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Archive for the ‘Search Engine Optimization’ Category

Digital Footprint – Cracking the Code

Friday, February 21st, 2014

Cracking the Code: Web Design and how it affects Your Firm’s Digital Footprint

Digital Footprint, Mojoe.net

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tips and Practices for understanding your digital footprint

The creation and marketing of a Web Site for a Law Firm’s is a unique type of undertaking. Law firms unfortunately are restricted as I am sure most of you are well aware of when it comes to advertising, endorsements and discussing cases. This does not make marketing a law firm services and identity an easy task.

And now you have to contend with your firm’s digital footprint and brand identity that has been released out into cyberspace, people are constantly dreaming up new ways to hijack your brand and siphon off its value. From phishing attacks to counterfeit domains and bogus Facebook accounts, each new digital channel quickly attracts its share of “black hat” operators. In conjunction your firm has to combat anonymous complaints because of your firm’s web site and its content.

(Note: This situation will get more complicated in the coming years due to the gTLD program which will create 1800 new domain name extensions.)

So how do you establish your firm’s digital footprint while still adhering to the rules?

The expansion of social interaction, email, web sites, smart phones, tablets, and e-blast have driven down cost, but in-turn created a global audience and have given multiple ways to reach clients.

So how do you as marketing professionals measure and develop a digital reputation for your law firm that shares excellent resources and presents a compelling narrative for learning more so a client or potential client can make an informed decision about who your law firm is and what services your law firm offers.

Which you hope will prompt them to perform a call to action, that creates business for your firm. That is quantifiable.

So, what is your firm’s digital footprint and what is the message your firm’s digital footprint is conveying?

How big is your brand’s digital footprint? Likely bigger than you think Geographic or country domains, email addresses, Twitter handles, Facebook pages, LinkedIn pages, mobile apps, blogs—many brands have all of these and more.

Here are some basic tools you can use to get a better understanding of your firm’s digital footprint.

So now you have an understanding of your digital footprint.

  • You may have a footprint
  • You may have a partial footprint
  • Your footprint may belong to someone else
  • Your footprint maybe small
  • Your potential footprint maybe extremely large

Depending upon whether your firm’s digital footprint is easy to find, difficult to find or there was nothing to find, gets back to how you market your firm’s web site and its digital presence.

Social Media is one of the most effective ways to manage and promote your digital footprint as well as increase business. Using the following tools can make your firm’s digital footprint easier to manage and maintain. You can also manage your firm’s overall message while making sure to stay within the rules and keep your disclaimer easily accessible.

Search Engine Optimization and Registration the ongoing battle

One of the most overlooked or under-utilized tools for sharing a part of your firm’s digital footprint is search engine optimization and search engine registration. Good and effective SEO is not done only once but is a constant ongoing battle. You have to wage a word WAR in order to accomplish effective SEO placement.

Here is a list of correct common practices that all web site should do for effective optimization

  • Content Creation with Keyword Strategy
  • Google Keyword Planner Tool
  • Deep Linking
  • Alt Tags
  • Title Tags
  • H1 Tags
  • Meta Tags
  • Sitemap.xml
  • Robots.txt file
  • Blogs
  • SEO Plugins and Modules
  • Wikipedia Page

Once you have completed optimization of your site; you need to be sure to register your site every 30 to 90 days with all 30,000 search engines and link directories.

Be sure to continue the battle for your digital footprint (Initial Keyword Strategy)

  • Blog Post
  • Social Post
  • New Page Creation
  • All Digital Content

Analytics and what it means to your firms marketing efforts

Now you have all of this incoming traffic from multiple sources all being directed back to your firm’s web site. You NOW have all of this great analytical data, but what does it mean to you and how can you show the benefit to the rest of the firm.

(Slide 15 Analytics Logos)
Make sure that you have some type of tracking software installed into your site. We prefer Google Analytics because it is free and it offers so much analytical information. There are other analytical engines out there.  Suggested analytics tracking programs that can be installed on your web site.

Looking at Statistics can make your head swim and it is easy to get confused when looking at Google Analytics. There is so much analytical data to sort through that it can seem overwhelming.

Understanding and discerning the statistical information in Google Analytics can be simplified, by breaking it down into the 5 main categories:

  • Real-Time
  • Audience
  • Acquisition
  • Behavior
  • Conversion

Real time, tracks actual visitors on your site, live in real time. You can break that information down into locations, traffic sources, content, events, and conversions.

The audience section will break down the demographics, interest, geo, behavior, technology, mobile, custom and visitors flow. The last two categories have been newly added in the last 6 months. Each one of these sub categories can be broken down even further. The main statistical sections you want to look at are the Overview and Mobile.

