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Archive for the ‘Social Networking’ Category

Facebook Marketing That Really Works:

Friday, October 14th, 2016

The Best Tips from The Next Web [SSM010]

Facebook Marketing

The art of Facebook marketing in 2016 is one that is constantly evolving. Tweaks to Facebook’s algorithm look to drive a more pleasant user experience while brands and individuals share more and more organic and paid content everyday.

But some brands continue to drive hundreds of thousands of engagements on Facebook each month regardless of the influx of content. The Next Web is one of those brands!

We had the pleasure of speaking with Matt Navarra, Director or Social Media and Head of Content for The Next Web, about how his team approaches Facebook marketing in an unorthodox way and why that may be the secret to their success. Matt also dives into the importance of experimentation and practicing out-of-the-box thinking and how you can inject personality into your Facebook marketing to help you stand out.

A huge thank you to Matt for packing this episode with great insights and actionable takeaways for social media managers and marketers looking to learn about a Facebook marketing strategy that really works.

How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS

This episode is available on:

In this episode, here’s what you’ll learn:

Matt Navarra shares The Next Web‘s specific strategy and how their approach to content helps them to gain a ton of engagement each month on Facebook. A few other great things you’ll learn include:

  • Why social media should be intertwined with every part of the content creation process
  • The Next Web’s unorthodox approach to posting on Facebook and why it works
  • How to add a “human” element to your strategy and why it’s important for engagement
  • Crafting individual content across social media and how to make the most of every blog post
  • The art of writing a Facebook caption and headlines that draw attention to your content
  • Why keeping things simple of Facebook works tremendously for The Next Web

3 Top Facebook Marketing Tips to Increase Engagement from Matt

In Matt’s Words…

1. The Use of Audience Targeting

You can target your posts from the moment you go into your normal Facebook page admin mode to different audiences. These are the people that you can show to your posts to first because it’s more applicable to them. Those are based on key pages or key topics that you can then tag for the posts. We’ve been experimenting with some of our posts that we put up on Facebook as audience-targeted.

2. Engagement Your Audience on Facebook

A lot of the engagement I see on Facebook Pages by admins  is simply functional, as in “I better respond to this.” (To deal with a problem with a post). We try and engage as much as possible with the tiny team of two social media managers we have at TNW. Particularly on a Friday when we’re in that moment and want to have a bit of fun… We’ll join in on a joke that people are making about something that we’ve written about or we’ll just turn up as if we’ve just pitched up to a party as id “Hey, I’m just hanging out.” We do that as much as we can. That makes it so people know that you’re simply part of the community – that classic community management stuff.

3. Keep Things Simple and Give Your Audience What They Want

People try and use all of the new formats and make complicated posts. But really, in this current social climate, there’s so much choice where you can get things on social and also the volume of things that people are trying to spin through. What people really want is something that is simple, clear, and something that strikes an emotional chord. Keep it simple and start to pay close attention to what is and isn’t working. Look at some of the insights to give you some extra flavor for it, but don’t be blinded by the numbers too much.

Article Provided By: Buffer Social 

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Social Media Marketing – What Is It?

Friday, August 5th, 2016

social media marketing

What Is Social Media Marketing?

Social media marketing refers to the process of gaining traffic or attention through social media sites.

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

How Are Search & Social Media Marketing Related?

Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.

Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.

Article Provided By: Search Engine Land

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Who’s Really Using Social Media in 2015

Friday, August 14th, 2015

Social’s biggest network isn’t dying, but it is getting grayer

How will the social media landscape change over the next two years as social sharing and communication technologies continue to evolve? Exclusive data from eMarketer show which networks will continue to gain momentum, while others necessarily lose ground. But in spite of talk about Facebook killers, that behemoth and its top competitors are not going anywhere.

“Let’s face it: As much as we complain about those over-sharers who inundate us with baby photos and vacation snapshots, we’re still in love with social networking,” said Debra Aho Williamson, eMarketer’s principal analyst. “More than half the U.S. population uses social networks regularly, and Facebook continues to lead the market. But pay attention to mobile social networking, where Twitter, Instagram, Pinterest and Tumblr are all significant players. That’s where the next phase of growth is happening.”

Here’s a breakdown of how eMarketer predicts market share will change for different U.S. demographics for the top social nets over 2015 and 2016.

[Update: The number of total social network users in 2015 below should be 179.7 million including users under the age of 18. All other total figures include this demographic.]

Infographic: Social Media network users

Infographic: Carlos Monteiro

Article Provided by: ADWEEK

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lucspeisser

 

 

 

 

Social Media Security

Friday, July 31st, 2015

 

 Social Media Security, is your company up for the challenge?

Social Media Security - Restricted Info

 

New and recent entrants to the global workforce are posing increasing security challenges to their employers as they mix personal and private lives.

Nowhere is this more evident than in the use of social media, often accompanied by a low regard or even total disregard for privacy concerns.

Some 91% of Generation Y students and workers believe the age of privacy is over, while a third are unconcerned about the data that is captured about them, according to the latest Cisco Connected World Technology Report.
“More Generation Y workers globally said they feel more comfortable sharing personal information with retail sites than with their own employers’ IT departments,” says Cisco.

This attitude is at odds with business concerns about the disclosure of commercially sensitive information through social media to potentially hundreds of millions of Twitter and Facebook users.

In Europe, concerns about privacy linked to security are particularly acute, as evidenced by proposals for a new cyber security directive that link privacy and security.

