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Instagram – What You Need to Know

Friday, September 2nd, 2016



Instagram Logo for blog

A client and business owner asked me recently “Deveren, What am I doing wrong ….”. He was, of course, referring to his companies new Instagram account. They had set it up months earlier but had little to no engagement. So, I gladly looked over his Instagram and found many small but important mistakes that he needed to address.

That being said, I put together a short list of thing/items he needed to be looking out for.


Here are some things to know and consider about Instagram when you or your business are designing posts for followers and hopefully customers.

  1. Instagram is all about mobile devices. Most people view Instagram from their smartphones.
  2. Instagram is a platform for visual storytelling. This is the same for both individuals and businesses alike. You need to think about how you can use authentic and compelling photos and/or videos to tell a visual story.
  3. Questions and Hashtags. You need to include appropriate hashtags to categorize your businesses content. This makes it easier for non-followers to find your business. It is also, a good idea to add questions to the posts so as to engage follower and non-followers alike.
  4. When creating content you should be planning how it will be received and how you want viewers to engage.

Ask Yourself This

  • What do you want people to do? Do you want them to go to the website or buy more of your companies products?
  • Who do you want to speak to? Well, that may not be an easy question to answer depending on your business and/or the products you sell. But let’s assume your marketing to an age group, 18 to 25.  What are they interested in? Design posts around their likes and interests.
  • What do you want to say? You will need a clear message to convey and try to convey that message as simply as possible.
  • How do you want to say it? Text is not always needed if you have a good enough visual story.

And This Is Important!

I know it not always easy but you need to use the best photos possible.

If your images aren’t compelling in some way, your viewers will pass over them and your message without stopping. Don’t waste time and money designing bad or mediocre content. It will never pay for itself.


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The Squeeze Page – How To Collect Emails Effectively

Friday, August 26th, 2016

squeeze page

The best way of collecting email addresses from prospective customers is with an online squeeze page. A squeeze page is a webpage created specifically to encourage people who visit that page to enter their email into the box on the page. In return for submitting their email, they are usually provided with something of value such as a free report, access to an online video or a free subscription to a newsletter.

The procedure for collecting email addresses, also known as list building, is very important to the success of any online business simply because every email address is access to a prospective customer. Once you have an email address you can keep in contact with the potential customer until they unsubscribe from your list

The Most Effective Way For Collecting Email Addresses.

The design of your squeeze page is important because if it does not encourage an appropriate amount of people to provide their email addresses, all the hard work taken to get people to initially go to the squeeze pages will be wasted.

For the most part, you would use paid sources such as solo ads, banner advertisements or pay per click advertising to push traffic to a squeeze page. This is traffic that you control for the goal of list building. The main objective is to get visitor email addresses so that you can make contact with them via email marketing.

In some cases, a squeeze pages is also called a landing page. But landing page can be anywhere that the customer goes onto your website. A squeeze page can be used as a landing page and that is what smart online marketers do.

How to Collect Emails.

A squeeze page should provide specific information that a visitor was looking for. Your squeeze page design must have a clear focus on the customer directed onto that page. Therefore, it must be relevant to the contents that you placed on your ad that encouraged them to visit the page in the first place.

The squeeze page has to include an opt-in box where your visitor can enter their email address. That is the sole objective of the squeeze page. It is this action that drives your list building process so that you can have further contact with the people who visit the page.

Effective Squeeze Page Design.

The text on your squeeze page should not have a lot of sales copy. You want one or two headlines that draw attention and capture interest. You want to talk about how you or your product can make their lives better, using a shortlist of the top bullet points that will convince them to share their name and email address.

Keep everything “above the fold.” This means that the visitor does not have to scroll the page to see all of the copy. Make the opt-in box visible. Bear in mind that this is not the place to try to convince them to purchase something. That will be done by the sales letter that you direct them to once they’re confirmed as a subscriber to your list and by your follow up email marketing.

Always ensure that you test the opt-in boxes to see if they are working correctly on your squeeze page.

Also, create more than one squeeze page design to test which one works best. If you have a great deal of website traffic but people are not opting-in, then you need to update your squeeze page design. Start by testing different elements from the headline to the bullet points about the offer and even down to the colour of the squeeze page itself.

Article Provided By: Internet Marketer Inc.

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Friday, August 19th, 2016

iPad’s – Why Doctors Love Them

These days it seems like everyone especially healthcare professionals have fallen in love with the iPad. Since the launch of Apple’s iPad in 2010, doctors and other healthcare professionals have been bringing them in their offices and onto hospital wireless networks. With the continued growth of hospital wifi, so to has the use of iPads. They present healthcare providers with ways to improve care and documentation workflows, provide improved and more engaged patient interactions, and to deliver instant easy access to medical references and tools.


