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Posts Tagged ‘SEO’

Analytics

Friday, June 10th, 2016

Analytics

Analytics

In school I learned that to analyze something is to ask what that something means. It is to discover the how that something does what it does and/or why it is as it is. When analyzing data of a website we refer to that information gathered has analytics. I define analytics as the measurement of movement towards business goals and being data-driven or data-informed as I like to say is the basics of website analytics.

 

Why Analytics Is So Important

Analytics is important to your website for many reasons. I have put together a list (below) of a few of the top reasons it can help your business grow:

  • Search Results and Keywords – It is difficult know the right keywords for your target audience. But the information gained from analytics will help you to be able to see what keywords are working for your website and which ones fall short of your goals. The search engines rank your page based on what position it ranks in searches. Using analytics as your guide, it well show you exactly where you stand in the ranking and what keywords are the most effective on your site for generating the best traffic.

 

  • Content – Analytics offers details on the most effective keywords and phrases on your site. This information is used as a powerful tool to check your website for original content, to inform you if there is irrelevant content on your page and even help you design and improve your SEO friendly content.

 

  • Traffic Volume – If you want more traffic on your site (and you do!), you first have to know where it is coming from. Analytics will show you exactly where your traffic is generated and show you the quality of your traffic. This can really help you improve the quality of your site.

 

  • Links That Work- Broken or  links that dead end can destroy your website’s professional appearance. Weather external, internal, outbound or inbound: with analytics you are able to quickly check all of the links connected to your site.

 

Website analytics is simply, a very useful tool for any website owner. If you are running an SEO campaign, it can tell you exactly how well it is working and will assist you with repairing the areas that are not working. When using website analytics you are given information such as:

  • Total amount of visitors to your site.
  • What percentage of visitors came from outside sources such as: inbound links, search engines, etc.
  • Total amount of new visitors
  • Where your page ranks in the search engine results for the keywords on your site.

Armed with this information you are able to gauge your campaigns in order to show where you are successful and what you need to change to be successful.

By: Deveren Werne

Mojoe iconIf you would like Mojoe.net to discuss your websites analytics, custom logo designs, website, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

Cornerstone Content That Google Loves And How To Make It

Tuesday, April 5th, 2016

Cornerstone Content

Cornerstone Content

Cornerstone Content is the piece of the puzzle that helps web visitors to make use of your website and do business with you.

Imagine with me for a second… someone has just arrived at your website, and this person has no idea what you’re talking about. And this is an important visitor.

Pretend further that this single visitor could make the difference between success and failure for your business. She has no time to waste poking around your site trying to figure out what you’re all about, so she immediately picks up the phone and calls you, demanding an explanation.

What do you tell her?

You’d likely explain by giving her the essential information about how you can help, and why you perfectly meet her needs, right? And I’m betting you’d want to explain it in the most compelling fashion you could, given what’s riding on the deal.

In a nutshell, that’s what Google wants you to do with the content on your site.

When trying to rank well for the one or two topics that your entire site is built around, creating flagship content is your best bet. Whether it’s a tutorial about search engine optimization basics, blogging for beginners, or copywriting, a frequently asked questions page, or an inspirational mission statement, this content serves a vital function in creating a relevant, compelling, and usefulcornerstone to build a site around.

A cornerstone is something that is basic, essential, indispensable, and the chief foundation upon which something is constructed or developed. It’s what people need to know to make use of your website and do business with you.

And when approached in a strategic fashion, this content can rank very well in the search engines. The key is creating compelling content that’s worth linking to, and then finding a way to get the word out.

Here’s a 5-step strategy that I’ve found useful when developing cornerstone content and getting it to rank well.

1. Keywords

Taking into account the above, and what we know about keyword research, choose the most appropriate keyword phrase for your content. In other words, what is the relevant question that searchers are asking that your content and business will answer?

Will answering that question aid a visitor to your site in getting the most out of the experience? Are enough people asking that question to make ambitiously answering it worthwhile?

