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Posts Tagged ‘Mobile’

Invest In a Great Website

Saturday, March 7th, 2015

 Invest In a Great Website - Contact

Stop Being Such a Tight Wad. Invest In a Great Website.

You just worked your ass off for the last 12 months.

Creating your product. Having samples made. Ordering 1 million of them because that’s the factory’s minimum.

You had someone in Indonesia create a slick logo for you. You set up your UPS account. You’ve rolled up your sleeves and you’re ready to get started on your ecommerce website.

Maybe you know a guy who’s nephew builds websites from his dorm. Or you read some article on how to build your own website in three easy steps. So now all you have to do is get the website built and you’re good to go, right?

Wrong.

Over the years, I have met too many entrepreneurs trying to build their own websites and too many entrepreneurs whining about the price to build a great website. And it bugs me.

Building a beautifully designed, fully capable website is no longer a luxury if you’re looking to launch or grow any ecommerce business in 2015. It’s a necessity.

Look, I get it. You’re a startup. You have a limited budget. You’re an entrepreneur willing to do things yourself. And that’s all very admirable. But if you’re launching an ecommerce business and you’re unwilling to invest in your website, then you’re better off having never launched your business.

Here’s why. 

You have a single presence. Make it count.

Instead of a website, let’s assume instead you’re opening a new brick-and-mortar clothing store. Since you’re a startup, your shop would likely be small. Your budget for build-out wouldn’t be much. But at a minimum, you still have to pay for paint, flooring, lights, shelves, displays, mannequins, a POS system, an inventory system and quite a few fixtures. Even with just a short one-year lease for retail space, no matter where you open it, you’d still be looking at $100,000 to cover just your physical presence. Probably more.

And even after dropping $100,000, you’d still pale in comparison to the Macy’s down the road from you. Or the Ann Taylor. Or the Men’s Wearhouse. They’d kill you in presentation, assortment and skilled labor. You’d never survive.

But…if you’re building an ecommerce website, customers view you differently. They view you only in the narrow world of online space. They won’t be thinking about what the Macy’s store in their neighborhood looks like. They’ll compare macys.com with your website.

And guess what? Now you have a much better chance in this competition.

While the cost of a good web developer varies, a beautifully designed, fully capable website should cost between $7,000 and $20,000 at most. Now compare that with the $100,000 you’d spend for your brick-and-mortar store — and you’d still lose that battle in every way. So why wouldn’t you spend a few bucks and build a kick-ass website? A website, by the way, that would last far more than a year. 

So what does it mean to have a beautifully designed, fully capable website?

The best place to start when designing your website (both aesthetically and as a utility) is to roam the web seeking out your competitors. What do their sites look like? What do you like most about their design? What do you like least about their design?

Now start looking at sites outside of your competition. Look for anything from a design perspective that appears fresh or unique. I’m building a website now to sell my own line of men’s bedding. Our gallery of thumbnails and product pages were inspired by a website I found dedicated to real estate crowdfunding. A totally different industry, and yet, the design scheme fit perfectly for what I wanted to do.

So after you have the design figured out, then make sure your product photos are professionally taken. Every piece of research I’ve ever read confirms that the nicer your product photography, the higher the conversion rate. And of course, the lower the return rate of your products. Poor photography also intangibly affects your brand. Do yourself a favor and hire a professional photographer.

Now it is time to revisit your competitors and test their navigability. Pretend you’re the consumer. Do the categories make sense? Are there any special features that you love? Is there something you hate? Do you wish it had a certain feature to bridge the gap between shopping in-person vs. shopping online?

A great example is something I had built on The Tie Bar when we launched back in 2004. I always had the hardest time shopping for ties in person without seeing how those ties would look with a particular shirt or suit. And no website out there addressed the problem.

So at The Tie Bar, we built a feature on the site that allowed customers to place our ties against the backgrounds of the most common colored (and patterned) shirts and suits. Back in 2004, it was a novel concept and it got us many compliments and mentions in the press. And all I did was discover a pain point in shopping online for ties and attempted to fix it.

So when building your website, make sure to include the features you love and exclude the features you don’t. And if you can come up with a creative add-on to your site, all the better. 

Mobile

The last point I’ll make is one covered in a million other places, so I will not belabor the point. Just make sure your site is mobile-friendly.

I will not bore you with the stats (which are everywhere) but suffice it to say that if your website does not translate well into an easy and appealing mobile experience, you’re wasting your time investing in your new beautifully-designed, fully capable website I just talked you into.

If you would like Mojoe.net to discuss developing your logo, web site, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

Article Provided By Entrepreneur

Cascading Style Sheets | Web Design Greenville SC

Sunday, October 24th, 2010

The first time I designed a site about 10 years ago I used tables to do my layout and to construct the web pages of the site. Which for the time it was the latest technology for designing web sites, by putting tables within tables which is called nesting tables but proved to cause the web site to load slowly. This also caused the visitors to see the site differently in different browsers, so if you viewed the site in Internet Explorer it would look a certain way and if you viewed in another it would look completely different. Well, now the only way you should layout a site is using CSS (Cascading Style Sheets).

Why you ask? Well, I am going to let you know. The first and most important thing about CSS is that it is by far more compliant when developing for multiple browsers; you can control not only the web layout that your viewers see in their browser but you can control how a web page is printed, how it is seen in a mobile device, or even how it will be seen on TV.  CSS allows you to control so many aspects of your web site; you can control link color, font types, font sizes, font color, page background color, positioning of columns and positioning of content. These are just a few of the many ways you can control your web page and other web related content.

If you are a beginner and want to know where to start I am going to provide some links below. My recommendation is that you start by just controlling simple content on your site like fonts, link color, and text.   Learn the basics first what can you control and what you cannot control, what will be seen in browsers correctly and what will not. IE (Internet Explorer is notorious for CSS not working correctly and requiring special CSS just for IE to show the web site in the same manner as the other browsers. W3C is a great place to learn the basics and do some tutorials that will teach you the basics as well as more advanced CSS techniques.

One important piece of advice that I can give when designing a web site for a client, customer, or even for yourself is to study as much as possible and do as many tutorials as you can. Here is a list of links that I have used to teach myself as well as links that I referrer back to when designing a site for a client. However, always keep in mind what browsers your site will need to work in; such as, Firefox, Opera, Safari, Chrome, Internet Explorer and as you become more proficient you will need to decide what level of CSS you are going to do use and whom your audience is going to be.

Recommended Links
Web Designer Depot CSS
CSS Tricks CSS
Layout with CSS
CSS for Beginners

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