  • Overview*
  • Demographics
  • Interests
  • Geo*
  • Behavior*
  • Technology
  • Mobile*
  • Custom
  • Visitors Flow

This section will tell you where your traffic is coming from, whether it is organic, direct, ad words, social, ad word campaigns, or paid search. It is broken into the following sub sections:

  • Overview
  • Channels
  • All Traffic*
  • All Referrals*
  • Campaigns
  • Keywords
  • Cost Analysis
  • Ad Words
  • Social
  • Search Engine Optimization

Behavior is another main section that has a great amount of statistical data, however there are only a couple of sub sections, which are important in helping you determining your traffics behavior. Understanding which pages are attracting traffic to your site and what pages your traffic is leaving your web site. This is critical to the continued health of your firm’s web site.

Overview
Behavior Flow
Site Content*
Site Speed
Site Search
Events
AdSense
Experiments
In-Page Analytics*

Conversions are combined user interaction information with Google Ad words. This section can be extremely important if you are running a Google Ad word campaign and spending ad dollars with Google. This metric will show you conversions from your ad word campaign to a quantifiable action on your web site.

Bringing this all together… Getting a clear view of your digital footprint and taking the necessary steps to optimize your site along with analysis can seem daunting, not least of all because the digital landscape is changing so quickly. However, with the right partner you can ensure that you are prioritizing the actions best suited for your law firm’s digital footprint.

Google Penguin Update: Seriously, Avoid Doorway Pages

Thursday, May 10th, 2012

If you want to avoid Google’s Penguin update (or recover from it), you’re going to have to make sure your site falls in line withGoogle’s quality guidelines. We’ve been posting various articles on these guidelines, such as:

Google Penguin Update: Don’t Forget About Duplicate Content

Google Penguin Update: A Lesson In Cloaking

Google Penguin Update Recovery: Hidden Text And Links

Recover From Google Penguin Update: Get Better At Links

Google Penguin Update: 12 Tips Directly From Google

Google Penguin Update Recovery: Getting Better At Keywords

One of Google’s guidelines is: “Avoid ‘doorway’ pages created just for search engines, or other ‘cookie cutter’ approaches such as affiliate programs with little or no original content.”

So, let’s look at exactly what Google has to say about doorway pages (from Google’s help center):

Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination.

Whether deployed across many domains or established within one domain, doorway pages tend to frustrate users, and are in violation of our Webmaster Guidelines.

Google’s aim is to give our users the most valuable and relevant search results. Therefore, we frown on practices that are designed to manipulate search engines and deceive users by directing them to sites other than the ones they selected, and that provide content solely for the benefit of search engines. Google may take action on doorway sites and other sites making use of these deceptive practice, including removing these sites from the Google index.

Google’s Matt Cutts recently posted a video confirming that Google doesn’t consider tweets from Twitter accounts that post every article from a site to be doorway pages.

 

 

It might seem strange that someone would even ask about that:

@AnnieCushing
Annie Cushing@mattcutts Someone actually asked that? 6 days ago via TweetDeck ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

@mattcutts
Matt Cutts@AnnieCushing *shrug* I can’t help what people ask. :) 5 days ago via web ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

…but, as Cutts has suggested more than once in recent memory, people shouldn’t have to be SEO experts or worry too much about SEO to still be found in Google, if the quality and relevance is there.

Also, as Google has admitted in the past, no algorithm is perfect, and when they launch a major update that impacts a lot of sites, webmasters who don’t know what they did wrong (if in fact they did do something wrong) are looking for any possible thing that Google’s imperfect algorithm might have found questionable.

They say, “There’s no such thing as a stupid question.”

If it were all so simple, Cutts wouldn’t have any reason to record endless Webmaster Help videos.

Anyhow, Google views doorway pages as those who are deceptively leading users to low quality specifically-optimized pages, and that’s what you want to avoid doing. Just don’t use pages designed to take users to places they’re not trying to go. That’s where they’ll get you.

In that particular guideline, Google says to avoid appoaches with “little or no original content.” That’s an important thing to consider, as well. Whereas Penguin is designed to target sites violating the quality guidelines, this could get you in trouble there, but it could also get you in trouble with the ever-refreshing Panda update (2 refreshes in April alone), which is focused specifically on content quality.

Google actually has a help center article specifically defining “little or no original content,” where the company says, “One of the most important steps in improving your site’s ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content.”

“However, some webmasters attempt to improve their page’s ranking and attract visitors by creating pages with many words but little or no authentic content,” Google adds. “Google will take action against domains that try to rank more highly by just showing scraped or other auto-generated pages that don’t add any value to users. ”

Google goes on to give examples as being: thin affiliate sites (noting that being an affiliate is no problem as long as there’s added value), doorway pages, auto-generated content and scraped content.