2. Title Tags and Headline

There’s a lot of debate among SEO practitioners about what works and what doesn’t, but no one disputes the importance of using your targeted keyword phrase in your title tag. Search engines want to offer relevant results, so those results should prominently reflect the words the searcher is using in the title of the page.

But remember also, the title tag is a headline. You want to speak back to the prospective reader in their own chosen words. Plus, you want to wrap those words in a compelling headline structure that promises to answer the exact question the searcher is asking with the query.

And finally, writing the perfect headline makes it more likely that someone will simply use your title to link back to you. To the extent link anchor text is a component of a particular search algorithm, this can only help.

3. Content

Can a 500 word article rank well for a competitive search term all by itself? Absolutely, because a lot of what determines how well a page ranks depends on the overall authority and age of the website it appears on. And perhaps for some topics, a short explanation is all that’s really required from a user-gratification standpoint.

But if you have a newer website trying to rank for a competitive search term, you’ll need links from other authoritative sources to make it happen. That means your content must be impressive, both in quality and in scope.

Develop an awesome multi-part tutorial. Write an inspirational manifesto.Answer the question so much better and comprehensively than the competition does, and chances are better that your effort becomes worth linking to.

4. Content (SEO) Landing Page

If you’re going to be ambitious in scope with your content, it makes sense to make things easy on the reader from a usability standpoint. A landing page is designed to instantly communicate what’s going on to the visitor as soon as they arrive, and also acts as a table of contents (via links to each part) that increases clarity.

Here are some of the benefits of the landing page approach:

  • Retention: Keeping a reader from hitting the back button is crucial to just about every aspect of successful cornerstone content. You can’t score a reader, customer, or link if the benefit of the resource is not quickly communicated.
  • Bookmarks: When presented with a beneficial, if somewhat overwhelming, piece of content, the first impulse is often to bookmark the page for a return visit. When that book marking occurs at a social site like Delicious, it can lead to long-term traffic. And when a whole bunch of those bookmarks happen in a short period of time, you can enjoy a viral effect that leads to more bookmarks and lots of links due to being highlighted on the Delicious popular and home pages. Landing pages help you score the bookmark.
  • Links: Likewise, a visiting blogger or webmaster might be instantly impressed with your work, and link to you based on the benefits and scope communicated by the landing page itself. The quicker you can impress a potential link source, the easier you’re making it for them to follow through.
  • Optimization: Tweaking on-page copy can boost your ranking after attracting those links, so a landing page is a key benefit. It’s a lot easier to optimize a landing page than your 5,000 word opus.

5. Related Content

You may have noticed that I’ve used the word “website” throughout this post, rather than blog. However, I would never try to undertake this strategy without having a blog involved.

Search engines favor websites that have a lot of relevant, frequently-updated content, and they also like a lot of general link authority. Given the ease-of-publishing blogging provides, it’s smart to utilize blog software from a content-management standpoint. And given that active blogging allows for constant participation in the social media space, it’s a critical way to build general site authority via links, delve into specific and related topics, and to reference your cornerstone content.

You will certainly feature a link to your essential content in the sidebar. And if you’ve done your job correctly when selecting the focus, it will be perfectly natural to continue to cross-reference link to your cornerstone piece from within future posts as well.

Don’t go overboard, but do provide context when discussing advanced topics that require an understanding of the basics. Never assume that everyone is aware of your cornerstone resource or understands the basics. Periodically cross-referencing your cornerstone content allows for continued exposure and links, assuming it still meets the needs of the audience.

In Conclusion

The first goal of cornerstone content is usefulness and relevancy to the website visitor, no matter how they arrive. The second goal is to make that content so compelling and comprehensive that people are willing—no, make that excited—to link to it.

If you focus on these two goals in a strategic manner, the search engine thing has a good chance of working itself out. Since attracting links is so important, we’ll next explore ways to proactively get the word out about your cornerstone content.