Healthcare professionals love their iPads; in fact their adoption of the iPad has exceeded expected growth. Actually, Manhattan research found that tablet use, predominately iPad use, among U.S. physicians had doubled in one year with 62% of doctors reporting that they regularly use a tablet for professional purposes. Half of them use iPads in point of care situations involving patients.

After surveying both doctors and nurses, Aruba Networks studies found that 85% of those surveyed support BYOD. 83% reported iPad use making iPads the most commonly used personal devices with iPhones or iPod touches coming in at 65%. They expect iPads will only continue their rapid proliferation into the medical field too!

Apple’s new iPad Mini that was released in October is expected to be a huge hit with doctors and could cause the rate of adoption to accelerate even more. A small survey conducted earlier this year by Epocrates found that one-third of physicians were planning to buy one. The biggest reason being the smaller size, which just so happens to perfectly fit most lab coat pockets. So you are likely to start seeing these smaller iPads peeking out of many physicians’ lab coat pockets.

So the love of iPads in healthcare is obvious, but what are exactly some of the reasons why? Here’s a list of some of the top ways doctors are using iPads in hospitals that make them adore these devices.

1) Medical Updates and Education

iPad in healthcare, wireless solutions for healthcare,

The medical field is constantly changing, so keeping healthcare professionals up-to-date with the latest medical information is imperative, but sometimes difficult for busy physicians. iPads make keeping up with all this new medical information much easier with apps like Newsstand, which allows physicians to easily access and flip though all the latest medical journals. Any new books, reference material, or notes can all be kept on their iPad and accesses when they get a spare moment throughout the day.

2) Communication Enhancement

iPad in hospitals, hospital wifi, wifi companies,

Communication enhancement between doctors and patients is central to improving point-of-care. Sometimes verbal descriptions or even static medical images simply cannot deliver the information the patient needs to get the complete picture. iPads allow doctors to more clearly explain illnesses, injuries, procedures, and treatment options with multimedia. iPads can also facilitate doctor-patient engagement virtually through the use of online portals as well. This allows patients to gain a fuller understanding of their medical treatment and any potential complications.

3) Quick EMR Access

iPads on hospital wireless networks, hospital wifi, wifi service providers,

The iPad offers electronic medical records (EMR) is the form of a small sleek mobile devices that’s definitely much easier to keep up with than a clipboard full of papers or a laptop. Doctors that still use laptops for EMR find they sometimes create a barrier between doctor and patient that iPads can prevent. iPads offer quick and easy access to EMR anywhere at any time.

4) Diagnostic Tool

It seems like there’s an app for everything these days and there’s definitely not a shortage of medical apps. Some iPad medical apps actually allow doctors to use iPads to assist them with diagnosing patients. For example the Airstrip Cardiology, allows physicians to extensively review their patient’s ECG history and make life-saving decisions quicker. Another app, which saves time and is much more accurate than the pen and paper method is the Mersey Burns app. It generates rapid and exact calculations for fluid management, which is critical for burn victims.

iPads in healthcare. wireless solutions for healthcare, wifi companies,

5) Performing Hospital Rounds

Healthcare professionals consider the iPad very helpful when performing hospital rounds, a time when physicians are truly mobile. When on rounds they can’t just conveniently leave a patient to access a PC. With iPads they have everything they need to pull patient records, document visits, and makes notes with the swipe of a finger. With iPads hospital rounds are faster and easier than ever.

iPads are incredible mobile devices that have the ability to make a huge impact in healthcare. They are changing the way medical professionals perform and improving overall workflow and ultimately the quality of patient care.

Article Provided By: SecurEdge

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Quantum Computer Could Simulate Beginnings of the Universe

Friday, July 29th, 2016

Quantum Computer-s / The future of computers and science.

Quantum mechanics suggest that seemingly empty space is actually filled with ghostly particles that are fluctuating in and out of existence. And now, scientists have for the first time made an advanced machine known as a quantum computer simulate these so-called virtual particles.


Researchers simulated the creation of elementary particle pairs out of the vacuum by using a quantum computer. Credit: IQOQI/Harald Ritsch


This research could help shed light on currently hidden aspects of the universe, from the hearts of neutron stars to the very first moments of the universe after the Big Bang, researchers said.

Quantum mechanics suggests that the universe is a fuzzy, surreal place at its smallest levels. For instance, atoms and other particles can exist in states of flux known as superpositions, where they can seemingly each spin in opposite directions simultaneously, and they can also get entangled — meaning they can influence each other instantaneously no matter how far apart they are separated. Quantum mechanics also suggests that pairs of virtual particles, each consisting of a particle and its antiparticle, can wink in and out of seemingly empty vacuum and influence their surroundings.

