Web Site Design & Hosting, Greenville, South Carolina - Mojoe Logo
Web Site Design & Hosting, Greenville, South Carolina - Mojoe Logo

Why Surf the Net when you can Mojoe?

Web Site Design & Hosting, Greenville, South Carolina - Mojoe Logo Blog
Mojoe.net Weblog on Web Site, Web Design, Web Development, and General Info

Posts Tagged ‘Alt Tags’

Digital Footprint – Cracking the Code

Friday, February 21st, 2014

Cracking the Code: Web Design and how it affects Your Firm’s Digital Footprint

Digital Footprint, Mojoe.net

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tips and Practices for understanding your digital footprint

The creation and marketing of a Web Site for a Law Firm’s is a unique type of undertaking. Law firms unfortunately are restricted as I am sure most of you are well aware of when it comes to advertising, endorsements and discussing cases. This does not make marketing a law firm services and identity an easy task.

And now you have to contend with your firm’s digital footprint and brand identity that has been released out into cyberspace, people are constantly dreaming up new ways to hijack your brand and siphon off its value. From phishing attacks to counterfeit domains and bogus Facebook accounts, each new digital channel quickly attracts its share of “black hat” operators. In conjunction your firm has to combat anonymous complaints because of your firm’s web site and its content.

(Note: This situation will get more complicated in the coming years due to the gTLD program which will create 1800 new domain name extensions.)

So how do you establish your firm’s digital footprint while still adhering to the rules?

The expansion of social interaction, email, web sites, smart phones, tablets, and e-blast have driven down cost, but in-turn created a global audience and have given multiple ways to reach clients.

So how do you as marketing professionals measure and develop a digital reputation for your law firm that shares excellent resources and presents a compelling narrative for learning more so a client or potential client can make an informed decision about who your law firm is and what services your law firm offers.

Which you hope will prompt them to perform a call to action, that creates business for your firm. That is quantifiable.

So, what is your firm’s digital footprint and what is the message your firm’s digital footprint is conveying?

How big is your brand’s digital footprint? Likely bigger than you think Geographic or country domains, email addresses, Twitter handles, Facebook pages, LinkedIn pages, mobile apps, blogs—many brands have all of these and more.

Here are some basic tools you can use to get a better understanding of your firm’s digital footprint.

So now you have an understanding of your digital footprint.

  • You may have a footprint
  • You may have a partial footprint
  • Your footprint may belong to someone else
  • Your footprint maybe small
  • Your potential footprint maybe extremely large

Depending upon whether your firm’s digital footprint is easy to find, difficult to find or there was nothing to find, gets back to how you market your firm’s web site and its digital presence.

Social Media is one of the most effective ways to manage and promote your digital footprint as well as increase business. Using the following tools can make your firm’s digital footprint easier to manage and maintain. You can also manage your firm’s overall message while making sure to stay within the rules and keep your disclaimer easily accessible.

Search Engine Optimization and Registration the ongoing battle

One of the most overlooked or under-utilized tools for sharing a part of your firm’s digital footprint is search engine optimization and search engine registration. Good and effective SEO is not done only once but is a constant ongoing battle. You have to wage a word WAR in order to accomplish effective SEO placement.

Here is a list of correct common practices that all web site should do for effective optimization

  • Content Creation with Keyword Strategy
  • Google Keyword Planner Tool
  • Deep Linking
  • Alt Tags
  • Title Tags
  • H1 Tags
  • Meta Tags
  • Sitemap.xml
  • Robots.txt file
  • Blogs
  • SEO Plugins and Modules
  • Wikipedia Page

Once you have completed optimization of your site; you need to be sure to register your site every 30 to 90 days with all 30,000 search engines and link directories.

Be sure to continue the battle for your digital footprint (Initial Keyword Strategy)

  • Blog Post
  • Social Post
  • New Page Creation
  • All Digital Content

Analytics and what it means to your firms marketing efforts

Now you have all of this incoming traffic from multiple sources all being directed back to your firm’s web site. You NOW have all of this great analytical data, but what does it mean to you and how can you show the benefit to the rest of the firm.

(Slide 15 Analytics Logos)
Make sure that you have some type of tracking software installed into your site. We prefer Google Analytics because it is free and it offers so much analytical information. There are other analytical engines out there.  Suggested analytics tracking programs that can be installed on your web site.

Looking at Statistics can make your head swim and it is easy to get confused when looking at Google Analytics. There is so much analytical data to sort through that it can seem overwhelming.

Understanding and discerning the statistical information in Google Analytics can be simplified, by breaking it down into the 5 main categories:

  • Real-Time
  • Audience
  • Acquisition
  • Behavior
  • Conversion

Real time, tracks actual visitors on your site, live in real time. You can break that information down into locations, traffic sources, content, events, and conversions.

The audience section will break down the demographics, interest, geo, behavior, technology, mobile, custom and visitors flow. The last two categories have been newly added in the last 6 months. Each one of these sub categories can be broken down even further. The main statistical sections you want to look at are the Overview and Mobile.

