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Archive for the ‘WordPress’ Category

Digital Footprint – Cracking the Code

Friday, February 21st, 2014

Cracking the Code: Web Design and how it affects Your Firm’s Digital Footprint

Digital Footprint, Mojoe.net

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tips and Practices for understanding your digital footprint

The creation and marketing of a Web Site for a Law Firm’s is a unique type of undertaking. Law firms unfortunately are restricted as I am sure most of you are well aware of when it comes to advertising, endorsements and discussing cases. This does not make marketing a law firm services and identity an easy task.

And now you have to contend with your firm’s digital footprint and brand identity that has been released out into cyberspace, people are constantly dreaming up new ways to hijack your brand and siphon off its value. From phishing attacks to counterfeit domains and bogus Facebook accounts, each new digital channel quickly attracts its share of “black hat” operators. In conjunction your firm has to combat anonymous complaints because of your firm’s web site and its content.

(Note: This situation will get more complicated in the coming years due to the gTLD program which will create 1800 new domain name extensions.)

So how do you establish your firm’s digital footprint while still adhering to the rules?

The expansion of social interaction, email, web sites, smart phones, tablets, and e-blast have driven down cost, but in-turn created a global audience and have given multiple ways to reach clients.

So how do you as marketing professionals measure and develop a digital reputation for your law firm that shares excellent resources and presents a compelling narrative for learning more so a client or potential client can make an informed decision about who your law firm is and what services your law firm offers.

Which you hope will prompt them to perform a call to action, that creates business for your firm. That is quantifiable.

So, what is your firm’s digital footprint and what is the message your firm’s digital footprint is conveying?

How big is your brand’s digital footprint? Likely bigger than you think Geographic or country domains, email addresses, Twitter handles, Facebook pages, LinkedIn pages, mobile apps, blogs—many brands have all of these and more.

Here are some basic tools you can use to get a better understanding of your firm’s digital footprint.

So now you have an understanding of your digital footprint.

  • You may have a footprint
  • You may have a partial footprint
  • Your footprint may belong to someone else
  • Your footprint maybe small
  • Your potential footprint maybe extremely large

Depending upon whether your firm’s digital footprint is easy to find, difficult to find or there was nothing to find, gets back to how you market your firm’s web site and its digital presence.

Social Media is one of the most effective ways to manage and promote your digital footprint as well as increase business. Using the following tools can make your firm’s digital footprint easier to manage and maintain. You can also manage your firm’s overall message while making sure to stay within the rules and keep your disclaimer easily accessible.

Search Engine Optimization and Registration the ongoing battle

One of the most overlooked or under-utilized tools for sharing a part of your firm’s digital footprint is search engine optimization and search engine registration. Good and effective SEO is not done only once but is a constant ongoing battle. You have to wage a word WAR in order to accomplish effective SEO placement.

Here is a list of correct common practices that all web site should do for effective optimization

  • Content Creation with Keyword Strategy
  • Google Keyword Planner Tool
  • Deep Linking
  • Alt Tags
  • Title Tags
  • H1 Tags
  • Meta Tags
  • Sitemap.xml
  • Robots.txt file
  • Blogs
  • SEO Plugins and Modules
  • Wikipedia Page

Once you have completed optimization of your site; you need to be sure to register your site every 30 to 90 days with all 30,000 search engines and link directories.

Be sure to continue the battle for your digital footprint (Initial Keyword Strategy)

  • Blog Post
  • Social Post
  • New Page Creation
  • All Digital Content

Analytics and what it means to your firms marketing efforts

Now you have all of this incoming traffic from multiple sources all being directed back to your firm’s web site. You NOW have all of this great analytical data, but what does it mean to you and how can you show the benefit to the rest of the firm.

(Slide 15 Analytics Logos)
Make sure that you have some type of tracking software installed into your site. We prefer Google Analytics because it is free and it offers so much analytical information. There are other analytical engines out there.  Suggested analytics tracking programs that can be installed on your web site.

