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Posts Tagged ‘Social Networking’

Five Content Marketing Metric

Thursday, January 29th, 2015

 

Five Content Marketing Metrics-Five Content

On September 24th I had the opportunity to participate in a webinar hosted by David Malmborg from Right Intel. We discussed five important data points that are really good leading indicators of your eventual success (or unfortunate misfires) in content marketing. These are important metrics, but too many companies don’t pay any attention to them.(Five Content Marketing Metric)

First off, I want to mention a caveat that these are not the most important metrics to track – revenue, leads, and metrics that directly impact a business’s bottom line clearly outweigh these metrics. The metrics I’m covering here are some fun and rarely-used metrics that are fascinating to track and can have a powerful influence on the quality and direction of your content marketing.

We covered them all in detail, which you can hear in the webinar replay, but I thought it would be valuable to go over each metric here to provide an overview and suggest some strategies for using them to build your campaign. Here are the Five Content Marketing Metrics You Don’t Know But Should.

1.  Social Momentum of Your Website

The most common measurement of social growth and engagement is through a snapshot of how many shares/likes/+1s/etc. any given content piece receives. There are a lot of tools that can help you gather that information, and many companies use them regularly, but the overall social trend is where you will find some really valuable data.

Five Content Marketing Metrics-Social Media trend

By looking at your content on a URL-by-URL and month-to-month basis, you get a real feel for the actual momentum of your content strategy. You don’t want to focus strictly on your homepage or your latest blog post, though. Look at it site wide, as an aggregate, to see the big picture.

This will help you discover what is stagnant and what is getting the most attention. You can then use the data to determine why some things are performing better than others, and then make the necessary changes to improve your overall campaign. This will help you ride the wave, find the momentum, and really see a difference.

There are a couple simple steps to determine how the social engagement with your website is trending.

  • Compile Website URLs (using tools like Screaming Frog, XML sitemaps, etc)
  • Store Website URLs (see the presentation for suggestions on the best tools to use)
  • Repeat the analysis on a monthly basis

2.  Social Momentum of External Content

While it’s important to know how users are responding to the content on your site, it’s just as important to know how they’re engaging with the materials you’re publishing all over the web. You can go a step beyond that, though, and look at how the competition is using content to reach the same target audience.

Five Content Marketing Metrics-Competitive social momentum

Most of the process here is much the same as it was for tracking social trends on your own site. It begins with:

  • Compile URLs (Right Intel, Screaming Frog, BuzzStream, and other tools are useful options)
  • Store URLs (same as above)
  • Analyze for new opportunities every month

3.  Competitive Blog Content Strategies

Sometimes you need to track more than your own content and pay attention to the share metrics of competitive URLs. Take note of their blog post frequency and the times of day and week when content is published and compare it all to your own content strategy to determine if you’re missing some opportunities.

You can track many of these metrics using tools like RSS Feed Social Share, Right Intel Content Curation, or SEO.com RSS Feed Chrome extension (coming soon).

4.  New Links Generated (Monthly)

Most companies will work hard to keep track of the total number of links pointing at their site, but you can learn more about the current conversation going on around your company by focusing more on the links that have appeared in the last month. This way you can stay on top of developments and find new opportunities for social outreach and content partnerships. The process for determining the newest is quite simple:

  • Export your links every month with your favorite tool (Site Explorer, Majestic, SEO.com Insights, etc. are all valid choices)
  • Dedupe this month’s report with last month’s to separate the new and old (check the webinar for tools to help dedupe)

5.  Site Speed

This might be one of the most underrated metric s, despite regular reminders that it is an important website ranking element. According to Searchmetrics, it’s only getting more important. We’ve already discussed some of their other conclusions about content quality, but one of the more technical aspects that they get into is the loading speed of the site.

Five Content Marketing Metrics-Sites speed metric

Just remember to look at the site as a whole, not just the home page. Make sure that every page – even the ones that are completely full of graphics and content – are loading as fast as possible.

Some good tools for getting on top of the speed are:

  • Google Insights for Search
  • Google Analytics
  • Quicksprout Site Speed Score

There are some simple things every website can do to start optimizing for speed, which can include caching, minification, image optimization, and optimizing for browser caching.

It actually doesn’t take much to get better speed out of your pages, but many companies let it slide. In the webinar we go over some examples of pages that let things get out of hand and how a couple changes made a huge difference.