Here’s a good piece of advice Cutts gave on his personal blog back in 2005: “Do not hire an assclown SEO that makes doorway pages with sneaky redirects.”

He also offered the following advice a few months later:

If someone came to you and said “I want to rent out your mail server. I’d like to send out some emails from your server, and I’ll give you $N to do it,” you’d be suspicious and probably say no–unless you wanted your mail server to end up on email blacklists. In the same way, if someone comes to you and says “I’ll give you $N to rent subdomains, subdirectories, or pages from you. Just link to my doorway pages from your content,” I would recommend to say no as well. It can affect the reputation of your domain if you host doorway pages for someone else and then that other person creates spam on the pages on your domain.

About a year and a half ago, Webmaster Tools started sending out notices about doorway pages.

Image: Batman Returns (Warner Bros.)

Follow up to Lunch and Learn with Greenville Marketing Lab – Blogging, SEO, and Learning Greenville, SC

Thursday, April 12th, 2012
Deveren WerneJay Spivey and Kamran Popkin offered great advise on blogging and using digital magazines at yesterday’s Lunch & Learn! Thanks!!

www.greenvillemarketinglab.com

Thanks to all who attended and presented at our Lunch & Learn at Ford’s Oyster House! I’m following the advice of Kamran Popkin, one of our speakers, who recommended blogging each morning while the coffee is brewing. Make blogging a habit, find your voice! Looking forward to our upcoming You Tub…
Useful links for Search Engine Optimization
  • Use Google Keyword Tool to create check your keywords and see how popular they are.
  •  Use Web Site Grader to analyze your site; its a free tool and if you search you can find other ones for analyzing your site
  • Check Link Popularity – If you are being linked to or are linking to other companies check their page rank to see how popular their site may be. The higher the page rank the potential for more of that traffic to visit your web site. You can check your page rank at Google Page Rank
  • Add Google Analytic s or Re-Invigorate - At Mojoe we use both of these tools Google is free and re-invigorate it $10.00 dollars a month. We do this so we can have cross comparison of analytical data for your web site.
  • SEO by Yoast This is a great plugin for WordPress
  • You can also check out one of our Blog posts that gives you a Step by Step checklist when designing and developing a web site

If you would like additional information on designing and developing your web site please check out our Blog.

Blogging, Digital Online Magazines and Improving Your SEO at Greenville Marketing Lab’s April 11 Lunch & Learn

Monday, April 9th, 2012

Greenville Marketing Lab will review the importance of blogging and how digital online magazines are helping to improve your company’s SEO.  Our guest panelists will share their passions for blogging, the various blogging platforms available, cool blogging apps for your smart phones, and the reasons you need to start blogging.  We will also learn how the world of publishing is dramatically changing with online, digital magazines gaining popularity and traction in the market place.

Our guest panel includes Kamran Popkin (creative director at Swag Club), Deveren Werne (president of Mojoe.net. and partner in Liquid Video Technologies) and Jay Spivey (founder, publisher and editor of Fete Magazine Greenville).  A brief bio of each follows:

Jay Spivey collaborated with several friends and founded Fete Magazine, a multimedia celebration of Greenville. An interactive monthly online magazine, Fete covers the art, music,social scene (and much more!) in Greenville using high quality videos and photographs, in addition to the written word.  Take a look at this month’s issue http://emag.fetegreenville.com/.  Jay and his team have brought a truly unique product to Greenville with Fete!

Fete Magazine founder, publisher and editor, Jay SpiveyJay Spivey, founder, pubisher and editor of Fete Magazine

Deveren Werne is a man of many talents, and one is blogging!  He even has blogging apps on his phone so he can post whenever and wherever he is!  Deveren is an owner and partner with Liquid Video Technologies and president and founder of http://www.mojoe.net/ . Deveren is our go-to guy for websites, and he is passionate about great photography, too!  He understands the impact that images and blogs have in helping the search engines find your firm first!

Deveren Werne, partner in Liquid Video Technologies and president of Mojoe.NetDeveren Werne with his wife, Jamie and partner in Liquid Video Technologies, Shawn Parcell

Kamran Popkin believes that swag is more than just a koozy with your logo printed on it. Swag Club, the promotional products firm founded by Kamran, is defined as “a mysterious and uniquely creative company” that takes the time to discover what your company message really is, and provide meaningful and creative methods to share the message.  Kamran is a prolific writer and blogger; check out his Swag Club blog on tumblr at http://swagc.tumblr.com/.  You will like what you read!

