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Posts Tagged ‘Twitter’

Who’s Really Using Social Media in 2015

Friday, August 14th, 2015

Social’s biggest network isn’t dying, but it is getting grayer

How will the social media landscape change over the next two years as social sharing and communication technologies continue to evolve? Exclusive data from eMarketer show which networks will continue to gain momentum, while others necessarily lose ground. But in spite of talk about Facebook killers, that behemoth and its top competitors are not going anywhere.

“Let’s face it: As much as we complain about those over-sharers who inundate us with baby photos and vacation snapshots, we’re still in love with social networking,” said Debra Aho Williamson, eMarketer’s principal analyst. “More than half the U.S. population uses social networks regularly, and Facebook continues to lead the market. But pay attention to mobile social networking, where Twitter, Instagram, Pinterest and Tumblr are all significant players. That’s where the next phase of growth is happening.”

Here’s a breakdown of how eMarketer predicts market share will change for different U.S. demographics for the top social nets over 2015 and 2016.

[Update: The number of total social network users in 2015 below should be 179.7 million including users under the age of 18. All other total figures include this demographic.]

Infographic: Social Media network users

Infographic: Carlos Monteiro

Article Provided by: ADWEEK

If you would like Mojoe.net to discuss developing your branding, social media marketing, web site, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

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Digital Footprint – Cracking the Code

Friday, February 21st, 2014

Cracking the Code: Web Design and how it affects Your Firm’s Digital Footprint

Digital Footprint, Mojoe.net

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tips and Practices for understanding your digital footprint

The creation and marketing of a Web Site for a Law Firm’s is a unique type of undertaking. Law firms unfortunately are restricted as I am sure most of you are well aware of when it comes to advertising, endorsements and discussing cases. This does not make marketing a law firm services and identity an easy task.

And now you have to contend with your firm’s digital footprint and brand identity that has been released out into cyberspace, people are constantly dreaming up new ways to hijack your brand and siphon off its value. From phishing attacks to counterfeit domains and bogus Facebook accounts, each new digital channel quickly attracts its share of “black hat” operators. In conjunction your firm has to combat anonymous complaints because of your firm’s web site and its content.

(Note: This situation will get more complicated in the coming years due to the gTLD program which will create 1800 new domain name extensions.)

So how do you establish your firm’s digital footprint while still adhering to the rules?

The expansion of social interaction, email, web sites, smart phones, tablets, and e-blast have driven down cost, but in-turn created a global audience and have given multiple ways to reach clients.

So how do you as marketing professionals measure and develop a digital reputation for your law firm that shares excellent resources and presents a compelling narrative for learning more so a client or potential client can make an informed decision about who your law firm is and what services your law firm offers.

Which you hope will prompt them to perform a call to action, that creates business for your firm. That is quantifiable.

So, what is your firm’s digital footprint and what is the message your firm’s digital footprint is conveying?

How big is your brand’s digital footprint? Likely bigger than you think Geographic or country domains, email addresses, Twitter handles, Facebook pages, LinkedIn pages, mobile apps, blogs—many brands have all of these and more.

Here are some basic tools you can use to get a better understanding of your firm’s digital footprint.

So now you have an understanding of your digital footprint.

  • You may have a footprint
  • You may have a partial footprint
  • Your footprint may belong to someone else
  • Your footprint maybe small
  • Your potential footprint maybe extremely large

Depending upon whether your firm’s digital footprint is easy to find, difficult to find or there was nothing to find, gets back to how you market your firm’s web site and its digital presence.

Social Media is one of the most effective ways to manage and promote your digital footprint as well as increase business. Using the following tools can make your firm’s digital footprint easier to manage and maintain. You can also manage your firm’s overall message while making sure to stay within the rules and keep your disclaimer easily accessible.

Search Engine Optimization and Registration the ongoing battle

One of the most overlooked or under-utilized tools for sharing a part of your firm’s digital footprint is search engine optimization and search engine registration. Good and effective SEO is not done only once but is a constant ongoing battle. You have to wage a word WAR in order to accomplish effective SEO placement.

Here is a list of correct common practices that all web site should do for effective optimization

  • Content Creation with Keyword Strategy
  • Google Keyword Planner Tool
  • Deep Linking
  • Alt Tags
  • Title Tags
  • H1 Tags
  • Meta Tags
  • Sitemap.xml
  • Robots.txt file
  • Blogs
  • SEO Plugins and Modules
  • Wikipedia Page

Once you have completed optimization of your site; you need to be sure to register your site every 30 to 90 days with all 30,000 search engines and link directories.

Be sure to continue the battle for your digital footprint (Initial Keyword Strategy)

  • Blog Post
  • Social Post
  • New Page Creation
  • All Digital Content

Analytics and what it means to your firms marketing efforts

Now you have all of this incoming traffic from multiple sources all being directed back to your firm’s web site. You NOW have all of this great analytical data, but what does it mean to you and how can you show the benefit to the rest of the firm.

(Slide 15 Analytics Logos)
Make sure that you have some type of tracking software installed into your site. We prefer Google Analytics because it is free and it offers so much analytical information. There are other analytical engines out there.  Suggested analytics tracking programs that can be installed on your web site.

Looking at Statistics can make your head swim and it is easy to get confused when looking at Google Analytics. There is so much analytical data to sort through that it can seem overwhelming.

Understanding and discerning the statistical information in Google Analytics can be simplified, by breaking it down into the 5 main categories:

  • Real-Time
  • Audience
  • Acquisition
  • Behavior
  • Conversion

Real time, tracks actual visitors on your site, live in real time. You can break that information down into locations, traffic sources, content, events, and conversions.