Looking at Statistics can make your head swim and it is easy to get confused when looking at Google Analytics. There is so much analytical data to sort through that it can seem overwhelming.

Understanding and discerning the statistical information in Google Analytics can be simplified, by breaking it down into the 5 main categories:

  • Real-Time
  • Audience
  • Acquisition
  • Behavior
  • Conversion

Real time, tracks actual visitors on your site, live in real time. You can break that information down into locations, traffic sources, content, events, and conversions.

The audience section will break down the demographics, interest, geo, behavior, technology, mobile, custom and visitors flow. The last two categories have been newly added in the last 6 months. Each one of these sub categories can be broken down even further. The main statistical sections you want to look at are the Overview and Mobile.

  • Overview*
  • Demographics
  • Interests
  • Geo*
  • Behavior*
  • Technology
  • Mobile*
  • Custom
  • Visitors Flow

This section will tell you where your traffic is coming from, whether it is organic, direct, ad words, social, ad word campaigns, or paid search. It is broken into the following sub sections:

  • Overview
  • Channels
  • All Traffic*
  • All Referrals*
  • Campaigns
  • Keywords
  • Cost Analysis
  • Ad Words
  • Social
  • Search Engine Optimization

Behavior is another main section that has a great amount of statistical data, however there are only a couple of sub sections, which are important in helping you determining your traffics behavior. Understanding which pages are attracting traffic to your site and what pages your traffic is leaving your web site. This is critical to the continued health of your firm’s web site.

Overview
Behavior Flow
Site Content*
Site Speed
Site Search
Events
AdSense
Experiments
In-Page Analytics*

Conversions are combined user interaction information with Google Ad words. This section can be extremely important if you are running a Google Ad word campaign and spending ad dollars with Google. This metric will show you conversions from your ad word campaign to a quantifiable action on your web site.

Bringing this all together… Getting a clear view of your digital footprint and taking the necessary steps to optimize your site along with analysis can seem daunting, not least of all because the digital landscape is changing so quickly. However, with the right partner you can ensure that you are prioritizing the actions best suited for your law firm’s digital footprint.

WordPress Web Site – Autumn Financial Group

Friday, September 27th, 2013

Launched two site in one day…..Not only did we launch Capstone Insurance but we have also gotten Autumn Financial Group launched as well. Autumn Financial Group wanted a new customer designed WordPress web site for the up coming Home and Garden show which is being held at the TD Convention Center in Greenville.

Autumn Financial Group choose Mojoe.net to develop its new site not only because we could provide a custom responsive WordPress site under their time constraints but we would also deliver falling leaves on all devices without using Adobe Flash. Autumn Financial’s overall theme and name was extremely important and they wanted to capture the same Flash animation they had on their old site, so it would convey the since of Autumn.

We accomplish this by first designing and laying the site out in Adobe Photohop, then we wrote custom CSS so the site would convey the look and feel of Autumn. Then we added custom javascript so the site would have falling leaves.We choose WordPress at the Content Management System because we wanted a system that the client could easily maintain and update without knowing complicated HTML.  You can check out the design below.

We are Professional Mortgage Planners dedicated to helping clients achieve both their personal and financial goals and dreams over the long term.  Our number one goal is to provide financial advice that empowers our clients to make the most informed decisions regarding real estate, credit, and debt in order to secure their financial future. We help them make choices that are in agreement with their personal life plan and create peace of mind for their family.

WordPress Web Site by Mojoe.net

You can visit www.autumnfinancialgroup.com

If you would like Mojoe.net to discuss developing your web site, web applicaiton or need custom programming, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net

WordPress Web Site – Capstone Insurance

Friday, September 27th, 2013

Mojoe.net is proud to announce the launch of Capstone Insurance WordPress web site. Capstone Insurance Company located in Greenville, South Carolina and provides insurance services. We provided not only a custom designed WordPress web site but we also made sure that the site was fully responsive so that all devices would be able to access the site.