The proposals aim to impose EU-wide reporting requirements on companies that run large databases, including social networking firms.

Although the final wording of the directive remains to be seen, the proposals are a good indication of just how seriously European authorities view data breaches.

Threats associated with social networking

But not only is social networking a threat to a company’s security because of what employees might disclose, but also because social networking sites are a prime target for cyber criminals.

According to the Cisco 2013 Annual Security Report, the highest concentration of online security threats are on mass audience sites, including social media. The report revealed that online advertisements are 182 times more likely to deliver malicious content than pornography sites, for example.

The ability of individuals to share information with an audience of millions is at the heart of the particular challenge that social media presents to businesses. In addition to giving anyone the power to disseminate commercially sensitive information, social media also gives the same power to spread false information, which can be just as damaging.

The rapid spread of false information through social media is among the emerging risks identified by the World Economic Forum in its Global Risks 2013 report.

The report’s authors draw the analogy of shouting “Fire” in a crowded cinema. Within minutes, people can be trampled to death before a correction can be made to the message.

 Social Media Security - Blog graphicThere have been several incidents over the past year where false information transmitted on the internet has had serious consequences, according to the report.

For example, a fake tweet by a someone impersonating the Russian interior minister, claiming that the Syrian president had been killed or injured, caused crude prices to rise by over $1 before traders realised the news was false.

Harnessing the power of social media

The unprecedented reach of social media is something companies cannot afford to ignore because of the positive and negative effect it can have on the business.

Its power must therefore be recognised and managed. In the UK, BT is one firm that has done just this. Its customer service team runs a sophisticated social media operation across the most popular services.

The strategy is helping BT improve its reputation for customer service, and producing a clear return on investment for the business, according to Warren Buckley, managing director for customer services at the telco.

BT has created its own software to trawl social media services for references to the company, he told CIOs and IT leaders at a meeting of Computer Weekly’s 500 Club in 2012.

The results enable BT to respond quickly to complaints and queries, and the technology is paying for itself by helping BT retain customers, who could otherwise defect to rivals, said Buckley.

BT is also harnessing the power of social media in other ways. During the London riots, for example, BT turned to social media to help ease the strain on the 999 emergency line.

“We tweeted, ‘Only call 999 in an emergency’, and within 15 minutes we were back to answering calls within three seconds and the number of calls dropped off,” said Buckley.

Like BT, investment bank Investec has technology in place to measure sentiment on the internet by picking up any mentions of the bank in social media, mainly for marketing purposes.

However, it forms part of the bank’s strategy to reduce the risk of social media becoming an insider threat to information security.

The other technology piece is a granular firewall to limit social media activities based on the user’s role in the organisation.

Manage social media with policies and technology

The most important part of Investec’s social media security strategy is awareness of its policies designed to ensure regulatory compliance and to prevent commercially sensitive information leaking.

The bank’s social media policy comprises just 10 bullet points that make it clear to staff what their obligations are every time they publish something online.

“There is no way organisations can hold back the flow of social media, so it is better to put policies and technologies in place to manage it,” says David Cripps, information security officer at Investec.

 Social Media Security - Blog Graphic 2“Organisations need to understand social media; they need to accept that it is not going away, and if they allow it, they need to monitor for any immoral, illegal, offensive content, and be able to stop it immediately if it occurs,” he told attendees of the Gartner Security & Risk Management Summit 2012 in London.

Companies that recognise the value and threat of social media have demonstrated that success is achieved through empowering staff to undertake social media and social media security on behalf of the organisation in line with a comprehensive policy backed up with continual training.

However, companies should also recognise that analysis of the information in social conversations can produce security intelligence to improve security processes and enhance performance, according to Gartner analyst Andrew Walls.

“Analysis of public conversations can identify imminent, credible threats of physical or logical attack,” he wrote in a 2012 Gartner paper entitled Security Tools for Control of Social Media.

Wall also cautioned against attempts to block access to external social media because they have proved to be ineffective at controlling risks and impede the development of enterprise social media initiatives.

“Unfortunately, organisations that block access to social media rarely analyse social content for security intelligence and remain ignorant as to the risk and potential of social media,” he said.

Article Provided By: ComputerWeekly.com

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iStock_000014069719MediumHave a Brilliant Idea? How to Keep Your Intellectual Property Safe. (Infographic)

How to Make Time for Social Media Marketing

Friday, June 5th, 2015

Social Media Marketing

 

 

Social Media Marketing

With everything else required to keep your business up and running, finding time for social media marketing can be a challenge. You know you need to do it, but trying to find the time to fit it into your already packed schedule can feel like an uphill battle.

Commit to a specific time each day for social media.

Without a solid plan in place to accomplish goals, they often go by the wayside. That is why most people fail at resolutions, such as exercising more. They lack a definitive plan for doing so. Making a daily time commitment can help to keep you accountable, and ensure you do not procrastinate to the point that you never actually get around to handling your social media goals.

In determining how much time you will spend on social media marketing each day, remember to keep it reasonable and realistic. Setting goals that are too lofty will often result in failure. Instead, make a commitment to tweeting twice a day or sharing one piece of content on Facebook daily. Even a small investment in social media marketing each day can help your brand to accomplish more than you could imagine.

Take the step to block out the amount of time you wish to dedicate to social media on your calendar. Set an alarm on your phone. Do whatever it takes to make sure you have a block of uninterrupted time during which you are working on your social media marketing goals.

