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Archive for the ‘Web Site Design’ Category

Hard Disk Drive ( HDD ) vs. Solid State Drive ( SSD )

Friday, November 18th, 2016

The absolute first decision to make as far as data storage is concerned is whether or not you want a solid state drive (SSD). While an SSD fulfills the same function as a traditional hard disk drive (HDD), it has its own set of pros and cons.

Basically, a solid-state drive uses a type of memory called “flash memory,” which is similar to RAM. However, unlike RAM, which clears whenever the computer powers down, SSD memory remains even when it loses power. SSD  drives use this flash memory for storing data instead of the spinning metal disks you’d find in a traditional HDD. Think of it like a massive USB thumb drive.

What difference does it make, anyway?

hdd - vs - ssd

First, SSDs are faster at reading and writing data. Second, SSDs require less power draw which conserves energy and extends laptop battery life. Third, SSDs have no moving parts so they make no noise and have longer lifespans.

The downside is that SSDs are more expensive and have smaller data capacities than HDDs.

HDDs store data magnetically, and as long as you keep it away from another strong magnetic source, it is fairly stable. Hard drives are totally reliant on a series of moving parts (which make them slower) — a spinning disk that’s read by a moving arm with a magnetic head. Like anything with moving parts, it will break eventually.

Hard drives are prone to suffering what is called a head crash, where the head touches and scrapes across the disk. This can be caused by all manner of things, from a power cut or surge to physical shock to a manufacturing defect.

Hard Drives are less expensive an SSD and if the drive is unused — if you were to copy your data to it then store it away — you can reasonably expect your data to last for many years.

What’s the bottom line? If price is a big concern, go with a traditional HDD. If you’re buying the drive mainly as a backup or external drive, go with a traditional HDD. If the drive is going to run an operating system or hold a lot of frequently-accessed files and programs, go with an SSD.

Article By: Lance Roberts

monsters_03If you would like Mojoe.net to discuss your website’s analytics, custom logo designs, website, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.ne

November 11th “Veterans Day” 2016 / A Brief History

Friday, November 11th, 2016

On Friday, November 11, Americans will celebrate Veterans Day. The federal holiday honors the brave men and women of the armed forces who risk their lives to protect our freedom. They include members of the US Army, Navy, Marine Corps, National Guard, Air Force, and the Coast Guard.

There is often confusion between Veterans Day and Memorial Day, which is celebrated on the last Monday of May. Though both honor our military personnel, Memorial Day, is set aside to remember and pay tribute to soldiers that died in battle or from a wound sustained in one. Veterans Day, on the other hand, recognizes ALL those who served honorably in the military, during war or peace. Its primary purpose, however, is to thank the living veterans for their bravery and contribution to our national security.

The holiday, formerly called Armistice Day, was first celebrated on November 11, 1919, to honor World War I soldiers. The date was selected because it was on this day at 11:00 AM in 1918 that the Allied Nations and Germany reached a cease-fire, or Armistice, which led to the end of the ‘Great War,’ as it often called.

US President Woodrow Wilson, who began the commemoration, encouraged Americans to celebrate the day with parades and public meetings. Businesses were also urged to suspend work briefly at 11:00 am to honor World War I veterans. In 1954, after America’s engagement in World War II and the Korean War, US officials changed the name to Veterans Day, so that all military personnel could be honored.

The US is not the only country that observes the holiday. It is also celebrated in the United Kingdom, France, Canada, Australia, Malta, and South Africa. While each country commemorates the event differently, the purpose is the same — to thank the brave men and women who put their lives on the line to protect others. So this Friday, be sure to seek out and thank the amazing veterans whose tremendous courage and sacrifices have enabled us to maintain our freedom.

Article Provided By: DOGO

monsters_03All of us at Mojoe.net would like to Thank all Veterans - Past and Present for their service to our country.  Without your bravery, the United States of America would not be the land of Free.

Thank You!

Analytics – Turn insight into action.

