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Posts Tagged ‘Responsive Web Design’

SEO: Google to Make ‘Mobile-friendly’ a Ranking Signal

Wednesday, March 25th, 2015

On March 15, 2015, the article “SEO: Google to Make ‘Mobile-friendly’ a Ranking Signal” was posted on the web. It is a most read for any website owner.

SEO: Google to Make ‘Mobile-friendly’ a Ranking Signal - Responsive Design

New Changes Start April 21

Do you have a mobile or responsive site? If not, on April 21 you may find it harder to rank in Google’s mobile search results.

Google announced algorithm updates that will have a “significant impact” on mobile search results worldwide for mobile searchers. The update improves rankings for sites that provide a mobile-friendly experience to searchers on mobile devices, and, by association, demotes sites that do not.

Google announced algorithm updates that will have a “significant impact” on mobile search results worldwide for mobile searchers.

Note that the mobile-friendly update only affects mobile search results — i.e., searches from smartphones and tablets — not searches conducted on a desktop or laptop computer.

In addition, the algorithm is applied worldwide, page by page, on a real-time basis. “Worldwide” means that the algorithm update affects mobile searchers and search results in all countries at the same time, rather than just rolling out in the U.S. first.

“Page by page” means that each page’s mobile friendliness is judged separately. That’s good news if your ecommerce catalog is mobile friendly but your forums or other content sections are not. The unfriendly sections will not cause your entire site to be ranked as unfriendly.

“Real time” means that you can expect to see the mobile ranking benefit of making your site mobile friendly right away. The next time Googlebot crawls your pages and determines that they are newly mobile friendly, the mobile-friendly ranking algorithm would kick in for those pages. This is especially good news because some algorithm updates have been processed on a monthly or unknown time cycle and applied to the algorithm in batches.

Beware, though, because real time also works both ways. If an update were made to your site that makes pages unfriendly, the mobile-friendly ranking algorithm would kick in for those pages the next time your site is crawled.

In addition, content from indexed Android apps can now be ranked in search results for searchers who are signed in to Google and have that Android app installed on their mobile device. Since Google would have no access to Apple’s iTunes database, iOS apps would not be included in this app ranking improvement.

Google’s stated goal is to improve searcher experience. It’s frustrating to search on a phone and land on a page that’s so tiny you can’t accurately click the links without pinching and zooming and scrolling to find the right text or links.

Google is converting that frustration into an improvement in its search results, so that more mobile searchers will land on sites with positive mobile experiences. It makes sense from the searcher’s perspective, which is what matters to Google.

But from an ecommerce perspective, it could possibly be a very costly update in terms of lost mobile traffic and revenue.

Example of Mobile Impact

Say you use your smartphone to search for “formal dresses.” Starting April 21, the results on your smartphone will be reordered based on the relative mobile friendliness of the sites. The image below shows my mobile search result for “formal dresses.”

SEO: Google to Make ‘Mobile-friendly’ a Ranking Signal - mobile impact

Keep in mind that the mobile search result is probably personalized in some way. Your mobile search results may vary. The important thing to note is that the first, second, and fifth organic search results are already deemed “Mobile-friendly,” as I have highlighted above.

Google has already been annotating mobile-friendly pages for searchers, in an effort to help influence mobile searchers toward a better mobile experience.

On April 21, the annotation will become part of the ranking algorithm, affecting the order of search results directly. In Google’s words, the change will have a “significant impact” on search results for mobile searchers.

The burning question is how significant the impact will be.

Will the fifth ranking site move up to the third place, ahead of the non-friendly sites so that the new ranking order becomes 1, 2, 5, 3, 4? Or will the sites that rank third and fourth today disappear completely from the first page of results, so that only mobile-friendly sites grace the first page? There’s no way to know until April 21.

Ecommerce Impact

Maybe it’s easy to dismiss the example above. It’s one keyword, likely not even related to your industry. How many people even search for formal dresses on their phones anyway?

It turns out that searchers want to find “formal dresses” over 100,000 times a month, according to Google’s Keyword Planner, and nearly 300,000 more want some variation of formal dress keywords, such as a semi-formal dress.

Of all those nearly 400,000 searches on average per month in Google in the U.S., only 39 percent of them happen on a computer. That means that 61 percent — about 240,000 searches a month — occur on smartphones and will be significantly impacted by Google’s mobile-friendly algorithm update on April 21.

SEO: Google to Make ‘Mobile-friendly’ a Ranking Signal - stats

If a consumer is searching on a mobile device for a product sold specifically by your ecommerce brand, my prediction is that your brand will continue to rank at the top regardless of mobile friendliness. For example, for site-branded keywords, such as “macys formal dresses,” mobile search results are unlikely to change dramatically. There’s no way to know for certain until April 21, but logically Google should respect the searcher’s ecommerce brand navigational search intent.