Follow the KISS method.

Far too often, brands fail to make time for social media marketing because they over-think it. Simplifying your social media marketing plans when you are getting started or making your way out of a rut will ensure you at least have a steady stream of relevant content. Remember, you do not have to become a social media marketing guru overnight. The key is to think about who you are marketing to, and focus on building content that your audience will enjoy and find valuable.

Stop trying to do it all on your own.

Social media is pervasive and massive. You simply cannot handle it all on your own, especially if you have limited time to dedicate to it daily. The good news is there are tools available to help you maximize the amount of time that you do have.

Rather than spending hours digging for relevant content to share, consider using tools such as Swayy, Feedly or Nuzzel to discover top news stories. Not sure who you should be following in the world of social media? Tools like TwitNerd take all of the guess work out of it by providing a Follow by Keyword feature that allows you to input any keyword or phrase and identify Twitter influencers.

Carving out time for social media marketing is a challenge, but it is worth the effort and the investment. Nielson reports that 33 percent of consumers prefer to contact companies over social media rather than the phone. If you are not investing in social media marketing, you are likely missing customers. Make time for social media marketing now.

Article Provided by: Entrepreneur

If you would like Mojoe.net to discuss developing your logo, web site, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

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Marketing Core: Getting Started with Content Promotion

What is Pinterest and why should I care?

Thursday, May 7th, 2015

PinterestWhat is Pinterest and why should I care?

Once you’ve got a Pinterest account, you can create online collages (“boards”) for different topics you’re interested in, and then add images and videos to your boards by “pinning” them (the equivalent of using glue sticks on old-school vision boards, but faster, slicker, and considerably cooler.)

Pinterest has nearly five million users, and is rapidly growing. Nearly 1.5 million unique users visit Pinterest daily, spending an average of 15 minutes a day on the site.

Think those inspiring vision boards don’t result in referral traffic to websites and blogs? Think again. In January 2012, Pinterest drove greater traffic to websites than LinkedIn, Google Plus, Reddit, and Youtube — combined.

I’ve been doing a lot of thinking about how beginner, intermediate, and black-belt Pinterest users are using it to grow their businesses and connect with their customers using these appealing online collages.

Here are 56 powerful ways to incorporate Pinterest into your content marketing mix …

Pinterest marketing for beginner pinners …

  1. Make sure you feature your business name on your profile for maximum exposure. Use your business name as your username, or change your profile name to your business name after your profile is set up.
  2. Add a paragraph about who you are and what you’re interested in to the “About” section on your Pinterest profile. It will show up right under your photo, and will be one way that users can find out more about you.
  3. Connect your account with your Facebook and Twitter accounts. Not only will it help you gain followers, but making this connection adds social media icons under your profile picture that link to your Facebook and Twitter profiles.
  4. Don’t forget to add your website URL in your profile, too!
  5. Pin lots of stuff. Pin content steadily, instead of in huge bursts, to maximize your exposure and engagement.
  6. Come up with creative and interesting board names. They get shared whenever you pin something, so make them enticing. But be creative — you need to keep your board names short. There isn’t a lot of room for long descriptive titles.
  7. Tag other Pinterest users in your pins by using “@username” in your descriptions. Network with other professionals and vendors in your field by using this feature. Not many people are doing this yet, so it’s a great way to build your following and stand out.
  8. Comment on other people’s pins. Just like with tagging, this feature hasn’t really caught on yet, so use it regularly to really engage with other users. Obviously, use the same good manners and common sense you would when commenting on a blog or other social media site.
  9. “Like” other people’s pins to give a thumbs-up when you want to recognize great content.
  10. Pin from lots of different sources, instead of just from one or two sites. Variety is important on Pinterest.
  11. Mix pinning your own unique finds with doing lots of “repinning,” which is repeating someone else’s pin to your followers (just like a Retweet on Twitter). The person whose image you repin gets notified via email, and they also get a credit on your pin, which increases their following.
  12. Feel free to pin your own blog posts, but don’t over-promote. Follow the usual etiquette rules of any other social media site, and don’t be the boorish one at the party who only talks about himself.
  13. Pin videos! Pinterest has a special section just for pinned videos, and there are far fewer videos than images on Pinterest at this point, so use them to distinguish yourself. Any YouTube video is easy to pin.
  14. When you pin an image, add a description under it. Be smart about these descriptions — a good description will stay with an image as it gets repinned all over the Pinterest world. If the image is something from your own site, definitely use your business name in the description.
  15. After you pin a new image using the very handy Pinterest browser bookmarklet (a great tool in its own right,) use its built-in social media prompts to re-share your pin on Twitter and Facebook, too.
  16. Use Pinterest’s embed option to publish pins as content in your blog posts and website pages. Note: As Pinterest is catching on, you may need to tell your users that they need to click on a Pinterest image to get to the original source. When I tried this last week, a reader wrote to me and asked, “Is there more to that Pin thing? Or is it just a pretty image?”
  17. Get the Pinterest iPhone app, so you can repin on the go, pin from your camera and add a location to your pins so others can find your images.
  18. Optimize your website content for Pinterest sharing (Part One): Use images in every single post you write, so your post can be shared on Pinterest. When you find yourself getting lazy about this, remember –- not using an image in your post means no one will pin it. And remember — the prettier the picture is, the more it will get pinned. The images that appeal to Pinterest members are powerful and emotive, so keep that in mind when choosing your pictures. That combination tends to work well for your blog readers, too.
  19. Optimize your website content for Pinterest sharing (Part Two): Consider watermarking your images, or adding text to them. If you’re using your own images on Pinterest, one of the best ways to help your image stand out is by adding a clear description to the image itself, or adding a watermark with your business name. Make sure it’s clear, but that it doesn’t block out the main subject of the photo.
  20. Create seasonal or holiday boards that relate to your brand. Example: New Year’s Resolutions, Fourth of July, etc. Users love these.
  21. Add a prominent Follow Me on Pinterest button to your website to advertise that you’re a pinner!