Article Provided By: Copyblogger

If you would like Mojoe.net to discuss your websites analytics, custom logo designs, website, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

SEO Doesn’t Have to Be Ugly

Wednesday, May 6th, 2015

SEO Doesn’t Have to Be Ugly - Marketing related words in tag cloud

 

Do you hate the thought of getting better at SEO?

I totally understand where you’re coming from.

For so many years, SEO seemed either a) impossibly technical, or b) really gross and spammy.

Or both.

Early SEO was a pretty brute force kind of deal. Jam a bunch of keywords into your copy (no matter how nasty it looked). Play a lot of lame tricks on the search engines, like cramming your keywords into hidden tags, or white text on a white background. Pour a ton of money into paid links.

Creepy.

But that kind of SEO just flat out doesn’t work any more, and the pages that went with those tactics got slapped — hard — by Google.

The pages that didn’t get slapped were using a quality-first approach.

It’s more enjoyable to create. It’s (a lot) more enjoyable for your audience to consume. And it’s an area where you, as a Copyblogger reader, have a massive head start.

Is Google a bad guy?

Google’s corporate motto is “Don’t be evil,” but they’re challenging that pretty hard these days.

Moves like killing Google Reader and the Google Promotions tab nonsense have been bad news for pure content creators (like bloggers) and ethical content marketers. (Kind of ironic, given that Google is the biggest and most profitable direct marketer on the planet.)

So an argument could be made that they’ve gone to the dark side.

But here’s the thing: That doesn’t matter.

Whether Google is Chaotic Good, Neutral, or Lawful Evil — Google is the search engine people use right now.

(And always keep in mind — that could change. Don’t pin your business’s future to any outside force, including Google.)

Just like Facebook or Amazon — they’re too big to really think much about you and me. So it’s our job to take care of ourselves. Just like it always has been.

Most of us small businesses find that we get the best experience with Google when we stop trying to cater to Google.

Cater to your audience. Spoil them. Nurture them. Show them a ton of love.

That tends to be what works best for Google … but if Google gets taken out by a meteor tomorrow, your relationship with your audience is still in place. Put that first and you’ll always succeed over the long haul.

Isn’t Google really hard to predict?

Some people refuse to learn anything about SEO because it changes all the time.

Which it does … sort of.

For the most part, what changes is the way that Google chases down and weeds out spam.

This is going to be slightly politically incorrect to say, but … If you don’t publish spam, Google doesn’t change as much as you think it does.

Do some non-spam pages get caught in algorithm changes? Yes. But more than 9 times out of 10, when I look at a page that’s crying foul … the quality just isn’t there. They might follow the letter of the law, but they’re not following the spirit.

The site lacks Awesome.

Matt Cutts is head of the Google webspam team. (He also runs his blog on Genesis. Not that, you know, we’re boasting or anything. OK, yes we are.)

His pronouncements get pored over by SEOs looking for hidden meanings and secret codes.

You want to know what Cutts says every time he opens his mouth?

Don’t publish crappy, low-quality content that no one wants to read in your effort to rank well in the search engines.

(I’m paraphrasing.)

That’s why the audience-first approach works so well, and why it endures.

What works long term

The Copyblogger blog has always done nicely with SEO. It currently ranks for some very competitive terms.

People often think we have an unfair advantage — but Copyblogger started out just like everyone else’s blog does. It had two subscribers, Brian Clark and his mom. And you know his mom wasn’t actually reading it.

Brian wrote about interesting topics in a way that his audience hadn’t seen before. He’d studied copywriting, and he noticed that putting a great, benefit-rich headline on a blog post worked just as well as a great, benefit-rich headline works for a sales page.

He also cultivated relationships with other web publishers, and he was exceedingly careful with his reputation.

Copyblogger has never bought a link. We’ve never run pop-ups to boost our email subscriptions. While others were chasing “tricks,” Brian earned all of the attention the site now receives, by being more than a little obsessed with serving the Copyblogger audience.