Capstone Insurance web site was designed in Adobe Photoshop, custom photography was provided along with photos from www.istockphoto.com. We developed the site to highlight the personal services that Capstone Insurance provides to its customers. We used large navigation buttons so a visitor would be able to access relative and useful information very quickly. We choose WordPress at the Content Management System because we wanted a system that the client could easily maintain and update without knowing complicated HTML.

Capstone Insurance Services, LLC is a full service property and casualty insurance agency located in Greenville, South Carolina. Since 1995 Capstone has helped corporate and individual customers deal with the pure risk faced in their daily operations and activities.

WordPress Web Site by Mojoe.net

You can visit www.capstoneinsurance.com

If you would like Mojoe.net to discuss developing your web site, web applicaiton or need custom programming, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net

Responsive WordPress Site

Thursday, June 27th, 2013

What is a responsive WordPress site? Responsive designed web sites are becoming all the rage. Its basically a site that scales to fit the device that is viewing the web site. You dont have to have multiple version of your site. You have one version of your site. Having a responsive WordPress site means not only will your site adjust accordingly to the device that is viewing the site but you can also update the site via the dashboard and it will update all versions. Why you ask?

The reason is simple. A Responsive WordPress site is controlled by the Cascading Style Sheet or CSS for short. This one page of code controls the look, feel, colors, fonts, and how the site looks on multiple devices. And now everyone is developing responsive web sites. Some are content management systems and some are not. At Mojoe.net we have been developing all of our responsive sites in either WordPress or Drupal. We make sure to custom code all of our sites, so you are not getting a template. You are getting a one-of-a-kind site that is responsive. Not sure exactly what we mean by Responsive then check out this article we wrote.

Here are some Responsive WordPress web sites that we have recently developed some our still in production and others have already been launched:

If you would like to learn more about Responsive WordPress Web Design please feel free to comment on this post or you can email me at dwerne@mojoe.net or call 864-859-9848.

Also if you would like further reading on the subject of Responsive Web Design you can visit the links below:

Smashing Magazine
A List Apart

Responsive Web Site Creation for InnoVision Awards

Friday, April 26th, 2013

We recently finished developing and launching the newly revised responsive web site for InnoVision. We not only created a totally responsive web site that scales to fit different devices but the site is a complete content management system. We developed content management system in WordPress, so that the InnoVision board could easily edit and maintain the site without having to call upon use for changes and updates.

While creating the new design, function and responsive InnoVision web site; we also developed our own code so that current blog post are streamed on the home page of the site and link directly to the relative blog post.

Martha Winebarger with Engage Solutions and Kathy Ham were invaluable with the creation of the InnoVision web site. Martha’s dedication to content and Kathy Ham’s eye for detail as made the site a real success. If you would like to visit the site simply visit www.innovisionawards.org

Responsive Web Site Creation for InnoVision Awards

WordPress Most Popular Plugins

Monday, January 21st, 2013

WordPress has a lot of great and functional plug-ins. Here is a list of the 30 most popular WordPress plug-ins. Not only do we tell you who/what the plugins are but give you links to the plug-ins, so if you have a WordPress installation you can install these plug-ins yourself. If you need help feel free to contact us at info@mojoe.net

I have used and do use the majority of every single one of these WordPress plug-ins for WordPress installation that we create for our customers. There are some very useful and helpful plug-ins that make your WordPress web site preform better and more efficiently to plug-ins that will better optimize and submit your site to search engines.

 

1.) All in One SEO Pack – WordPress SEO plug-in to automatically optimize your WordPress blog for Search Engines.

Active Versions: 25 | Downloads: 12,961,000 | Rating: 3.8 out of 5 stars | Link: All in One SEO Pack

2.) Akismet – Akismet checks your comments against the Akismet web service to see if they look like spam or not and lets you review the spam it catches under your blog’s “Comments” admin Screen.