The same would presumably not hold true for product brand searches, such as “UGG boots,” where many etailers sell that brand. We should expect the mobile-friendly update to impact product branded keywords in the same way as it would a completely unbranded keyword like “winter boots.”

Impact on Your Ecommerce Performance

First, determine if Google sees your pages as mobile friendly. It doesn’t matter if you think they’re mobile friendly or your agency tells you that they are. What matters is what Google determines algorithmically because it has 100 percent control over how your site ranks.

Google has provided a mobile-friendly testing tool that analyzes each page that you enter and tells you whether it’s mobile friendly or not. The image below shows a page that is not mobile friendly, and the resources that Google recommends to resolve those issues.

SEO: Google to Make ‘Mobile-friendly’ a Ranking Signal - mobile friendly

Resolving the issues could be as simple as asking your developer to update your robots.txt file to remove a block on certain files (your developer will know what this means). Or it could be as difficult as a redesign to implement responsive design or mobile site best practices.

How this affects your ecommerce business depends a great deal on your mobile search performance today. Remember that the only traffic and sales at risk here is organic search driven via a mobile device (smartphone and tablet).

Analyze the risk in any change that will impact search engine optimization in terms of worst-case scenario.

The worst-case scenario is that all of the sales-driven organic search traffic via a mobile device disappears instantly when the change happens. That’s the worst case. It can’t get worse than losing it all. In all likelihood, the worst case won’t actually occur, and the decrease would be more like 80 percent, or 50 percent. But measuring the worst case helps you decide if the issue really is significant enough to act on immediately.

Start by measuring the amount of affected traffic and sales today and determine the real impact of losing it all. Remember, filter the visits and sales so that the data only contains organic search-driven traffic via a mobile device. Then determine the impact to your ecommerce business if those traffic and sales disappeared completely on April 21.

That’s how to determine the actual cost. What’s more difficult to measure, however, is the opportunity that this algorithm update represents.

How many of your competitors will be boosted by the mobile-friendly update? How many will be demoted? Can you capitalize on their loss? Is this an opportunity to surpass the competition?

Keep in mind, receiving few visits and sales via mobile search today does not in any way indicate the true size of the opportunity.

Head to the Google Keyword Planner and identify the actual opportunity that mobile search represents. Test your assumptions using keyword research and determine the true size of the mobile search opportunity before dismissing it as a useless channel.

I was skeptical, for example, that “formal dresses” would drive any real mobile search traffic. I was wrong.

Article Provided By PracticalEcommerce

If you would like Mojoe.net to discuss developing your logo, web site, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

Responsive Web Site – Gould Business Incubator

Wednesday, July 16th, 2014

Mojoe.net is very proud and honored to announce the launch of The Charles W. Gould Business Incubator Web Site. This site is completely responsive and it is complete custom built theme using WordPress as the CMS. This site is 100% bootstrapped web site. And what does bootstrapped mean. It means that the site will load effectively on all mobile devices, tablets, desktops and laptops. If you interested in knowing more about responsive web site or bootstrap please do not hesitate to contact us

We not only developed the site but we are also hosting the site on our fully dedicated cloud solution. Mojoe.net has customized the site to use WordPress plugin to optimize the site for search engines registration, analytics, custom login, and many more custom plugins have been installed and configured for the Gould Business Incubator.

The site is not only friendly to mobile access but is also very user friendly for the content creator or editor of the web site. The entire site has been constructed with the end-user being our primary concern. The end user can edit all pages, content, widgets and even adjust the layout with little or no training.

If you would like Mojoe.net to discuss developing your logo, web site, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net

Responsive Web Site by Mojoe.net

WordPress Customization – Sales Activation

Monday, December 16th, 2013

WordPress Customization - Sales Activation Group

WordPress customization is the new trending development in the web design industry; Mojoe.net has been developing in WordPress for the last 5 years and leads the way in customization and responsive WordPress development in South Carolina. With that being said we are so very please to announce the launch of one of our recently completed projects. We developed this project using WordPress as the content management system for www.2activatesales.com.

Sharon Day with Sales Activation Group approached Mojoe.net with an issue; she could not easily update her site.  Her current site looked very dated and was not easy to  maintain. Sharon not only needed assistance in how she managed her web site going forward but also needed a new look with a modern and unique feel for her site.

She choose Mojoe.net to provide because of our experience, talent, tenure,  not only to customize WordPress but also to completely re-design her site, consult, train and guider her through the use of WordPress as her complete web site solution.

Mojoe.net Services Provided:

If you would like Mojoe.net to discuss developing your web site, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net

WordPress Web Site – Capstone Insurance

Friday, September 27th, 2013

Mojoe.net is proud to announce the launch of Capstone Insurance WordPress web site. Capstone Insurance Company located in Greenville, South Carolina and provides insurance services. We provided not only a custom designed WordPress web site but we also made sure that the site was fully responsive so that all devices would be able to access the site.