Friday, October 28th, 2016

Analytics – Get the help you need for real gains in your business.

analytics - help

Get stronger results across all your sites, apps, and offline channels. Google Analytics Solutions helps you turn customer insights into real gains.

Understand your users on a whole new level.

More than ever before, customers have seemingly endless ways of interacting with your brand. And while all these devices and channels might be increasing your brand’s awareness, they’re also making it difficult to get an accurate view of your customers.

Analytics makes it easy to keep track of your customers by connecting customer behavior, channel performance, and much more across your sites and apps in robust reports and dashboards. You can even connect online to offline so as to better understand user behavior across CRM, points of sale, call centers, devices, and the Internet of Things.

Drive marketing performance.

It’s not always easy to make data insights useful. Without the right integrations, your data can end up siloed and you can find yourself unable to apply your learnings to your marketing initiatives.

Luckily, Analytics is built for action. It works with AdWords, AdSense, AdMob, DoubleClick advertiser and publisher products (Analytics 360 only), and other products.This allows you to create remarketing lists using your Analytics data and see them automatically available in DoubleClick Bid Manager and AdWords. You can also view and analyze your Analytics advertising data (even view-thrus) to understand how customers behave on your sites and apps after they click — making it easy to use your customer insights to drive marketing performance.

Help you get the most out of your data.

Understanding what your data is telling you can be difficult, and the more raw data you have coming in, the more overwhelming the task can become. Fortunately, there’s a way to find the insights you need without the heavy lifting.

Leverage Google’s intelligence and machine learning capabilities to gain new insights around your data. Analytics can surface users that are likely to convert, customers with high revenue potential, and other relevant and actionable business insights. You also get access to Google’s proprietary audience data that spans across both the Google and DoubleClick networks and allows you to create audiences based on demographics and interests (e.g. which product categories a user is interested in). Those audiences can then be used as the basis for campaigns in accounts like AdWords and DoubleClick Bid Manager.

Article Provided By: Google

monsters_03If you would like Mojoe.net to discuss your website’s analytics, custom logo designs, website, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

What is Ecommerce?

Friday, October 21st, 2016

Electronic commerce or ecommerce is a term for any type of business, or commercial transaction, that involves the transfer of information across the Internet. It covers a range of different types of businesses, from consumer based retail sites, through auction or music sites, to business exchanges trading goods and services between corporations. It is currently one of the most important aspects of the Internet to emerge.

Ecommerce allows consumers to electronically exchange goods and services with no barriers of time or distance. Electronic commerce has expanded rapidly over the past few years and is predicted to continue at this rate, or even accelerate. In the near future the boundaries between “conventional” and “electronic” commerce will become increasingly blurred as more and more businesses move sections of their operations onto the Internet.

ecommerce

The basic components of an ecommerce system

Whether you’re buying in a store or buying online, everything you do is geared around a transaction: the basic exchange of money for goods or services. In a real-world store, you simply take your new jeans to the checkout, hand over some cash, and leave the store with your purchase in a bag—that’s a transaction. It works in a similar way if you’re buying online, but there’s one important difference: you never actually get to handle (or even see) the goods until they arrive at your home sometime later.

If this makes buying online slightly problematic for the purchaser, it also introduces two extra problems for the retailer (or e-tailer, as online retailers are sometimes known). Apart from having some means of processing transactions online, it means they also need a way of checking that the goods you’ve ordered are actually in stock, and a means of dispatching and delivering the goods to your address.

In short, then, ecommerce is about combining three different systems: a Web server that can manage an online storefront and process transactions (making appropriate links to bank computers to check out people’s credit card details), adatabase system that can keep a check of the items the store has in stock (constantly updating as people make orders and ideally making new orders with suppliers when stocks run low), and a dispatch system linked to a warehouse where the goods can be instantly located and sent to the buyer as quickly as possible.

Only the first of these three systems is strictly necessary for ecommerce. Many people successfully run small-scale online stores without either complicated databases or dispatch systems: they simply have a website to publicize their business and take orders and then they manage the stock control and dispatch in more traditional ways. Small traders who sell items on the auction website eBay often work in this way, for example. Their “databases” are in their head; their “dispatch system” is simply a walk to the local post office.