Active Versions: 8 | Downloads: 12, 253,538 | Rating: 4 out 5 stars | Link: Akismet

3.) Google XML Sitemaps – This plugin will generate a special XML sitemap which will help search engines like Google, Bing, Yahoo and Ask.com to better index your blog or Word Press web site. With such sitemap, it’s much easier for the crawlers to see the complete structure fo your site and retrieve in more efficiently.

Active Versions: 11 | Downloads: 9,053,789 | Rating: 4.6 out of 5 stars | Link: Google XML Sitemaps

4.) Contact Form 7 – Contact Form 7 can manage multiple contact forms, plus you can customize the form and the mail contacts flexibly with simple markup. The form supports Ajax powered submitting, CAPTCHA, Akismet spam filtering and so on.

Active Versions: 24 | Downloads: 8,957,262 | Rating: 4.3 out of 5 stars | Link: Contact Form 7

5.) NextGEN Gallery – It provides a powerful engine for uploading and managing galleries of images, with the ability to batch upload, import meta data, add/delete/re-arrange/sort images, edit thumbnails, group galleries into albums, and much more.

Active Versions: 22 | Downloads: 6,258,705 | Rating: 4.2 out of 5 stars | Link: NextGEN Gallery

6.) WP Super Cache – This plug-in generates static html files from your dynamic WordPress blog or site. After a html file is generated your web server will serve that file instead of processing the comparatively heavier and more expensive WordPress PHP scripts.

Active Versions: 13 | Downloads: 3,913,716 | Rating: 4.1 out of 5 stars | Link: WP Super Cache

7.) Google Analytics for WordPress – Track your WordPress site easily and with lots of meta data: view per author & category, automatic tracking of outbound clicks and page views.

Active Versions: 13 | Downloads: 3,895,749 | Rating: 4.3 out of 5 stars | Link: Google Analytics for WordPress

8.) WPtouch – WPtouch automatically transforms your WordPress web site for mobile devices complete with ajax loading articles and smooth effects when viewed from popular mobile web browsing devices like the iPhone, iPod touch, Android mobile phones, Blackberry OS6+ mobile devices, and more!

Active Versions: 18 | Downloads: 3,805,247 | Rating: 3.8 out of 5 stars | Link: WPtouch

9.) WordPress Importer – Import posts, pages, comments, custom fields, categories, tags and more from a WordPress export file.

Active Versions: 6 | Downloads: 3,549,379 | Rating: 3.2 out of 5 stars | Link: WordPress Importer

 10.) Jetpack by WordPress – Jetpack is a WordPress plug-in that supercharges your self-hosted WordPress site or blog with awesome cloud power of WordPress.com.

Active Versions: 16 | Downloads: 3,384,705 | Rating: 3.8 out of 5 stars | Link: Jetpack by WordPress

11.) Fast Secure Contact Form – This plugin allows a webmaster to easily create and add contact forms to WordPress. The contact form will let the user send emails to a site’s admin, and also send a meeting request to talk over the phone or video. And administration panel is present, where the webmaster can create and preview unlimited forms.

Active Versions: 16 | Downloads: 3,062,540 | Rating: 4.5 out of 5 stars | Link: Fast Secure Contact Form

12.) WP-PageNavi – This plugin provides the wp_pagenav() template tag which generates fancy pagination links.

Active Versions: 10 | Downloads: 3,137,808 | Rating: 4 out of 5 stars | Link: WP-PageNavi

13.) WordPress SEO by Yoast – Improve your WordPress SEO. Write better content and have a fully optimized WordPress site using the WordPress SEO plugin by Yoast.