Content that’s both useful and interesting. Paying close attention to the audience and what they’re asking for. Sticking to high editorial standards. Evolving and updating the site to keep up with our audience and what they need.

If all of this sounds like a lot of work … it’s true, some days it is. But we’d rather do this than run around being chased by Google’s (or anyone else’s) spam team. It’s just more satisfying work.

It’s more profitable, too. (Nice when those two go together.)

Article Provided By CopyBlogger

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If you would like Mojoe.net to discuss developing your logo, web site, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

SEO – Search Engine Optimization

Monday, May 4th, 2015
SEO - Search Engine Optimization - How Does Google Rank Your Website?

How Does Google Rank Your Website?

What is SEO?

A simple definition of SEO – search engine optimization in 2015 is that it is a technical and creative process to improve the visibility of a website in search engines, with the aim of driving more potential customers to it.

An Introduction

This is a beginner’s guide to effective white hat seo. I deliberately steer clear of techniques that might be ‘grey hat’, as what is grey today is often ‘black hat’ tomorrow, as far as Google is concerned.

No one page guide can explore this complex topic in full. What you’ll read here is how I approach the basics – and these are the basics – as far as I remember them. At least – these are answers to questions I had when I was starting out in this field. And things have changed since I started this company in 2006.

The ‘Rules’

Google insists webmasters adhere to their ‘rules’ and aims to reward sites with high quality content and remarkable ‘white hat’ web marketing techniques with high rankings. Conversely it also needs to penalise web sites that manage to rank in Google by breaking these rules.

These rules are not laws, only guidelines, for ranking in Google; laid down by Google. You should note that some methods of ranking in Google are, in fact, actually illegal. Hacking, for instance, is illegal.

You can choose to follow and abide by these rules, bend them or ignore them – all with different levels of success (and levels of retribution, from Google’s web spam team). White hats do it by the ‘rules’; black hats ignore the ‘rules’.

What you read in this article is perfectly within the laws and within the guidelines and will help you increase the traffic to your website through organic, or natural search engine results pages (SERPS).

While there are a lot of definitions of SEO (spelled Search engine optimisation in the UK, Australia and New Zealand, or search engine optimization in the United States and Canada) organic SEO in 2015 is mostly about getting free traffic from Google, the most popular search engine in the world (and the only game in town in the UK):

SEO - Search Engine Optimization - Top Search Engines in the UK

The guide you are reading is for the more technical minded.

Opportunity

The art of web seo is understanding how people search for things, and understanding what type of results Google wants to (or will) display to it’s users. It’s about putting a lot of things together to look for opportunity.

A good optimiser has an understanding of how search engines like Google generate their natural SERPS to satisfy users’ NAVIGATIONALINFORMATIONALand TRANSACTIONAL keyword queries.

A good search engine marketer has a good understanding of the short term and long term risks involved in optimising rankings in search engines, and an understanding of the type of content and sites Google (especially) WANTS to return in it’s natural SERPS.

The aim of any campaign is increased visibility in search engines.

There are rules to be followed or ignored, risks to be taken, gains to be made, and battles to be won or lost.

A Mountain View spokesman once called the search engine ‘kingmakers‘, and that’s no lie.

Ranking high in Google is VERY VALUABLE – it’s effectively ‘free advertising’ on the best advertising space in the world.

Traffic from Google natural listings is STILL the most valuable organic traffic to a website in the world, and it can make or break an online business.

The state of play STILL is that you can generate your own highly targeted leads, for FREE, just by improving your website and optimising your content to be as relevant as possible for a customer looking for your company, product or service.

As you can imagine, there’s a LOT of competition now for that free traffic – even from Google (!) in some niches.

The Process

The process can successfully practiced in a bedroom or a workplace, but it has traditionally involved mastering many skills as they arose including diverse marketing technologies including but not limited to:

  • website design
  • accessibility
  • usability
  • user experience
  • website development
  • php, html, css etc
  • server management
  • domain management
  • copywriting
  • spreadsheets
  • back link analysis
  • keyword research
  • social media promotion
  • software development
  • analytics and data analysis
  • information architecture
  • looking at Google for hours on end

It takes a lot, in 2015, to rank on merit a page in Google in competitive niches, and the stick Google is hitting every webmaster with (at the moment, and for the foreseeable future) is the ‘QUALITY USER EXPERIENCE‘ stick.

