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Posts Tagged ‘ecommerce’

What is Ecommerce?

Friday, October 21st, 2016

Electronic commerce or ecommerce is a term for any type of business, or commercial transaction, that involves the transfer of information across the Internet. It covers a range of different types of businesses, from consumer based retail sites, through auction or music sites, to business exchanges trading goods and services between corporations. It is currently one of the most important aspects of the Internet to emerge.

Ecommerce allows consumers to electronically exchange goods and services with no barriers of time or distance. Electronic commerce has expanded rapidly over the past few years and is predicted to continue at this rate, or even accelerate. In the near future the boundaries between “conventional” and “electronic” commerce will become increasingly blurred as more and more businesses move sections of their operations onto the Internet.

ecommerce

The basic components of an ecommerce system

Whether you’re buying in a store or buying online, everything you do is geared around a transaction: the basic exchange of money for goods or services. In a real-world store, you simply take your new jeans to the checkout, hand over some cash, and leave the store with your purchase in a bag—that’s a transaction. It works in a similar way if you’re buying online, but there’s one important difference: you never actually get to handle (or even see) the goods until they arrive at your home sometime later.

If this makes buying online slightly problematic for the purchaser, it also introduces two extra problems for the retailer (or e-tailer, as online retailers are sometimes known). Apart from having some means of processing transactions online, it means they also need a way of checking that the goods you’ve ordered are actually in stock, and a means of dispatching and delivering the goods to your address.

In short, then, ecommerce is about combining three different systems: a Web server that can manage an online storefront and process transactions (making appropriate links to bank computers to check out people’s credit card details), adatabase system that can keep a check of the items the store has in stock (constantly updating as people make orders and ideally making new orders with suppliers when stocks run low), and a dispatch system linked to a warehouse where the goods can be instantly located and sent to the buyer as quickly as possible.

Only the first of these three systems is strictly necessary for ecommerce. Many people successfully run small-scale online stores without either complicated databases or dispatch systems: they simply have a website to publicize their business and take orders and then they manage the stock control and dispatch in more traditional ways. Small traders who sell items on the auction website eBay often work in this way, for example. Their “databases” are in their head; their “dispatch system” is simply a walk to the local post office.

Article Provided By: ExplainThatStuff and Network Solutions

monsters_03If you would like Mojoe.net to discuss your website’s analytics, custom logo designs, website, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

3 Simple Ways Ecommerce Startups Can Gain More Customers

Friday, February 5th, 2016

Ecommerce

Ecommerce

We all know that marketing takes time and dedication, especially for ecommerce sites. Site visits don’t appear overnight, and social-media followers don’t come out of nowhere. But with careful planning and routines, you can build a strong brand and steadily increase your customer base.

I’ve read tips, tricks and everything I could get my hands on about gaining online followers but ultimately learned the most from digging into each platform to get familiar with what works best.

Here are the hidden marketing hacks that have helped take my startup,Unfettered Socks, from zero to hero in the digital space:

1. Automatic emails

For ecommerce startups to be successful, founders need to make sure to keep their brand top of mind for current and potential customers. It’s important to find a way to both re-engage existing customers to make additional purchases, and to re-capture lost consumers to make an initial purchase.

For customer retention emails, we use an automated marketing platform called Springbot, which lets me set up triggered emails based on specific formulas. For example, I have an email set up to be sent to any new consumer after four months to encourage her to make another purchase. We also have an email sent to recent purchasers asking them to leave a testimonial, which helps increase content on our site and improve SEO. For customers who have abandoned their cart, I use Shopify’s native tool to send a cart recovery email. It’s important not to miss out on any opportunities to convert a consumer.

2. Consider boosting Facebook followership

There are mixed reviews about the effectiveness of Facebook advertising. If you truly commit time to using Power Editor, it’s a powerful platform, but if you don’t have the knowledge and skills to do so, it’s a less valuable investment.

For us, there’s a hidden reason why we spend money on Facebook ads. Whenever someone likes a boosted post or a Facebook Ad, you can actually click on the list that says “John Smith and X other people liked your post” and individually invite each of them to like your page. In my experience with our Unfettered Socks page it has about a 10 to 20 percent success rate, and it builds credibility for your brand’s page as well as increases the consumers in your direct social audience.

3. Optimize PR

I discovered BuzzSumo, an app that has already saved me hours of work. BuzzSumo is a highly robust search engine allowing you to find the publications and authors that most commonly discuss a certain topic. For instance, I would search “socks” or “performance dress socks” to see who might be interested in covering my business. It allows me to very quickly create a database of potential contacts and resources for my launch efforts.

Coincidentally, that same company has a tool called SumoMe, which we use to optimize conversions on our website. It has a variety of apps that let users A/B test and implement add-ons among other features. It’s another great hack that has helped boost our digital followership in the early stages.

Marketing efforts will always take time, especially early on as you figure out what tools and platforms work best for your brand, but these marketing hacks are a great way to accomplish a lot right from the start.

Article Provided By: Entrepreneur

If you would like Mojoe.net to discuss your websites analytics, custom logo designs, website, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

Pedal Chic of Greenville Web Design choose Mojoe.net

Wednesday, March 21st, 2012

Greenville Web Design Company Mojoe.net , meets with Robin Belyina of Pedal Chic

Meeting with Wendy Lynam of Greenville Marketing Lab and Robin Bylenga at Pedal Chic in Greenville, South Carolina. Pedal Chic is a women’s specific bike shop and active wear boutique; Mojoe.net  has been chosen as the web design company for Pedal Chic. We are very excited about this project and are looking forward to developing a site that is not only unique and chic, but having a site that is focused on showcasing all of the activewear for women and their bicycles. We will be posting their new design soon. So be sure to check back often.

Update:
We have just completed the wireframe and site architecture for Pedal Chic. We are currently working on the mood board.

You can check out the wireframe below for Pedal Chic of Greenville, South Carolina

Pedal Chic Wireframe and Architecture by Mojoe.net

 

Update:
Here is the Mood Board that we completed for Pedal Chic of Greenville, South Carolina

 

Update:
Check out the home page web design for Pedal Chic Greenville SC

Web Design Concept by Mojoe.net

You can check the site out at www.pedalchic.com. We not only designed the wireframe, site architecture, mood board and concept; we developed the entire site into a custom wordpress theme.

We did this because the customer has a strong familiarity with WordPress and the SEO tools and optimization that can be employed make it extremely easy to integrate the necessary tools for getting your site listed in the search engines.

 

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