Pinterest marketing for intermediate pinners …

  1. Search for new images to pin (or for trends) by using Pinterest’s search function. The search bar is in the top left of every Pinterest page.
  2. Use keywords in descriptions of pins, so pinners can find your images and boards when they do their own searches.
  3. Make sure you’ve got a Pin It! button added to the footer of each of your blog posts so your readers can quickly and easily share your content on Pinterest.
  4. Your Pinterest page has its own RSS feed! Find your Pinterest feed by clicking on the RSS symbol under your profile photo, then use it anywhere you can use a feed (Facebook, LinkedIn, for syndication on other sites, etc.) Advertise your Pinterest feed to your readers and ask them to add you to their RSS feedreaders.
  5. Got a WordPress site? Feature your recent pins in a widget in your WordPress sidebar by using a Pinterest widget.
  6. You can add contributors to any of your boards. Use this feature to engage your staff and let them contribute to your Pinterest presence by using adding to your company boards. Your staff will love this, and your boards will be richer for it!
  7. Want to find out who’s been pinning your stuff? Go to:http://pinterest.com/source/yoursitehere. For an example, check out Copyblogger’s source page. Look at your site’s page often to discover which posts and images are resonating with Pinterest users. Use that information to shape your content strategy.
  8. Add prices to your pins to create your own Pinterest shop. To add a price to a pin, type the $ or £ symbol followed by item’s price in the pin’s description. When you add prices to your pins, they may be featured in Pinterest’s “Gifts” section.
  9. Create a board that tells the story of your company and communicates your core values. Make this board available to people as part of your sales process.
  10. Consider creating “thank you” boards for current or past clients that send special appreciative messages. Could you create a holiday thank you card? Or one that celebrate the launch of a new client’s big project with your company?
  11. Pin tutorials on your boards. Need to walk a client through how to use your products or services? Or do you want to create free how-to videos to use as promotional materials? Pin your videos and presentations on special “How-To” or “Tutorial” boards. Anything you teach your clients can be made into a tutorial.
  12. Watch for trends. Click on the “Popular” link on your Pinterest home page to research what’s catching on with pinners, then integrate those trends into your content strategy.
  13. Be yourself. Pinterest is all about personal expression, so don’t be afraid to pin stuff that represents who you really are.
  14. Create a special board to highlight your company’s team members. Use the description under each photo to write a bio of each person.
  15. Show behind-the-scenes photos of your company. People love knowing how you make things!
  16. Become an information curator for your niche. Gather the newest and best resources on your boards. Become a trusted source of information on Pinterest, and your following will grow by leaps and bounds.
  17. Integrate your Pinterest account with Facebook’s timeline feature, so you post content in both places at once.
  18. Highlight old content on your blog so that people can repin your archived posts. The LinkWithin tool will add a footer to your blog posts that features images and links pulled from old content, giving people the opportunity to pin previous articles.
  19. Thinking about freshening up old photos, or going back through your blog archives and adding photos to those text-only posts? Now is the time! Remember — the prettier the picture, the more pins you will get.

Pinterest marketing for black-belt pinners …

  1. Find out when you’re getting the most repins, likes, comments and referral traffic by regularly analyzing both your Pinterest profile and your site traffic stats. Test out pinning on different days of the week and times of day to maximize traffic and audience engagement.
  2. Connect your clients who use Pinterest by introducing them to each other. Recognize your best pinners by sending out a weekly “Best of Pinterest” email that includes spotlighted boards and pins from your clients’ profiles.
  3. Create moderated boards for your fans to express their support for you. They can add videos, blog posts and photos from your events.
  4. Do you have a number of different ideal client personas? Create a separate board to represent each client persona, then use those boards during your sales cycle and embed them into your website pages so people are clear about the kinds of clients you’re trying to attract.
  5. Create boards for the classes and webinars you teach, and use them as supplemental material for your students. You can use the boards during your class or presentation, or send your students home with Pinterest boards to explore after class. If you’re teaching a live class or workshop, include pictures from the actual event.
  6. Create boards for referral sources, affiliates and strategic partners, and let them add to the boards. Engage with the partners so they know they are included and appreciated.
  7. Allow your best customers or star students to join in on certain boards and pin ideas and suggestions about how to use your product, or themes that go along with your products and services.
  8. What could be better for showcasing how awesome your business is than creating a dedicated testimonials board?
  9. Use Pinterest boards to tell client stories. Turn boring written case studies into powerful visual stories.
  10. Check out your VIP clients’ boards to get ideas for special thank you or holiday gifts.
  11. Create quick-start guides or owner’s manual boards for your products. Or if you’re primarily a service provider, create a “How to Get the Most Out of Working with Me” board with ideas and suggestions on maximizing your service relationship.
  12. Create boards for conferences that you attend. Carry cards with instructions on getting invited to post on that board — conference attendees will love this!
  13. Create beautiful, visually interesting coupons, and add them to your boards.
  14. Your clients will be blown away if you create special boards just for them that include resources and ideas tailored to their individual situations. This will really make your company shine is done regularly and well.
  15. Offer exclusive Pinterest promotions. Create pins that give special promotions for following you on Pinterest.
  16. Run a Pinterest contest. Invite your readers to pin links and images from your site that inspire, motivate, move or entertain them. Then judge the winners by creativity or ingenuity and offer a juicy prize. Offer to promote the winners’ Pinterest boards on your site as part of the contest.

