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Posts Tagged ‘Blogging’

Digital Footprint – Cracking the Code

Friday, February 21st, 2014

Cracking the Code: Web Design and how it affects Your Firm’s Digital Footprint

Digital Footprint, Mojoe.net

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tips and Practices for understanding your digital footprint

The creation and marketing of a Web Site for a Law Firm’s is a unique type of undertaking. Law firms unfortunately are restricted as I am sure most of you are well aware of when it comes to advertising, endorsements and discussing cases. This does not make marketing a law firm services and identity an easy task.

And now you have to contend with your firm’s digital footprint and brand identity that has been released out into cyberspace, people are constantly dreaming up new ways to hijack your brand and siphon off its value. From phishing attacks to counterfeit domains and bogus Facebook accounts, each new digital channel quickly attracts its share of “black hat” operators. In conjunction your firm has to combat anonymous complaints because of your firm’s web site and its content.

(Note: This situation will get more complicated in the coming years due to the gTLD program which will create 1800 new domain name extensions.)

So how do you establish your firm’s digital footprint while still adhering to the rules?

The expansion of social interaction, email, web sites, smart phones, tablets, and e-blast have driven down cost, but in-turn created a global audience and have given multiple ways to reach clients.

So how do you as marketing professionals measure and develop a digital reputation for your law firm that shares excellent resources and presents a compelling narrative for learning more so a client or potential client can make an informed decision about who your law firm is and what services your law firm offers.

Which you hope will prompt them to perform a call to action, that creates business for your firm. That is quantifiable.

So, what is your firm’s digital footprint and what is the message your firm’s digital footprint is conveying?

How big is your brand’s digital footprint? Likely bigger than you think Geographic or country domains, email addresses, Twitter handles, Facebook pages, LinkedIn pages, mobile apps, blogs—many brands have all of these and more.

Here are some basic tools you can use to get a better understanding of your firm’s digital footprint.

So now you have an understanding of your digital footprint.

  • You may have a footprint
  • You may have a partial footprint
  • Your footprint may belong to someone else
  • Your footprint maybe small
  • Your potential footprint maybe extremely large

Depending upon whether your firm’s digital footprint is easy to find, difficult to find or there was nothing to find, gets back to how you market your firm’s web site and its digital presence.

Social Media is one of the most effective ways to manage and promote your digital footprint as well as increase business. Using the following tools can make your firm’s digital footprint easier to manage and maintain. You can also manage your firm’s overall message while making sure to stay within the rules and keep your disclaimer easily accessible.

Search Engine Optimization and Registration the ongoing battle

One of the most overlooked or under-utilized tools for sharing a part of your firm’s digital footprint is search engine optimization and search engine registration. Good and effective SEO is not done only once but is a constant ongoing battle. You have to wage a word WAR in order to accomplish effective SEO placement.

Here is a list of correct common practices that all web site should do for effective optimization

  • Content Creation with Keyword Strategy
  • Google Keyword Planner Tool
  • Deep Linking
  • Alt Tags
  • Title Tags
  • H1 Tags
  • Meta Tags
  • Sitemap.xml
  • Robots.txt file
  • Blogs
  • SEO Plugins and Modules
  • Wikipedia Page

Once you have completed optimization of your site; you need to be sure to register your site every 30 to 90 days with all 30,000 search engines and link directories.

Be sure to continue the battle for your digital footprint (Initial Keyword Strategy)

  • Blog Post
  • Social Post
  • New Page Creation
  • All Digital Content

Analytics and what it means to your firms marketing efforts

Now you have all of this incoming traffic from multiple sources all being directed back to your firm’s web site. You NOW have all of this great analytical data, but what does it mean to you and how can you show the benefit to the rest of the firm.

(Slide 15 Analytics Logos)
Make sure that you have some type of tracking software installed into your site. We prefer Google Analytics because it is free and it offers so much analytical information. There are other analytical engines out there.  Suggested analytics tracking programs that can be installed on your web site.

Looking at Statistics can make your head swim and it is easy to get confused when looking at Google Analytics. There is so much analytical data to sort through that it can seem overwhelming.

