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The 10 commandments of blogging

Friday, January 18th, 2013
It’s a new year. You have another year to achieve your business and blogging goals. There are many things you will need to do this year, but there are a few things you must do to get the most out of your blog. Let’s call them commandments.

1. Thou shalt write every day.

Words are your hammer and nails. Know how to use them, and they will build your blog and business. The only way to master writing is to write a lot, so set aside time every day to write a few paragraphs. Over time you’ll find your style and voice.

2. Thou shalt publish once a week.

I’ve neglected this commandment before and suffered. A blog is a living organism, and you must feed it with new content. A blog without fresh content will be ignored by readers and Google, drying up your traffic, leads and sales. Your traffic will increase as you post more frequently.

Be careful to balance frequency with quality. No one will return to a blog with shoddy content.

3. Thou shalt build an email list.

You must identify readers who want a deeper relationship with your content. These readers will become sharers, leads and sales. Even if you don’t plan to sell anything to them, collect their email addresses. Your email list is your first and most important business asset.

4. Thou shalt track everything.

Install Google Analytics on your blog. Get comfortable with the reports and tools. Understand who sends you traffic and which posts attract the most subscribers, leads and sales. Without this data you’ll take unnecessary risks, bet on the wrong content, and overlook valuable opportunities.

Tip: Google Analyticator is a WordPress plugin that makes it very easy to install Google Analytics.

5. Thou shalt sell something.

This is simple. You can’t earn an income from your blog if you have an empty cupboard. If you sell a product, find ways to pre-sell it with helpful posts. If you offer a service or advice, use your blog to explain your approach and demonstrate your techniques. You are not in business until you have a product and customers. Work on your product now.

6. Thou shalt use social media wisely.

I’ve watched many blogs suffer and die because their owners spent more time tweeting than creating content, building lists, and selling products. Social media is the new town square; it’s where you go to have meaningful conversations with like-minded people. But conversations aren’t sales. Use your time wisely.

7. Thou shalt look great.

Your blog has to look great. There are thousands of great-looking professional themes out there that will give your blog an immediate makeover. You can buy most of the best themes for less than $100. Don’t expect your visitors to invest in your blog if you won’t.

8. Thou shalt ask for action.

It’s hard to ask your readers to take action, but you must do it. You won’t get subscribers, comments, retweets or clients until you learn how to ask. The secret to asking for action is to share/give valuable information first.

9. Thou shalt love SEO.

Google will likely be your most reliable long-term traffic source. It will index every post you publish, and potentially lead more readers to your blog. Search engine optimization (SEO) is an evolving collection of tactics to get top rankings in Google’s search results. While SEO can be confusing at first, it can bring you tons of targeted visitors. Make learning SEO a goal and watch it pay dividends in 2013. This post will get you started.

10. Thou shalt remember your blog is only a marketing tool.

Some believe that social media and blogging are magical. Sprinkle a little blogging dust and you don’t have to build a great product, market it, or hustle for customers. That’s not true.

Your blog is a powerful tool, but just a tool. Learn how to use it to achieve your overall business goals.

Stanford Smith is the managing director at Pushing Social, where a version of this article originally appeared.

(Image via)
Want more information on WordPress Tips and Plugins?
Top 10 Essential WordPress Security Plugins

Drupal Web Site – National Technical Honor Society

Friday, December 28th, 2012

We recently completed the National Technical Honor Society new web site. We added not only a fully functional CMS in Drupal but we also created a one-of-a-kind membership management system that allows the NTHS team to administrate the entire membership of NTHS. They can also manage all of their online orders, applications, invoices, alumni, reports, and directory. This is all custom built into a Drupal CMS.

The Mission
National Technical Honor Society is one of our Drupal CMS sites that we have not only setup and maintained the Drupal installation but we have customized the entire back-end of the site to manage NTHS’s association membership system. They wanted a provider who could not only develop a standard CMS but who could also customize their web application to meet their growing needs.

