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6 Common Misconceptions

Thursday, March 5th, 2015

 

6 Common Misconceptions - Silhouette

6 Common Misconceptions CEOs Have About Web Development

Remember your last web development project? You went over budget, blew past deadlines and became frustrated with just about everyone involved at some point.

The bad news? It was rough.

The really bad news? It was probably your team’s fault.

Most CEOs have serious misconceptions about web development. This is a problem because businesses are more reliant than ever on their online presence. CEOs in companies of all sizes struggle with this. Here are six myths that most CEOs struggle with:

1. Website development is easy.

Clients commonly request a “simple” 20-page website with a log-in setup, online payment, a blog and other widgets.

Websites such as Facebook and Craigslist may appear simple, but the necessary development work is time-consuming and complicated. The strange thing is that the simpler the design, often the more expensive the site is. Some requests that seem small could involve complicated development work and require days of programming.

2. Everyone should be involved.

Rather than packing all the staff into a conference room to rattle off ideas involve only the people who’ll be doing the work.

Compile your content strategy, brand assets, business objectives and user flows. Don’t spend time mulling deep technical planning, database architecture, layouts, designs or widgets.

3. Websites are a commodity.

With the advent of templates, sites like 99designs and offshore development, many businesspeople harbor the misperception that web design is a cheap commodity.

Taking advantage of already created templates might work for some companies, but for those serious about their brand and online presence, such alternatives won’t suffice long-term.

Consider your website an investment and dedicate appropriate resources toward it. Find a team of designers who understands your business, ask the right questions and have happy customers. A good team will help you manage your goals along with your budget and find optimal solutions. It may seem expensive, but the return on investment will be worth it.

4. Once a site is built, it’s done.

Web development isn’t a once-and-done activity. Once your site is launched, it will need to be maintained. Many midmarket companies have round-the-clock teams monitoring their sites to ensure they remain without glitches.

Even if your website doesn’t handle a high volume of traffic, you still need someone keeping an eye on functionality. You’ll also need security updates and fresh content for SEO purposes.

5. Anyone can create a great user experience.

You can’t build the website yourself. Focus on leading your business and improving your products. Your intern, cousin or IT guy can’t build it either. A lot more that goes into a site than basic knowledge of web design, especially when building payment systems and ensuring integration with the company’s internal systems.

There are free website-building tools that can be great for bootstrapped startup or running a small business site. But they aren’t robust enough for the needs of most established businesses.

For your website, you may need a team to design mostly from scratch, which requires a specific skill set. Let the web design firm hired do what it does best, but make sure its staffers are asking the right questions about the target audiences before they start.

6. It’s your website, so you dictate the design.

It’s natural to want to micromanage your company’s website. Unfortunately, unless you’re a web designer, this isn’t the job for you. You need to trust your web designer if you want site visitors to become paying customers.

Web designers will understand your vision, but you need to let them design. They’re knowledgeable about structure and what helps visitors convert into customers.

If you would like Mojoe.net to discuss developing your logo, web site, web application, need custom programming, or IT consultant, please do not hesitate to call us at 864-859-9848 or you can email us at dwerne@mojoe.net.

Article Provided By Entrepreneur

Mobile phones drive shifts in Web development

Sunday, August 1st, 2010

Mobile phones drive shifts in Web Development

By Abyssinia Lati

Posted Thursday, December 17 2009 at 00:00
Companies are rushing to redesign their websites to cash in on a growing customer base that is increasing using the mobile phone to access the internet.

Mobile internet users are growing faster than the normal internet connectivity through the personal computers.

Recent numbers released by the Communications Commission of Kenya (CCK) saw an increase of 200,000 new mobile phone internet users between the months of March and June this year.

Web developers

With a total of two million surfing the web using their mobile phones, local web developers are now shifting focus to creating mini sites that are more easily viewable on smaller mobile screens.

Web developing agencies like Dotsavvy are now ensuring that all new web sites developed have mobile web modules or plug-ins installed that ensure that client web sites can be viewed on mobile phones as well.

“A good number of recent requests for proposals from our corporate clients and prospective buyers make this a key requirement for winning their business,” says Moses Kemibaro, the business development director of Dotsavvy.

A new trend web developers are encountering is the growing requirement by companies to shift their message boards, discussion forums and blogs to mobile phones.

Another web development firm, Squad Digital, says it noted a marked increase in demand for mobile web projects, which it cannot comment on, that will have a mobile interface.

The internet, websites and social media, have become the ultimate place to build a brand.

They are now used by companies to launch new products, get customer feedback or solve their problems.

Shortly after Pampers launched a new brand of diapers earlier this year, the company’s marketing division quickly noticed that there was heated debate on online forums, where their consumers aired their views on the revamped product.

Riccardo Cele, Pampers Brand Manager said that the firm was able to track consumer feedback on key points such as diaper rash and leakage issues as well as gain feedback on the size of the new diaper, which was more compact than what was earlier offered in the market.

In response, the company used social media to convene a meeting with stakeholders so that it could address the issues.

It sent out e-invites to all members of the online forum where the issues were raised, managing to gather 50 guests who attend a presentation that included panelists from Pampers and the Kenyatta National Hospital.

As companies increase their presence online, web developers say there are several challenges related to moving online tools to mobile phone platforms.

For one, most mobile handsets in the market are basic phones as opposed to smart phone, which can affect how various end users view a website on their mobile phone.

Companies have to decide whether to create a basic site which can be accessed by any handset or go for an elaborate site that can only be accessed by some smart phones like the iPhone Apps.

Mr Kemibaro says that it is not a major problem as all is required is to install a mobile web module or extension to make it work.

“It is not a sure fire way to work on all mobile phones but it works well enough,” he says.

Since, the mobile phone being such a personal gadget, companies also have to be careful how they put their messages across.

For now, they are very few companies have pure WAP enabled sites like Safaricom Live or Daily Nation but again the interest is growing.

WAP is a set of communication protocols that standardise the way wireless devices can be used for internet access.

“There has been a slow up take but the companies have started to recognise the need to optimise their website to fit the mobile phone,” says Ali Hussein, the CEO of Wunderman — a direct and digital division of Young & Rubicam Brands (Y & R).

By not optimising the website to be cell phone accessible, he says, the company is losing a big and growing platform.

The Economic Survey of 2009 shows that mobile telephone capacity increased to 26 million in 2008 up from 18.2 million in 2007 and the number of subscribers consequently increased from 9.3 million to 12.9 million.

Globally, the number of mobile internet users is projected to hit one billion by 2011.

One reason for this that the mobile handsets that can support mobile internet applications are getting cheaper and internet charges are getting lower.

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