Swag Club's Creative Director, Kamran PopkinKamran Popkin, creative director at Swag Club

The practice of blogging is challenging for some…it is certainly a time commitment between thinking about topics, drafting, editing, and finally, publishing.  There are several tips that our presenters will share so that the world of blogging becomes second nature, and you begin to feel comfortable and eager to write for your company, helping to improve SEO.

Join us at Ford’s Oyster House and Cajun Kitchen, 631 South Main Street, downtown Greenville, SC 29601 at 11:30 to Lunch & Learn with Greenville Marketing Lab and our cool panel!  Sign up http://www.meetup.com/Greenville-SEO-and-Internet-Marketing-for-Local-Businesses/ here!

 

Greenville Marketing Lab partners, Wendy Lynam and Martha Winebarger, are passionate about helping local businesses develop successful and innovative strategies to help build their brand and improve their sales and profitability objectives.  Their shared belief of “bringing online and offline – face to face locally” is the cornerstone to their success.

Martha Winebarger and Wendy LynamGreenville Marketing Lab partners, Martha Winebarger and Wendy Lynam on a field trip

Pedal Chic of Greenville Web Design choose Mojoe.net

Wednesday, March 21st, 2012

Greenville Web Design Company Mojoe.net , meets with Robin Belyina of Pedal Chic

Meeting with Wendy Lynam of Greenville Marketing Lab and Robin Bylenga at Pedal Chic in Greenville, South Carolina. Pedal Chic is a women’s specific bike shop and active wear boutique; Mojoe.net  has been chosen as the web design company for Pedal Chic. We are very excited about this project and are looking forward to developing a site that is not only unique and chic, but having a site that is focused on showcasing all of the activewear for women and their bicycles. We will be posting their new design soon. So be sure to check back often.

Update:
We have just completed the wireframe and site architecture for Pedal Chic. We are currently working on the mood board.

You can check out the wireframe below for Pedal Chic of Greenville, South Carolina

Pedal Chic Wireframe and Architecture by Mojoe.net

 

Update:
Here is the Mood Board that we completed for Pedal Chic of Greenville, South Carolina

 

Update:
Check out the home page web design for Pedal Chic Greenville SC

Web Design Concept by Mojoe.net

You can check the site out at www.pedalchic.com. We not only designed the wireframe, site architecture, mood board and concept; we developed the entire site into a custom wordpress theme.

We did this because the customer has a strong familiarity with WordPress and the SEO tools and optimization that can be employed make it extremely easy to integrate the necessary tools for getting your site listed in the search engines.

 

Step by Step Checklist you should be using when developing a web site.

Monday, December 26th, 2011

Developing Web Site – Make sure that you have  the following: A Plan, Development, Design, and Maintenance of a web site.

I’ve blogged a lot about web site development and I want to make sure I stress a few important items, a web site is a constant ever changing and growing marketing tool for your business, before beginning a web site or web development please consult with an expert, and most of all PLAN your web site. To help you make your plan, here is a simplified checklist for the planning, development, design and maintenance of a website ($ indicates potential additional fees that may be incurred).

PLAN YOUR WEB SITE

  • Make a plan for your site.
  • Consult with several companies and make the right decision for you and your budget.
  • Plan a budget for the development of your web site as well as the maintaining of your web site
  • Decide on if you need a Content Management System (CMS) and if so which one should you use. Drupal, DotNetNuke, Joomla, or WordPress
  • Set a Launch Date – Before you officially launch your site and during the plan phase set a date to launch your site, be sure to make note of that date with the developer but be mindful if you ask for additional pages, functions, or any changes this can and will extend your launch date please decide what is most important to you and your business. Getting the site launched  with the initial content or adding additional content and changes and delaying the launch of your site. This is the most common problem when developing a site. Also remember you can always continue to add to a site very quickly if you have a CMS.
  • VERY IMPORTANT – Once you have chosen a CMS make sure the developer you choose can not only develop in it but support it after the launch of the site. Also make sure that the code is not proprietary and you are allowed to move your site to another company once the contract is completed. This is a common issue with a lot of web developer they either do not tell you that your site has been developed in a proprietary system or that only they can maintain it because no one else in the area supports the CMS they used.