Article Provided By: ExplainThatStuff and Network Solutions

monsters_03If you would like Mojoe.net to discuss your website’s analytics, custom logo designs, website, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

The Problem With That DIY Website Builder

Friday, October 7th, 2016

diy website builder

DIY Websites – Yes or No

Many privately owned businesses invest a lot of time and money into website tools that are a poor fit.

Choosing an “easy” DIY website builder may be appealing. The marketing for these builders often promise that it’s so easy and so quick.

“Anyone can make a professional website in minutes!” they say, “drag and drop your way to an online presence” they say.

But then, to get the website to look decent, these businesses start to invest a lot of their time in figuring out how to use this website builder. How can I change the font of my template? How do I resize my image for my about page? How do I set up the blog?

And it’s not even just these small extra things, the tweaks, that these businesses are learning, it’s time spent fixing all of the things that aren’t going quite as expected.

Halfway through a setting up a website is not a great time to realize that the site-builder does not have blogging functionality, is not optimized for search engines (SEO), or has no way to elegantly incorporate a digital download for their newsletter optin.

Even if a DIY website builder seems ok for your business now, there are so many limitations that it will stunt growth in the future.

Not only are they pouring time and energy into creating a suboptimal website in terms of design and performance, they are also creating a suboptimal website in terms of scalability.

Most privately owned businesses are in business for the long haul. Rarely does an owner of a company simply want to be in business for a year or two so they can then go back to working for someone else in order to build up some other owners business.

If you envision yourself being in business for the rest of your career, then why are you setting up your website with a DIY website builder application?

The amount of time you spend learning that application is time you could have invested in a smarter solution.

So what it truly comes down to is the cost of your time, now and in the future.

If you knew that in 1-3 years from now, you would need to take your online marketing to the next level and have a WordPress driven website, would you spend 30 hours learning how to work with a website builder application? Would you spend 20 hours? What about 10?

So, should you use a DIY website builder to build your own website? The answer is no.

Article Provided By: Katlove

Mojoe icon

If you would like Mojoe.net to discuss your website’s analytics, custom logo designs, website, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

Web Security, Your Site and Your Network

Friday, September 30th, 2016

Website Security

Websites are unfortunately prone to security risks. And so are any networks to which web servers are connected. Setting aside risks created by employee use or misuse of network resources, your web server and the site it hosts present your most serious sources of security risk.

Web servers by design open a window between your network and the world. The care taken with server maintenance, web application updates, and your website coding will define the size of that window, limit the kind of information that can pass through it and thus establish the degree of web security you will have.

Is Your Site or Network at Risk?

“Web security” is relative and has two components, one internal and one public. Your relative security is high if you have few network resources of financial value, your company and site aren’t controversial in any way, your network is set up with tight permissions, your web server is patched up to date with all settings done correctly, your applications on the web server are all patched and updated, and your website code is done to high standards.

Your web security is relatively lower if your company has financial assets like credit cards or identity information, if your website content is controversial, your servers, applications, and site code are complex or old and are maintained by an underfunded or outsourced IT department. All IT departments are budget challenged and tight staffing often create deferred maintenance issues that play into the hands of any who want to challenge your web security.

Web Security Risk – Should You Be Worried?

If you have assets of importance or if anything about your site puts you in the public spotlight then your web security will be tested. We hope that the information provided here will prevent you and your company from being embarrassed – or worse.

It’s well known that poorly written software creates security issues. The number of bugs that could create web security issues is directly proportional to the size and complexity of your web applications and web server. Basically, all complex programs either have bugs or at the very, least weaknesses. On top of that, web servers are inherently complex programs. Web sites are themselves complex and intentionally invite ever greater interaction with the public. And so the opportunities for security holes are many and growing.

Technically, the very same programming that increases the value of a website, namely interaction with visitors, also allows scripts or SQL commands to be executed on your web and database servers in response to visitor requests. Any web-based form or script installed at your site may have weaknesses or outright bugs and every such issue presents a web security risk.

