed by one of the world’s most innovative open source communities.

Businesses worldwide power digital innovation with Drupal as their platform. In fact Drupal is used by over 1,000,000 organizations including The White House, Pfizer, Harvard University, The Economist, Tesla Motors, the Government of Australia, and Time Inc.

The Technology

Professionals web designers need reliability, security, and the flexibility to create the features they want without extra or useless features they just don’t need. What they need is a platform with a strong architecture, integrating with third-party applications. Drupal provides all this and more, conforming to their technical and business requirements, not the other way around.

The Mission

National Technical Honor Society is one of our Drupal CMS sites that we have not only setup and maintained the Drupal installation but we have customized the entire back-end of the site to manage NTHS’s association membership system. They wanted a provider who could not only develop a standard CMS but who could also customize their web application to meet their growing needs.

The Goal

Our goal was to create a site that was not only functional from a user perspective but also functional from an Advisor and Admin perspective as well. The site had to be flexible and have the ability to grow with the needs of NTHS.

The Work and Why We’re Proud of It

We’re proud of this site because we were able to develop a site that was customized to particular functions that were required by NTHS to be able to speed up its production while servicing their members and advisors. We developed one very special function that allows NTHS to click one button from the back-end and print all of their order. Does not sound like a lot but when you calculate the number of pieces of paper that they ship out it is quite massive.

 

If you would like Mojoe.net to discuss developing your drupal e-commerce website, branding, social media marketing, website, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

If you like this article you may be interested in this:

drupal-logo-boutros-abichedid

  • Top 10 Reasons You have to Consider Drupal for Your E-commerce Store Website

 

Top 10 Reasons You have to Consider Drupal for Your Ecommerce Store Website

Wednesday, June 24th, 2015

Digital agencies are able to provide a wide range of services to clients, all thanks to advanced CMSs available these days. At a time, they may be engaged in developing a b2b website for a business to share data with multiple vendors, or may be developing an e-commerce website for an online retail business. A lot of businesses prefer to have their Content Management System strategy built around Drupal due to various reasons.

drupal - logo-boutros-abichedid

 

Following are the 10 reasons for the popularity and preference of Drupal among digital agencies and businesses.

1. Now Drupal is Easy to Learn

Older versions of Drupal were considered fairly complex, especially for new users, as compared to other systems. But thanks to better online help service, dedicated IRC channels, and growing number of online forums, it has now become easier to learn how to have complete command over Drupal effectively. Apart from these, a lot of eBooks and instructional manual are available aimed at teaching developers of different expertise levels and familiarity with Drupal.

2. Drupal’s Growing Community

Drupal’s community of developers and users is constantly growing at a steady pace. Here are some recent statistics:

 

  • There are over 35,000 developer accounts and over 1,119,000 user accounts of Drupal.
  • The attendance semiannual Drupal conferences which are held at different locations in America and Europe has grown from 500 to 3,700 experts, from 2008 to up till now, showing the increasing support of developers all around the world.
  • Over 30 national communities from around the globe are offering a language-specific support to Drupal.
  • There has been a substantial increase seen in the active Drupal discussion groups, forums and mailing lists along with several IRC channels on the Freenode network.

 

3. Security Better than Any Other Platform

Security is, without a doubt, a highlighting point of Drupal. It is Drupal’s biggest differentiator from other platforms, as it provides enterprise level security and website scale. This is the reason why most high profile government websites are built using Drupal; for example, Whitehouse.gov.

4. Advanced URL Control

Drupal has a unique feature of providing precise control over URL structure, unlike any other platform. It provides the benefit of giving a custom URL to each item of content. URL structures can also be automated for each type of content with Pathauto Module. As compared to other CMSs, content pages in Drupal have ‘cleaner’ URLs.

5. Continuous Improvement

Drupal is an open source CMS and it is continuously being improved by the large community of developers who are currently using it for development. Technology updates and new features are introduced from time to time with greater refinements and lesser requirement for bug fixes. Constant iteration of Drupal ensures that it never gets antiquated.

6. Taxonomy

Drupal has a strong and robust taxonomy system that enables the users to organize and tag content. Each of Drupal’s set of categories can be restricted to specific content types, while it also offers the option of hierarchical categories, with multiple parent categories. The advanced taxonomy features of Drupal, which are combined with Views and CCK, enables the user to target all the potential long tail keywords easily that are researched using Wordtracker.