Quantum mechanics underlies the standard model of particle physics, which is currently the best explanation for how all the known elementary particles, such as electrons and protons, behave. However, there are still many open questions regarding the standard model of particle physics, such as whether or not it can help explain cosmic mysteries such as dark matter and dark energy — both of which have not been directly detected by astronomers, but are inferred based on their gravitational effects.

The interactions between elementary particles are often described with what is known as gauge theories. However, the real-time dynamics of particles in gauge theories are extremely difficult for conventional computers to compute, except in the simplest of cases. As a result, scientists have instead turned to experimental devices known as quantum computers.

“Our work is a first step towards developing dedicated tools that can help us to gain a better understanding of the fundamental interactions between the elementary constituents in nature,” study co-lead author Christine Muschik told Live Science. Muschik is a theoretical physicist at the Institute for Quantum Optics and Quantum Information of the Austrian Academy of Sciences in Innsbruck, Austria.

Whereas classical computers represent data as ones and zeroes — binary digits known as “bits,” symbolized by flicking switch-like transistors either on or off — quantum computers use quantum bits, or qubits, that are in superpositions — meaning that they are on and off at the same time. This enables a qubit to carry out two calculations simultaneously. In principle, quantum computers could work much faster than regular computers at solving certain problems because the quantum machines can analyze every possible solution at once.

In their new study, scientists built a quantum computer using four electromagnetically trapped calcium ions. They controlled and manipulated these four qubits with laser pulses.

The researchers had their quantum computer simulate the appearance and disappearance of virtual particles in a vacuum, with pairs of qubits representing pairs of virtual particles — specifically, electrons and positrons, the positively charged antimatter counterparts of electrons. Laser pulses helped simulate how powerful electromagnetic fields in a vacuum can generate virtual particles, the scientists said.

“This is one of the most complex experiments that has ever been carried out in a trapped-ion quantum computer,” study co-author Rainer Blatt, an experimental physicist at the Institute for Quantum Optics and Quantum Information of the Austrian Academy of Sciences in Innsbruck, Austria, said in a statement.

This work shows that quantum computers can simulate high-energy physics — showing how particles might behave at energy levels that are much too high to be easily generated on Earth. “The field of experimental quantum computing is growing very fast, and many people ask the question, What is a small-scale quantum computer good for?” study co-lead author Esteban Martinez, an experimental physicist at the University of Innsbruck in Austria, told Live Science. “Unlike other applications, you don’t need millions of quantum bits to do these simulations — tens might be enough to tackle problems that we cannot yet attack using classical approaches.” [Big Bang to Civilization: 10 Amazing Origin Events]

The problem the researchers had their quantum simulator analyze was simple enough for classical computers to compute, which showed that the quantum simulator’s results matched predictions with great accuracy. This suggests that quantum simulators could be used on more complex gauge-theory problems in the future, and the machines could even see new phenomena.

“Our proof-of-principle experiment represents a first step toward the long-term goal of developing future generations of quantum simulators that will be able to address questions that cannot be answered otherwise,” Muschik said.

In principle, desktop quantum simulators could help model the kind of extraordinarily high-energy physics currently studied using expensive atom smashers, such as the Large Hadron Collider at CERN.

“These two approaches complement one another perfectly,” study co-author Peter Zoller, a theoretical physicist at the Institute for Quantum Optics and Quantum Information of the Austrian Academy of Sciences in Innsbruck, said in a statement. “We cannot replace the experiments that are done with particle colliders. However, by developing quantum simulators, we may be able to understand these experiments better one day.”

“Moreover, we can study new processes by using quantum simulation — for example, in our experiment, we also investigated particle entanglement produced during pair creation, which is not possible in a particle collider,” Blatt said in a statement.

Ultimately, quantum simulators may help researchers simulate the dynamics within the dead stars known as neutron stars, or investigate “questions relating to interactions at very high energies and high densities describing early-universe physics,” Muschik said.

The scientists detailed their findings in the June 23 issue of the journal Nature.

Article Provided By: Live Science

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Mark Cuban’s 3 ‘Smart Money Moves Everyone Should Make’

Friday, July 22nd, 2016


Mark Cuban Talks – We Listen

“Don’t.” That was Mark Cuban’s surprising answer when we asked him on the set of Shark Tank last week for his number-one tip for making money in investing. “Don’t invest.”

Next, unprompted, the fast-talking entertainment tech mogul and Dallas Mavericks owner launched into a rapid-fire list of “smart money moves” he says “everyone should make.”