The Goal
Our goal was to create a site that was not only functional from a user perspective but also functional from an advisor and admin perspective as well. The site had to be flexible and have the ability to grow with the needs of NTHS.

The Work and Why We’re Proud of It
We’re proud of this site because we were able to develop a site that was customized to particular functions that were required by NTHS to be able to speed up its production while servicing their members and advisor. We developed one very special function that allows NTHS to click one button from the back-end and print all of their order. Does not sound like a lot but when you calculate the number of pieces of paper that they ship out it is quite massive.

If you would like more information on Drupal check out our CMS section.

jQuery VS Flash

Wednesday, September 19th, 2012

Which one should you use jQuery or Flash?

First let me say this I have been using Flash since 1999 and I am and always have been a big proponent of Flash and its use for animation on the web and web sites. Well, as we all know the web landscape is a changing.

With the invention of mobile devices and tablets, Flash has had to adapt but during the transition period other animation technologies have evolved. One of the newest technologies is jQuery. We have been using jQuery for about year now and for simple quick animations that are cross-browser compatible as well as mobile compliant jQuery is becoming the go to language.

Flash works on every device expect for the iPad and iPhone(You do have to install an Active X for Flash but the majority of computers come with it installed now), the reason is because Apple does not want it on their devices. Their reason is because Flash can be a resource hog and put a strain on battery life especially mobile devices; Apple also does not want to degrade the user experience or put a strain on their devices. Here is further explanation from Steve Jobs himself: Thoughts on Flash. Now I can not give one view and not give the other so here are Adobe’s comments in regards to Flash on the iPad from the cofounders Chuck Geschke, John Warnock : Our thoughts on open markets

Now, jQuery also has its issue, that being if javascript is not enabled on your computer then jQuery will not run and your animations will not work. But once again majority of computers like Flash already have this enabled by default. jQuery, works on the majority of computers but if it does not you can use a noscript tag to let the user know that they need to enable their javascript. You can also do the same with Flash and let your user to know that they need to download Flash and install it on their browser.

Still confused?

Here are some more factors that may help you make up your mind. Flash can take several years to master and having a background in programming is extremely helpful, but the created user experience is second to none. Now, jQuery easy to learn and the lines of code required are extremely easy to use, but the user experience is not as rich because you are limited by the library that you have referenced. Now Google offers a jQuery library that anyone can link to and you can also download the most recent release from jQuery and install it on your own web site.

Well, we have decided for our clients which require a fully interactive user experience we will use Flash and for those that want simple clean and over all mobile and web compliant sites with animations then we will use jQuery.

But wait…..HTML 5 and CSS 3 will become another player in the game once all browsers begin to support HTML 5 and CSS 3. You can check out a demo of HTML 5 and CSS 3 by going to Safari Technology Demo, but you must use either Chrome as your browser or Safari for it to work right now. You also have to check out Adobe Edge great for HTML5 and  CSS3 Animation.

To be continued…..

WordPress Greenville SC

Tuesday, September 18th, 2012

WordPress Greenville
WordPress web sites in Greenville, South Carolina are becoming extremely popular over the last twelve months. As a development company in the Greenville area we have gone from doing 1 or 2 wordpress web site in and around the surrounding areas in greenville over the last several years to doing 2 or 3 wordpress web sites a month.

Over the last few months we have launched the following WordPress web sites: www.pedalchic.com, www.diamondlandscapingsc.com, www.campbellcranerental.net, www.icedforyou.com, www.alphafireandsafety.com, www.cashcarrental.com, www.thepalmettomortuary.com, www.mysolor.com, www.thepieratclemson.com, and www.thekempgroup.com

All of these WordPress web sites where created because the business or individual wanted a site that they could easily update and maintain. Another important key feature was the ability to expand the web site over time. They wanted to do this in several different ways some wanted to add more content to their site, some wanted to add more functions; such as, e-commerce, custom forms, membership enrollment and social plugins. Finally and of course the most important key feature/function the ability to BLOG. This function is built into WordPress and offers quite an abundant amount of control over your blog where as other content management systems do not offer the same ability. You can control the categories, tags, search engine optimization, comments or no comments, adding pictures, adding social information, and the list goes on and on, and on…..