The Extra Work is Worth It

One reason many companies fail to track these metrics is simply because there aren’t a lot of automated ways to do it. Most of the things we discuss in the webinar will involve a lot of manual work to derive the necessary stats. While there are some tools that can get you started, it’s still going to take some effort to get in there and put this information together. It can be a little daunting, especially to sites with a lot of pages, but the results will be worth it.

If you would like Mojoe.net to discuss developing your logo, web site, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net

Article Provided by SEO

Is LinkedIn becoming a Bazaar of Services

Wednesday, October 2nd, 2013

LinkedIn Logo

LinkedIn?  It seems like this professional network is becoming the market bazaar of services and products.  A site where people are hawking their particular merchandise or business in every post, discussion, and group that is on LinkedIn.  Every time I log in I feel like I am assaulted with ads, how-to’s , companies to follow, a list of daily achievements, and more.   I can almost hear the hustle and bustle of people talking multiple dialects with foreign music playing in the background, and can even see the opening act of the famous Walt Disney movie, Aladdin. You know the one, right–the scene with the peddler (played by Robin Williams) who greets the visitor saying, “Welcome to LinkedIn.  City of mystery, of enchantment, and the finest merchandise this side of the internet river, on sale today, come on down! Heh, heh.  Look at this! Yes!  Combination hookah and coffee maker–also makes Julienne fries.”

Now, I am the first to admit that I have posted my services and my companies achievements, however, I don’t  post daily, nor do I post in every group that I am a member of.  Usually I share useful information about articles, books and other information I have read, learned, or gathered during my last 14 years in the web development industry.  And, I try to take into account what I believe my professional network would find helpful in the technology and web industry.  In other words, it is relevant information.

I originally joined LinkedIn to connect with other professionals that I had developed a business association with and to strengthen my business relationships.  As LinkedIn grew and the ability to create a group specific to your industry was available, it was fantastic because we were afforded the opportunity to share knowledge with peers.  Groups allowed for collaboration on a global scale and social problem solving was available at the fingertips of any LinkedIn member.

LinkedIn Groups Feed

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I have often posted a development issue or problem in these groups and would get an enormous response from many different views.  I have also responded to other professionals’ queries when they had an issue to solve.  But these days, it literally appears that the groups are laden with different random sales pitches which do not even relate to the group.  I find this situation extremely frustrating, and wish that the professionals who setup the group would at least moderate to be sure that random trash did not get posted in their group.  I can’t help but wonder if some groups are so convoluted and off base at this point that the moderators have given up?

LinkedIn should take more notice of the groups that professionals have on their network;   groups that are started purely for advertising could be noted (letting you know that the group has a strong tendency to self-promote, and “junk” the site with advertisements).  If that were to occur, the professional who was considering joining any group could make an informed decision.

 

 

 

Social Sprig | Be Social – Get Paid

Wednesday, October 24th, 2012

Social Sprig | Be Social - Get Paid

Social Sprig is a new social networking took, where it pays to be social. Social Sprig will be launching the sign up phase of their web site this Friday so be sure to stop by and check the site out. They will be giving away 5 Nexus Tablets when they launch. Currently the are giving away a NEXUS tablet once the reach 300 likes on their Facebook page. www.facebook.com/socialsprig

Social Sprig has figured away to monetize: Facebook, Twitter, LinkedIn, Google Plus and so on. I am very excited about the launch of the site and look forward to the features, functions and their mobile app. Basically, Social Sprig will be paying you for things that you already do, like checking in, sharing pictures, and commenting on posts.

Be Social – Get Paid

 

Social Marketing with your Email Signature

Tuesday, May 17th, 2011

Facebook Icon LinkedIn Icon for Mojoe.net Web Design Greenville, SCYouTube Icon for Mojoe.net Web Design Greenville, SC foursquare_mojoeTwitter Icon for Mojoe.net Web Design Greenville, SC

When marketing your new business or just enhancing your current marketing techniques….don’t forget to make sure you include images and links of the social networks that you use to promote your business. Make sure to use these social networks(Facebook, LinkedIn, YouTube, FourSquare, and Twitter) on all of your web based content, whether it is email signature, your website, blog, or your vcard attached to your email.

This is a common oversight by a lot of business owners.

Social Marketing for 100 dollars | Web Design Greenville, SC

Wednesday, February 23rd, 2011

Today, we launched our new social marketing campaign to generate traffic for search engine otimization and search engine registration. So far we have had over 5,000 impressions in less than 4 hours of our ad being live. Not bad results for 4 hours.