Contrary to common knowledge the balance between allowing website visitors some access to your corporate resources through a website and keeping unwanted visitors out of your network is a delicate one. There is no one setting, no single switch to throw that sets the security hurdle at the proper level. There are dozens of settings if not hundreds in a web server alone, and then each service, application and open port on the server add another layer of settings. And then the website code… you get the picture.

Add to that the different permissions you will want to grant visitors, prospects, customers, partners, and employees. The number of variables regarding web security rapidly escalates.

A web security issue is faced by site visitors as well. A common website attack involves the silent and concealed installation of code that will exploit the browsers of visitors. Your site is not the end target at all in these attacks. There are, at this time, many thousands of websites out there that have been compromised. The owners have no idea that anything has been added to their sites and that their visitors are at risk. In the meantime, visitors are being subject to attack and successful attacks are installing nasty code onto the visitor’s computers.

Web Server Security

The world’s most secure web server is the one that is turned off. Simple, bare-bones web servers that have few open ports and few services on those ports are the next best thing. This just isn’t an option for most companies. Powerful and flexible applications are required to run complex sites and these are naturally more subject to web security issues.

Any system with multiple open ports, multiple services, and multiple scripting languages is vulnerable simply because it has so many points of entry to watch.

If your system has been correctly configured and your IT staff has been very punctual about applying security patches and updates your risks are mitigated. Then there is the matter of the applications you are running. These too require frequent updates. And last, there is the website code itself.

Web Site Code and Web Security

You site undoubtedly provides some means of communication with its visitors. In every place that interaction is possible you have a potential web security vulnerability. Web sites often invite visitors to:

  • Load a new page containing dynamic content
  • Search for a product or location
  • Fill out a contact form
  • Search the site content
  • Use a shopping cart
  • Create an account
  • Login to an account

In each case noted above your website  visitor is effectively sending a command to or through your web server – very likely to a database. In each opportunity to communicate, such as a form field, search field or blog, the correctly written code will allow only a very narrow range of commands or information types to pass – in or out. This is ideal for web security. However, these limits are not automatic. It takes well-trained programmers a good deal of time to write code that allows all expected data to pass and disallows all unexpected or potentially harmful data.

And there lies the problem. The code on your site has come from a variety of programmers, some of whom work for third party vendors. Some of that code is old, perhaps very old. Your site may be running software from half a dozen sources, and then your own site designer and your webmaster has each produced more code of their own or made revisions to another’s code that may have altered or eliminated previously established web security limitations.

Add to that the software that may have been purchased years ago and which is not in current use. Many servers have accumulated applications that are no longer in use and with which nobody on your current staff is familiar. This code is often not easy to find, is about as valuable as an appendix and has not been used, patched or updated for years – but it may be exactly what a hacker is looking for!

Known Web Security Vulnerabilities and Unknown Vulnerabilities

As you know there are a lot of people out there who call themselves hackers. You can also easily guess that they are not all equally skilled. As a matter of fact, the vast majority of them are simply copycats. They read about a KNOWN technique that was devised by someone else and they use it to break into a site that is interesting to them, often just to see if they can do it. Naturally, once they have done that they will take advantage of the site weakness to do malicious harm, plant something or steal something.

A very small number of hackers are actually capable of discovering a new way to overcome web security obstacles. Given the work being done by tens of thousands of programmers worldwide to improve security, it is not easy to discover a brand new method of attack. Hundreds, sometimes thousands of man-hours might be put into developing a new exploit. This is sometimes done by individuals, but just as often is done by teams supported by organized crime. In either case, they want to maximize their return on this investment in time and energy and so they will very quietly focus on relatively few, very valuable corporate or governmental assets. Until their new technique is actually discovered, it is considered UNKNOWN.

Countering and attempting to eliminate any return on this hacking investment you have hundreds if not thousands of web security entities. These public and private groups watch for and share information about newly discovered exploits so that an alarm can be raised and defense against unknown exploits can be put in place quickly. The broad announcement of a new exploit makes it a KNOWN exploit.