Blogging is becoming the new way to communicate your ideas, thoughts, products and services in a constructive and non-formal way to get your knowledge across to the visitors of your web site. WordPress was founded as a blogging system initially and has evolved into a content management system with hundreds of thousand plugins that allow you to do all sorts of functions and interactions with your visitors.

Here are two WordPress web sites that we recently launched and we are quite proud of them. One is The Get In Shape Girl. Not only did we custom design the WordPress theme; we designed the logo and added in some very custom functionality.

www.thegetinshapegirl.com

WordPress Greenville, SC - Web Site by Mojoe.net

 

 

 

 

 

 

 

 

 

 

 

The next site and a Greer WordPress web site is Iced. We designed the custom WordPress theme so that you would want to buy some cupcakes and they do make some of the most delicious cupcakes in the Greenville area.

www.icedforyou.com

WordPress Greenville, SC - Web Site by Mojoe.net

 

 

 

 

 

 

 

 

 

 

 

If you would like more information about WordPress Greenville web sites please feel free to get in touch with us at 864-859-9848 or you can email us at info@mojoe.net

Web Design Sponsor – LaunchPad SC – Clemson University

Wednesday, September 12th, 2012

Web Design Sponsor Mojoe.net

LaunchPad SC

LaunchPadSC Logo

Do you have a new business concept?
Do you dream of starting your own business?
This competition is for you!

Rules

Simply prepare a six-slide PowerPoint presentation of your new business concept and submit it to spiro@clemson.edu.

Entry Deadline

Oct. 31, 2012

Applicants

The competition is divided into two sections:

  • Section 1 is open to all full-time undergraduate and graduate students from Clemson University
  • Section 2 is open to all residents of South Carolina or students attending a South Carolina school of higher education.

Applicants can be solo individuals or teams of up to four members.

Judges

A team of business leaders will select 5 finalists from each section to present their business concepts at Clemson at the Falls in Greenville on Dec. 7, 2012 from 2:00 pm to 4:00 pm. Each finalist will have 5 minutes to present their concept and 5 minutes of question time.

Winner(s)

$20,000 in prizes!

  • Section 1 (Clemson University students) 1st place: $5,000
  • Section 2 (South Carolina residents) 1st place: $5,000
  • BrightStart™ Bundle of Services (valued at $5,000 per enterprise) for each winner including incorporation docs, business cards, legal, marketing and IT advice for start-up executives
  • Introduction to Angel Capital investors (UCAN) and SC Launch funding

Don’t wait to apply

No application forms.

Simply follow the PowerPoint guidelines and e-mail your six-slide PowerPoint to spiro@clemson.edu.

Sponsors for LaunchPad

You can check out additional information about the the following companies by visiting their links below.

Mojoe.net
Clemson University Spiro Insitute
McNair Attorneys
Greenville Marketing Lab
InnoVision
CertusBank 

HTML5 and CSS3 Class

Thursday, August 16th, 2012

I recently taught a class for www.cctbusiness.com on HTML5 and CSS3 level 1 the class was exceptional. I discussed the basics and foundation of building your site with the correct markup and structure. I also covered basic foundation of CSS3. The students where great.  I could not have been more impressed with how quickly they picked up the foundation of the web development.

I have included a list of the resources that I provided during the class below. Also if anyone has any questions in regards to the class or information discussed please do not hesitate to email me at dwerne@mojoe.net.