The audience section will break down the demographics, interest, geo, behavior, technology, mobile, custom and visitors flow. The last two categories have been newly added in the last 6 months. Each one of these sub categories can be broken down even further. The main statistical sections you want to look at are the Overview and Mobile.

  • Overview*
  • Demographics
  • Interests
  • Geo*
  • Behavior*
  • Technology
  • Mobile*
  • Custom
  • Visitors Flow

This section will tell you where your traffic is coming from, whether it is organic, direct, ad words, social, ad word campaigns, or paid search. It is broken into the following sub sections:

  • Overview
  • Channels
  • All Traffic*
  • All Referrals*
  • Campaigns
  • Keywords
  • Cost Analysis
  • Ad Words
  • Social
  • Search Engine Optimization

Behavior is another main section that has a great amount of statistical data, however there are only a couple of sub sections, which are important in helping you determining your traffics behavior. Understanding which pages are attracting traffic to your site and what pages your traffic is leaving your web site. This is critical to the continued health of your firm’s web site.

Overview
Behavior Flow
Site Content*
Site Speed
Site Search
Events
AdSense
Experiments
In-Page Analytics*

Conversions are combined user interaction information with Google Ad words. This section can be extremely important if you are running a Google Ad word campaign and spending ad dollars with Google. This metric will show you conversions from your ad word campaign to a quantifiable action on your web site.

Bringing this all together… Getting a clear view of your digital footprint and taking the necessary steps to optimize your site along with analysis can seem daunting, not least of all because the digital landscape is changing so quickly. However, with the right partner you can ensure that you are prioritizing the actions best suited for your law firm’s digital footprint.

Technology an equalizer for small firms

Wednesday, April 14th, 2010

I was recently reading an article on why small business and big business can use technology as an equalizer.  Why they should find a company or an IT consultant that can bundle IT services to them and save them on their expenditures. It validates how Mojoe.net handles its business model and why using one company for IT needs is so cost effective and provides the smaller business with the same tools as the larger business. I have pasted the article into this post. Please see below.

Tools are the same no matter the size of the business

By Laura Raines

For the AJC

12:13 p.m. Friday, April 9, 2010

“With all the virtual ways to do business — audio conferencing, Web conferencing, video conferencing and event conferencing — people don’t have to jump on an airplane these days,” said Jackie Yeaney, chief marketing officer for PGi, a market leader in meeting collaboration technology.

“With companies wanting to cut travel expenses, virtual meetings are growing and that’s helping to level the playing field for small business,” she said.

PGi counts 90 percent of Fortune 500 companies among its customers. It hosts 30 million global meetings a year. But in the past two years, the company has been courting the little guy. It now has about 30,000 small-business customers.

“I’m proud that we serve both. We offer them the same technology infrastructure and service, but we package it differently to fit the needs of small business. Our staff knows that small business owners are CEEs, ‘chief executives of everything.’ They don’t have the time to worry about how it works or if it will work, they just need the right technology at a price they can afford,” Yeaney said.

Technologies that allow virtual meetings; interactive Web sites; smart phones that let people work anywhere; cloud computing that greatly reduces the hardware and software costs; and the use of social media for business purposes (Linked In, Facebook, Twitter) are strong trends in the workplace that are likely to grow. The U.S. Bureau of Labor Statistics predicts that Generation Y, the most collaborative and Internet-savvy generation, will make up 47 percent of the work force by 2014.

“The way the world is going offers great opportunities for small business,” said Yeaney. “Joe’s Pizza and Bank of America can use the same exact tools to make their presence felt in the market,” Yeaney said.

“Small companies can appear bigger than they are and make their voice heard. With an interactive Web site and online chat for sales and customer, small companies actually have an edge over large companies. They have the flexibility to adapt quickly to market changes.”

With virtual marketing and communications technology, it’s easier for companies to go global.

“You might need a representative on the ground, but you don’t need an actual office to do business in England anymore,” she said. Fifty-one percent of midsized organizations are actively entering new markets, Yeaney noted, according to an IBM Global CEO Study from 2008, titled “The Enterprise of the Future: Implications for Midsize Organizations.”

Entrepreneurs should consider their technology needs “right out of the gate, as they are launching their business,” Yeaney said. “It’s an important part of the business plan.”

An effective, interactive Web site that allows companies to discuss products and take orders, smart phones, offices that can be rented as needed and other tools can get a company up and running with less overhead. A blog, Constant Contact e-mail newsletters and free Webinars can also help sell products or services, because “customers want to touch you as a business and a person. It’s all about authenticity,” Yeaney said.

With so many tools and ways to communicate, “marketing has become less expensive, which is good for small companies, but also a lot more complicated. Small businesses need to take a thoughtful approach to what tools to use,” Yeaney said.

Entrepreneurs should look at their core business processes and then research what technology tools can manage them better. “My own internal sales team, for example, uses a Web cam to let prospects see them as they’re discussing business. The trust and rapport go up,” she said. Small-business owners can learn more about how technology can help them by talking to other companies in their industry, making use of association resources, reading reviews of products, and/or hiring an IT consultant.

Before selecting a vendor, Yeaney suggests owners look at its customer/client base to see if the company works regularly with small companies. “Choose a company that will give you choices and flexibility and one that will provide great service, because you probably aren’t going to have your own IT person on the payroll,” she said. Bundled services or pay-as-you-go plans may help small companies manage cash flow.

“Staying up-to-date on new technology can be a challenge for small businesses, but it can make a huge difference in the bottom line,” Yeaney said. “You may not need to spend a lot of money. You will need persistence and smarts.”

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