Clocking in at an estimated net worth of $3.2 billion, Cuban’s clearly doing something right when it comes to money. It also doesn’t hurt that he earned a bachelor’s degree in management and administration from Indiana University’s Kelley School of Business, where 25 courses are offered on the topic of accounting alone. (Interesting fact: Cuban chose to attend the school “sight-unseen” because it was the least expensive on the list of universities he applied to. “I could barely afford IU,” he told Business Insider.)

Here are three basic steps Cuban, whose starving student days as a “fightin’ Hoosier” are long behind him, says you can take to improve your financial situation right now (that is, of course, “if you’re in a position to do so,” he points out):

1. Buy in bulk.
“Do a budget and look at the things you buy repetitively and then go and buy those things in bulk,” Cuban says. “Stuff you’ll need all year, like toothpaste, shampoo, and soap” are among the non-perishable personal care items he suggests stocking up on to save money.

“As long as you’ve got a little room under your bed,” he says, “if you buy a year’s worth or even two years’ worth of toothpaste, you’re going to get a 50 percent discount. If you save $1,000 a year doing that, that’s more than you’re going to earn on $10,000 in investing.”

Despite his billions, Cuban puts his money where his mouth is here, still buying his own toothpaste and razors in bulk. We doubt he stashes them under any of the many beds at his sprawling 10-bedroom, 24,000-square-foot Dallas mansion, though. (His palatial Big D digs are a far cry from the small apartment the former nightclub bartender crashed on the floor of with “six guys” when he moved to the metropolis in 1982, a rough patch he addresses in his book How to Win at the Sport of Business: If I Can Do It, You Can Do It. “I used to drive around, look at the big houses, and imagine what it would be like to live there and use that as motivation.”)

2. Stash six months of income in the bank.

For most people, Cuban admits, six months’ worth of “income in cash in the bank might not be that much,” not compared to his envy-worthy nest egg at least, but he feels that just knowing it’s there “for a rainy day” can provide some peace of mind. “I know it doesn’t earn much in the bank,” he says, “but you’ll sleep a lot better.”

Cuban has long said that the stock market is a risky game “for suckers.” “The market could go up for years, and you could think you’re well off,” he tells Entrepreneur, “and then, in a millisecond with high-frequency trading, a flash crash can take it all away. That’s why you want to have that money in the mattress, that savings, so you’re protected in case something goes wrong.”

3. Pay off your debt.

Cuban says the single best thing you can do for your bottom line is to pay off your credit card debt. Better yet, never rack up a penny of it in the first place. “Credit cards are the worst investment,” he says, “unless you pay them off every 30 days. Even then, don’t do it.” Like the rest of us, he wishes someone would have told him that when he was in his 20s.

Debt, whether stemming from using and abusing credit cards or otherwise, all too often leads to financial apathy and overall unhappiness, Cuban says in his book.

“I’m also a big believer that financial debt is the ultimate dream killer,” he writes. “Your first house, car, whatever you might want to buy, is going to be the primary reason you stop looking for whatever makes you the happiest.”

Article Provided By: Entrepreneur

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SEO Defined in 60 Seconds [Animated Video]

Friday, July 8th, 2016

How do people find what they’re looking for on the web?

Search engines.

And in order for business owners to ensure that their content appears as the most relevant resource for prospective customers, they must optimize web pages to show up in search engine results for specific keywords.

But let’s say you’re a beginner when it comes to search engine optimization (SEO).

What exactly is SEO?

Watch our short, fun video about SEO

With help from our friends at The Draw Shop, we whipped up 12 definitions from our new Content Marketing Glossary into short, fun whiteboard animated videos.

Check out our video for the definition of SEO:

And for those of you who would prefer to read, here’s the transcript:

SEO stands for “search engine optimization.” It’s a process of getting traffic from the “free,” “organic,” or “natural” search results generated by search engines.

Google and Bing are the biggest search engines, and they use algorithms to examine the content on a given page in order to decide what that page is about. Then, based upon more than 200 factors, they decide how relevant that page is to certain keywords.

The job of a search engine, like Google, is to find content that matches your query — or, the basic question you’re asking, like:

  • How far is the earth from the sun?
  • Who is the lead singer of Led Zeppelin?
  • What is a freemason?

Those questions contain keywords. The more your content matches those questions, the better the experience for the user. When you make people happy, you make Google happy.