DEVELOPMENT

  • Gather information relative to your site before meeting with web companies. The gathering of information; such as, Pictures, Text, Keywords, Video, Social Links, Phone Numbers, and Address can give you a big head start in the development of your web site.
  • Website Name (Domain Name) – Make sure to choose a name that complements your company, service or product that you are introducing on the web. Tying in your primary keyword into your domain name can be extremely helpful.
  • Competition Researched – Make sure you see what your compettion’s web site looks like, do some research check out their sites. See what you like and don’t like, make a list of things you do and the things you don’t like.
  • Visit other web sites and pick out sites that you like and have function and features you like
  • Make a list of keywords 1 to 25 about your business, Ex: (Web Design Greenville SC, is considered one keyword or phrase)
  • Use Google Keyword Tool to create check your keywords and see how popular they are.
  • Website Title Chosen( Use your number 1 keyword / Key phrase in your title)
  • Website Host Research, if your developer does not have a hosting solution for you. Check around the area for other companies that do not only develop but host the site as well. Having one point of contact is critical. Especially when your site goes down and your web developer has no reason why, then you are calling someone else whom may answer the phone or may not answer the phone.
  • Website Host Chosen and Registered $
  • Website Name Chosen – Make sure once you have chosen a name that when producing collateral pieces like business card, letterhead, envelopes, brochures, invoices, receipt, billboards, mailers, flyers, or any printed piece for your business that your www. is plastered all over the place.
  • Website Name Purchase $ Typically we use Godaddy to register all of our names and we charge exactly what Godaddy charges us.
  • Website Structure and Organization Established – Here is a great resource for structure of a web site – Web Style Structure
  • Link Exchange Researched – Check with your vendors, suppliers or anyone that you do business with and ask about putting a link to your web site on their web site and vice-a-verse.
  • Link Exchange Page Set Up – Make sure if you are going to be exchanging quite a few links that you setup a page to handle your policy and make it easy for other sites to grab your logo and a link to your site. The more in-bound and out-bound links you have the better your site is received as an information hub than just a site selling a product or service.
  • Articles/Resources Provided/Researched – Search the internet, publications, in-house material, collateral pieces and other media for articles / content that you can add o your web site which in turn will add value to your site as a resource of information and will assist with improving your search engine registration.
  • Articles/Resources Chosen – Link to other related articles that are relative to your service or product. Make sure to give credit to the person or company that wrote the article or content that you are linking too.
  • Advertising Inclusion Implemented – Decide wether or not you would like to include advertising on your site, and if so then choose rates and rate sheet that a potential customer can easily download.
  • Search Engine Submission Prepared – Set a goal for your search engine submission. This does not happen over night and it takes several elements to make this successful. Make sure there is a plan from your web developer or SEO specialist and that they plan to analyze the results after a certain period.
  • Search Engine Submission Implemented $ – Even with having a plan and a goal set, this process is not a one time process. It is a constant under-taking. You will always need to be mindful of your web site placement in the search engines because your competition is always trying to get ahead of you and will try the same tactics that you have done.
  • Review Search Engine Submission Results (1-4 months after public release) – Set a date and time to review your search engine placement with your web developer or SEO specialist after about 4 months, so you can find out your placement as well as improve your placement if the goal that was set was not reached.
  • Setup Social Accounts like Facebook, Twitter, Linked In, Blog, and make sure to have someone whom can update them on a regular basis. THIS IS VERY IMPORTANT, this must be done on a regular basis it can be the difference between getting a sales or perspective customer. The more you update your site, blog and social accounts the better your chances of bringing someone to your site. “It is like putting hundreds and hundreds of fishing hooks in the water, the more you put in the greater your chances are a landing a big fish.”
  • Add Google Analytic s or Re-Invigorate – At Mojoe we use both of these tools Google is free and re-invigorate it $10.00 dollars a month. We do this so we can have cross comparison of analytical data for your web site.