Understanding and discerning the statistical information in Google Analytics can be simplified, by breaking it down into the 5 main categories:

  • Real-Time
  • Audience
  • Acquisition
  • Behavior
  • Conversion

Real time, tracks actual visitors on your site, live in real time. You can break that information down into locations, traffic sources, content, events, and conversions.

The audience section will break down the demographics, interest, geo, behavior, technology, mobile, custom and visitors flow. The last two categories have been newly added in the last 6 months. Each one of these sub categories can be broken down even further. The main statistical sections you want to look at are the Overview and Mobile.

  • Overview*
  • Demographics
  • Interests
  • Geo*
  • Behavior*
  • Technology
  • Mobile*
  • Custom
  • Visitors Flow

This section will tell you where your traffic is coming from, whether it is organic, direct, ad words, social, ad word campaigns, or paid search. It is broken into the following sub sections:

  • Overview
  • Channels
  • All Traffic*
  • All Referrals*
  • Campaigns
  • Keywords
  • Cost Analysis
  • Ad Words
  • Social
  • Search Engine Optimization

Behavior is another main section that has a great amount of statistical data, however there are only a couple of sub sections, which are important in helping you determining your traffics behavior. Understanding which pages are attracting traffic to your site and what pages your traffic is leaving your web site. This is critical to the continued health of your firm’s web site.

Overview
Behavior Flow
Site Content*
Site Speed
Site Search
Events
AdSense
Experiments
In-Page Analytics*

Conversions are combined user interaction information with Google Ad words. This section can be extremely important if you are running a Google Ad word campaign and spending ad dollars with Google. This metric will show you conversions from your ad word campaign to a quantifiable action on your web site.

Bringing this all together… Getting a clear view of your digital footprint and taking the necessary steps to optimize your site along with analysis can seem daunting, not least of all because the digital landscape is changing so quickly. However, with the right partner you can ensure that you are prioritizing the actions best suited for your law firm’s digital footprint.

The 10 commandments of blogging

Friday, January 18th, 2013
It’s a new year. You have another year to achieve your business and blogging goals. There are many things you will need to do this year, but there are a few things you must do to get the most out of your blog. Let’s call them commandments.

1. Thou shalt write every day.

Words are your hammer and nails. Know how to use them, and they will build your blog and business. The only way to master writing is to write a lot, so set aside time every day to write a few paragraphs. Over time you’ll find your style and voice.

2. Thou shalt publish once a week.

I’ve neglected this commandment before and suffered. A blog is a living organism, and you must feed it with new content. A blog without fresh content will be ignored by readers and Google, drying up your traffic, leads and sales. Your traffic will increase as you post more frequently.

Be careful to balance frequency with quality. No one will return to a blog with shoddy content.

3. Thou shalt build an email list.

You must identify readers who want a deeper relationship with your content. These readers will become sharers, leads and sales. Even if you don’t plan to sell anything to them, collect their email addresses. Your email list is your first and most important business asset.

4. Thou shalt track everything.

Install Google Analytics on your blog. Get comfortable with the reports and tools. Understand who sends you traffic and which posts attract the most subscribers, leads and sales. Without this data you’ll take unnecessary risks, bet on the wrong content, and overlook valuable opportunities.

Tip: Google Analyticator is a WordPress plugin that makes it very easy to install Google Analytics.

5. Thou shalt sell something.

This is simple. You can’t earn an income from your blog if you have an empty cupboard. If you sell a product, find ways to pre-sell it with helpful posts. If you offer a service or advice, use your blog to explain your approach and demonstrate your techniques. You are not in business until you have a product and customers. Work on your product now.

6. Thou shalt use social media wisely.

I’ve watched many blogs suffer and die because their owners spent more time tweeting than creating content, building lists, and selling products. Social media is the new town square; it’s where you go to have meaningful conversations with like-minded people. But conversations aren’t sales. Use your time wisely.

7. Thou shalt look great.

Your blog has to look great. There are thousands of great-looking professional themes out there that will give your blog an immediate makeover. You can buy most of the best themes for less than $100. Don’t expect your visitors to invest in your blog if you won’t.

