Web Site Design & Hosting, Greenville, South Carolina - Mojoe Logo
Web Site Design & Hosting, Greenville, South Carolina - Mojoe Logo

Why Surf the Net when you can Mojoe?

Web Site Design & Hosting, Greenville, South Carolina - Mojoe Logo Blog
Mojoe.net Weblog on Web Site, Web Design, Web Development, and General Info

Posts Tagged ‘Photography’

3 Other Social Media Platforms You Should Consider

Monday, June 1st, 2015

 

Social Media PlatformsSocial Media Platforms

In April 2014, the World Wildlife Fund gave the world an inspiring lesson in social media and wildlife conservation by using Snapchat for its #LastSelfie campaign.

The photography app, which allows users to view shared pictures and video for a few seconds before they’re automatically deleted, mimicked the very real disappearance threat that plagues animal populations today. The campaign itself was a call to action for Snapchat’s young audience, but it was also a wake-up call for brands that limit their social media presence to Facebook and Twitter.

According to BusinessInsider.com, Snapchat’s audience is mostly made up of young females in their teens and early 20s, and that audience is one of the hardest to reach. Was the WWF on to something?

Related: Adopting a Winning Social Strategy

Snapchat is not the only platform that is pulling the social rug under the more conventional social media. Tumblr and Instagram are also emerging as millennial-oriented, actionable social spaces in terms of marketing efforts and return on investment. Facebook took a hint and launched Messenger as a standalone app meant to enhance the private messaging experience, and while reviews have been mixed so far, the app is clearly rooted in the need to include money and business in the conversation.

As Caitlin Burns, a business strategist for media companies, puts it, it’s hard to tell which platforms will be the next big thing, but she sees a clear trend of moving away from data-hungry platforms into “public-ish” — more private — communities.
Let’s take a look at what each platform can bring to your brand.

1. Snapchat
A video or picture message on this platform will permanently delete itself after a few seconds, which makes each second invaluable real estate. Brands should view this feature as an advantage rather than a limitation.

Instead of trying to fit messages in such a time-constricted social environment, brands should use the time constriction as an angle to its message. A quick glimpse of an upcoming product, a suspense-filled video or an intimate invitation to meet on another platform are all suggestions that can be cleverly implemented. Remember, the sender decides how long a picture is viewed, from one to 10 seconds, so there are ways to control some of the effect.

Related: 10 Unique Marketing Ideas to Test on Every Social-Media Channel

2. Tumblr
It’s probably not a coincidence that the company just hired its first chief marketing officer, Stephanie Dolgins. A platform that largely caters to the prized millennials, Tumblr has become known for, among other things, its humorous GIFs, but the possibilities are endless.
With its unlimited post character count and the prominent place that is given to visual content, Tumblr is the platform of choice for many brands, such as Kraft or Sephora, to showcase the culture around their products. Recipes, tutorials and how-tos are some of the angles of a brand’s social storytelling that definitely belong on Tumblr.

3. Instagram
Instagram allows you to show a curated version of your brand. If you look at Taylor Swift on Instagram, she projects this incredible idea of intimacy. She might post about her day, her cappuccino or how she’s decorating her house, but it’s a carefully chosen and aesthetically beautiful version of all of these things.

This is the same way teens and everyone else uses their accounts. You can show stylized images of your product, photos of people engaging with your brand or other photos that help potential customers feel intimate with your brand.

“All of these platforms are different tools you can use to be the voice of your business and to interact directly with your customer base, with the audience you’re trying to reach,” Burns says. “Figuring out the best way to put your business out there in the world requires you to know yourself and understand how to feature your project.”

Article Provided By Entrepreneur

If you would like Mojoe.net to discuss developing your logo, web site, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

If you like this article you may be interested in this:

Facebook Starts Hosting Publishers’ “Instant Articles”

 

 

 

 

Web Site Design and Photography

Thursday, July 29th, 2010

In designing a site I always ask for as many photos as I can from a client. The more images you have for a site the more visually appealing the site can become; but if a client does not have any images then we go to a photographer to take pictures for the customer or more commonly we go to a stock photography site. The old adage, “A picture is worth a thousand words” is very true when it comes to web design.