Article Provided By: Copyblogger

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Li-Fi Internet

Friday, May 27th, 2016

New Li-Fi Internet Is 100 Times Faster Than Wi-Fi

li-fi internet

The inventor of the electric lightbulb could hardly have imagined that one day his creation would be used not only to illuminate homes around the world but also to transmit data that would enable people to download information from satellites in space too small hand-held devices. However, with the introduction of Li-Fi, household lighting could soon double as a form of data transmission that’s up to 100 times faster than Wi-Fi.

Li-Fi, which was first invented by Harold Haas of the University of Edinburgh in 2011, uses visible light communication (VLC) to send data at extremely high speeds. Essentially, this works like an incredibly fast signal lamp, flashing on and off in order to relay messages in binary code (1s and 0s). In previous lab-based experiments, the technology was able to transmit up to 224 gigabits per second. To put this in perspective, Wi-Fi is capable of reaching speeds of around 600 megabits per second.

The technology has now been deployed in real-life situations for the first time, thanks to the work of Estonian start-up Velmenni, which has begun trialling Li-Fi in offices and other industrial settings in Tallinn. In these environments, they were able to achieve connection speeds of around one gigabit per second.

Aside from its superior speed, Li-Fi also boasts a number of other benefits over Wi-Fi. For instance, the fact that the signal is carried by optical light means that it cannot travel through walls, therefore enhancing the security of local networks. Obviously, this produces a number of limitations as well, since it suggests that connection will be lost if a user leaves the room, representing a major hurdle that must be overcome if the technology is to be successfully implemented. However, if this barrier can be surmounted, then the use of the visible spectrum could allow Li-Fi to send messages across a much wider range of frequencies than Wi-Fi, which operates, between the frequencies of 2.4 gigahertz and 5 gigahertz.

As such, it has been suggested that Li-Fi could provide the answer to increasing frequency congestion as Internet usage continues to rise across the world. According to the Cisco Visual Networking Index Global Mobile Data Traffic Forecast, global monthly data usage is expected to exceed 24.3 exabytes by 2019 – a volume which current wireless connections are not able to handle.

In a recent TED talk, Haas insisted that household LED light bulbs could easily be converted into Li-Fi transmitters, providing Internet users with more efficient connections. “All we need to do is fit a small microchip to every potential illumination device and this would then combine two basic functionalities: illumination and wireless data transmission,” he said. It is also worth mentioning that the speed at which these LEDs flicker in order to relay data is too fast for the human eye to perceive, so users will not have to worry about annoying flashes in their ambient light.


While it remains to be seen if Li-Fi can feasibly be implemented across the world, VLC is already finding a number of useful applications. For instance, Disney is currently developing a number of products that use the technology, including a range of toys such as a magic wand that can activate lightbulbs on a princess dress.

Article Provided By: IFLSCIENCE

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IT Consultant – What to Look for When Hiring

Friday, May 20th, 2016

How do you find the right IT consultant for your business and specific technology needs? IT executives share their tips and advice. We also suggest five questions you should ask all prospective candidates.

Just because someone has the words “IT consultant” printed on a business card doesn’t mean he can solve your particular technology challenge or will work well with your IT or management team. So how do you find the right IT consultant, someone who understands your business and can address your specific IT need(s)?

IT Consultant

So before you even think about giving a third party access to your critical or sensitive information systems or software, check out what some of the top IT executives and consultants say. The experts outline their top eight tips for vetting an IT consultant — as well as the five questions you should ask all prospective third-party IT hires.

8 Tips From IT Execs and Consultants for Vetting an IT Consultant

1. Make sure the consultant has experience in your size and type of business. “An IT consultant who typically works with Fortune 500 companies will have a difficult time serving the needs of an SMB — and a consultant who has been in the finance industry his entire career may not have the experience needed for, say, a manufacturing shop,” explains IT consultant Morris Tabush, who runs Tabush, an IT support and consulting company. So when considering hiring an IT consultant, make sure the consultant has had experience — and success — working with companies not only in your industry but your size, he advises.

2. Find out what the consultant’s relationship to relevant vendors is. Are you looking for a consultant who is affiliated with a specific vendor (e.g., a certified partner) or someone who is independent?

“We have run into situations where clients received advice from an IT consultant, but didn’t realize the consultant had a [monetary] interest in the outcome,” notes Laura Pettit Rusick, the founder and president of OPT Solutions, Inc., an IT management services and technology optimization company. “That interest may be a commission, referral fee or the ability to staff additional employees from the consultant’s organization at the client.” In other words, the consultant may not have your best interest at heart.

That’s why she recommends that you ask consultants what their relationship is to any vendors before you sign a contract. “Do they resell a vendor’s products but want to provide software selection services? Do they receive commission when a particular vendor is selected? Is the consultant truly unbiased?”