8. Thou shalt ask for action.

It’s hard to ask your readers to take action, but you must do it. You won’t get subscribers, comments, retweets or clients until you learn how to ask. The secret to asking for action is to share/give valuable information first.

9. Thou shalt love SEO.

Google will likely be your most reliable long-term traffic source. It will index every post you publish, and potentially lead more readers to your blog. Search engine optimization (SEO) is an evolving collection of tactics to get top rankings in Google’s search results. While SEO can be confusing at first, it can bring you tons of targeted visitors. Make learning SEO a goal and watch it pay dividends in 2013. This post will get you started.

10. Thou shalt remember your blog is only a marketing tool.

Some believe that social media and blogging are magical. Sprinkle a little blogging dust and you don’t have to build a great product, market it, or hustle for customers. That’s not true.

Your blog is a powerful tool, but just a tool. Learn how to use it to achieve your overall business goals.

Stanford Smith is the managing director at Pushing Social, where a version of this article originally appeared.

(Image via)
Want more information on WordPress Tips and Plugins?
Top 10 Essential WordPress Security Plugins

WordPress Greenville SC

Tuesday, September 18th, 2012

WordPress Greenville
WordPress web sites in Greenville, South Carolina are becoming extremely popular over the last twelve months. As a development company in the Greenville area we have gone from doing 1 or 2 wordpress web site in and around the surrounding areas in greenville over the last several years to doing 2 or 3 wordpress web sites a month.

Over the last few months we have launched the following WordPress web sites: www.pedalchic.com, www.diamondlandscapingsc.com, www.campbellcranerental.net, www.icedforyou.com, www.alphafireandsafety.com, www.cashcarrental.com, www.thepalmettomortuary.com, www.mysolor.com, www.thepieratclemson.com, and www.thekempgroup.com

All of these WordPress web sites where created because the business or individual wanted a site that they could easily update and maintain. Another important key feature was the ability to expand the web site over time. They wanted to do this in several different ways some wanted to add more content to their site, some wanted to add more functions; such as, e-commerce, custom forms, membership enrollment and social plugins. Finally and of course the most important key feature/function the ability to BLOG. This function is built into WordPress and offers quite an abundant amount of control over your blog where as other content management systems do not offer the same ability. You can control the categories, tags, search engine optimization, comments or no comments, adding pictures, adding social information, and the list goes on and on, and on…..

Blogging is becoming the new way to communicate your ideas, thoughts, products and services in a constructive and non-formal way to get your knowledge across to the visitors of your web site. WordPress was founded as a blogging system initially and has evolved into a content management system with hundreds of thousand plugins that allow you to do all sorts of functions and interactions with your visitors.

Here are two WordPress web sites that we recently launched and we are quite proud of them. One is The Get In Shape Girl. Not only did we custom design the WordPress theme; we designed the logo and added in some very custom functionality.

www.thegetinshapegirl.com

WordPress Greenville, SC - Web Site by Mojoe.net

 

 

 

 

 

 

 

 

 

 

 

The next site and a Greer WordPress web site is Iced. We designed the custom WordPress theme so that you would want to buy some cupcakes and they do make some of the most delicious cupcakes in the Greenville area.

www.icedforyou.com

WordPress Greenville, SC - Web Site by Mojoe.net

 

 

 

 

 

 

 

 

 

 

 

If you would like more information about WordPress Greenville web sites please feel free to get in touch with us at 864-859-9848 or you can email us at info@mojoe.net

Follow up to Lunch and Learn with Greenville Marketing Lab – Blogging, SEO, and Learning Greenville, SC

Thursday, April 12th, 2012
Deveren WerneJay Spivey and Kamran Popkin offered great advise on blogging and using digital magazines at yesterday’s Lunch & Learn! Thanks!!