The outcome of this contest of wills, so to speak, is that exploits become known and widely documented very soon after they are first used and discovered. So at any one time, there are thousands (perhaps tens of thousands) of known vulnerabilities and only a very, very few unknown. And those few unknown exploits are very tightly focused onto just a very few highly valuable targets so as to reap the greatest return before discovery. Because once known the best-defended sites immediately take action to correct their flaws and erect better defenses.

Your Greatest Web Security Risks: Known or Unknown?

Your site is 1,000 times more likely to be attacked with a known exploit than an unknown one. And the reason behind this is simple: There are so many known exploits and the complexity of web servers and websites are so great that the chances are good that one of the known vulnerabilities will be present and allow an attacker access to your site.

The number of sites worldwide is so great and the number of new, as of yet undocumented and thus unknown exploits so small that your chances of being attacked with one is nearly zero – unless you have network assets of truly great value.

If you don’t attract the attention of a very dedicated, well-financed attack, then your primary concern should be to eliminate your known vulnerabilities so that a quick look would reveal no easy entry using known vulnerabilities.

Web Security Defense Strategy

There are two roads to accomplish excellent security. On one, you would assign all of the resources needed to maintain constant alert to new security issues. You would ensure that all patches and updates are done at once, have all of your existing applications reviewed for correct security, ensure that only security knowledgeable programmers do work on your site and have their work checked carefully by security professionals. You would also maintain a tight firewall, antivirus protection and run IPS/IDS.

Your other option: use a web scanning solution to test your existing equipment, applications, and website code to see if a KNOWN vulnerability actually exists. While firewalls, antivirus, and IPS/IDS are all worthwhile, it is simple logic to also lock the front door. It is far more effective to repair a half dozen actual risks than it is to leave them in place and try to build higher and higher walls around them. Network and website vulnerability scanning is the most efficient security investment of all.

If one had to walk just one of these roads, diligent wall building or vulnerability testing, it has been seen that web scanning will actually produce a higher level of web security on a dollar for dollar basis. This is proven by the number of well-defended websites which get hacked every month, and the much lower number of properly scanned websites which have been compromised.

Web Security Using a Web Site Security Audit

Your best defense against an attack on your website is to regularly scan a competently set up domain that is running current applications and whose website code was done well.

Website testing, also known as web scanning or auditing, is a hosted service provided by Beyond Security called WSSA – Web Site Security Audit. This service requires no installation of software or hardware and is done without any interruption of web services.

Beyond Security, staff has been accumulating known issues for many years and have compiled what is arguably the world’s most complete database of security vulnerabilities. Each kind of exploit has a known combination of website weaknesses that must be present to be accomplished. Thus by examining a server for the open port, available service and/or code that each known exploit requires, it is a simple matter to determine if a server is vulnerable to attack using that method.

In a matter of hours, WSSA can run through its entire database of over ten thousand vulnerabilities and can report on which are present and better yet, confirm the thousands that are not. With that data in hand you and your staff can address your actual web security vulnerabilities and, when handled, know that your site is completely free of known issues regardless of what updates and patches have been done and what condition your code is in or what unused code may reside, hidden, on your site or web server.

Then, WSSA can be run on a regular basis so that your site will be tested against new vulnerabilities as they become known and provide you with solid data as to whether an action is vital, needed or low priority. You will also be alerted if new code has been added to the site that is insecure, a new port has been opened that was unexpected, or a new service has been loaded and started that may present an opportunity to break in.

In a large complex system, it may be that daily web scanning is the ONLY way to ensure that none of the many changes made to site code or on an application may have opened a hole in your carefully established security perimeter!

Article Provided By: Beyond Security

Mojoe iconIf you would like Mojoe.net to discuss your website’s analytics, custom logo designs, website, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

6 ways you’re being too open online

Friday, September 23rd, 2016

open online

Open Online

By now, most of us have gotten used to the idea of being open online. We freely exchange information over email, post content to social media, and peruse websites with reckless abandon, assuming there are security and privacy measures in place to protect us from any unseen dangers.