3. Ask to see samples of their previous work. “Before hiring, ask to see candidates’ online portfolio and check them out on community sites like GitHub, Coderbits or CloudSpokes,” suggests Dave Messinger, CTO of CloudSpokes, a community of global developers. “It’s great to see the actual work done than [just] take a recommendation,” he says. While references are important, it’s good to “see what projects the candidates have completed in previous positions or on the side to really get a sense of the quality of their work.”

“Previous work — products [applications] they have built or worked on — is a very good indicator of what you should expect to get,” adds Alex Genadinik, who has been and hired IT consultants and is the founder of Problemio, which develops mobile business planning and marketing apps. Examining a consultant’s previous work will also show you “their strengths and weaknesses.”

4. Check credentials and affiliations. “Experience is a good start, but does the consultant have any industry certifications or accreditations (for example, are they a recognized solutions or consulting partner)?” asks Shell Black, the president ofShellBlack.com, a Salesforce consulting and professional services firm. “Also don’t be afraid to ask if their certifications are up to date,” he says. “Many software vendors require you to pass ongoing exams on the latest versions in order to remain certified. If the consultant hasn’t pursued such recognition, how deep can their expertise really be?”

In addition, “check for membership in professional organizations such as the Institute of Management Consultants or the Independent Computer Consultants Association,” advises Nepal Patel, CEO and founding principal at CIOsynergy, which organizes IT leadership events. “Such memberships indicate ongoing professional development and a commitment to their industry.”

5. Get and call references — even if the consultant was referred by a colleague.“When hiring a consultant, always ask for and check their references,” says Puneet Bhasin, director of IT at advertise.com, which provides online advertiser and publisher solutions. “Usually the best consultants have been referred to me via word of mouth.” But even if you plan on hiring someone who has been referred by someone you know, it doesn’t hurt to get a second (or third) reference. “I’ve always been dubious of consultants that are unwilling to share their client list and references with me,” he says.

Also, when speaking with references, “ask about the last time they had downtime or another emergency, and how the IT consultant handled the situation,” says Eric Schlissel, CEO, GeekTek IT Services.

Besides asking colleagues, another good place to look for and check references is LinkedIn. “Consultants, especially IT consultants, should have a social media presence,” states Sanchit Vir Gogia, chief analyst & CEO at Greyhound Research, an IT research and advisory firm. “A quality following on Twitter, connections on LinkedIn and a blog all indicate a credible candidate.”

6. Conduct a thorough background check. Before allowing an IT consultant access to your business critical systems, conduct a thorough background check, advises Monica Hamilton, director of SMB Product and Solutions Marketing at security solutions providerMcAfee. “Mandatory items to keep an eye out for: criminal offenses, including misdemeanors, and suspicious credit scores,” she says. Also, “if you are hiring for government-related jobs, confirm any necessary government clearances. And lastly, always check at least three references.”

7. Look for good communication skills — and the ability to work well with people. How articulate is the consultant? Can he speak clearly — and successfully convey information — to both your IT team and management? “An IT consultant must be business-savvy and possess good communication skills,” says Bruno Scap, the president of Galeas Consulting, a firm specializing in technology management. “He should understand the technology and be able to articulate it in business terms that management can understand,” he continues. “The purpose of technology is to solve business problems, and a competent IT consultant must be equally comfortable in both technical and business settings.”

In addition, “seek someone who is both technically sound and able to interact with others while working collectively and collaboratively.” The last thing you want is to hire a consultant with an attitude problem, who doesn’t work well with others.

8. Find out how they measure results. Before hiring an IT consultant, make sure he is comfortable using a measurement system. “There are numerous methodologies out there that can be used to measure readiness, improvement and overall progress, such as Six Sigma, ITIL and CMM,” notes Ray Zadjmool, principal consultant, Tevora, a management consulting firm specializing in information assurance, governance and compliance services and solutions. “While you may have your own preference, aligning to any methodology shows that a consultant takes his work seriously.”

5 Questions to Ask Before Hiring an IT Consultant

1. What is your experience with my type and size of business? (See Tip No. 1)

2. Are you familiar and comfortable working with my current hardware? “Yes, I know the axiom that a server is a server, but that is not always the case,” says JR Rodrigues, the CEO of NetCablesPlus, which supplies networking cables and other supplies to IT consultants and systems integrators. “Each manufacturer always puts in its own ‘enhancements’ as differentiators and that can result in different steps to perform the same function. I would prefer to not pay for any learning curve (not only in consulting time, but in errors that might be made at first).”