DESIGN

  • Artwork Compiled – Laying out the colors, fonts, and spacing you like, so that your designer or branding specialist can speed your design time up greatly as well as provide you a more effective brand that you are looking for in your business or service.
  • Color Scheme Research / Presented – Check out these links for Color: KulerColor Scheme Designer or Color Schemer
  • Typography Research / Presented – There are some really helpful web sites available that will make it very easy to choose which fonts to use for your web site. Your Type can send a message an convey meaning just like a picture or logo. So choosing the right font style, color and spacing can be very effective in -conjunction with the rest of your site to present the correct message. Here are some useful resources for researching fonts: Google Fonts, Smashing Magazine, Inspiration Bit, and 1st Web
  • Pictures Research / Presented – “A picture is worth a thousand words” this statement as has more meaning on the web than any where else on the planet. Having a picture that is of quality and meaning can impart so much information about your business that it leaves the words behind. Be mindful of your photography make sure it sends the right message to your viewers when presented on your site. If you use stock photography and photography from a local photographer make sure they compliment each other. The worst thing that can happen is having two different styles of photography on a web site. It sends the wrong message to your viewers but this is a common practice because high-end quality photography cost money. So make a decision wether to use all stock photography for your web site or use all photography you have shot with your digital camera. Pick one quality stand-point for your photography and stay with it, if you are going to mix them then be sure to hire a professional photographer. Here are some helpful stock sites and professional photographers. PABPhoto.com, Patrick Cox, iStock Photo, and Big Stock Photo
  • Creation of a Mood Board – The creation of a mood board for your site and the over all theme of your company is not only a resource to be utilized with the development of your site but with all the collateral pieces that are created for your business. By doing this you will keep a constant brand so your company or service is always recognizable, and this is paramount to the success of your business. Note: “Not every company can design brands as well as develop web sites correctly be careful when choosing a one size fits all company. They are usually great at one aspect but are lacking in other areas.” If you would like more information on the creation of Mood Board, Check out this article at Web Designer Depot.
  • Logo Designed or Prepared as Digital Art – The designing of your logo should incorporate your overall theme for your company. The logo should be made available in several formats for you; such as, black and white and color. Your logo should be able to be scaled from a favicon to a billboard. Which means your logo should be done as an EPS file or what is also know as a vector file so it will scale easily and without having to be re-created.
  • Layout Design Research and Presented – When laying out and designing your site be mindful of how your customers will be viewing your site. Will they be viewing your site via there desktop, laptop, mobile phone, iPad, iPhone, or even their TV. If so you need to make sure that your site is an adaptive web site or a fully responsive web site($ A fully responsive site can cost a great deal of extra money). Web sites that are presented on other devices looks and acts differently make sure your web developer discusses the pros and cons of developing a site for only one device and if they are using Flash on any of the site. How limited your site will become to certain parts of your viewing audience. When we develop a design we present it in all formats that we will be developing for, so if we are doing an adaptive site we will present you with a Desktop version of your site, Laptop version of your site, Tablet version of your site, and a mobile version of your web site.
  • Color Scheme Chosen – Once you and your developer have choose the color scheme make sure he supplies you with a CYMK version which is a printer version of your colors so when you print collateral pieces all of your colors will match. It is best to pick out your printer color first for your collateral pieces and work from that to create the web colors you will need for your web site.
  • Layout/Design Chosen – Once you and your developer have made a decision on the layout and design make sure that once the site is completed and the contract finished get the creation files, font files, color scheme, and any and all other related files. The reason is because this is your web site you want to make sure you have a full and complete version of your site in-case you ever have to take these files to someone else. Also you will see how well organized your developer and his/her team his which will give you some insight to the development of your project.
  • HTML and CSS Coding Design – This part of the process is the structure and the layout of your site. HTML which stands for Hyper Text Markup Language and CSS which stands for Cascading Style Sheets control the look and feel of your site in the browser. Make sure that your code is commented by your developer this can be essential when having multiple developers work on your site. The comments basically are a road map to the construction of your web site and will make it easy for another developer or team to come in and assist or take-over for another company or developer.
  • What is the Function – The function of your site is how your site interacts with potential customers and viewers. This is usually accomplished by javascript, Jquery, or flash. Now there are pros and cons to each make sure they’re explained to you and your understand the benefits and draw backs. So if you want a rotating banner of pictures at the top of your site discuss with your developer how that will be  achieved and will it be visible for all of your audience. Also if you are going to have a form on the site will it be functional for everyone and whom will the form go to?
  • Content and Articles Added – If you are going to be adding additional content or articles to your site on a regular basis make sure they are displayed noteabley on your site so viewers can get to the information as fast as possible.
  • Review Web Standards – So once your site is completed review the web standards that are available. Is your site up to the standards of the target audience you are trying to reach? You can have your developer check and make sure by going to W3C
  • Validate Code – Has all of your HTML and CSS been validated and are there any errors and if so are the errors acceptable based on functions you are using? You can check those out at the following links: Markup Validation or CSS Validation
  • Check Website with Other Browsers – Test your web site in all browsers; such as, FireFox, Internet Explorer, Safari, Chrome, Opera, and Avant. Also be mindful of the version of each browser. Each browser has different versions and your site depending upon the HTML and CSS will render differently in each browser unless your developer has taken that into consideration. So be sure to ask will my site work in all browser and version of those browser. NOTE: IF you ask for your site to work in all of these and all there version you most likely will get charged additional monies for providing this service. For Example: Internet Explorer has the following version on the web IE9, IE8, IE7,and IE6 the last two are barely even used any more but some people still have them as there browser of choice. You can go to Browser Stats and see current statistics for which browser people are using for their browser you can also see other stats on this site.
  • Check Website with different OS (Operating Systems) – Checking your site in different browsers is very important but be sure to check your site on both Mac and PC for each of the browsers above, or make sure that your developer offers this service when developing your site.
  • Check Website with Various Screen Resolutions – During the layout phase of the construction of you’re site your developer should be discussing the dimension of the site is designing and if he  is designing an adaptive site then this will not matter because he will have taken in the most common resolutions into consideration and this will not be a factor to check. You can see the most common screen resolutions for computer by visiting: Browser Display Statistics
  • Edit and Review Website Presentation – Having one final review and presentation from your developer / development company can b e vital to how your site is recieved when the site is launched, check, check, check and check again for spelling, grammar, punctuation, and how your site is presented to the viewer. Have a meeting to discuss the aspects you are completely satisfied with and be sure to let them know which ones you are not satisfied with, most developer will try and work it out. Remember the site is not only for your business but a representation of the developers work and ability. He wants to be just as proud of the site as you do and will strive to do everything possible to make this happen.
  • Test Website (typically 2-4 weeks) – Test, Test, Test, and test some more. Have your friends, family, and long time customers test your site before doing the official launch of your site. This will make your site error proof as much as possible. Because your friends and family will give the unbiased opinion and this will assist you and the developer with in-valuable feedback. For small web site this is not as big a priority as larger site, database driven sites or e-commerce sites.
  • Test Links – Check your links on all pages. Especially if your site is a large site when links to articles, blog, resources, or shopping cart. If you have a site map on your site(and you should) then check all of the links on there as well.