If you expect to rank in Google in 2015, you’d better have a quality offering, not based entirely on manipulation, or old school tactics.

Is a visit to your site a good user experience? If not – beware MANUAL QUALITY RATERS and BEWARE the GOOGLE PANDA algorithm which is looking for signs of poor user experience and low quality content.

Google raising the ‘quality bar’ ensures a higher level of quality in online marketing in general (above the very low quality we’ve seen over the last years).

Success online involves HEAVY INVESTMENT in on page content, website architecture, usability, conversion to optimisation balance, and promotion.

If you don’t take that route, you’ll find yourself chased down by Google’s algorithms at some point in the coming year.

This ‘what is seo’ guide is not about churn and burn type of Google seo (called webspam to Google).

Article Provided By HOBO

Mojoe.net has more than 16 years of experience with SEO – search engine optimization for our customers websites. Let our team help your website reach the top 10 of Google’s online search engine.  If you would like Mojoe.net to discuss developing your SEO, web security, logo, website, web application, custom programming, or need an IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

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Social Media Strategies

Wednesday, February 25th, 2015

 

Social Media Strategies

Pamela Lund is a well-known PPC marketing specialist, and an upcoming speaker at the SEJ Summit in Santa Monica on February 24thThe conference ticket cost for attendees is being covered by our partner, Searchmetrics, which delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.

Want to attend? We still have a few spots open – so if you are in the LA area and want to learn from Pamela (and other speakers like Neil Patel, Stephan Spencer, Morgan Brown, and more), sign up for an invite now. If you aren’t in the LA area, check out where else the SEJ Summit will be this year, including Chicago, NYC, San Francisco, London, and Dallas.

 

We are excited to welcome Pamela next week. and can’t wait to hear what she has to say. But for now, here is some insight from Pamela on PPC and paid social media:

1. Out of all the platforms you run PPC campaigns for clients (AdWords, FB, LinkedIn, Bing, etc), which do you find to have the largest ROI?

As with all things SEM, the answer is it depends.

For e-commerce, the best performing channels in my experience are AdWords and Bing search, including Shopping/Product Listing Ads campaigns. Buyer intent is higher when people are specifically searching your keywords and you can qualify them with the ad message. Shopping ads work particularly well for sellers who have the best prices in their market or unique products that stand out from the competition when users see product images. You can be successful with AdWords and Bing search based ads with almost any budget (within reason).

AdWords and Bing search based ads also work well for lead generation if you have a landing page optimized for converting this type of traffic. Frequently people are in research mode when searching, so you need to give them just enough information to convince them to contact you or offer them something in exchange, such as a relevant white paper, in exchange for submitting their contact information.

Display/banner advertising can work well for almost any business if proper targeting is employed in combination with good banners and a strong landing page. You may want to expect lower performance from display advertising in exchange for the branding you receive. View through conversions can indicate if display advertising is offering any lift in conversions.

Facebook ads and Twitter ads can be successful for e-commerce if you have a product or service that is inexpensive and interesting enough to be an impulse buy and you’re targeting the right audience. In many cases though, I use social network advertising for branding, for giveaways and contests, and for cheap traffic generation so we can tag users with remarketing pixels so we can reach them with ads when they are in a buying mindset. I also usually encourage clients to run a likes/followers ad campaign so we can increase the number of quality fans both for page engagement and branding as well as to improve the data available for building lookalike audiences for ad targeting.

LinkedIn Ads work well for B2B products and services, but usually when used as lead gen with the actual sale happening through an email drip or personal contact. The LinkedIn Ads platform offers fantastic targeting options if you know the job title of your decision maker or if you are trying to reach people who work in certain industries. Unfortunately, the minimum CPC is $2 so if you do not convert well or have a high CPA threshold, the leads may be too expensive. Volume is also a limiting factor for LinkedIn Ads.

