What you need to know about your Web Designer
If you’re like most people who use the Internet to find items to buy or perhaps to sell, then you may not have a clear understanding of how a web site works. Or what it takes to keep a web site running.
Web design includes many different skill sets and disciplines. From the production of the basic layout to the daily, weekly, monthly and even yearly maintenance, Web sites encompass a large amount of time (which mains money) to operate.
Some of the different skills a web designer would employ are:
- Graphic Design
- Interface Design
- Authoring – including standardized code and proprietary software
- User Experience Design
- SEO – Search Engine Optimization
Web designer s often work in teams, with individuals having different levels of experience in the above mentioned skills. Although some small companies or individuals will try and cover all them themselves. Whatever they’re skills, the term Web Designer is normally used to describe the design process relating to the front-end (client side) design of a web site. Web designer s are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.
Web sites are all about marketing. Weather they are selling product to customers or giving away free items, web sites need traffic to be successful. Marketing and communication design on a web site will help to identify what works for your target market. This can be an age group or particular demographic. Web designer s should have an understand of the type of web site they are designing, meaning, for example, that (B2B) business-to-business web site design considerations might differ greatly from a consumer targeted web site such as a retail or entertainment web site. Careful consideration should be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B web site. Web designer s also have to consider the reputation of the owner or business the site is representing to make sure they are portrayed appropriately.
As a perspective client you should always ask for and consider previous samples of a web designer s work. Most web designer s will be happy show off their successes and if they aren’t….. Run.
Article By: Lance Roberts
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