WEB SITE MAINTENANCE $ (This can cost additional money, please check when developing your site)

  • Frequently Update – Updating your social feeds is one thing but not updating your actual web site can hurt your search listing. Be sure to set a schedule for both your  social feeds and your web site. If you do not want to be responsible for this, then hire the development company to take care of it and plan a schedule with them.
  • Check for Errors – Always check for errors, you or the development company you contract with should check for errors on a regular basis.
  • Add Link Exchanges – Having a link exchange policy in place on your site can be very helpful for driving traffic to your site and increasing your over all page rank.
  • Check for Bad Links – If you link to other web sites for articles, resources, or other forms of information be sure to check those links on a schedule as well because over time links will get broken and if no one fixes them on your site then your site looks like it is not begin managed properly and this will send the wrong message to your audience.
  • Keyword Review and Update – After about 4 to 6 months review your keywords that you have used in your text and in your meta-tags. Check and see if these are working for you and your web site if they are not, then speak with your SEO specialist or your developer. You can also analyze you’re  site at Web Site Grader
  • Check Link Popularity – If you are being linked to or are linking to other companies check their page rank to see how popular their site may be. The higher the page rank the potential for more some of that traffic to visit your web site. You can check your page rank at Google Page Rank
  • Review New Technology – Be on the look out for new and developing technology. Make sure that the developer that you engage is aware of these technologies and how they can better assist you in the development and design of your web site. There are currently emerging technologies like HTML5 and CSS 3 which make the web experience even better and less dependent on images and other older web technologies.
  • Review Web Standards – If you add additional content to your site or make changes to your site make sure your site is still meeting the web standards.
  • Check Site Statistics – Be mindful of your marketing strategies and how its affects the statistics on your site. Having your statistics sent to you weekly will help you keep an eye on how your site is progressing and if your marketing campaign as made an impact on your site visitors.
  • Add New Content – I can not say this enough, please add more content to your site on a regular basis a stagnate web site will not preform give you the desired results for new business. ” A web site is a constantly ever-changing and evolving form of communication fro your business.
  • Check Links – Keep checking your links every time your site is updated.
  • Validate Code – Make Sure to keep validating your code on a regular basis, make sure it is added to the routine or schedule.
  • Re-Submit Site to Search Engines – If you hire a company to do your Search Engine Registration and Optimization for your web site then ask them what is there schedule of submission. How often will they submit your site to the search engines and for how long. Will they generate you a report of the submission which will show you whom they are submitting to and if your submission was received or not.
  • Check Web Page Descriptions – Make sure that your web page descriptions are unique and correlate to the page that they’re on and that the description is not generic.
  • Check Web Page Titles – Your page title should also correlate to the page that the viewer is on and should be unique to that page. Do not use your companies name in the front of the title. Use a unique identifier for that page then add your company name into the title as well.
  • Review Meta Tag Standards and Update – If you are not at the top of the search engines for a particular keyword or key phrase then see what is missing from your site. You may also need to create new content that re-use that keyword or key phrase more frequently.
  • Review Top Searches from Search Engines (potential new content ideas) – Check your search terms and see what is being pulled up by your keywords and key phrases see if you are listed and if not see what your competition is doing so you can better your site and its performance in the search engine.

Just like maintenance, search engine registration and optimization is an ongoing ever-expanding and changing service and will require additional money and time. Search Engine Optimization and Registration is a whole another separate service just like branding, logo creation and developing a web site. So when having a company provide SEO Services be sure of the cost and the amount of time involved with the project.