For app installs, Twitter and Facebook ads perform well. If the app is free, the conversion rates can be phenomenal. You need to have some form of app analytics implemented to track the quality of the installs to optimize your targeting for the long-term, but if sheer volume of installs/user signups is the goal, such as with start-ups raising funding, social ads are a good approach.

2. What types of companies should focus more on paid social campaigns via paid search?

Companies trying to boost app installs, grow fan engagement, build remarketing audience size, or building buzz for an upcoming offering will most likely have better results from social advertising than from paid search. Anything with a social component will also work well if you are targeting users in the network you want them to use to share your content. For instance, if you are running a contest that people get an extra entry to if they share your content, they will be more likely to share it if it is as easy as possible. So, targeting people within Facebook with a request to share a Facebook post will be more successful than targeting people with an AdWords ad that links to your website with a request to share the page on a social network.

Companies that have a longer buying cycle or those that get repeat purchases from their users tend to see a significant boost in conversions if they incorporate social network advertising in their overall strategy because they keep the brand in the user’s consciousness. Even if the conversions don’t come from clicks on the social ads, the consistent reminders bring users back for future purchases. Just like television advertising doesn’t cause people to immediately get in the car and drive to the store to buy a product, it influences their buying decision next time they are shopping.

Any business that has a strong social presence can also be successful advertising on social networks. Without a strong social presence (active Facebook page or Twitter stream), the advertising may not be as effective as people tend to look for multiple cues before buying.

3. When I do PPC campaigns for clients, writing “perfect” ad copy can get tedious. Can you give us a few strategies for writing ad copy?

Good PPC managers are a wonderfully crazy bunch. We have to have a bit of a split personality in order to be successful at and enjoy our jobs. That being said, optimizing ad copy can be tedious, especially if you’ve been working on an account for a while and think you’ve tested everything that can be tested. However, there are always new things to try. Some of my favorite tips are:

  • When writing ads for a new client, read their website to get comfortable with any language specific to their business, ask the client to describe their product to you in their own words, read their competitors’ ads and websites, and read forums or product reviews to see how consumers refer to the product. Use phrases that the consumers use, even if your client doesn’t use them. You’re not trying to get your client to click the ad, you’re trying to attract buyers.
  • When writing new ads, don’t try to change every piece of the ad. You only need to change one line, and sometimes only one word, to have a significant impact on performance. If you change too many variables at once, you won’t know what caused the change in CTR or conversion rate and you’ll use up all your good ideas in one ad. Instead, try a new headline or change the context (use an exclamation instead of a question).
  • Don’t try to be too clever with text ads. You have a split second to get people to pay attention and decide to click. Never underestimate the value of just telling people what to do, such as “Buy Now To Save 20%.”
  • The formula of “ask a question and solve the problem” works well in most industries. If you ask the right question to the right audience and have the right solution, you will get a good CTR and conversion rate. If someone is searching for a roofer you might show them an ad that says “Need A New Roof? Mention This Ad For $250 Off.” Needing a new roof is their problem and giving them $250 off a new one is your solution.

4. What made you decide to specialize on PPC instead of trying to focus on multiple areas of marketing?

I love SEM because I get to do something different every day, even if I’m working on the same accounts for extended periods of time. There are so many facets to internet advertising from keyword research to writing ad copy to data analysis to audience identification that it never gets boring. I also love the instant gratification you get with advertising. I can put up a campaign and have data within minutes. Not that I ever obsessively refresh the Google Analytics real-time reports right after launching new campaigns. Nope, I never do that.

And if I’m being honest, I have absolutely no website design ability nor do I have the patience to chase search engine algorithms by doing SEO. My skills just fit perfectly with advertising management.