Also if you would like to continue reading additional information about web development. Here are some suggested blog post: Step by Step Checklist you should be using when developing a web site. and The 10 Best Web Site Background Pattern Sites

Links to HTML5 and CSS3 Resources:

HTML 5 Resources
Here are some links to HTML5 Tags
http://www.w3schools.com/html5/html5_reference.asp
http://dev.w3.org/html5/markup/elements.html
http://html5doctor.com
http://html5rocks.com
http://html5weekly.com/
http://www.remysharp.com
http://www.script-tutorials.com

Source Code Editor Resource
Here are some source code editors that you can use when developing a website. Some are free and some cost to purchase

http://notepad-plus-plus.org/ (Free)
http://www.sublimetext.com/2 (Free)
http://panic.com/coda/ (Cost, for Mac)
http://macromates.com/ (Cost for Mac)
http://www.adobe.com/products/dreamweaver.html (Cost both Mac and PC)

Font Resources
Here are some resources where you can look at different type fonts and include @fontface in your site.
www.dafont.com (Free)
http://www.google.com/webfonts/ (Free and easy to include in your site)
https://typekit.com/ (Subscription but very affordable)

Browser Support
HTML5 and CSS3 Supported Browsers Charts
http://html5test.com/ – This site will rate each browser
http://www.findmebyip.com/litmus/ – Nice comparison Chart

Site Using HTML5
Here are some sites that are using the new attributes for HTML5 and CSS3
http://www.lastchart.com/
http://smalltalkapp.com/#all
http://hakim.se/experiments – Great Collection of Experiments

Resources for @Font-Face
Here are some sites that you can vist that can convert your font to an @font-face
http://www.fontsquirrel.com/fontface/generator/
http://css-tricks.com/snippets/css/using-font-face/ – How to use

Background Pattern Resources
When creating a background it is best to use a pattern that is seemless. Here are some links to some great resources for seemless backgrounds.
http://www.colourlovers.com/patterns – Background Pattern Maker
http://subtlepatterns.com
http://bgpatterns.com/ – Background Pattern Maker

Tables to DIVs
Tables are not being used as much any more. Most developers are using divs instead of tables. Here are some resources for using div instead of tables.
http://www.vanseodesign.com/css/fluid-layout-code/
http://www.csstablegenerator.com/
http://compareninja.com/

Color Charts
Here is a list of sites that can assist you with picking out your color charts.
http://www.colorpicker.com/
http://colorschemedesigner.com/
http://kuler.adobe.com/

HTML5 Test Sites
These are sites that will show you the Markup as well as how it works
http://www.w3schools.com/html5/html5_form_input_types.asp
http://html5demo.momac.net/
http://www.html5rocks.com/en/

Follow up to Lunch and Learn with Greenville Marketing Lab – Blogging, SEO, and Learning Greenville, SC

Thursday, April 12th, 2012
Deveren WerneJay Spivey and Kamran Popkin offered great advise on blogging and using digital magazines at yesterday’s Lunch & Learn! Thanks!!

www.greenvillemarketinglab.com

Thanks to all who attended and presented at our Lunch & Learn at Ford’s Oyster House! I’m following the advice of Kamran Popkin, one of our speakers, who recommended blogging each morning while the coffee is brewing. Make blogging a habit, find your voice! Looking forward to our upcoming You Tub…
Useful links for Search Engine Optimization
  • Use Google Keyword Tool to create check your keywords and see how popular they are.
  •  Use Web Site Grader to analyze your site; its a free tool and if you search you can find other ones for analyzing your site
  • Check Link Popularity – If you are being linked to or are linking to other companies check their page rank to see how popular their site may be. The higher the page rank the potential for more of that traffic to visit your web site. You can check your page rank at Google Page Rank
  • Add Google Analytic s or Re-Invigorate – At Mojoe we use both of these tools Google is free and re-invigorate it $10.00 dollars a month. We do this so we can have cross comparison of analytical data for your web site.
  • SEO by Yoast This is a great plugin for WordPress
  • You can also check out one of our Blog posts that gives you a Step by Step checklist when designing and developing a web site

If you would like additional information on designing and developing your web site please check out our Blog.