I will be writing some more in-depth blog post that will deal with Planning, Development, Design and Maintenance so please be sure to check back often and feel free to contact me at 864-859-9848 or you can email me at dwerne@mojoe.net

Thank you,

Deveren Werne  - Developer, Designer – Lover of the Web.

Meta Tags to be or not to be.

Thursday, October 27th, 2011

Meta-tags, alt tags, title tags or H tags should you use these anymore?

Well the answer is a definite YES! Even though some of the most popular search engines say they do not use search engine to determine ranking for your web site. Still there are over 30,000 other search engines and link directories that do and at the end of the day. A lot of the larger search engines use some of smaller search engines data to get your ranking position.

Now, if you have a web developer / web company that tells you that search engines do not use meta tags, meta data, alt tags, title tags, or H1 tags. Then you need to find another web development company. Because even though meta-tags, alt tags, title tags and H1 tags do not carry the same weight they once did they still assist in the evaluation of your ranking. So for example if you a web site that is Keyword Rich with your preferred words (You can use Google Keyword Tool to find the preferred or key words that will work for your web site.) but you have no title tags, alt tags, meta-tags, or H1 tags then your overall search engine rank will be lower  say around 50% to 70% if you have done the other search engine opitmization techniques in order to get your site to a higher ranking then your site will be around 100%. What are those you ask? Well, I have provided those below:

You need to create the following for correct search engine optimization and registration to work correctly:

Sitemap
H tags
Title Tags
Meta-Tags
Alt Tags
Keyword Rich Content
Readability Level of Content
Blog
Twitter Account
Facebook Account
YouTube Channel
Deep Linking
Outside Linking

These are just a few of the techniques for optimizing your web site that need to be implemented so you have correct search engine optimization done for your site. If you would like further reading in regards to search engines, meta-tags, alt tags, H tags and title tags please see the links below.

Meta – Tags from Google
H1 to H6 Tags from W3C schools
Alt Tags from Google
Answers from Google on H1 Tags and other tags
Having Multiple H1 Tags
Social Media and SEO

If you would like more information on search engines and the history of search engines please visit this link: http://www.searchenginehistory.com/

If you need any assistance or have a question in regards to Search Engine Optimization or Search Engine Regisration please do not hesitate to call us at 864-859-9848 or email us at webmaster@mojoe.net

Designing and Developing a web site | Web Design Greenville, SC

Friday, June 17th, 2011

So what happens when you design and develop a web site?

Well, there are quite a few steps that happen when developing and designing a web site. So, we are going to take you through the process step by step with a real live client. (Yes, the client is actually real.

First, we begin by having a two hour discovery meeting with the client to listen to what the client needs, wants, and would like to have happen with their web site. During this meeting we ask incisive questions and develop a list of services that will need to be performed in order for client to receive the web site that he/she would like. In the midst of this process we educate our clients about web design, programming, search engine optimization, and all aspects of web development.

So enough about the process lets actually start off with our client which is www.mysolor.com and our contact is Alex Swire-Clark. Alex has come to us to re-design and develop their web site. So we have already meet with Alex Swire-Clark and discussed their site. During that meeting we spoke about what he would like the site to do. What goals they would like to eventually achieve with their site as well as what functions they would like the site to perform. (You can break a web site down into 4 parts; one is the design of the site, two is the structure of the site, three is the behavior of the site, and four is the SEO and Social integration of the web site.) We also discussed content management system and educated him on the difference between two platforms Dot Net Nuke and WordPress. (During this meeting we filled out our Creative Strategy with Alex so we could get a clear understanding of his wants and needs.) While we filled out the Creative Strategy we also educated Alex on each step of the process everything from colors, pictures, text to responsive design .

Once our meeting was finished we sent Alex an email letting him know what we heard during the meeting, after receiving his reply we filled out our estimate proposal and sent that over to Alex. We then concluded our contract with Alex and have begun the development of his web site.
So what’s next?…………………..to be continued.

Here is the initial design of the web site for www.mysolor.com

 

Social Marketing for 100 dollars | Web Design Greenville, SC

Wednesday, February 23rd, 2011

Today, we launched our new social marketing campaign to generate traffic for search engine otimization and search engine registration. So far we have had over 5,000 impressions in less than 4 hours of our ad being live. Not bad results for 4 hours.

Check back soon to this post as we will be updating it with daily results.

Update February 25th 2010, our ad has been running for 4 days and has over 88,000 impressions for our ad. Social Marketing is turning out to be quite profitable way to market ones business.

Update March 4th 2010, our social marketing campaign has ended and here are the results. We received over 330,163 impressions for our ad, received 105 clicks, and increased our web site traffic by 30 percent along with 5 sales calls that 2 turned into web site sales.

Check back next month to see our next social marketing campaign and the results that we achieve.

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