Article Provided By Copyblogger

If you would like Mojoe.net to discuss developing your web security, logo, web site, web application, custom programming, or need an IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

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6 Common Misconceptions

Thursday, March 5th, 2015

 

6 Common Misconceptions - Silhouette

6 Common Misconceptions CEOs Have About Web Development

Remember your last web development project? You went over budget, blew past deadlines and became frustrated with just about everyone involved at some point.

The bad news? It was rough.

The really bad news? It was probably your team’s fault.

Most CEOs have serious misconceptions about web development. This is a problem because businesses are more reliant than ever on their online presence. CEOs in companies of all sizes struggle with this. Here are six myths that most CEOs struggle with:

1. Website development is easy.

Clients commonly request a “simple” 20-page website with a log-in setup, online payment, a blog and other widgets.

Websites such as Facebook and Craigslist may appear simple, but the necessary development work is time-consuming and complicated. The strange thing is that the simpler the design, often the more expensive the site is. Some requests that seem small could involve complicated development work and require days of programming.

2. Everyone should be involved.

Rather than packing all the staff into a conference room to rattle off ideas involve only the people who’ll be doing the work.

Compile your content strategy, brand assets, business objectives and user flows. Don’t spend time mulling deep technical planning, database architecture, layouts, designs or widgets.

3. Websites are a commodity.

With the advent of templates, sites like 99designs and offshore development, many businesspeople harbor the misperception that web design is a cheap commodity.

Taking advantage of already created templates might work for some companies, but for those serious about their brand and online presence, such alternatives won’t suffice long-term.

Consider your website an investment and dedicate appropriate resources toward it. Find a team of designers who understands your business, ask the right questions and have happy customers. A good team will help you manage your goals along with your budget and find optimal solutions. It may seem expensive, but the return on investment will be worth it.

4. Once a site is built, it’s done.

Web development isn’t a once-and-done activity. Once your site is launched, it will need to be maintained. Many midmarket companies have round-the-clock teams monitoring their sites to ensure they remain without glitches.

Even if your website doesn’t handle a high volume of traffic, you still need someone keeping an eye on functionality. You’ll also need security updates and fresh content for SEO purposes.

5. Anyone can create a great user experience.

You can’t build the website yourself. Focus on leading your business and improving your products. Your intern, cousin or IT guy can’t build it either. A lot more that goes into a site than basic knowledge of web design, especially when building payment systems and ensuring integration with the company’s internal systems.

There are free website-building tools that can be great for bootstrapped startup or running a small business site. But they aren’t robust enough for the needs of most established businesses.

For your website, you may need a team to design mostly from scratch, which requires a specific skill set. Let the web design firm hired do what it does best, but make sure its staffers are asking the right questions about the target audiences before they start.

6. It’s your website, so you dictate the design.

It’s natural to want to micromanage your company’s website. Unfortunately, unless you’re a web designer, this isn’t the job for you. You need to trust your web designer if you want site visitors to become paying customers.

Web designers will understand your vision, but you need to let them design. They’re knowledgeable about structure and what helps visitors convert into customers.

If you would like Mojoe.net to discuss developing your logo, web site, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

Article Provided By Entrepreneur

Social Media Strategies

Wednesday, February 25th, 2015

 

Social Media Strategies

Pamela Lund is a well-known PPC marketing specialist, and an upcoming speaker at the SEJ Summit in Santa Monica on February 24thThe conference ticket cost for attendees is being covered by our partner, Searchmetrics, which delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.

Want to attend? We still have a few spots open – so if you are in the LA area and want to learn from Pamela (and other speakers like Neil Patel, Stephan Spencer, Morgan Brown, and more), sign up for an invite now. If you aren’t in the LA area, check out where else the SEJ Summit will be this year, including Chicago, NYC, San Francisco, London, and Dallas.

 

We are excited to welcome Pamela next week. and can’t wait to hear what she has to say. But for now, here is some insight from Pamela on PPC and paid social media:

1. Out of all the platforms you run PPC campaigns for clients (AdWords, FB, LinkedIn, Bing, etc), which do you find to have the largest ROI?

As with all things SEM, the answer is it depends.

For e-commerce, the best performing channels in my experience are AdWords and Bing search, including Shopping/Product Listing Ads campaigns. Buyer intent is higher when people are specifically searching your keywords and you can qualify them with the ad message. Shopping ads work particularly well for sellers who have the best prices in their market or unique products that stand out from the competition when users see product images. You can be successful with AdWords and Bing search based ads with almost any budget (within reason).

AdWords and Bing search based ads also work well for lead generation if you have a landing page optimized for converting this type of traffic. Frequently people are in research mode when searching, so you need to give them just enough information to convince them to contact you or offer them something in exchange, such as a relevant white paper, in exchange for submitting their contact information.