3. Are you familiar and experienced working with my current software? (“See reasoning outlined in the tips — and then multiply by ten!” says Rodrigues)

4. What are your certifications? “This will provide insight into what they like to do and probably do most of,” he says. “If all of your equipment is Dell and Oracle-based and the consultant is certified in IBM and SQL Server only, it should raise questions.”

5. How do you typically work with clients? Before hiring an IT consultant, it’s important to know how they work. (You can verify or confirm what they say by calling or emailing references.)

Article Provided By: CIO

Mojoe iconIf you would like Mojoe.net to discuss your websites analytics, custom logo designs, website, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

Search Engine – How to Rank Higher on Google

Friday, May 13th, 2016

Search Engine


Search Engine

Years ago there were a number of different search engines around. Today, though, there are, only two – for the most part. And unless you’ve been living in a cave, I’m sure you have heard of Google and the other guy (Bing). Google being the big boy on the block provides the majority of visitors to most websites. This article will show you can improve the position of the your site in the search engine result on Google.

Your Placement on Google’s Search Engine

Google uses a number of different factors to rank your website. “What are these factors”, you ask? Well, Google considers that to be a trade mark secret but there are a few well-known things that contribute to the ranking of your website’s pages.

    • Multiple Links Pointing to Your Website The first and possibly the most important of the factors that contribute to a web page is the number of links pointing to that page. Think of like this, if your web page has more quality links leading to it(say, 50 links), it will be ranked higher by Google, than say a web page only has one or two links.So what makes a “quality link”? Well, I will try to make it as sample a possible. Quality Links are links from other popular pages, that themselves, have many (quality) links pointing to them. This definition may not be complete, remember Google keep the exact details of ranking to themselves. And it’s possible that the search engine has other factors that determine the quality of a link.Anyway, in general, the more links (quality) you have pointing to your web page, the better web page rank in the Google search engine results.


    • The Title Tag of Your Web Page Google seems to give weight to the title of your page. By title, I mean the text that is sandwiched between the HTML <TITLE> tags in the <HEAD> section of your web page. If you use a Web editor that automatically inserts a title like “New Document”, remember to change it to some meaningful text with your keywords inside to reap the benefit of this feature. Otherwise, your site will only feature in the search results when someone looks for “New Document”.Note: by “keywords”, I mean the words people will use when searching for your site. For example, if your site sells bicycles, then one keyword for it would be “bicycles”, since that’s the word you’d expect people to use when searching for bicycles.


    • Your Page Must Have the Words You Think People Will Search For Besides the title tag, if you want your website to feature in Google’s results when someone searches for a set of words, say “Widget X”, those words must actually occur on your page. Think about it from the point of view of a search engine. If you don’t put the words “Widget X” somewhere on the page, how is the search engine supposed to know that the page deals with that topic? The search engine is not a human being who can draw inferences from the general tone and content of the page. Even if it can handle some synonyms, you’re going to compete with other sites who have specifically placed those words on their site.I know this point seems self-evident (once you’ve come across it). However, from experience, many webmasters (me included) don’t seem to realise (“realize” in US English) that when they are first starting out.


    • Keyword-laden Links According to a paper published by one of Google’s founders, if the links pointing to your page has some words in them, those words will be regarded by Google as an additional indication of the content of your page. For example, a link with the text “Cheap Shoe Store” pointing at your page will cause Google to think that your page is relevant when someone searches for “cheap shoe store”.However, my recommendation is that if you think a particular set of words is relevant to your site, don’t rely on some random site on the Internet to link to you with those words. Put them directly on your page.


Other Google Tips

  1. Use a Search Engine Site Map

    Although not strictly necessary, if you find that Google (or Bing, for that matter) is not able to discover some pages on your website, create a site map. I don’t mean the type of user site map that you see on thesitewizard.com (which is primarily meant for human beings), but a site map that is specially designed for search engines. While such a site map does not guarantee that Google will index and list every page, it will at least help it discover those missing pages if your site design is such that it has impeded the search engine from finding them before.

  2. Check Your Robots.txt File

    Like all respectable search engines, Google will read and obey a special text file on your website called the “robots.txt” file. You can control where search engines are allowed to go with this file. A corollary of this is that you can also inadvertantly block the search engine from going to certain parts of your site. It’s generally a good idea to create a robots.txt file for your website, even if it’s an empty file with zero bytes (which means that search engines are allowed to index everything on your site).

  3. ALT text on Images

    If you have been placing images on your website without bothering to place ALT text, now is a good time to add them. An “ALT text” (or alternate text) is just a way of putting a brief description (using words) of what your picture shows. They are needed by the software used by the blind so that they know what’s in the picture. Since all search engines, including Google, are essentially blind, relying on words, they also need the ALT text. The description you give in the ALT text is treated like the words occurring on your web page, although I don’t know if they are regarded as being of equal importance.