Active Versions: 15 | Downloads: 2,849,862 | Rating: 4.7 out of 5 stars | Link: WordPress SEO by Yoast

14.) Share Buttons by Lockerz / AddtoAny – The WordPress plugin to help share, bookmark, and email your posts and pages using any service, such as Facebook, Twitter, StumbleUpon, Google, Digg, Delicious, and well over 100 more sharing and social bookmarking sites.

Active Versions: 19 | Downloads: 2,391,274 | Rating: 4.1 out of 5 stars | Link: Share Buttons by Lockerz / AddtoAny

15.) WP e-Commerce – WP e-Commerce is a free WordPress Shopping Cart Plugin that lets customers buy your products, services and digital downloads online.

Active Versions: 24 | Downloads: 2,168,848 | Rating: 2.8 out of 5 stars | Link: WP e-Commerce

16.) Google Analyticator – Google Analyticator adds the necessary JavaScript code to enable Google Analytic’s logging on any WordPress blog. This eliminates the need to edit your template code to begin logging. Google Analyticator also includes several widgets for displaying Analytic’s data in the admin  and on your blog.

Active Versions: 9 | Downloads: 22,071,028 | Rating: 3.6 out of 5 stars | Link: Google Analyticator

17.) Yet Another Related Posts Plugin – Yet Another Related Posts Plugin (YARPP) gives you a list of posts and/or pages related to the current entry, introducing the reader to other relevant content on your site.

Active Versions: 21 | Downloads: 2,008,447| Rating: 3.7 out of 5 stars | Link: Yet Another Related Posts Plugin

18.) TinyMCE Advanced – This plugin add 16 plugins to TinyMICE: Advanced HR, Advanced Image, Advanced Link, Advanced List, Context Menu, Emotions ( Smiles), Date and Time, IESpell, Layer, Nonbreaking, Print, Search and Replace, Style, Table, Visual Characters and XHTML Extras.

Active Versions: 10 | Downloads: 1,938,183 | Rating: 3.8 out of 5 stars | Link: TinyMCF Advanced

19.) Sociable – After introducing Sociable Skyscraper, the ultimate advanced and feature-packed plugin for setting up a rating system on your WordPress blog. It is sort of banner that reminds your readers to spread the word. You can select and customize several features, such as test, color, and length in order to ensure your readers and their friends a great Sociable Experience.

Active Versions: 13 | Downloads: 1,884,805 | Rating: 4.1 out of 5 stars | Link: Sociable

20.) Really Simple CAPTCHA – Really Simple CAPTCHA does not work alone and is tended to work with other plugins. It is originally created for Contact Form 7; however, you can use it with your own plugin

Active Versions: 5 | Downloads: 1,938,183 | Rating: 4.4 out of 5 stars | Link: CAPTCHA

21.) GTrans – Make your website available to the world using Google Translate.

Active Versions: 10 | Downloads: 1,643,512 | Rating: 3.8 out of 5 stars | Link: Google Translate

22.) WP to Twitter – WP to Twitter automatically posts a Tweet from your WordPress blog to Twitter using your URL shortening service to provide a link back your post from Twitter.

Active Versions: 23 | Downloads: 1,184,228 | Rating: 3.9 out of 5 stars | Link: WP to Twitter

23.) Broken Link Checker – This plugin will monitor your blog looking for broken links and let you know if any are found.

Active Versions: 12 | Downloads: 3,384,705 | Rating: 4.1 out of 5 stars | Link: Broken Link Checker

24.) AddThis – The AddThis Social Bookmarking Widget allows any visitor to bookmark and share your site easily with over 330 popular services.

Active Versions: 20 | Downloads: 1,118,777 | Rating: 3.4 out of 5 stars | Link: AddThis

25.) W3 Total Cache – Imporve site performance and user experience via caching browser, page, object, minify and content delivery network support.

Active Versions: 4 | Downloads: 1,371,650 | Rating: 4.6 out of 5 stars | Link: W3 Total Cache

26.) BuddyPress – BuddyPress lets users sign-up and start creating profiles, posting messages, making connections, creating and interacting in groups, and much more.