Capstone Insurance web site was designed in Adobe Photoshop, custom photography was provided along with photos from www.istockphoto.com. We developed the site to highlight the personal services that Capstone Insurance provides to its customers. We used large navigation buttons so a visitor would be able to access relative and useful information very quickly. We choose WordPress at the Content Management System because we wanted a system that the client could easily maintain and update without knowing complicated HTML.

Capstone Insurance Services, LLC is a full service property and casualty insurance agency located in Greenville, South Carolina. Since 1995 Capstone has helped corporate and individual customers deal with the pure risk faced in their daily operations and activities.

WordPress Web Site by Mojoe.net

You can visit www.capstoneinsurance.com

If you would like Mojoe.net to discuss developing your web site, web applicaiton or need custom programming, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net

Web Design

Tuesday, July 9th, 2013

Mojoe.net has created a new web design for www.park-simple.com. This new web  design incorporates the companies colors from their logo as well as variations of the primary color of black and green. The new design offers several call to action buttons that lead a potential customer to content rich sections of the site. The design of the site was completed in Adobe Photoshop. We choose photos from www.istockphoto.com to complete the design of the site. The site is simplistic in design so a user will not be over bombarded with content and can easily navigate the web site.

If you would like Mojoe.net to discuss developing yourweb site, web applicaiton or need custom programming, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net

Web Design Park Simple

Responsive Web Site Creation for InnoVision Awards

Friday, April 26th, 2013

We recently finished developing and launching the newly revised responsive web site for InnoVision. We not only created a totally responsive web site that scales to fit different devices but the site is a complete content management system. We developed content management system in WordPress, so that the InnoVision board could easily edit and maintain the site without having to call upon use for changes and updates.

While creating the new design, function and responsive InnoVision web site; we also developed our own code so that current blog post are streamed on the home page of the site and link directly to the relative blog post.

Martha Winebarger with Engage Solutions and Kathy Ham were invaluable with the creation of the InnoVision web site. Martha’s dedication to content and Kathy Ham’s eye for detail as made the site a real success. If you would like to visit the site simply visit www.innovisionawards.org

Responsive Web Site Creation for InnoVision Awards

Launch of Sites

Tuesday, November 22nd, 2011

Launch of Sites – Web Design Greenville

We have currently launched the following sites:

www.thepalmettomortuary.com - our first new design which is WordPress web site and that is adaptive to mobile devices, iPads, and Computers. Located in Greenville off of Woodruff Road.

www.staff1plus.com - A fully customized WordPress with its own custom theme. Located in Easley off of Hwy 123

www.mysolor.com - A fully customized WordPress with a custom theme and added full search engine registration and analytics. Located in several states but primarily in Greenville

www.kempgrp.com - We created a WordPress site with a custom theme.

 

Flexible or Responsive Web Design

Thursday, June 2nd, 2011

What is Flexible or Responsive Web Design?…..Is it important for my web site?
mac_computers1

Flexible or Responsive web design is ability of your website to interpret the user’s behavior and accommodate the user no matter what platform, device or browser they are using. So if the user is on an iPhone the pages loads correctly, images re-size and scale down in size for bandwidth, the same goes for any other mobile device, laptop, or desktop.

PC Devices and Blackberry

So does this mean I need to develop 20 different versions of my web site as well as be on the lookout for new emerging technologies and then re-create a whole new version of my web site? The answer is no. You do need to have a web site that uses fluid, or flexible layouts that can recognize when it switches from a laptop to a desktop and so on. To sum it up in a phrase you need a “smart-web-site.” A smart web site will respond to the user’s browser, screen size, or device.

Just like you can have a “Smart Home” that can associate you entering a room in your house and dim the lighting, adjust the heating or turn on the TV or Stereo via a PIR (Passive Infrared). Your web site will automatically know that a user is using Android phone and in response will show him/her a screen that fits in landscape mode or portrait mode. It will scale the images on your site accordingly or remove them all together to conserve bandwidth. Minimize your logo and present mobile information at the users fingertips. You can interface with certain phone functions, such as: SMS, Maps, YouTube, Facebook, Twitter, FourSquare and of course let’s not forget the actual phone.

So the answer is Yes, this new form of developing and serving up web sites is very important and if you plan on your web site being able to be accessed by a wide variety of users and platforms it is an absolute necessity. Especially, if you have a social campaign in mind or wish to stay connected with your customers/users no matter where they are.

If you would like to learn more about Responsive Web Design please feel free to comment on this post or you can email me at dwerne@mojoe.net or call 864-859-9848.

Also if you would like further reading on the subject of Responsive Web Design you can visit the links below:

Smashing Magazine
A List Apart

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