Blogging, Digital Online Magazines and Improving Your SEO at Greenville Marketing Lab’s April 11 Lunch & Learn

Monday, April 9th, 2012

Greenville Marketing Lab will review the importance of blogging and how digital online magazines are helping to improve your company’s SEO.  Our guest panelists will share their passions for blogging, the various blogging platforms available, cool blogging apps for your smart phones, and the reasons you need to start blogging.  We will also learn how the world of publishing is dramatically changing with online, digital magazines gaining popularity and traction in the market place.

Our guest panel includes Kamran Popkin (creative director at Swag Club), Deveren Werne (president of Mojoe.net. and partner in Liquid Video Technologies) and Jay Spivey (founder, publisher and editor of Fete Magazine Greenville).  A brief bio of each follows:

Jay Spivey collaborated with several friends and founded Fete Magazine, a multimedia celebration of Greenville. An interactive monthly online magazine, Fete covers the art, music,social scene (and much more!) in Greenville using high quality videos and photographs, in addition to the written word.  Take a look at this month’s issue http://emag.fetegreenville.com/.  Jay and his team have brought a truly unique product to Greenville with Fete!

Fete Magazine founder, publisher and editor, Jay SpiveyJay Spivey, founder, pubisher and editor of Fete Magazine

Deveren Werne is a man of many talents, and one is blogging!  He even has blogging apps on his phone so he can post whenever and wherever he is!  Deveren is an owner and partner with Liquid Video Technologies and president and founder of http://www.mojoe.net/ . Deveren is our go-to guy for websites, and he is passionate about great photography, too!  He understands the impact that images and blogs have in helping the search engines find your firm first!

Deveren Werne, partner in Liquid Video Technologies and president of Mojoe.NetDeveren Werne with his wife, Jamie and partner in Liquid Video Technologies, Shawn Parcell

Kamran Popkin believes that swag is more than just a koozy with your logo printed on it. Swag Club, the promotional products firm founded by Kamran, is defined as “a mysterious and uniquely creative company” that takes the time to discover what your company message really is, and provide meaningful and creative methods to share the message.  Kamran is a prolific writer and blogger; check out his Swag Club blog on tumblr at http://swagc.tumblr.com/.  You will like what you read!

Swag Club's Creative Director, Kamran PopkinKamran Popkin, creative director at Swag Club

The practice of blogging is challenging for some…it is certainly a time commitment between thinking about topics, drafting, editing, and finally, publishing.  There are several tips that our presenters will share so that the world of blogging becomes second nature, and you begin to feel comfortable and eager to write for your company, helping to improve SEO.

Join us at Ford’s Oyster House and Cajun Kitchen, 631 South Main Street, downtown Greenville, SC 29601 at 11:30 to Lunch & Learn with Greenville Marketing Lab and our cool panel!  Sign up http://www.meetup.com/Greenville-SEO-and-Internet-Marketing-for-Local-Businesses/ here!

 

Greenville Marketing Lab partners, Wendy Lynam and Martha Winebarger, are passionate about helping local businesses develop successful and innovative strategies to help build their brand and improve their sales and profitability objectives.  Their shared belief of “bringing online and offline – face to face locally” is the cornerstone to their success.

Martha Winebarger and Wendy LynamGreenville Marketing Lab partners, Martha Winebarger and Wendy Lynam on a field trip

Web Resources – Greenville South Carolina

Tuesday, March 13th, 2012

Developing or Designing a web site can be a challenging task. Having the right resources and knowledge available can increase productivity and insure that your site will be developed properly and efficiently. Mojoe.net provides their clients with educational material and links to invaluable resources. Here is a list of some of Mojoe.net’s web resources:

Mojoe.net Web Resources 

Cascading Style Sheet Resources

http://webdesignerwall.com/tutorials/css-social-buttons

http://www.webdesignerdepot.com/2012/03/how-to-optimize-your-css/

Font Resources

http://www.google.com/webfonts

http://cssfontstack.com/

Web Site Grader

http://hubshout.com/?p=WebGrader

http://www.prchecker.info/check_page_rank.php

Web Magazines

http://www.smashingmagazine.com/

http://www.webdesignerdepot.com/

Tips & Tricks
http://css-tricks.com/video-screencasts/ (Great Resource of Video Tutorials)

Overall Resource of Information
http://www.sitepoint.com

If you would like further information or would like to discuss  your web site or web application. You can schedule a Free consultation with Mojoe.net. Please do not hesitate to call us at 864-859-9848 or you can visit our home page and fill out the form. Next Week WordPress Tips and Plugins.