Active Versions: 17 | Downloads: 1,283,508 | Rating: 3.9 out of 5 stars | Link: BuddyPress

27.) WP-DB-Backup – WP-DB-Backup allows you easily to backup your core WordPress database tables. You may also backup other tables in the same database.

Active Versions: 2 | Downloads: 1,492,535 | Rating: 3.7 out of 5 stars | Link: WP-DB-Backup

28.) Smart YouTube PRO – Smart YouTube is a professional WordPress Video plugin that allows you to easily insert videos/playlists into your post, comments and in your RSS feeds.

Active Versions: 17 | Downloads: 1,424,742 | Rating: 3.5 out of 5 stars | Link: Smart YouTube Pro

29.) Redirection – Redirection is a WordPress plugin to manage 301 re-directions  keep track of 404 errors, and generally tidy up any loose ends your site may have. This is particularly useful if you are migrating your pages from an old website, or are changing the directory of your WordPress installation.

Active Versions: 11 | Downloads: 1,157,384 | Rating: 3.8 out of 5 stars | Link: Redirection

30.) WP-Polls – WP-Polls is extremely customizable via templates and css styles and there are tons of options for you to choose to ensure that WP-Polls runs they way you wanted.

Active Versions: 7 | Downloads: 1,173,730 | Rating: 3.7 out of 5 stars | Link: WP-Polls

 

WordPress Greenville SC

Tuesday, September 18th, 2012

WordPress Greenville
WordPress web sites in Greenville, South Carolina are becoming extremely popular over the last twelve months. As a development company in the Greenville area we have gone from doing 1 or 2 wordpress web site in and around the surrounding areas in greenville over the last several years to doing 2 or 3 wordpress web sites a month.

Over the last few months we have launched the following WordPress web sites: www.pedalchic.com, www.diamondlandscapingsc.com, www.campbellcranerental.net, www.icedforyou.com, www.alphafireandsafety.com, www.cashcarrental.com, www.thepalmettomortuary.com, www.mysolor.com, www.thepieratclemson.com, and www.thekempgroup.com

All of these WordPress web sites where created because the business or individual wanted a site that they could easily update and maintain. Another important key feature was the ability to expand the web site over time. They wanted to do this in several different ways some wanted to add more content to their site, some wanted to add more functions; such as, e-commerce, custom forms, membership enrollment and social plugins. Finally and of course the most important key feature/function the ability to BLOG. This function is built into WordPress and offers quite an abundant amount of control over your blog where as other content management systems do not offer the same ability. You can control the categories, tags, search engine optimization, comments or no comments, adding pictures, adding social information, and the list goes on and on, and on…..

Blogging is becoming the new way to communicate your ideas, thoughts, products and services in a constructive and non-formal way to get your knowledge across to the visitors of your web site. WordPress was founded as a blogging system initially and has evolved into a content management system with hundreds of thousand plugins that allow you to do all sorts of functions and interactions with your visitors.

Here are two WordPress web sites that we recently launched and we are quite proud of them. One is The Get In Shape Girl. Not only did we custom design the WordPress theme; we designed the logo and added in some very custom functionality.

www.thegetinshapegirl.com

WordPress Greenville, SC - Web Site by Mojoe.net

 

 

 

 

 

 

 

 

 

 

 

The next site and a Greer WordPress web site is Iced. We designed the custom WordPress theme so that you would want to buy some cupcakes and they do make some of the most delicious cupcakes in the Greenville area.

www.icedforyou.com

WordPress Greenville, SC - Web Site by Mojoe.net

 

 

 

 

 

 

 

 

 

 

 

If you would like more information about WordPress Greenville web sites please feel free to get in touch with us at 864-859-9848 or you can email us at info@mojoe.net

Web Design Greenville SC | Mojoe Blog is proudly powered by WordPress | Entries (RSS) and Comments (RSS).

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