When developing a piece of marketing whether it is a brochure, billboard, flyer, or even a web site. Society reads on an 8th grade level, which lets us know how visually-based our society has become. So when designing a web site the more pictures you can use the more you’ll be able to draw in your visitors.

When developing a web site; I always start out with a two hour meeting where we go through a creative strategy process where we ask the client a great deal of probing questions; such as, what colors do you like, what type of feel are you going for on your website, are you selling a product, and so on. (More to come on Creative Strategy in my next article) Once I have gathered this information I then go on and construct a light-box of images whether the images are from the client, a photographer, stock photography web site or a combination of the aforementioned sources.

So when you begin developing a web site for a client it is very helpful to start out by presenting them with a light-box of images. This is a great way to spawn ideas for the development of the site as well as get additional direction from the client. This allows you to develop a visual story for the client and will help visually layout the site with the images you have chosen. For you newbie’s out there I am sure you are wondering by now what is a light-box? Well, here is the official definition: “A folder used on stock photography site to allow a user to organize digital photos.”

When picking photos for a light-box there are several great stock photography sites out there; such as, www.istockphoto.com, www.bigstockphoto.com, www.shutterstock.com, www.rubberball.com, www.jupiterimages.com. I personally use www.istockphoto.com because the image quality is superior and the price is very reasonable when purchasing photos. Istockphoto.com also has a built in light-box which you can create for a specific client and then send the client a link to that light-box so they can review the images that you have chosen.

Here is an example of one of the light-boxes that I created for a client. Click Here

When purchasing photos make sure to keep a copy of all photos not only for the client that you have purchased them for but also to keep a copy for yourself. I have done this for the last 10 years and I have built up quite a collection of photos for my own library of images. I use these photos as my go too photos for clients before I purchase any additional.

Once the client has chosen the images that he/she wishes to use for construction of their web site I begin designing a Mood Board for their website. “What is a Mood Board you ask?” Well here is a link to the article that gave me the insight on Mood Boards.

Best of Luck in designing and developing your own web sites, please feel free to email me at dwerne@mojoe.net for any questions or comments in regard to this article.

Web Design Greenville SC | Mojoe Blog is proudly powered by WordPress | Entries (RSS) and Comments (RSS).

Follow

Get every new post delivered to your Inbox

Join other followers:

Toms Sko
toms sko nettbutikk
toms sko norge
toms sko salg
Toms
Billige Toms Sko Dame
Billige Toms Sko
colorful toms
toms shoes classics
toms shoes for men
toms shoes men
tom sko
toms mens shoes
canvas toms
toms stripes
tom's shoes men
toms pics
jordans for sale
Toms Sko
toms sko nettbutikk
toms sko norge
toms sko salg
Toms Sko
toms sko nettbutikk
toms sko norge
toms sko salg
Toms Sko
toms sko nettbutikk
toms sko norge
toms sko salg
Toms Sko
toms sko nettbutikk
toms sko norge
toms sko salg
Toms Sko
toms sko nettbutikk
toms sko norge
toms sko salg
Toms Sko
toms sko nettbutikk
toms sko norge
toms sko salg
jordans for sale
cheap jordans
buy authentic cheap
jordans for sale
Jordan 7 Bordeaux
Jordan 6 Low Infrared 23
Jordan 13 Low Bred
Jordan 11 Low Bred
Jordan retro shoes store
buy jordans shoes
jordan shoes for sale
jordan store
authentic jordans
Air Jordan retro shoes
Toms Sko
Toms Sko
colorful toms
colorful toms shoes
Toms Sko
toms shoes classics
toms shoes classics
toms classics
toms classics
Toms Sko
Toms Sko
Toms Sko
toms Sko for salg
toms Sko billig
toms Sko for salg
Toms Sko
Buy TOMS Shoes Online
Buy TOMS Shoes
Buy TOMS
Classics TOMS
toms shoes
toms sale
toms outlet
cheap toms shoes
toms children
women toms
toms men
toms shoes 2015
toms sale stores
toms shoes
toms one shoes
Toms Sale
Buy TOMS Shoes Online
Buy TOMS Shoes
Buy TOMS
TOMS
Classics TOMS
toms shoe
toms sale
toms outlet
cheap toms shoes
toms children
women toms
toms men
toms shoes 2015
toms shoes sale
toms shoes shop
toms sko
toms sko uttak
toms sko
toms sko billig