Whats your Function Junction | Web Design Greenville, SC

Wednesday, January 11th, 2012

So is it okay to have a web site that may look great but does not work?

Well, my answer as a designer and developer would actually surprise most people. YES, it is okay to have a great design with no function, but for your client it is probably a big fat NO. Your web site should not only look amazing and be original; it should also function correctly and perform call to action to get your clients their desired results. There are great deal of developers out in the web community that are not designers and vice-a-versa.

We recently, had a client decide to use another web development company and the design of the site is nice. Unfortunately for our client the web development company was not experienced with shopping carts, so even though they have a nice looking site. The clients customers can no longer order online and the site basically no longer works. So what should you do if you experience this issue.

Ask questions, Ask questions, Ask questions, and educate yourself for the benefit of your company and its web site. Now, I am sure you are wondering what questions to ask? Well, here is a small list of questions that should help inform you if the company that you are about to work with is capable of performing not only the design but also the functions to your web site.

Questions to Ask:

Question: How long have you been developing web site?
Answer: If the answer with 1 year or we are just starting out, this can be a potential red flag if you are looking for a web site to do specific actions that may be complicated.

Question: Who is your developer/programmer?
Answer: We outsource our development to India, or  we know a guy. RUN, the reason is very simple. The person you are talking to most likely has no knowledge of the programming for a website and if this person is your point of contact then transferring your idea to them and then to someone else and so on. Well, you get the idea, your function will get lost in translation both literally and figuratively.

Question: What programming language do you use?
Answer: The answer should be immediate and they should be able to show you examples. If not then this is another red flag.

Question: Do you comment all of your code?
Answer: If they say no, or unfamiliar with what comment your code means then you need to find the nearest exit and leave the building. Commenting code is a practice that all developers should do when coding a web site. It is basically cliff notes to each section of code on the web site. The reason this is important is because the comments will assist another web developer if the site has to be moved or another web developer has to take over the project.

Question: We would like a self contained web site that we manage ourselves (CMS), can you develop something like that?
Answer: Once again the answer should be yes. But they should start out by evaluating your project and seeing if you would be better served with having an out of the box solution; such as, WordPress, Drupal, Joomla, or DNN. The reason being that if they develop something that only they understand then you are stuck with them and can never move your site. Having a foundation in one of frameworks mentioned before will make your site easier to move and most of these frameworks have a large selection of plugins to quickly add function to your web site. Now, there are some cases where custom programming is warranted and is very necessary, but remember if the programmer comments there code and also the web company agrees the coding belongs to you then there is no problem. Custom programming can be very beneficial in the development of your web site. This answer actually leads us into our next question

Question: Do you write code from scratch?
Answer: The answer should be yes. If it is no or they are unsure then you have an issue. Having a web company that can actually write code from scratch especially for a complicated and very involved web site is extremely important and can be critical to the operation of your web site. Your site need to have the ability to grow and expand over time…as I have said before, ” A web site is a ever evolving and growing means of communication.”

Remember, interview your potential web development company, spend time with them, ask questions, make a plan, and be sure to ask for examples.

I will be writing some more in-depth blog post that will deal with Planning, Development, Design and Maintenance so please be sure to check back often and feel free to contact me at 864-859-9848 or you can email me at dwerne@mojoe.net

Thank you,

Deveren Werne  – Developer, Designer – Lover of the Web.

Web Design Greenville

 

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