Display/banner advertising can work well for almost any business if proper targeting is employed in combination with good banners and a strong landing page. You may want to expect lower performance from display advertising in exchange for the branding you receive. View through conversions can indicate if display advertising is offering any lift in conversions.

Facebook ads and Twitter ads can be successful for e-commerce if you have a product or service that is inexpensive and interesting enough to be an impulse buy and you’re targeting the right audience. In many cases though, I use social network advertising for branding, for giveaways and contests, and for cheap traffic generation so we can tag users with remarketing pixels so we can reach them with ads when they are in a buying mindset. I also usually encourage clients to run a likes/followers ad campaign so we can increase the number of quality fans both for page engagement and branding as well as to improve the data available for building lookalike audiences for ad targeting.

LinkedIn Ads work well for B2B products and services, but usually when used as lead gen with the actual sale happening through an email drip or personal contact. The LinkedIn Ads platform offers fantastic targeting options if you know the job title of your decision maker or if you are trying to reach people who work in certain industries. Unfortunately, the minimum CPC is $2 so if you do not convert well or have a high CPA threshold, the leads may be too expensive. Volume is also a limiting factor for LinkedIn Ads.

For app installs, Twitter and Facebook ads perform well. If the app is free, the conversion rates can be phenomenal. You need to have some form of app analytics implemented to track the quality of the installs to optimize your targeting for the long-term, but if sheer volume of installs/user signups is the goal, such as with start-ups raising funding, social ads are a good approach.

2. What types of companies should focus more on paid social campaigns via paid search?

Companies trying to boost app installs, grow fan engagement, build remarketing audience size, or building buzz for an upcoming offering will most likely have better results from social advertising than from paid search. Anything with a social component will also work well if you are targeting users in the network you want them to use to share your content. For instance, if you are running a contest that people get an extra entry to if they share your content, they will be more likely to share it if it is as easy as possible. So, targeting people within Facebook with a request to share a Facebook post will be more successful than targeting people with an AdWords ad that links to your website with a request to share the page on a social network.

Companies that have a longer buying cycle or those that get repeat purchases from their users tend to see a significant boost in conversions if they incorporate social network advertising in their overall strategy because they keep the brand in the user’s consciousness. Even if the conversions don’t come from clicks on the social ads, the consistent reminders bring users back for future purchases. Just like television advertising doesn’t cause people to immediately get in the car and drive to the store to buy a product, it influences their buying decision next time they are shopping.

Any business that has a strong social presence can also be successful advertising on social networks. Without a strong social presence (active Facebook page or Twitter stream), the advertising may not be as effective as people tend to look for multiple cues before buying.

3. When I do PPC campaigns for clients, writing “perfect” ad copy can get tedious. Can you give us a few strategies for writing ad copy?

Good PPC managers are a wonderfully crazy bunch. We have to have a bit of a split personality in order to be successful at and enjoy our jobs. That being said, optimizing ad copy can be tedious, especially if you’ve been working on an account for a while and think you’ve tested everything that can be tested. However, there are always new things to try. Some of my favorite tips are:

  • When writing ads for a new client, read their website to get comfortable with any language specific to their business, ask the client to describe their product to you in their own words, read their competitors’ ads and websites, and read forums or product reviews to see how consumers refer to the product. Use phrases that the consumers use, even if your client doesn’t use them. You’re not trying to get your client to click the ad, you’re trying to attract buyers.
  • When writing new ads, don’t try to change every piece of the ad. You only need to change one line, and sometimes only one word, to have a significant impact on performance. If you change too many variables at once, you won’t know what caused the change in CTR or conversion rate and you’ll use up all your good ideas in one ad. Instead, try a new headline or change the context (use an exclamation instead of a question).
  • Don’t try to be too clever with text ads. You have a split second to get people to pay attention and decide to click. Never underestimate the value of just telling people what to do, such as “Buy Now To Save 20%.”
  • The formula of “ask a question and solve the problem” works well in most industries. If you ask the right question to the right audience and have the right solution, you will get a good CTR and conversion rate. If someone is searching for a roofer you might show them an ad that says “Need A New Roof? Mention This Ad For $250 Off.” Needing a new roof is their problem and giving them $250 off a new one is your solution.

4. What made you decide to specialize on PPC instead of trying to focus on multiple areas of marketing?

I love SEM because I get to do something different every day, even if I’m working on the same accounts for extended periods of time. There are so many facets to internet advertising from keyword research to writing ad copy to data analysis to audience identification that it never gets boring. I also love the instant gratification you get with advertising. I can put up a campaign and have data within minutes. Not that I ever obsessively refresh the Google Analytics real-time reports right after launching new campaigns. Nope, I never do that.

And if I’m being honest, I have absolutely no website design ability nor do I have the patience to chase search engine algorithms by doing SEO. My skills just fit perfectly with advertising management.

5. I’m always trying to create a dialogue about women in search marketing since we are usually the minority. What are three tactics you can give to new women search professionals trying to make a name for themselves in the search industry?

This is the hardest question in this interview by far because my first instinct is to say “Don’t think of yourself as a woman in the search industry.” I’ll quote my friend Rae Hoffman who has written on this issue and has somehow done a much better job of conveying how I feel about it than I can:

“Be yourselves, never see being a woman as a disadvantage, an advantage or above all, an excuse.”