7. Third Party Integration

Drupal has now thousands of modules available, which makes it easier and quicker to integrate with third-party analytics services such as Piwik, Google Analytics, and social media networks like Facebook, Twitter, Pinterest, etc.

8. Greater Accessibility

With Drupal’s latest 7.0 version (8 currently in testing phase), web accessibility has been enhanced significantly by the Drupal community. These improvements ensure better experience for both administrator and visitor sides of Drupal. Some highlighting improvements include:

 

  • Drag and drop functionality.
  • Option for adding labels for input forms by default.
  • Improved color intensity and contrast.
  • Consistent methods for fixing CSS display for exposing and hiding text under focus.
  • Adding skip navigation to Core themes.

 

9. Multi-lingual Support

Drupal currently supports 110 different languages with right to left integration for languages such as Arabic, Hebrew and Persian. Developers and users from all over the world are able to use Drupal, as its multi-language support feature strikes down all the linguistic barriers.

10. Documentation

Excellent documentation comprising of guidelines and instructions which includes official handbooks, numerous tutorials, videos, podcasts, blogs, massive API Reference and the Pro Drupal Development book

Article Provided By: Cometchat

If you would like Mojoe.net to discuss developing your drupal e-commerce website, branding, social media marketing, website, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

If you like this article you may be interested in this:

How Does Google Rank Your Website?

How Does Google Rank Your Website?

 

 

 

 

 

 

SEO: Google to Make ‘Mobile-friendly’ a Ranking Signal

Wednesday, March 25th, 2015

On March 15, 2015, the article “SEO: Google to Make ‘Mobile-friendly’ a Ranking Signal” was posted on the web. It is a most read for any website owner.

SEO: Google to Make ‘Mobile-friendly’ a Ranking Signal - Responsive Design

New Changes Start April 21

Do you have a mobile or responsive site? If not, on April 21 you may find it harder to rank in Google’s mobile search results.

Google announced algorithm updates that will have a “significant impact” on mobile search results worldwide for mobile searchers. The update improves rankings for sites that provide a mobile-friendly experience to searchers on mobile devices, and, by association, demotes sites that do not.

Google announced algorithm updates that will have a “significant impact” on mobile search results worldwide for mobile searchers.

Note that the mobile-friendly update only affects mobile search results — i.e., searches from smartphones and tablets — not searches conducted on a desktop or laptop computer.

In addition, the algorithm is applied worldwide, page by page, on a real-time basis. “Worldwide” means that the algorithm update affects mobile searchers and search results in all countries at the same time, rather than just rolling out in the U.S. first.

“Page by page” means that each page’s mobile friendliness is judged separately. That’s good news if your ecommerce catalog is mobile friendly but your forums or other content sections are not. The unfriendly sections will not cause your entire site to be ranked as unfriendly.

“Real time” means that you can expect to see the mobile ranking benefit of making your site mobile friendly right away. The next time Googlebot crawls your pages and determines that they are newly mobile friendly, the mobile-friendly ranking algorithm would kick in for those pages. This is especially good news because some algorithm updates have been processed on a monthly or unknown time cycle and applied to the algorithm in batches.

Beware, though, because real time also works both ways. If an update were made to your site that makes pages unfriendly, the mobile-friendly ranking algorithm would kick in for those pages the next time your site is crawled.

In addition, content from indexed Android apps can now be ranked in search results for searchers who are signed in to Google and have that Android app installed on their mobile device. Since Google would have no access to Apple’s iTunes database, iOS apps would not be included in this app ranking improvement.

Google’s stated goal is to improve searcher experience. It’s frustrating to search on a phone and land on a page that’s so tiny you can’t accurately click the links without pinching and zooming and scrolling to find the right text or links.

Google is converting that frustration into an improvement in its search results, so that more mobile searchers will land on sites with positive mobile experiences. It makes sense from the searcher’s perspective, which is what matters to Google.

But from an ecommerce perspective, it could possibly be a very costly update in terms of lost mobile traffic and revenue.

Example of Mobile Impact

Say you use your smartphone to search for “formal dresses.” Starting April 21, the results on your smartphone will be reordered based on the relative mobile friendliness of the sites. The image below shows my mobile search result for “formal dresses.”

SEO: Google to Make ‘Mobile-friendly’ a Ranking Signal - mobile impact

Keep in mind that the mobile search result is probably personalized in some way. Your mobile search results may vary. The important thing to note is that the first, second, and fifth organic search results are already deemed “Mobile-friendly,” as I have highlighted above.