5. I’m always trying to create a dialogue about women in search marketing since we are usually the minority. What are three tactics you can give to new women search professionals trying to make a name for themselves in the search industry?

This is the hardest question in this interview by far because my first instinct is to say “Don’t think of yourself as a woman in the search industry.” I’ll quote my friend Rae Hoffman who has written on this issue and has somehow done a much better job of conveying how I feel about it than I can:

“Be yourselves, never see being a woman as a disadvantage, an advantage or above all, an excuse.”

That being said, here are a few tips for anyone of any gender in any industry, mostly geared towards freelancers:

  • Network with people who do something other than what you do. You’re more likely to get referrals from people who aren’t your competition than people who are. Yes, I refer work to other SEM agencies and those agencies refer to me but the majority of my referrals come from SEOs, web designers, and happy clients. It’s important to know people who do the same thing you do so you can ask them questions when you have a problem, but if you’re trying to grow your profile, network with other people, too. Yes, that includes people who aren’t even in the search industry.
  • Be trustworthy and be a resource for others. If you develop a reputation for being honest and trustworthy, people will be more likely to recommend you for jobs and will be more interested in what you have to say, leading to more speaking engagements, blogging opportunities, or other exposure.
  • Don’t trash your competition to get ahead. This is a small industry and whatever you say will get back to whomever you say it about. Just don’t be that person. You’re better than that. If you aren’t, become better than that.
  • Charge what you’re worth and stand behind your prices. If you aren’t confident about your rates, your clients won’t be either. If a client doesn’t think you’re worth what you’re charging, rather than reducing your rates to keep them, let them go so you will have time to work on a project that pays you what you’re worth. Now, if none of your clients think you’re worth what you’re charging, you may need to look at the value you’re providing.
  • Don’t work with clients you don’t like or for businesses you morally disagree with.You will perform much better for clients you enjoy working for and will do a much better job of selling products you believe in.

If you would like Mojoe.net to discuss developing your logo, web site, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

Article Provided By Search Engine Journal

Design and Function | Web Design Greenville SC

Wednesday, April 8th, 2009

We have been developing web sites for over ten years, and we feel that the design and function of a web site is one of the most important aspects. To do this  you need the right web  designer.

There are two types of web designers, the designer that is truly an artistic designer, then you have the designer that is a programmer.  I think that every artistic designer longs to be a programmer and every programmer longs to be an artistic designer.  I believe that being a developer with both skills sets makes you the best web designer you can be for your clients.  You can have a very functional web site that looks horrible with bright neon colors, blurred pictures,  improper text, and distorted layout.  On the other hand you can have a beautifully designed web site that has bad function; such as, no hyper-links, forms that don;t work, no deep-links, no alt tags, no title tags, and no SEO (Search Engine Optimization) or SER ( Search Engine Registration).

When we develop a web site, we strive to make sure it has the best of both worlds, both design and function. We create each web site as a one of a kind web site. We don’t use templates … ever!

We blend design and function by using certain resources to help deliver the perfect web site for you the client.  Here is part of our process for providing you the perfect web site. We design your site initially in Adobe Photoshop, once the design is completed we will use Adobe Dreamweaver for back-end coding, we also will create a custom CSS page that will control the look and feel of your site. Then we might use Adobe Flash to add some animation to the navigation, animate a logo or we will add a animated intro.  Once this part is concluded we will make sure that all pages are linked and that all the code is validated. We then check your site in all browsers to make sure that the site will function properly so we can eliminate errors. One final thing that we do is make customer error pages that will help trap visiting customers in a page that will allow them to navigate to another page if they have an error.

We finish up by doing the SEO and SER, which alot of web site designers forget to include.  As Kevin Costner’s character in “Field of Dreams” is famously told, “if you build it they will come.” Well, when building a web site if you don’t do SEO or SER your site, then no one will come.

That’s all for now. We’ll be back soon with more thoughts on Web design. And now for the good stuff!

Stuff We’re Diggin':

Color Scheme Designer
Browers Shots
Browser Compatability

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