That being said, here are a few tips for anyone of any gender in any industry, mostly geared towards freelancers:

  • Network with people who do something other than what you do. You’re more likely to get referrals from people who aren’t your competition than people who are. Yes, I refer work to other SEM agencies and those agencies refer to me but the majority of my referrals come from SEOs, web designers, and happy clients. It’s important to know people who do the same thing you do so you can ask them questions when you have a problem, but if you’re trying to grow your profile, network with other people, too. Yes, that includes people who aren’t even in the search industry.
  • Be trustworthy and be a resource for others. If you develop a reputation for being honest and trustworthy, people will be more likely to recommend you for jobs and will be more interested in what you have to say, leading to more speaking engagements, blogging opportunities, or other exposure.
  • Don’t trash your competition to get ahead. This is a small industry and whatever you say will get back to whomever you say it about. Just don’t be that person. You’re better than that. If you aren’t, become better than that.
  • Charge what you’re worth and stand behind your prices. If you aren’t confident about your rates, your clients won’t be either. If a client doesn’t think you’re worth what you’re charging, rather than reducing your rates to keep them, let them go so you will have time to work on a project that pays you what you’re worth. Now, if none of your clients think you’re worth what you’re charging, you may need to look at the value you’re providing.
  • Don’t work with clients you don’t like or for businesses you morally disagree with.You will perform much better for clients you enjoy working for and will do a much better job of selling products you believe in.

If you would like Mojoe.net to discuss developing your logo, web site, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

Article Provided By Search Engine Journal

Five Content Marketing Metric

Thursday, January 29th, 2015

 

Five Content Marketing Metrics-Five Content

On September 24th I had the opportunity to participate in a webinar hosted by David Malmborg from Right Intel. We discussed five important data points that are really good leading indicators of your eventual success (or unfortunate misfires) in content marketing. These are important metrics, but too many companies don’t pay any attention to them.(Five Content Marketing Metric)

First off, I want to mention a caveat that these are not the most important metrics to track – revenue, leads, and metrics that directly impact a business’s bottom line clearly outweigh these metrics. The metrics I’m covering here are some fun and rarely-used metrics that are fascinating to track and can have a powerful influence on the quality and direction of your content marketing.

We covered them all in detail, which you can hear in the webinar replay, but I thought it would be valuable to go over each metric here to provide an overview and suggest some strategies for using them to build your campaign. Here are the Five Content Marketing Metrics You Don’t Know But Should.

1.  Social Momentum of Your Website

The most common measurement of social growth and engagement is through a snapshot of how many shares/likes/+1s/etc. any given content piece receives. There are a lot of tools that can help you gather that information, and many companies use them regularly, but the overall social trend is where you will find some really valuable data.

Five Content Marketing Metrics-Social Media trend

By looking at your content on a URL-by-URL and month-to-month basis, you get a real feel for the actual momentum of your content strategy. You don’t want to focus strictly on your homepage or your latest blog post, though. Look at it site wide, as an aggregate, to see the big picture.

This will help you discover what is stagnant and what is getting the most attention. You can then use the data to determine why some things are performing better than others, and then make the necessary changes to improve your overall campaign. This will help you ride the wave, find the momentum, and really see a difference.

There are a couple simple steps to determine how the social engagement with your website is trending.

  • Compile Website URLs (using tools like Screaming Frog, XML sitemaps, etc)
  • Store Website URLs (see the presentation for suggestions on the best tools to use)
  • Repeat the analysis on a monthly basis

2.  Social Momentum of External Content

While it’s important to know how users are responding to the content on your site, it’s just as important to know how they’re engaging with the materials you’re publishing all over the web. You can go a step beyond that, though, and look at how the competition is using content to reach the same target audience.

Five Content Marketing Metrics-Competitive social momentum

Most of the process here is much the same as it was for tracking social trends on your own site. It begins with:

  • Compile URLs (Right Intel, Screaming Frog, BuzzStream, and other tools are useful options)
  • Store URLs (same as above)
  • Analyze for new opportunities every month

3.  Competitive Blog Content Strategies

Sometimes you need to track more than your own content and pay attention to the share metrics of competitive URLs. Take note of their blog post frequency and the times of day and week when content is published and compare it all to your own content strategy to determine if you’re missing some opportunities.

You can track many of these metrics using tools like RSS Feed Social Share, Right Intel Content Curation, or SEO.com RSS Feed Chrome extension (coming soon).

4.  New Links Generated (Monthly)

Most companies will work hard to keep track of the total number of links pointing at their site, but you can learn more about the current conversation going on around your company by focusing more on the links that have appeared in the last month. This way you can stay on top of developments and find new opportunities for social outreach and content partnerships. The process for determining the newest is quite simple:

  • Export your links every month with your favorite tool (Site Explorer, Majestic, SEO.com Insights, etc. are all valid choices)
  • Dedupe this month’s report with last month’s to separate the new and old (check the webinar for tools to help dedupe)

5.  Site Speed

This might be one of the most underrated metric s, despite regular reminders that it is an important website ranking element. According to Searchmetrics, it’s only getting more important. We’ve already discussed some of their other conclusions about content quality, but one of the more technical aspects that they get into is the loading speed of the site.

Five Content Marketing Metrics-Sites speed metric

Just remember to look at the site as a whole, not just the home page. Make sure that every page – even the ones that are completely full of graphics and content – are loading as fast as possible.

Some good tools for getting on top of the speed are:

  • Google Insights for Search
  • Google Analytics
  • Quicksprout Site Speed Score

There are some simple things every website can do to start optimizing for speed, which can include caching, minification, image optimization, and optimizing for browser caching.