  • Overview*
  • Demographics
  • Interests
  • Geo*
  • Behavior*
  • Technology
  • Mobile*
  • Custom
  • Visitors Flow

This section will tell you where your traffic is coming from, whether it is organic, direct, ad words, social, ad word campaigns, or paid search. It is broken into the following sub sections:

  • Overview
  • Channels
  • All Traffic*
  • All Referrals*
  • Campaigns
  • Keywords
  • Cost Analysis
  • Ad Words
  • Social
  • Search Engine Optimization

Behavior is another main section that has a great amount of statistical data, however there are only a couple of sub sections, which are important in helping you determining your traffics behavior. Understanding which pages are attracting traffic to your site and what pages your traffic is leaving your web site. This is critical to the continued health of your firm’s web site.

Overview
Behavior Flow
Site Content*
Site Speed
Site Search
Events
AdSense
Experiments
In-Page Analytics*

Conversions are combined user interaction information with Google Ad words. This section can be extremely important if you are running a Google Ad word campaign and spending ad dollars with Google. This metric will show you conversions from your ad word campaign to a quantifiable action on your web site.

Bringing this all together… Getting a clear view of your digital footprint and taking the necessary steps to optimize your site along with analysis can seem daunting, not least of all because the digital landscape is changing so quickly. However, with the right partner you can ensure that you are prioritizing the actions best suited for your law firm’s digital footprint.

Meta Tags to be or not to be.

Thursday, October 27th, 2011

Meta-tags, alt tags, title tags or H tags should you use these anymore?

Well the answer is a definite YES! Even though some of the most popular search engines say they do not use search engine to determine ranking for your web site. Still there are over 30,000 other search engines and link directories that do and at the end of the day. A lot of the larger search engines use some of smaller search engines data to get your ranking position.

Now, if you have a web developer / web company that tells you that search engines do not use meta tags, meta data, alt tags, title tags, or H1 tags. Then you need to find another web development company. Because even though meta-tags, alt tags, title tags and H1 tags do not carry the same weight they once did they still assist in the evaluation of your ranking. So for example if you a web site that is Keyword Rich with your preferred words (You can use Google Keyword Tool to find the preferred or key words that will work for your web site.) but you have no title tags, alt tags, meta-tags, or H1 tags then your overall search engine rank will be lower  say around 50% to 70% if you have done the other search engine opitmization techniques in order to get your site to a higher ranking then your site will be around 100%. What are those you ask? Well, I have provided those below:

You need to create the following for correct search engine optimization and registration to work correctly:

Sitemap
H tags
Title Tags
Meta-Tags
Alt Tags
Keyword Rich Content
Readability Level of Content
Blog
Twitter Account
Facebook Account
YouTube Channel
Deep Linking
Outside Linking

These are just a few of the techniques for optimizing your web site that need to be implemented so you have correct search engine optimization done for your site. If you would like further reading in regards to search engines, meta-tags, alt tags, H tags and title tags please see the links below.

Meta – Tags from Google
H1 to H6 Tags from W3C schools
Alt Tags from Google
Answers from Google on H1 Tags and other tags
Having Multiple H1 Tags
Social Media and SEO

If you would like more information on search engines and the history of search engines please visit this link: http://www.searchenginehistory.com/

If you need any assistance or have a question in regards to Search Engine Optimization or Search Engine Regisration please do not hesitate to call us at 864-859-9848 or email us at webmaster@mojoe.net

Web Design Greenville SC | Mojoe Blog is proudly powered by WordPress | Entries (RSS) and Comments (RSS).

Follow

Get every new post delivered to your Inbox

Join other followers:

Toms Sko
toms sko nettbutikk
toms sko norge
toms sko salg
Toms
Billige Toms Sko Dame
Billige Toms Sko
colorful toms
toms shoes classics
toms shoes for men
toms shoes men
tom sko
toms mens shoes
canvas toms
toms stripes
tom's shoes men
toms pics
jordans for sale
Toms Sko
toms sko nettbutikk
toms sko norge
toms sko salg
Toms Sko
toms sko nettbutikk
toms sko norge
toms sko salg
Toms Sko
toms sko nettbutikk
toms sko norge
toms sko salg
Toms Sko
toms sko nettbutikk
toms sko norge
toms sko salg
Toms Sko
toms sko nettbutikk
toms sko norge
toms sko salg
Toms Sko
toms sko nettbutikk
toms sko norge
toms sko salg
jordans for sale
cheap jordans
buy authentic cheap
jordans for sale
Jordan 7 Bordeaux
Jordan 6 Low Infrared 23
Jordan 13 Low Bred
Jordan 11 Low Bred
Jordan retro shoes store
buy jordans shoes
jordan shoes for sale
jordan store
authentic jordans
Air Jordan retro shoes
Toms Sko
Toms Sko
colorful toms
colorful toms shoes
Toms Sko
toms shoes classics
toms shoes classics
toms classics
toms classics
Toms Sko
Toms Sko
Toms Sko
toms Sko for salg
toms Sko billig
toms Sko for salg
Toms Sko
Buy TOMS Shoes Online
Buy TOMS Shoes
Buy TOMS
Classics TOMS
toms shoes
toms sale
toms outlet
cheap toms shoes
toms children
women toms
toms men
toms shoes 2015
toms sale stores
toms shoes
toms one shoes
Toms Sale
Buy TOMS Shoes Online
Buy TOMS Shoes
Buy TOMS
TOMS
Classics TOMS
toms shoe
toms sale
toms outlet
cheap toms shoes
toms children
women toms
toms men
toms shoes 2015
toms shoes sale
toms shoes shop
toms sko
toms sko uttak
toms sko
toms sko billig