However, these habits — especially when adopted by newcomers to the Internet — can have devastating consequences if taken advantage of by cybercriminals.  What does being “too open” look like?

It starts with being reckless with the information you share and how you share it. Failing to safeguard your device’s data could make it easier for cybercriminals to gain access to your device, install malware or ransomware — or worse, expose your personal information to third parties with ill intent, giving them free reign to take over your identity.

Being too open also means exposing sensitive personal information online in a permanent way, which could result in consequences ranging from receiving more spam emails to losing future job opportunities.

Of course, nobody’s perfect when it comes to online security, but you can do yourself some favors by avoiding these behaviors whenever possible.

1. Using public Wi-Fi

Public Wi-Fi networks are inherently insecure. Because anybody can access the same public hotspot, any information you send or receive over a public Wi-Fi connection could be vulnerable to prying eyes. That means any emails you send or passwords you enter could be intercepted by malicious third parties on the same network.

How to protect yourself: Limit your use of public Wi-Fi and be aware of the risks involved. Make sure your chosen hotspot is a legitimate connection, and avoid using sites that provide access to sensitive financial information or using your personal email when surfing the web on public Wi-Fi.

2. Giving out personal information via email

Email is still one of the most popular modes of communication, despite being around for more than 20 years and now competing with texts, IMs, and social media messaging platforms. It’s tempting to use email when exchanging personal information like passwords because it’s so convenient, but this can leave you at risk. Even if you’re completely certain your connection is safe, you don’t know that your recipient’s is, and that means your passwords and sensitive personal information could be compromised.

How to protect yourself: Don’t include anything in an email you wouldn’t be okay with someone else reading. Additionally, whenever possible, you should use a secure email service that offers a higher level of protection.

3. Posting too freely on social media

Social media gives you a platform to show off your life; however, depending on your privacy settings and the actions of your connections, these posts can be seen by the wrong people. It’s possible to inadvertently expose private or sensitive information to criminals that can lead to a physical break-in at your home or an attack on your digital identity.

What’s more, posting questionable content could also squander future opportunities if you aren’t careful.

How to protect yourself: Don’t post anything on social media you’re not willing to make public, and as an added safety measure, double check all your privacy settings to make sure they’re to your liking.

4. Filling out online forms

Most sites these days ask you for some kind of personal information, whether that’s an email address to gain full access to the web page or even more extensive personal details. These aren’t inherently dangerous — most are actually very trustworthy — but if you aren’t careful, your personal information could be used for questionable purposes or be sold to email advertisers.

How to protect yourself: Be aware of the sites you’re using, and remain well-informed of how your information is being used. Most legitimate sites will have disclaimers and privacy policies that explain how your personal information can and will be used.

5. Using weak or repetitive passwords

Complicated passwords are hard to remember, so most people opt for simpler alternatives and tend to use these simple passwords over and over. However, doing so can leave your data vulnerable to attack. Hackers can easily guess simple passwords, and once they know them, they can apply them to sites all over the Internet to gain even more access to your personal accounts.

How to protect yourself: Make sure all your passwords are strong, with a mix of uppercase letters, lowercase letters, numbers, and symbols. Use different passwords for every site, and remember to change them periodically.

6. Accepting privacy policies without reading them

Most sites will make you accept a privacy policy, whether tacitly or directly. Most users simply click through, never reading them. And while in most cases this won’t hurt you, it’s an unsafe practice in general. It pays to stay informed of how sites are actually tracking and using your information.

How to protect yourself: At the very least, skim the privacy policies you accept and become familiar with how various organizations track your activities and information online.

Online security starts with you

Our lives are filled with seemingly innocuous habits that can increase your vulnerability to hackers and cyber criminals who may abuse your personal information, hold your device hostage, or even damage your personal reputation.

As you’ve seen, avoiding these habits isn’t especially difficult or complicated; instead, a handful of basic precautions can protect you from most attacks.