It actually doesn’t take much to get better speed out of your pages, but many companies let it slide. In the webinar we go over some examples of pages that let things get out of hand and how a couple changes made a huge difference.

The Extra Work is Worth It

One reason many companies fail to track these metrics is simply because there aren’t a lot of automated ways to do it. Most of the things we discuss in the webinar will involve a lot of manual work to derive the necessary stats. While there are some tools that can get you started, it’s still going to take some effort to get in there and put this information together. It can be a little daunting, especially to sites with a lot of pages, but the results will be worth it.

If you would like Mojoe.net to discuss developing your logo, web site, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net

Article Provided by SEO

WhatsApp Messenger

Friday, February 28th, 2014

Open, Connected, Successful

WhatsApp Messenter

Striking it rich, dreaming of endless wealth, and finding the veritable “pot-of-gold” is part of the dream that most every entrepreneur who creates a software application in today’s business environment is shooting for.  Entrepreneurs hope that the business will be attractive and sell for a ridiculous sum of money based on the evaluation. WhatsApp Messenger definitely struck it rich this past week when Facebook bought the relatively new firm for $19 billion dollars; $4 billion in cash and another $15 billion in Facebook stock options.

 WhatsApp Messenger Does What?

WhatsApp Messenger, a five-year-old-company, is a (not so) proprietary, cross-platform instant messaging subscription service for smartphones. In addition to text messaging, users can send each other images, videos, and audio media messages as well as their location using integrated mapping features.  Competing with a number of Asian-based messaging services (including LINE, KakaoTalk, WeChat), WhatsApp has over 450 million monthly active users around the world, and has been adding a million users daily.   According to the Financial Times, WhatsApp “has done to SMS on mobile phones what Skype did to international calling on landlines.”

Essentially, this application allows users to communicate between all different types of mobile phones on all different carriers, world-wide. All you need to do is enter your phone number and WhatsApp “looks” through your contact list for other people who are using the app. Then you can message those users all you want without limits or overage charges. The technology behind WhatsApp is not very complicated or even that proprietary; the application allows for Multimedia messages (an image, audio or video) to be sent to an HTTP server and then a link to the content along with its Base64 encoded thumbnail is sent to the contact indicated.  In the simplest of terms, the user sending the information does so by sending the information to a web server via the mobile app. The designated user(s) receive the message in the form of a link on the same mobile app.  The app is free to download and has no ads, but it costs $1 per year after the first year.

WhatsApp allows for the circumvention of regular SMS messaging which basically exploits a “loophole” in mobile phone carrier pricing.  Additionally and maybe even as importantly, WhatsApp is a stark reminder of how much money phone carriers are losing out on as competitors let users text and chat at no charge.  According to research done by Ovum Ltd, free social-messaging applications like WhatsApp cost phone providers around the world $32.5 billion in texting fees in 2013.  That figure is projected to reach $54 billion by 2016.  As more customers switch to smartphones with increased and better Internet access, people are relying more on applications such as WhatsApp to communicate.  This is particularly true in areas outside the United States where carriers do not include unlimited texting into voice and data plans.  The rise of these Instant-Messaging applications has offered a cheaper source of communication, especially between users located in different countries, and they are undercutting the texts that, up to now, had been a key source of income.

Why the Acquisition?

According to Mark Zuckerburg, Facebook acquired WhatsApp because it wants to, “make the world more open and connected.” But, did Facebook really acquire WhatsApp because it wants to enter the mobile phone market? (This reason has been suggested with other acquisitions).  J.P. Morgan analyst, Doug Anmuth said, “Facebook’s acquisition of WhatsApp gives the company a strong position in mobile messaging, which we think is a crucial part of the company’s core mission of connecting the world.” Still, others speculate that Facebook wants to expand their global social media footprint.   As TechCrunch’s Josh Constine notes, “WhatsApp is huge in developing countries. Facebook could also use WhatsApp to help bring more people online through subsidized Internet, which Facebook already offers in some countries.  The acquisition is a shortcut to owning those growing markets.”  Others believe that Facebook wants to corner the photo sharing market.  With a user base of 450 million (compared to 1.23 billion for Facebook), WhatsApp users send 500 million pictures back and forth per day, about 150 million more than Facebook users generate.   Maybe Facebook is weeding out the competition as it has did with Instagram while blocking any future deals with other rivals like Twitter.

What is certain is WhatsApp will provide mountain loads of data about the things that people world-wide are truly interested in; information which, until the acquisition, Facebook didn’t have access to.  This new data can then be used for targeted advertising on other Facebook properties.

Facebook’s acquisition of WhatsApp is definitely setting precedence in the acquiring of newly formed user-based start-up companies.  Using an “evaluation” process of the firm (number of users that currently use the application, combined with the potential income that may be derived from advertising to the user base, or from an increase in the cost of the app, or the possibility of adding additional revenue based services) instead of structuring an offer based on actual revenue (WhatsApp declined to comment on their sales figures) has stirred up the financial world.

With a rapidly developing coding community taking off in South Carolina, this news is both thrilling and exciting!  I know I am encouraged!  I am a serial entrepreneur with two established businesses in the Upstate, and beginning a third – a new social application called SocialSprig.  It is my dream, and the dream of many entrepreneurs like me, who hope that our startups ultimately have a higher evaluation than XEROX, Marriott, and American Airlines.

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