  4. Be Careful Whom You Hire

    Google’s use of links to rank a website has at least 2 side effects on the Internet. Firstly, people seeking to rank higher have engaged companies to furnish them with zillions of links. Those companies presumably set up a whole bunch of sites for the sole purpose of linking to their clients. Secondly, as a response to this, the Google programmers have retaliated (and continue to do so) by discrediting links from such “link networks” as well as penalising the sites that pay them for the service.

    It’s apparently possible to run afoul of this even if you have no intention of buying links. For example, if you are not careful, and have engaged a search engine optimisation (“SEO”) company to improve your site’s performance on Google, and they use a link network, your site may inadvertantly get caught in the crossfire of this ongoing war between the link networks and Google.

  5. The META Keywords Tag is Ignored

    The Google search engine ignores the META keywords tag, and has always done so. If you have received spam from some wannabe search engine optimization “specialist” telling you that you need to add this to your site, think twice about hiring him/her, since this recommendation already gives you a hint of the extent of his/her knowledge.

  6. Dynamic Pages and Google

    Like all modern search engines (yeah, all 2 of them), Google is able to index dynamically generated pages, so long as a link to those pages exists somewhere. For example, a page like “http://example.com/showstuff.php?page=19″ can be indexed by Google, so you don’t really need to rewrite your URLs if you can’t be bothered.

    If you have a dynamically generated page that you think should be indexed, just make sure you put a link to it somewhere on your site. This applies to all web pages that you want indexed anyway, so even if you don’t understand what I mean by “dynamic page”, it doesn’t matter. Make sure that all the pages of your site can be found through at least one link on your site. If they are not linked to from somewhere, no one will be able to find it, neither Google nor your visitors (unless they are psychic).

  7. Disabling the Caching of Your Page Will Not Affect Your Page Rank

    In ancient history, it was claimed that Google would penalise pages that forbade it from caching their pages. As you know, the Google search engine caches the pages it indexes unless otherwise instructed. To avoid problems with people who dislike this, they allow sites to instruct Google not to cache those pages.

    Google have (“has” in US English) apparently publicly denied that disabling caching would affect the page’s ranking in any way. I tend to believe their claim.

  8. Don’t Waste Your Time With The Google Toolbar’s Page Rank

    In prehistoric times, you could add something known as the Google Toolbar to your web browser, and get something known as the “Page Rank” shown for any site you visit. In those days, the “Page Rank” would give you an idea of how important Google thought your site was.

    Nowadays, the Page Rank is only one of apparently zillions of factors used by Google in ranking a website. They also discourage people from focusing on the Page Rank, and as a result, do not actually update the rank displayed on the toolbar in a timely fashion. (That is, the rank shown is often many months out of date.) In fact, I’m not sure if the page rank is even shown on the toolbar anymore.

    In other words, it’s not worth your time to install the toolbar.

Article Provided By: The Site Wizard

Mojoe iconIf you would like Mojoe.net to discuss your websites analytics, custom logo designs, website, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

Carolina Vapor Mill just got Launched with Mojoe

Monday, May 9th, 2016

Carolina Vapor Mill

Mojoe.net is proud to announce the launch of the Carolina Vapor Mill’s new web site.

We would like to say congratulations to carolinavapormill.com on the launch of their newly designed and developed e-commerce web site. We are so very pleased that Bruce and Lane “Turtle” at Carolina Vapor Mill chose Mojoe.net to design, develop and assist with their new online store.

Carolina Vapor Mills is a premium retailer of quality electronic cigarette products based in Spartanburg, SC. With convenient locations in Anderson, Greenville, Powdersville – South Carolina and Charlotte, NC. Their vapor cigarette products are fine alternatives to “analog” smoking, and they allow you to enjoy a great range of flavor profiles not normally possible through regular cigarettes. They are intensely passionate about vaping, and want to share with you the fun of using e-cigarettes.

Carolina Vapor Mill


The New Website

The site has been fully developed using responsive design techniques. The entire site is customized and developed for content management by Carolina Vapor Mill using the latest technology for making the site a completely responsive Drupal web site. This site content and copy was created by the devoted staff at Carolina Vapor Mill.

The design and development of the Carolina Vapor Mill web site was created using custom CSS along with the installation of our recommended list of modules. These modules are essential to creating a fully functioning web site that is optimized for enhance performance for visitor interaction, e-commerce, data collection, analysis and search engine registration.

Mojoe iconIf you would like Mojoe.net to discuss your websites analytics, custom logo designs, website, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

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