Article Provided By: Mashable

Mojoe iconIf you would like Mojoe.net to discuss your website’s analytics, custom logo designs, website, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

How to Craft a Marketing Story that People Embrace and Share

Friday, September 16th, 2016

Story Telling

You’re telling a story.

Whether you know it or not, or intend to or not … you absolutely are.

Everything you do to market your business is another paragraph, page, or chapter in the story people hear from you. And the story people hear is the one they act (or don’t act) on, and repeat (or don’t repeat) to others.

Now, it’s not necessarily fatal if you’re not aware you’re telling a story, and you’ll never completely control your story anyway. But purposeful storytelling is the mark of the great novelist, screenwriter, and playwright — and purposeful marketing stories are a sure sign of a great content marketer.

So why not tell your story on purpose? Here’s how.

1. Know your audience

The battle is won or lost, right here. Put me up against the greatest writer in the world, and if I understand the audience better, I will kick his or her butt every time when it comes to connection, engagement, and conversion.

What do you need to know? You need to know whom they admire, and what they aspire to, despise, fear, and cherish.

Instead of sitting around dreaming up content you guess people might react favorably to, you tell an educated story based on one or more archetypal individuals who represent the whole.

Understanding your audience at such an intimate level makes creating buyer personas important. It also helps you be a part of the market you’re speaking to, which results in a more authentic story and easier leadership of the community you form.

Research doesn’t sound sexy, but it’s the foundation of any smart marketing plan. The more time you spend understanding the people you’re talking to, the better story you’ll tell them.

2. Select your frame

When you know your audience well, what you’re really tuning in to is the way your people view the world. And when you understand the worldview your prospects share — the things they believe — you can frame your story in a way that resonates so strongly with them that you enjoy an “unfair” advantage over your competition.

Consider these competing worldviews, framed differently by simple word choice:

  • Fitness Enthusiast vs. Gym Rat
  • Progressive vs. Moonbat
  • Businessman vs. The Man

These are extreme examples, and you can cater to audience beliefs and worldviews without resorting to name-calling. For example, the simple word “green” can provoke visceral reactions at the far sides of the environmental worldview spectrum, while also prompting less-intense emotions in the vast middle.

Framing your story against a polar opposite, by definition, will make some love you and others ignore or even despise you. That’s not only okay, it’s necessary.

You’ll likely never convert those at the other end of the spectrum, but your core base will share your content and help you penetrate the vast group in the middle — and that’s where growth comes from.

3. Choose your premise

The premise is the way you choose to tell the story so that you get the conclusion you desire. It’s the delivery of the framed message with dramatic tension and one or more relatable heroes so that your goals are achieved.

  • It’s the hook, the angle, the purple cow.
  • It’s the difference between a good story and an ignored story.
  • It’s the clear path between attention and action.

It’s important to understand the difference between the beliefs or worldview of your audience (the frame) and the expression of that belief or worldview back to them.

Think about your favorite novel or film … the same information could have been transmitted another way, but just not as well. In fact, stories have been retold over and over throughout the ages — some are just better told than others.

The premise is essentially the difference between success and failure (or good and great) when it comes to copywriting and storytelling.

Content marketing as storytelling

“Marketing succeeds when enough people with similar worldviews come together in a way that allows marketers to reach them cost-effectively.” – Seth Godin

That’s exactly what content marketing allows you to do. In fact, it’s the most cost-effective (and just plain ol’ effective) online marketing method ever devised when done properly.

Even better, people aren’t just coming together. They’re coming together around you.

You’re telling a story.

Why not make it remarkable?

Article Provided By: Copyblogger

Mojoe iconIf you would like Mojoe.net to discuss your website’s analytics, custom logo designs, website, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

Why Your Website Should Be Mobile-Friendly

Friday, September 9th, 2016

Mobile-friendly

Mobile-Friendly Websites

With the continuing improvements of smartphone technology, websites are being constantly accessed from mobile browsers and mobile devices. This means that the conventional design techniques may need to be tweaked to suit different screen sizes and be cross compatible with the plethora of devices in the market.