Check back soon to this post as we will be updating it with daily results.

Update February 25th 2010, our ad has been running for 4 days and has over 88,000 impressions for our ad. Social Marketing is turning out to be quite profitable way to market ones business.

Update March 4th 2010, our social marketing campaign has ended and here are the results. We received over 330,163 impressions for our ad, received 105 clicks, and increased our web site traffic by 30 percent along with 5 sales calls that 2 turned into web site sales.

Check back next month to see our next social marketing campaign and the results that we achieve.

Technology an equalizer for small firms

Wednesday, April 14th, 2010

I was recently reading an article on why small business and big business can use technology as an equalizer.  Why they should find a company or an IT consultant that can bundle IT services to them and save them on their expenditures. It validates how Mojoe.net handles its business model and why using one company for IT needs is so cost effective and provides the smaller business with the same tools as the larger business. I have pasted the article into this post. Please see below.

Tools are the same no matter the size of the business

By Laura Raines

For the AJC

12:13 p.m. Friday, April 9, 2010

“With all the virtual ways to do business — audio conferencing, Web conferencing, video conferencing and event conferencing — people don’t have to jump on an airplane these days,” said Jackie Yeaney, chief marketing officer for PGi, a market leader in meeting collaboration technology.

“With companies wanting to cut travel expenses, virtual meetings are growing and that’s helping to level the playing field for small business,” she said.

PGi counts 90 percent of Fortune 500 companies among its customers. It hosts 30 million global meetings a year. But in the past two years, the company has been courting the little guy. It now has about 30,000 small-business customers.

“I’m proud that we serve both. We offer them the same technology infrastructure and service, but we package it differently to fit the needs of small business. Our staff knows that small business owners are CEEs, ‘chief executives of everything.’ They don’t have the time to worry about how it works or if it will work, they just need the right technology at a price they can afford,” Yeaney said.

Technologies that allow virtual meetings; interactive Web sites; smart phones that let people work anywhere; cloud computing that greatly reduces the hardware and software costs; and the use of social media for business purposes (Linked In, Facebook, Twitter) are strong trends in the workplace that are likely to grow. The U.S. Bureau of Labor Statistics predicts that Generation Y, the most collaborative and Internet-savvy generation, will make up 47 percent of the work force by 2014.

“The way the world is going offers great opportunities for small business,” said Yeaney. “Joe’s Pizza and Bank of America can use the same exact tools to make their presence felt in the market,” Yeaney said.

“Small companies can appear bigger than they are and make their voice heard. With an interactive Web site and online chat for sales and customer, small companies actually have an edge over large companies. They have the flexibility to adapt quickly to market changes.”

With virtual marketing and communications technology, it’s easier for companies to go global.

“You might need a representative on the ground, but you don’t need an actual office to do business in England anymore,” she said. Fifty-one percent of midsized organizations are actively entering new markets, Yeaney noted, according to an IBM Global CEO Study from 2008, titled “The Enterprise of the Future: Implications for Midsize Organizations.”

Entrepreneurs should consider their technology needs “right out of the gate, as they are launching their business,” Yeaney said. “It’s an important part of the business plan.”

An effective, interactive Web site that allows companies to discuss products and take orders, smart phones, offices that can be rented as needed and other tools can get a company up and running with less overhead. A blog, Constant Contact e-mail newsletters and free Webinars can also help sell products or services, because “customers want to touch you as a business and a person. It’s all about authenticity,” Yeaney said.

With so many tools and ways to communicate, “marketing has become less expensive, which is good for small companies, but also a lot more complicated. Small businesses need to take a thoughtful approach to what tools to use,” Yeaney said.

Entrepreneurs should look at their core business processes and then research what technology tools can manage them better. “My own internal sales team, for example, uses a Web cam to let prospects see them as they’re discussing business. The trust and rapport go up,” she said. Small-business owners can learn more about how technology can help them by talking to other companies in their industry, making use of association resources, reading reviews of products, and/or hiring an IT consultant.

Before selecting a vendor, Yeaney suggests owners look at its customer/client base to see if the company works regularly with small companies. “Choose a company that will give you choices and flexibility and one that will provide great service, because you probably aren’t going to have your own IT person on the payroll,” she said. Bundled services or pay-as-you-go plans may help small companies manage cash flow.

“Staying up-to-date on new technology can be a challenge for small businesses, but it can make a huge difference in the bottom line,” Yeaney said. “You may not need to spend a lot of money. You will need persistence and smarts.”

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