Google has already been annotating mobile-friendly pages for searchers, in an effort to help influence mobile searchers toward a better mobile experience.

On April 21, the annotation will become part of the ranking algorithm, affecting the order of search results directly. In Google’s words, the change will have a “significant impact” on search results for mobile searchers.

The burning question is how significant the impact will be.

Will the fifth ranking site move up to the third place, ahead of the non-friendly sites so that the new ranking order becomes 1, 2, 5, 3, 4? Or will the sites that rank third and fourth today disappear completely from the first page of results, so that only mobile-friendly sites grace the first page? There’s no way to know until April 21.

Ecommerce Impact

Maybe it’s easy to dismiss the example above. It’s one keyword, likely not even related to your industry. How many people even search for formal dresses on their phones anyway?

It turns out that searchers want to find “formal dresses” over 100,000 times a month, according to Google’s Keyword Planner, and nearly 300,000 more want some variation of formal dress keywords, such as a semi-formal dress.

Of all those nearly 400,000 searches on average per month in Google in the U.S., only 39 percent of them happen on a computer. That means that 61 percent — about 240,000 searches a month — occur on smartphones and will be significantly impacted by Google’s mobile-friendly algorithm update on April 21.

SEO: Google to Make ‘Mobile-friendly’ a Ranking Signal - stats

If a consumer is searching on a mobile device for a product sold specifically by your ecommerce brand, my prediction is that your brand will continue to rank at the top regardless of mobile friendliness. For example, for site-branded keywords, such as “macys formal dresses,” mobile search results are unlikely to change dramatically. There’s no way to know for certain until April 21, but logically Google should respect the searcher’s ecommerce brand navigational search intent.

The same would presumably not hold true for product brand searches, such as “UGG boots,” where many etailers sell that brand. We should expect the mobile-friendly update to impact product branded keywords in the same way as it would a completely unbranded keyword like “winter boots.”

Impact on Your Ecommerce Performance

First, determine if Google sees your pages as mobile friendly. It doesn’t matter if you think they’re mobile friendly or your agency tells you that they are. What matters is what Google determines algorithmically because it has 100 percent control over how your site ranks.

Google has provided a mobile-friendly testing tool that analyzes each page that you enter and tells you whether it’s mobile friendly or not. The image below shows a page that is not mobile friendly, and the resources that Google recommends to resolve those issues.

SEO: Google to Make ‘Mobile-friendly’ a Ranking Signal - mobile friendly

Resolving the issues could be as simple as asking your developer to update your robots.txt file to remove a block on certain files (your developer will know what this means). Or it could be as difficult as a redesign to implement responsive design or mobile site best practices.

How this affects your ecommerce business depends a great deal on your mobile search performance today. Remember that the only traffic and sales at risk here is organic search driven via a mobile device (smartphone and tablet).

Analyze the risk in any change that will impact search engine optimization in terms of worst-case scenario.

The worst-case scenario is that all of the sales-driven organic search traffic via a mobile device disappears instantly when the change happens. That’s the worst case. It can’t get worse than losing it all. In all likelihood, the worst case won’t actually occur, and the decrease would be more like 80 percent, or 50 percent. But measuring the worst case helps you decide if the issue really is significant enough to act on immediately.

Start by measuring the amount of affected traffic and sales today and determine the real impact of losing it all. Remember, filter the visits and sales so that the data only contains organic search-driven traffic via a mobile device. Then determine the impact to your ecommerce business if those traffic and sales disappeared completely on April 21.

That’s how to determine the actual cost. What’s more difficult to measure, however, is the opportunity that this algorithm update represents.

How many of your competitors will be boosted by the mobile-friendly update? How many will be demoted? Can you capitalize on their loss? Is this an opportunity to surpass the competition?

Keep in mind, receiving few visits and sales via mobile search today does not in any way indicate the true size of the opportunity.

Head to the Google Keyword Planner and identify the actual opportunity that mobile search represents. Test your assumptions using keyword research and determine the true size of the mobile search opportunity before dismissing it as a useless channel.

I was skeptical, for example, that “formal dresses” would drive any real mobile search traffic. I was wrong.

Article Provided By PracticalEcommerce

If you would like Mojoe.net to discuss developing your logo, web site, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

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