With multiple companies launching newer models every day, the competition for how your website will be viewed is also hotting up.

The experience of a mobile user is so significant in making or breaking a sale that now website’s are forced to change the way they look or behave based on what the users want.

This article explains why you should make your website responsive or mobile friendly if you haven’t already started.

Higher Ranking in Google Search

Starting on April 2015, Google has started giving priority to websites which have a mobile-friendly version of their site. Google has already started providing tags for searching results which indicate which web page is mobile friendly i.e. can be easily viewed on a web page.

As per Google’s Webmaster Blog:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimized for their devices.”

They go on to say:

“When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns. In the past, we’ve made updates to ensure a site is configured properly and viewable on modern devices. We’ve made it easier for users to find mobile-friendly web pages and we’ve introduced App Indexing to surface useful content from apps.”

Other search engines are also most likely to follow suit and give preference to mobile friendliness in a website. Yahoo and Bing, like Google also give priority to responsive websites and openly indicate that.

Multiple Screen Sizes

The main aim of any website should be to serve up what the user wants and how the user wants it. With the drastic shift in internet usage to mobile-friendly devices, websites also need to adapt to this shift in the pattern.

This is called Responsive Design.

Responsive Design is used to reduce data usage on mobile connections by stripping off unimportant parts of the website and only focusing on the important aspects.

Modern web design must make adjustments for different types of screens including mobile phones, tablets, laptops, desktops, projectors and even window displays. Every screen needs to have the unique features based on their usage and based on their functionality.

W3CSchools says that “RWD stands for Responsive Web Design; RWD can deliver web pages in variable sizes; RWD is a must for tablets and mobile devices.”

Focus on important features

Larger buttons, larger font size and designs that are optimized to be mobile-friendly, all of these items are ideal for giving the best website experience to a mobile user.

Other factors which are given priority is element spacing, especially for things like links, popups, buttons and even drop down lists.

The whole point of this is to ensure that the end user focuses on exactly what they want and not the flowery features of your website which are presented to desktop users.

Article Provided By: Internet Marketer Inc.

Mojoe iconIf you would like Mojoe.net to discuss your website’s analytics, custom logo designs, website, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

Instagram – What You Need to Know

Friday, September 2nd, 2016

 

 

Instagram Logo for blog

A client and business owner asked me recently “Deveren, What am I doing wrong ….”. He was, of course, referring to his companies new Instagram account. They had set it up months earlier but had little to no engagement. So, I gladly looked over his Instagram and found many small but important mistakes that he needed to address.

That being said, I put together a short list of thing/items he needed to be looking out for.

Instagram

Here are some things to know and consider about Instagram when you or your business are designing posts for followers and hopefully customers.

  1. Instagram is all about mobile devices. Most people view Instagram from their smartphones.
  2. Instagram is a platform for visual storytelling. This is the same for both individuals and businesses alike. You need to think about how you can use authentic and compelling photos and/or videos to tell a visual story.
  3. Questions and Hashtags. You need to include appropriate hashtags to categorize your businesses content. This makes it easier for non-followers to find your business. It is also, a good idea to add questions to the posts so as to engage follower and non-followers alike.
  4. When creating content you should be planning how it will be received and how you want viewers to engage.

Ask Yourself This

  • What do you want people to do? Do you want them to go to the website or buy more of your companies products?
  • Who do you want to speak to? Well, that may not be an easy question to answer depending on your business and/or the products you sell. But let’s assume your marketing to an age group, 18 to 25.  What are they interested in? Design posts around their likes and interests.
  • What do you want to say? You will need a clear message to convey and try to convey that message as simply as possible.
  • How do you want to say it? Text is not always needed if you have a good enough visual story.

And This Is Important!

I know it not always easy but you need to use the best photos possible.

If your images aren’t compelling in some way, your viewers will pass over them and your message without stopping. Don’t waste time and money designing bad or mediocre content. It will never pay for itself.

 

Mojoe icon

If you would like Mojoe.net to discuss your website’s analytics, custom logo designs, website, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

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