www.greenvillemarketinglab.com

Thanks to all who attended and presented at our Lunch & Learn at Ford’s Oyster House! I’m following the advice of Kamran Popkin, one of our speakers, who recommended blogging each morning while the coffee is brewing. Make blogging a habit, find your voice! Looking forward to our upcoming You Tub…
Useful links for Search Engine Optimization
  • Use Google Keyword Tool to create check your keywords and see how popular they are.
  •  Use Web Site Grader to analyze your site; its a free tool and if you search you can find other ones for analyzing your site
  • Check Link Popularity – If you are being linked to or are linking to other companies check their page rank to see how popular their site may be. The higher the page rank the potential for more of that traffic to visit your web site. You can check your page rank at Google Page Rank
  • Add Google Analytic s or Re-Invigorate - At Mojoe we use both of these tools Google is free and re-invigorate it $10.00 dollars a month. We do this so we can have cross comparison of analytical data for your web site.
  • SEO by Yoast This is a great plugin for WordPress
  • You can also check out one of our Blog posts that gives you a Step by Step checklist when designing and developing a web site

If you would like additional information on designing and developing your web site please check out our Blog.

Blogging, Digital Online Magazines and Improving Your SEO at Greenville Marketing Lab’s April 11 Lunch & Learn

Monday, April 9th, 2012

Greenville Marketing Lab will review the importance of blogging and how digital online magazines are helping to improve your company’s SEO.  Our guest panelists will share their passions for blogging, the various blogging platforms available, cool blogging apps for your smart phones, and the reasons you need to start blogging.  We will also learn how the world of publishing is dramatically changing with online, digital magazines gaining popularity and traction in the market place.

Our guest panel includes Kamran Popkin (creative director at Swag Club), Deveren Werne (president of Mojoe.net. and partner in Liquid Video Technologies) and Jay Spivey (founder, publisher and editor of Fete Magazine Greenville).  A brief bio of each follows:

Jay Spivey collaborated with several friends and founded Fete Magazine, a multimedia celebration of Greenville. An interactive monthly online magazine, Fete covers the art, music,social scene (and much more!) in Greenville using high quality videos and photographs, in addition to the written word.  Take a look at this month’s issue http://emag.fetegreenville.com/.  Jay and his team have brought a truly unique product to Greenville with Fete!

Fete Magazine founder, publisher and editor, Jay SpiveyJay Spivey, founder, pubisher and editor of Fete Magazine

Deveren Werne is a man of many talents, and one is blogging!  He even has blogging apps on his phone so he can post whenever and wherever he is!  Deveren is an owner and partner with Liquid Video Technologies and president and founder of http://www.mojoe.net/ . Deveren is our go-to guy for websites, and he is passionate about great photography, too!  He understands the impact that images and blogs have in helping the search engines find your firm first!

Deveren Werne, partner in Liquid Video Technologies and president of Mojoe.NetDeveren Werne with his wife, Jamie and partner in Liquid Video Technologies, Shawn Parcell

Kamran Popkin believes that swag is more than just a koozy with your logo printed on it. Swag Club, the promotional products firm founded by Kamran, is defined as “a mysterious and uniquely creative company” that takes the time to discover what your company message really is, and provide meaningful and creative methods to share the message.  Kamran is a prolific writer and blogger; check out his Swag Club blog on tumblr at http://swagc.tumblr.com/.  You will like what you read!

Swag Club's Creative Director, Kamran PopkinKamran Popkin, creative director at Swag Club

The practice of blogging is challenging for some…it is certainly a time commitment between thinking about topics, drafting, editing, and finally, publishing.  There are several tips that our presenters will share so that the world of blogging becomes second nature, and you begin to feel comfortable and eager to write for your company, helping to improve SEO.

Join us at Ford’s Oyster House and Cajun Kitchen, 631 South Main Street, downtown Greenville, SC 29601 at 11:30 to Lunch & Learn with Greenville Marketing Lab and our cool panel!  Sign up http://www.meetup.com/Greenville-SEO-and-Internet-Marketing-for-Local-Businesses/ here!

 

Greenville Marketing Lab partners, Wendy Lynam and Martha Winebarger, are passionate about helping local businesses develop successful and innovative strategies to help build their brand and improve their sales and profitability objectives.  Their shared belief of “bringing online and offline – face to face locally” is the cornerstone to their success.

Martha Winebarger and Wendy LynamGreenville Marketing Lab partners, Martha Winebarger and Wendy Lynam on a field trip

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